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Taste London Card

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12 Reviews

Get 50% off selected London reastaurants with this discount offer.

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      27.11.2013 16:44
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      Useful, but only if you eat out during the week!

      I've had a TasteCard through work for just under a year now, and would start by saying that it is a good idea in principal.

      With you card you can get either 2-for-1 meals or 50% off your food bill at restaurants throughout the UK at places like Pizza Express, Zizzi, La Tasca, GBK and independent restaurants (though a lot of these do seem to be in London!)

      I only paid about £30 for my card through work, and I've definitely made that back - but you do have to make the card work for you. I used the card a couple of times whilst visiting family in London. I believe the card used to just be in London which would explain why they have so many restaurants there, but fewer elsewhere. The other difficulty I found was using the card at weekends. As I have a job and a young child it is difficult to get out during the week.

      It would be nice to see more independent restaurants in my area on Tastecard too - it is good at places like Pizza Express and GBK etc, but when these places often do their own offers too, you do have to wonder whether it's worth paying for my card.

      I've just had an offer through work for a Gourmet Society card, which I believe is Tastecard's main competitor. Unfortunately, they aren't available for review on here yet - but I'll definitely be giving my two cents on that, as I found it easier to use at weekends and they offer 25% off drinks too - even though I've only had it for a month!

      Overall, if you live in London and only eat out in the week - Tastecard is a no brainer. Otherwise, you do have to work hard to make the money back, although it can be done!

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      22.05.2012 19:41

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      Personally I found it a waste of money, there are far too many restrictions.But what really has annoyed me is the way the entrap you into a rollover contract, I didn't receive a renewal notice as it was blocked by my spam filter so as I was unaware it was coming up for renewal as a result I suddenly found myself trapped into a contract I didn't want.I tried to cancel on the very day it was renewed but they refused me a refund and just quote terms and conditions. I will now make it my business to warn other people of their appalling practice.

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      04.01.2012 11:50
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      Great way to dine out on a budget

      The Taste Card, formerly the Taste London Card, is a discount card available to use in over 5,500 restaurants across the UK. It offers either 50% off your food bill, or 2 for 1 on meals. Annual membership is advertised on the website as £69.95 but there are always deals to get membership for as little as £29.95. Once you have brought at the discounted price, all renewals are charged at the same rate. They also offer a 30 day free trial. I am now on my third Taste Card and think it is an amazing idea.

      I live and work in London where a majority of the restaurants seem to be and use it all the time. To order the card you need to go to the website (http://www.tastecard.co.uk/index.php) and input all your details. The card is issued immediately and I received my last one within 2 working days along with a glossy book detailing all the restaurants where the card can be used.

      When you want to use the card to eat out, it is easy to search by postcode, restaurant, train station or landmark on their website. There is also a fantastic app for the iPhone which will search by your location. You can also be more specific in your choice by adding in the cuisine you would like to eat. I tend to use the website rather than the book as it is more up to date - restaurants are being added all the time, and occasionally some are also withdrawn.

      The restaurants have varied availability when you are able to use the card. The best are obviously the ones you can use any day at any time for any number of people. All restaurants will have a key next to their information explaining how and when the card can be used. The specifics include not being available on a Friday or Saturday (sometimes just the evening - worth checking with the restaurant if you are going for lunch), whether or not you need to call the restaurant to book or if it is ok just to turn up, how many people can dine on the Taste card (sometimes only 2 people but most are more) and whether or not the card can be used in December. It also denotes whether it is 50% off or 2 for 1. It will also tell you in the individual restaurant details whether the card can be used on Bank Holidays, Valentines Day etc.

      The choice of restaurants is huge, from big chain ones to small family run ones, from posh hotel restaurants to local pubs. In my experience most restaurants are happy to accept you with the card if you just turn up especially if they are quiet - there is only one I have walked out of when they refused to accept it as we hadn't called and the restaurant was empty. My favourite at the moment is Café Rouge, where I meet a friend for lunch every couple of weeks for a treat and we have a croque monsieur and a glass of wine for the grand old price of £7 each! It is also better now that is in national, rather than just London. The pub near to my mums has recently started offering it so when I go to visit I can take her for a nice cheap meal!

      I know there are many discount vouchers etc which you can get for free, but these seem to be sporadic, you usually have to print them and they have less availability. These are also only for the large chain restaurants. For the discounted price, you only need to go for a three course meal somewhere and you have your money back so any other trips are a bonus!

      I highly recommend the card - I probably only use it every 2 weeks or so, but I have saved loads! Whenever we are eating out I tend to check the website first and look for somewhere to use it. Just a word or warning, when your year is up, they renew your card automatically. They will email about it before hand so if you want to opt out you have to watch out for the emails.

      If you have any other questions, please let me know. If not, thank you for reading.

      This is just a quick selection of some of the chain restaurants which are part of the Taste Card scheme:
      Café Rouge
      La Tasca
      Pizza Express
      Ask
      Bella Italia
      Zizzi
      GBK
      Brasserie Gerrard
      Traders Restaurant @ Holiday Inn
      The Lounge Bar @ Holiday Inn
      The RBG Grill @ The Park Inn Hotels
      Elements Restaurant @ Novotel

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        22.12.2011 19:02

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        Many of tastecard restaurants often have 2 for 1 vouchers, so there is no great benefit from getting the card. I have just fallen foul of their T&Cs - automatic renewal if you don't respond to their renewal email if you want to cancel. Unfortunately, I did not receive the renewal email so they just debited my subscription from my account :(

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        23.03.2011 15:28
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        Save money while eating out.

        Note: The Taste London Card is now called the Taste Card as it is now accepted at restaurants all over the country rather than just at London restaurants.

        What is the Taste Card?
        It is a card that allows you to get 2 meals for the price of 1 (across all courses ordered) or 50% of your food bill at more than 4500 participating restaurants across the country including popular chains like ASK, La Tasca, Cafe Rouge, Prezzo, etc, and I often get emails telling me that new restaurants are joining the scheme. It is important to note that the discount cannot be used on drinks.

        How do you get it?
        The tastecard website (http://www.tastecard.co.uk) was recently offering a 3 month free trail and that's how I got my card. While this trial is no longer available, a free 30 day trial is currently being offered. Payment details are not taken, so I would suggest you first try the card out before purchasing. However, if you are sure you want to buy it, then a 12 month tastecard membership can be bought for £69.95. There are often discount codes available (I have friends who have bought the card for half price) so I would suggest doing your research properly before buying the card. You also have the option of buying it as a gift, so if you know someone who loves to eat out, this would be something to consider, or if you love eating out, you could add it to your wish list. Is it worth it? Read on to find out.

        How do you use it?
        Want to eat out? Head over to the website http://www.tastecard.co.uk and click on the "search restaurants" tab. Here you can search for restaurants by entering a postcode or area name. Alternatively, you can select the "search by restaurant" option under the advanced search heading, which gives you the complete list of participating restaurants in alphabetical order and is useful if you are looking for a restaurant in particular. If you are searching by postcode, you can choose to see between 50 and and 800 results. Once you have gone through the results, and decided where you would like to eat, just click on the restaurant name and then on the "full restaurant details" link to view more information.

        You will then see a page dedicated to your chosen restaurant. It will you give you information such as cuisine type, an area map, photos, phone number and website address if this is available. It will also tell you what the restrictions for using your card are. If other members have provided feedback on the restaurant, that will be available too. A number of different icons will be displayed and if you move your cursor over them, you will be able to see what they mean. There will be an icon indicating whether the restaurant offers a 50% discount on food, or 2 for 1 meals. If you need to telephone book in advance, a telephone icon will be present. Please note that when you telephone book, you must mention that you have a taste card. You will also be told how many people are covered per tastecard booking, that is the maximum number of people that the discount applies to. In addition, there will be information indicating days when the tastecard cannot be used-the tastecard is usually not accepted on Fridays and Saturdays and during the month of December as these tend to be busy times for most restaurants and they obviously prefer full price paying customers on these days. On special occasions, such as Valentines Day and Mothers and Fathers Day you should call the restaurant beforehand and check if you can use your tastecard. The tastecard cannot be used with any other special offers.

        If you buy your membership, then you will receive a tastecard directory, and you can search for restaurants using the directory. Since I received a free trial, I did not get this directory.

        I've made my booking/the restaurant doesn't require a telephone booking. What now?
        Simply show up at the restaurant. If you have made a telephone booking, just present your tastecard before requesting the bill. If the restaurant doesn't require a telephone booking, inform the server before ordering that you have a tastecard and present the tastecard when you request the bill. Sometimes they will just look at your tastecard to make sure it hasn't expired, while other times they may make a photocopy or ask you to fill out a short form.
        I have used my tastecard at a restaurant that required a telephone booking by just walking in with no booking (as the meal was not pre-planned). I asked if I could use my card and the waitress asked the manager who said I could. I would suggest that you always make a telephone booking at places that require it, but if you make a spontaneous trip to a restaurant that requires a telephone booking then it doesn't hurt to ask if they will still accept your card.

        Is it worth it?
        That depends on a number of factors.
        1. How often do you eat out? If eating out is a rare occasion for you, then I don't see the point of getting this card. Restaurants often offer discount vouchers anyway, and it may be a good idea to look into these instead. My friends and I eat out a lot, so the tastecard is definitely worth it for me.
        2. Are any of the participating restaurants close to you? I would suggest you visit the website and check, because if you are travelling long distances to get to participating restaurants, then transport costs need to be considered. I live in London and have lots of participating restaurants close by.
        3. Do you visit the participating restaurants anyway? If none of the restaurants you visit are participating in this scheme, then there's no point in purchasing the card unless you're open to visiting new restaurants on a regular basis. For me, the card would be a worthwhile investment as I visit a lot of the participating restaurants and occasionally try new ones because of the card.

        In short, if you eat out regularly and have participating restaurants nearby that you visit already or would be interested in visiting then this card is a worthwhile investment for you.

        Example of savings:
        -My boyfriend and I often visit a Prezzo that is located close to my flat. We usually order a main and a dessert, which comes to about £15 per person or £30 in total. However, with the tastecard we get 2 for 1 across all courses, so our total comes to £15, saving us £15 on every meal.
        -My friends and I frequently visit an American restaurant that offers a 50% discount on the food bill for a maximum of 6 people with a tastecard. Our total food bill usually comes to around £120, which becomes £60 with the tastecard, allowing us to save £60.

        I've had the tastecard for about 2 months now and I estimate that my friends and I must have saved at least £300 so far, which is pretty great considering that the card costs £69.95 for a year's membership and I actually got mine free! I have 3 friends who have pooled in to buy a card, which they share. If you are considering buying a card, maybe you could ask your friends if they'd be interested in it too, as then you can do what my friends did, and enjoy the benefits of the card for less. I've never been asked for any id when I've used the card, so I don't see why sharing a card would be a problem.

        Will I buy the card?
        Definitely. I would even buy it at full price as in a short span of 2 months, I have definitely saved more than £69.95, so if I bought the card, it would pay for itself in the form of money saved when eating out. I will, however, look for a discount code before I buy it, and maybe share the card with a friend or two, but I will most definitely be buying it.

        And finally, what does the card look like?
        It's a green and black plastic card that has the tastecard logo on it along with the website address. It also has the owner's name and the expiry date on it. On the back of the card are a short list of rules which I have already mentioned above. Don't worry, it would look pretty good in any wallet!

        This review may appear on other sites under the same username.

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          26.09.2010 15:07
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          get one now

          The taste london card. now known as tastecard .is a fantastic card that give you money off over 2500 resturants throughtout the uk.
          INCLUDING PLACES LIKE: STRADA , PIZZA EXPRESS, PREZZO as well as higher chain places.
          The card now cost £69.99 for one year and offers a range of discounts
          some places give you 50% off the food bill and other five you 2 for 1,they also send you a book of all the resturants that take the card to make it easier for you to find them.
          you can also search on there website and they now have an Iphone app.
          At the time of writing .moneysaving expert are giving you a free 3month trial.
          I recently got my card and have used it many times already recieveing HUGE discounts.
          There are plently of places that take the card and you have to present it on arival.
          If you dine out alot its worth buying the card and if you can get the free trail its even better.
          So far ive saved a total of £150 , at places i normaly go to!!!

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          10.08.2010 15:39
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          Overall its good, but read my review for MUCH more detail

          PLEASE READ!

          Let me try and summarise my experience of using the card, here goes...

          1. There are a number of cards that offer 50%/ 2 for 1 etc, for example Hi Diners Card, Gourmet Society etc. Shop around for the best prices.

          2. Ask yourself: How much do I NORMALLY spend on restaurants in 1 year. If it's more than the card, then its worth it.

          3. This is my biggest criticism:
          Have a look at the the Taste London website and read the restaurant reviews. You'll notice they are ALL positive. Very suspect!
          Here's the deal, registered members CAN leave reviews, which I did. Unfortunately, I had a bad experience and I expressed my polite but honest comments on the site. After verification from Taste it was posted in their review section but then a week later... it was REMOVED!

          There was nothing offensive or disrespectful, remember Taste verify BEFORE they post it. They even sent me an email saying they were sorry about my experience of this particular restaurant in Clapham and that my feedback will be passed on to the restaurant in question.

          The point is, the reviews of restaurants is ONLY reserved for positive feedback, some restaurants post their OWN reviews. Anyways, I subsequently emailed Taste to ask WHY they remove comments that may not be favourable and guess what...NO REPLY.

          My advice: Do not use the taste London site if you want an UNBIASED review of a restaurant use another website.

          One last point is: 2 4 1 deals/50% off, etc are great but it can actually make you spend MORE because of the big discount you obtain. Excellent business ploy!

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          04.07.2010 00:49
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          A nifty card for the foodies out there like me, who like eating out but have an eye for a bargain.

          The TasteLondon card (soon to be TasteCard) is a very nifty card to have in your wallet. For someone who enjoys wining and dining but doesn't enjoy paying full whack for it, this card was a joy to have on me. I got mine (as part of a birthday promotion) for free, after being one of the first to request one at a certain time. I loved it so much that I renewed it once it ran out.

          The card itself looks and feels like any other credit card. It's pretty smart, and my current one is black in colour with the normal logo emblazoned on the front. Needless to say, it looks very smart in a wallet. Working in thousands of restaurants in London, this card is immensely useful to have on you, and gives you 50% off or 2 for 1 in many restaurants in London (and, soon, in all parts of the UK). Prezzo, Pizza Express, GBK: you name it, chances are the card covers it.

          I have found it amazing to be able to go into a restaurant and eat without worrying about the cost, and with London prices being extortionate, this card really does pay for itself within a while. Moreover, you'll find yourself trying new places you wouldn't have even dared setting foot into before. I'll offer an example. I had never been to a Gourmet Burger Kitchen before getting the card, seeing it as way overpriced for what you get. But with the card, it's my frequent choice at the moment. A normal meal would set you back around a tenner, but with 50% off, it's only a fiver: a Burger King meal costs more AND is worse quality! What's more, if you check on the website beforehand you can see how many people your card covers. In most situations it covers around 4, so I guarantee your friends will be even friendlier when you've got a card like this on a night out!

          My advice to you would be to obtain one after searching for offers. I would advise against paying the full £70 (even though this is still great value) as I got my renewal for around £30 using a voucher codes site. Just check hotukdeals.com or myvouchercodes.co.uk to find deals around the time you want one. Just to bear in mind, the minor drawbacks are that the card can't be used in some places on Friday/Saturday (but not all of them) and that some require you to phone and book first. For the saving you'll make though, it's a small pain.

          In summary, if you're a food lover who doesn't want to break the bank, this is ideal for you, just look out for a discount code before you buy, as they are around quite often. Bon appetit!

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          19.06.2010 14:12
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          If you eat out alot its a great way to save money on the bill!

          What is TasteLondon?
          Tastelondon is essentially a 'dining club' which offers discounts on hundreds of restaurants across London in return for an annual fee. For your fee you get a membership card which entitles you to either 2 for 1 or 50% off food at any of the restaurants which are part of the tastelondon scheme.

          How much is it?
          Annual membership costs £70, which is a little expensive but if you eat out alot you can save this amount by the time you've eaten out a couple of times. If you keep your eyes open you can sometimes get deals (i got my last membership for £30). You can also get a free 1 month trial through the Metro newspaper.

          What restaurants are included?
          There are literally hundreds of restaurants across london that are part of the scheme. As you would expect the majority are in central London but there are also hundreds of restaurants in the North, South, East and West of the city so it can be used both in the city centre and closer to where you live.

          The Tastelondon website allows you to search for restaurants by name, location, tube station and other options. On the website it will tell you what the offer is (2for1, 50%) and if there are any restrictions on the promotion.

          The restaurants range from chains like Strada and Pizza Express to fine dining restaurants in the City and the West End. So there really is something for everyone.

          Are there any restrictions?
          Yes, although they vary by restaurant. Many restaurants won't accept the tastelondon card on a Friday or Saturday (understandably as this is their peak period). Most restaurants also require you to pre book by phone and state that you have a tastelondon card in advance.

          Some restaurants allow a single tastelondon card to be used for parties of diners (e.g. up to 6 or 10 people) however they seem to be cutting back on this a bit.

          My experience:
          In my opinion this is well worth it. I've been a member for 3 years now ever since i moved to London. Its a great way to find new restaurants and save alot of money. I've used this with friends many times as well and saved money off the total bill. If you're someone who eats out alot in London you shouldnt be without a tastelondon card.

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          14.10.2009 21:00
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          Taste London is worth tasting!

          ***What is it?***

          The taste London card is a card that can be used at over 1000 restaurants in London and the South East of England. Depending on the restaurant the card will give 50% off all food ordered or will allow 'buy one meal get you free'.

          **How to use it***

          The website www.tastelondon.co.uk has details of all the restaurants included in the scheme. Logging on you can search by location or cuisine in order to find a restaurant to suit you. Some of the restaurants you have to telephone in advance to book a table. Once you order your food you then just mention that you have a Taste London card and then give it to the waitress when asking for your bill. The promotion will then be removed from the balance before receiving the final bill.

          ***My experience**

          I have had the taste london card for a couple of months now and I have used it in a number of different restaurants. Pizza Express has been the restaurant I have used it in most and the staff are always happy to receive the taste london card and take the promotion off for you.

          The standard prize for subscribing to Taste London is £69.95. However, there are free trial codes dotted around the internet and this allows you a free card to try out in unlimited restaurant visits for a month. I ended up only paying £29.95 for a years membership as after my free trail expired they sent me emails with different promotions in. I will also be able to renew the card each year at that price which I think is brilliant. The fact that I got it at this price makes it great value for money as I have probably made that money back in savings more than 4 times since I got the card.

          The website is easy to use and to search and uses a google map to show you where the restaurants are located. I've not had any trouble with the website. Each restaurant also has a clear description of what offer is included with the card's use. There is also a facility on the site to leave reviews for the restaurants once you've used the card there, and we all love reviews!!

          Unfortunately having the card does make you want to go and eat out more, especially as Pizza Express is just around the corner from me and the card allows 50% off all food at all Pizza Express and can be used an unlimited number of times. However using the card on the food there makes each pizza cost around £4 which really is amazing because I love their food.

          **Advantages**

          *BIG discount off food bill
          *Can be used for the whole table dining, not just yourself
          *Some chain restaurants included so little need to search on the website for these
          *Promotion prices can be renewed for life
          *Mobile phone website works well when out and about looking for somewhere to dine.

          **Disadvantages**

          *Price of full membership is £69.95
          *Having to search the restaurants in advance if you aren't sure which restaurants are covered
          *Some restaurants only allow you to use the card on one visit there
          *Drinks are not included so you could end up spending on these (Although recommend ordering tap water when using the card in pizza express. Cheap i suppose but perfectly allowed)

          **Overall opinion**

          The card is a worthwhile investment if living or working in London, or the South East. The company are apparently hoping to extend the scheme to the whole of the UK which would be a great benefit to all. They are also adding new restaurants to the scheme all the time and emails are sent out to members detailing the new additions. I would recommend becoming a member of this scheme but I would say go for the free trial, see if you like it, then wait for the promotional emails with discount subscription rates to hopefully get the price down from £69.95 a year. Then you are free to eat out to your heart's content without worrying too much about the costs involved. Just your waistline.

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            05.10.2009 15:22
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            handy to have in your bag

            The Taste London card gives you offers on restaurants in the London and south east area. The tag line is 50% off, over 1000 restaurants, and this is mostly true. The specific offer varies between restaurants, eg 50% off food only or two for one on food are the usual, and there can be lots of restrictions on when and how you use the card. For some restaurants you have to phone and make a booking, for some you can only use the card once and for lots it can't be used at weekends or on Bank holidays. And most places have a limit on the number of people that can eat with the discount (4, 6 or 10).

            Having pointed out the main downside to the card, I will admit that I use my card loads and nearly all of my friends have got them selves cards as well!

            I'm a bit worried that having the card is making me eat out more often then I would normally, Instead of getting a take-away and staying at home we're now popping to a restaurant and end up spending money on wine we wouldn't have otherwise spent.

            And spontaneity doesn't go well with this card, there are two big chains of restaurant (Prezzo and Pizza Express) that are signed up-so those are easy to find. Otherwise you have to look participating restaurants up in a book or up on the internet-not very helpful when you're hungry and out shopping or after a few stray drinks in the pub. Subsequently I have been to these two restaurants a lot over the past few months and wish I could remember a few more involved!!!

            The card is quite expensive to buy (currently £69.99) but what ever price you buy it at, you can always renew for that price, They post it out really quickly to you, and have gift packages available. The card saves me on average £40 per outing so I got my money back really quickly.

            And finally it can be used in lots of places in the south-east-not just in London

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            05.09.2009 10:55
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            .

            The TasteLondon Card is basically a discount card that will get you either 50% off food or 2 for 1 at a whole variety of restaurants in London and the home counties.

            The normal price they advertise this card at is £79.95, however I am not sure if anyone ever actually pays this as you can always find a way of getting it cheaper if you wait around for a bit. I got my card for £29.95 in the end. This was after signing up for a month's free trial which is often advertised in the newspapers (especially the Metro). After your trial ends they will then offer you via email the card at the full price. If you don't take it up the following week they will offer at £49 I think it was and then I think it either went down to £35 or £29 straight away. I had read on moneysavingexpert website from other people that the lowest it would go would be £29 so i signed up then as they only give you a week to decide!

            I have already made my money back from this easily! They send you a book with a list of all the restaurants you can use it in and any restrictions such as not on a Friday or Saturday, and also some of the restaurants you have to call and book in advance.

            If you eat out in Central london a lot you will definately find this card worth it, if like me you eat out closer to home and happen to live in the suburbs there is less choice but it is still an excellent card.

            Although there are many discount offers for Pizza Express all the time I find the best one is using my card, plus the fact I have it on me all the time rather than having to think about printing off a voucher means that if I just am out and happen to pop in for lunch or dinner with a friend then we automatically know we can get a discount. Pizza Express is also a good option becauase there are no restrictions and so if I am eating out on a Friday or Saturday I would usually go here.

            Prezzo is another good one as there are Prezzo's all over the place but unfortunately you can't use the card on a Friday or Saturday here.

            I've used it in a few different restaurants in Central london too and it really makes the cost of eating out so much cheaper that I know i have definately got my £29 back probably just on my own savings but also as in most places you can have 4 to 6 people dining on the same card (some places up to 10) then i have saved my friends loads of money too!

            Some places like The Real Greek and a few local restaurants near me only let you use the card once but most restaurants you can go back as many times as you like.

            If you wanted to be really stingy and just have a glass of tap water and a pizza somewhere you would end up paying only about £3.50 or £4 for this! Obviously the main way the restaurants make there money is through the drinks as these are not discounted.

            I would thoroughly recommend this card but look at the website to see what restaurants are near you and what restrictions there are. If i didn't work in London and live on the outskirts it wouldn't be so good even though you can use the card as far as some places in Hampshire including Southampton the places are very limited.

            The only problem I have had with the card so far was with Roadhouse in Covent Garden. It was one of the few places near Covent Garden that would have let us use the card on a Saturday night but the card rule for this place was that you had to book ahead. When i called to book the latest dining time they could offer was 6.30pm! Otherwise you just had to turn up and hope to get a table - but i have a feeling that they may have been offering these times because of the TasteLondon card and that if you had tried to book without using the card you may have been offered a later table. Its not a theory I tested and in the end we went to Pizza Express in Covent Garden instead!

            The card does have your name on it and a few restaurants make you sign an additional form or give more information so it is a card that you need to buy for yourself and can't go lending it out to people!

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