Welcome! Log in or Register

Clarks Shumagic

  • image
£7.40 Best Offer by: ebay.co.uk See more offers
15 Reviews

Brand: Clarks

  • Sort by:

    * Prices may differ from that shown

  • Write a review >
    How do you rate the product overall? Rate it out of five by clicking on one of the hearts.
    What are the advantages and disadvantages? Use up to 10 bullet points.
    Write your reviews in your own words. 250 to 500 words
    Number of words:
    Write a concise and readable conclusion. The conclusion is also the title of the review.
    Number of words:
    Write your email adress here Write your email adress

    Your dooyooMiles Miles

    15 Reviews
    Sort by:
    • More +
      24.09.2012 15:29
      Very helpful
      (Rating)
      5 Comments

      Advantages

      Disadvantages

      Clark's renovating polish/dye for shoes.

      Like most children my 10 year old son is really hard on his shoes. I always buy shoes from Clarks and the last time I bought him a pair of school shoes I was also offered a little tube of a shoe restorer known as shumagic to help restore the shoes by covering any scuffs and scratches. I decided to buy a tube to try to keep his new shoes looking good for longer.

      Shumagic comes in a variety of colours made to match Clark's leather colour range. I bought black to match the shoes. The 50 ml tube cost me £3 if I remember correctly. The product is really easy to use and requires little effort. The tube has a screw top lid with sponge applicator on the inside. To use you need to give the tube a gentle squeeze until you see some of the dye appear. Remove any dirt from the shoes and then apply the dye to the damaged area. Leave to dry and them buff to a shine. I tend to use the dye last thing at night and then the shoes are ready to buff in the morning. It really only takes a minute or so apply! The instructions say you should rinse the sponge applicator after use but I have never bothered to do this and have had no problems.

      This is an amazing product and really does cover all scratches and scuffs leaving shoes looking like new again. My son's shoes are usually scuffed at the front where he kicks a ball. The shumagic has no problem in covering even quite deep scuff marks. I find using this product a lot quicker than traditional polish that requires taking off and it is also a lot less messy!

      I have also used this dye on a handbag that had a few scratches. The result was brilliant-no more scratch marks! I have also bought a tube to cover scratches on a pair of Clarks brown boots I have. It is best to take any shoes you wish to match to a Clarks shop to ensure you buy the correct shade.

      The little tube has lasted well as you only need a small amount. My son's shoes tend to last about 4 months and hopefully the tube will last about the same amount of time. Overall I can highly recommend this little tube, well worth the cost!

      Comments

      Login or register to add comments
      • More +
        23.04.2012 17:30
        Very helpful
        (Rating)
        1 Comment

        Advantages

        Disadvantages

        Hides scuffs like magic, which is why I guess they called it shumagic.

        I had seen a couple of reviews praising Clarks Shumagic, so the last time we approached the till after buying school shoes in Clarks, we were offered some of this, and my husband said no, but I persuaded him quickly that it would be worth trying.

        The price was about £2 or so. I can't remember exactly, but it seemed a fair amount at the time for a 50ml tube. This was what put my husband off, as he was whispering to me about not needing it as we had lots of polish at home, but Mummy always knows best.

        I have only really bought my boys black shoes for school, but I noticed there was a display of all the different colours that Clarks shoes come in. I imagine this could get quite pricey if you have the girls shoes that come in all pretty bright colours.

        The format of this product is that it is a tube like a toothpaste tube, with a scew top cap. The tube is see through so you can see the colour of the product inside. When you take off the lid, there is a sponge applicator which is attached to the tube. This has a hole in the middle. You squeeze some of the product onto your shoe, then use the sponge to rub it in. You leave it to dry for a bit, before buffing it with a cloth to bring your shoes up to a shine.

        I have been using this product round about weekly when preparing the things my boys need for school for the following week. I find a little of this goes a long way, and the shoes do indeed stay looking nicer for longer.

        Both boys are really hard on their shoes, dragging their feet along the floor and climbing about on the play equipment in the playground. Prior to buying these, I always felt their school shoes looked old within a couple of weeks and a bit shabby. This helps to cover up some of those scuffs and prevent some of them being noticeable because it actually contains dye in it, so it is good at hiding damage.

        I would say this is much better for their shoes than a standard polish, and it is a lot easier and less time consuming for us to use when getting their things ready for school.

        I am a messy person, and I quite often get things like this on my fingers when I am using it, but I find that if I wash my hands straight away or rub it off clothes with a baby wipe, then it comes off quite easily. This surprises me because of the dye content.

        It is easier to be clumsy with this than traditional polish as it is more of a runny texture, which is why a little goes a long way. The tube has lasted us so far since we bought their shoes in September, and I will definitely replace this one when it runs out.

        Comments

        Login or register to add comments
        • More +
          08.12.2011 12:55

          Advantages

          Disadvantages

          Great product I can recommend especially for kids' shoes

          Clarks Shumagic costs just £2 for a tube containing 50ml of dye and shoe polish combined.

          This comes in a wide range of different colours and we have both the black and the brown but I think it also comes in navy and dark red.

          We use it about twice a week on our work shoes and also on the kids' school shoes which do get very scuffed.

          The good thing about this is that it contains a dye which actually prenetrates the leather of the shoe and gets rid of all the horrible scuff marks that kids manage to collect at the toes of their shoes. It also protects the leather on the shoe after using. We initially bought a tube as we were 'persuaded' to do so by the sales assistant in Clarks when we bought our little lad his first pair of shoes. However, I am really glad we did.

          It is simple to use. Just take off the screw top lid and you will see the small appplicator sponge. Gently squeeze until some dye come sout and then apply to the shoe. Wait for it to dry and then the shoe can be buffed up with a clean dry cloth to make it look more polished. It is not at all messy to use and your fingers will remain clean.

          It is non smelling and completely odour free. If any gets on your fingers don't worry as I have never had a bad reaction. The only problem is that it will stain your finger and it can be a bit of a problem in trying to wash it off the skin.

          Great little product which will last you for ages as a lot does go a long way.

          Review also posted on Ciao as sorehead

          Comments

          Login or register to add comments
        • More +
          31.07.2011 01:26
          Very helpful
          (Rating)

          Advantages

          Disadvantages

          A brilliant product that really does work on heavily scuffed and scraped shoes!

          I used to work for Clarks on a Saturday, so obviously I had to flog loads of this and I thought that the spiel was just that. However, I had to get my work shoes clean and all that kneeling on the floor and measuring kids feet really ruined the fronts of my shoes. Typically the only colour to match my Clarks shoes was a Clarks shumagic, so I dutifully bought one and used it following the directions on the back used it on my shoes.

          This stuff truly is magic, it has a sponge applicator underneath the lid. You squeeze the tube and a little bit of the shumagic comes out. You then use the sponge to work the polish into your shoes, like any other polish. If you have particularly badly scuffed shoes then you should leave this first coat to sink in, usually overnight. Then the next morning put another layer on and when that has dried use a rag to buff up the shoes and there you have it a nice shiny finish.

          It worked magic on my scuffed and scraped shoes and actually has a very high dye content that soaks into the leather and replenishes the colour. I think it's really easy to use and you could even get your kids to do their own school shoes without making any mess at all. I also think it's quite good value for money, because I think currently it sells for £2.75 a tube and my black shumagic has lasted a good 6 months with me cleaning my shoes once a week. They also do most colours to match exactly Clarks kids shoes so it saves all the hassle of looking for another one.

          All in all a magic little product, which makes me think perhaps I should listen to the patter of salespeople a bit more!

          Comments

          Login or register to add comments
        • More +
          30.03.2011 10:40
          Very helpful
          (Rating)
          2 Comments

          Advantages

          Disadvantages

          A superb shoe polish from Clarks

          Having a rough and tumble little boy at school, I have noticed the wear and tear on his school shoes, especially now the weather has been a bit nicer and they have been playing outside even more. It's mainly the front of his shoes which take the most hits, and are often so scuffed they look awful. I remembered buying a tube of this polish from Clarks when I bought Harry's school shoes so quickly dug it out of the cupboard and decided to give them a good polish so he didn't go to school like a right scruff-bag. I was really impressed with the results, and I've since started to polish his shoes once a week, not only to make them look better but to treat the shoes as well.

          Shumagic is a polish you can purchase exclusively through Clarks stores, and if memory serves me correctly, it is around £2.50 for a tube which isn't bad value, especially when you consider that you only use a small amount at a time. The tube holds 50ml of the Shumagic product, and I purchased it in black, as this is the colour of Harry's school shoes. It sits on its lid which houses the sponge applicator, and also means it is always ready to use and there's no annoying shaking it every time you need to use it.

          The polish is really easy to use. All you have to do is squeeze the tube gently until you can see a bit of the polish come down onto the sponge and then rub it gently all over your leather shoes. I rub it in circular motions so that it really gets worked into the leather, especially at the front where his shoes are the most scuffed, but also apply it across the velcro straps, the sides and the back as well so the whole shoe looks like new. I used to leave it about 10 minutes to dry before I started to buff it up with a shoe brush but now I leave it a few hours and I find this is better and the colour is darker as its had a chance to work itself in to the leather.

          This isn't actually just a polish - it actually works to dye the scuffed leather black again which is how it makes such a deep colour on the shoes. This is why I leave it a bit longer, as this way it has a real chance to sink in, and the tube does say to leave it to dry fully before you begin to polish it out. Once I have buffed it out with my shoe brush, the shoes look really shiny and brand new, and I am really impressed with the results. As I said, I do it once a week now and it really does keep Harry's shoes looking neat and tidy, and also protects the leather too. I have used this on my own work shoes as well, and they have also come up looking like new, so I am really impressed with this product.

          If you need a good quality shoe polish for school shoes or even adult shoes, then I would definitely recommend you get a tube of Shumagic from Clarks. I purchased my tube in September and have used it weekly for a few months now and it's not even 1/3 used yet so it's excellent value for money. It's easy to use, clean too because you don't actually have to touch the polish in any way, it is all done through the sponge (which you are supposed to remove and clean each time, but I haven't done so yet, oops!) and leaves shoes looking new and shiny, just what you want when shoes costs a bomb these days! Definitely a great polish, and I am more than happy with its results.

          RRP: £2.50
          Available in Clarks stores.

          Thank you for reading.

          Comments

          Login or register to add comments
          • More +
            25.01.2011 20:27
            Very helpful
            (Rating)
            3 Comments

            Advantages

            Disadvantages

            A great product for shoes

            Cleaning and polishing my school shoes was always one of my most loathed tasks as a child. That's probably why I've never forced my own kids to polish their own shoes and prefer to take the easy option - a bit of wizardry from Clarks called Shumagic.

            Shumagic is usually found behind the counter at Clarks' stores and from other independent stockists of Clarks shoes. In fact, you are likely to have been offered a tube of this stuff by the cashier when buying new school shoes. It is primarily marketed as a shoe protection and repair product, rather than a replacement for traditional shoe polish, but I actually use it in lieu of the tinned polish. I can't claim to use this on a daily or even weekly basis but it is used regularly (usually a couple of times per half term, per shoes.) Even with that amount of use (on my own black leather shoes as well as my oldest son's school shoes), I find that this stuff just lasts and lasts - almost like the 'magic porridge pot'! It never seems to run out!

            The Shumagic comes in a slightly squeezy plastic tube with a sponge applicator at the nozzle end. (The packaging is completely different to that pictured above. It has a retro black and white photo on the front instead.) The brief instructions recommend that the applicator is rinsed clean and dried after each use but I've never bothered to do that and neither the sponge or the polish have hardened, no matter how long it is left between uses. I give a gentle squeeze and apply a little pressure with the sponge directly to the shoe and find that the liquid is always dispensed easily.

            The polish is like a thick kind of black paint and it is incredibly easy to smooth this evenly over the exterior of a leather shoe. It has a very faint but not unpleasant odour that is only noticeable on application. Once dry, which doesn't take long at all, all that is needed is to give the shoe a wipe over with a soft cloth. I'm always amazed by the effects of this little tube. As well as giving shoes a brilliant shine and polish, without all the inconvenience of using different brushes, it also cleverly disguises any scuffs or scrapes on the shoe. The product actually contains dye so it actually dyes any marked areas, rather than just briefly covering them up as traditional shoe polish does. It is just a shame that the shoes never stay looking so clean and shiny for long, thanks to my eight year old!

            I find the tubes to be inexpensive, at just £2.75 per 50ml, especially considering its effectiveness and how long a tube will last for. I've only ever used this in black, but is available in a range of colours - each supposedly specially matched to Clarks leathers. Next time a shop assistant offers you a tube of this stuff, I'd recommend getting it.

            Comments

            Login or register to add comments
            • More +
              12.11.2010 19:36
              Very helpful
              (Rating)

              Advantages

              Disadvantages

              Great product - highly recommended

              I don't like the way that when you purchase a pair of shoes you are always asked if you would like to purchase some polish/protector to look after them. I have always said no to this question as have never been very good at polishing my shoes.

              However when I had children and they started wearing Clarks pink shoes I realised that I was going to need some pink polish if I was going to make them stay looking respectable. This is when I found out about Shumagic. These are tubes of polish that are easily applied by squeezing the tube and rubbing the sponge applicator at the bottom of the tube on the shoe. You then need to leave for a while and buff off. I try and leave over night and then rub off with kitchen roll the next morning.

              What is special about this polish is that it has a high die content and the colours are matched to clarks leather. You can therefore restore your shoes by filling in and covering scuffs and scrapes.

              I now have this polish in several colours and now that we have school shoes I can't praise it enough. Every Monday morning the girls go to school with shiny black shoes - not a scuff in sight. Ideally I should do it every night but I just don't have time.

              My only criticism is that the girls manage to get marks on my wood floor after I have polished the shoes. It does come off with a bit of elbow grease but I would not be happy if it was carpet.

              This polish is not expensive - a couple of pounds, and well worth the money. It lasts a long time.

              Comments

              Login or register to add comments
            • More +
              15.10.2010 07:27
              Very helpful
              (Rating)
              6 Comments

              Advantages

              Disadvantages

              A good buy

              When I bought my son's school shoes last year from Clark's I was encouraged to buy their shumagic renovating polish. Normally I give things which are pushed on to you by a sales assistant a wide berth but on this occasion I felt like the product sounded like a good idea to help protect my son's expensive shoes!

              The Clark's shumagic renovating polish comes in a 50ml tube. There are various colours that you can buy apparently which are specially matched to the Clark's leather but I just bought the black one as this was the colour of my son's shoes and I was hopeful I could use it on other black shoes too.

              The packaging of the product is simple and just has a purple label with the product name in black writing. It has a clear twist off lid on which the product can stand upright on. When you twist off the lid you can see a foam applicator which has a hole in it-when you squeeze the tube some of the polish comes out on to the applicator for easy application to the shoe.

              The sales advisor in Clark's advised me to use this product on my son's shoes before he wore them for the first time. The idea behind this is that if your child scuffs their shoes they will remove some of the polish rather than some of the leather on the shoe. I did this and can honestly say that it really seemed to work! My son wore the shoes for around two thirds of the school year which I think is great value.

              We are told on the back of the product that the high dye content of the polish means that you can even repair scuffs and scrapes to shoes as well as restore colour to faded footwear! These are big claims but in my opinion this product really did help make my son's school shoes last a long time.

              To use the product you should squeeze some polish through the sponge applicator and then apply it to the scuffed areas of the shoe. You should spread the polish evenly over the area and then allow it to dry off before buffing it to a shine. I have found that when doing this it really does help restore the look of the shoes and gives them a great shine. From what I can tell the polish gives the shoes a thin protective layer to help stop damage to the leather underneath it and it does seem to work. The polish is really easy to apply to the shoes using the applicator and I just use a sponge to buff them up a bit.

              My only niggle with this polish is that sometimes the polish seems to come off on the floor when my son is having a mad moment and showing me some kind of crazy dance move by rolling around on the floor! It wipes up ok off my laminate floor but it can be a little irritating! Perhaps I am not buffing the product enough though or something.

              I really think Clark's shumagic renovating polish is a great buy to help keep your child's school shoes looking brilliant for longer! My tube is still going strong but when I run out I will certainly buy some more!

              Thank you for reading my review!

              Comments

              Login or register to add comments
              • More +
                11.10.2010 10:57
                Very helpful
                (Rating)

                Advantages

                Disadvantages

                A must have product for kids shoes.

                As I mentioned in a previous review, it takes someone with a will of iron to get past the sales desk at Clarks without buying some sort of shoe polish or protection product. Clarks Shumagic is the product that they usually try to push on you when you buy a new pair of shoes. It comes in a dazzling array of colours, so they can usually nab you when buying a pair of brightly coloured kiddie shoes. I got wise to this ploy and now only buy black shoes!!!


                I have bought a few tubes of this stuff over the years and the tube in front of me right now is the "mullberry" shade. I must have bought this a few years ago, as I don't really recall buying any mulberry coloured shoes, though I suppose I must have at some point. There is still lots of product left in the tube! The tube is 50ml in size which I feel is an appropriate size, as it makes application to the shoe easier. The tube is made of soft transparent plastic and you can see the product inside, which is a good idea, as you can see the shade and how much of the product you have left in the tube.


                The tube is "upside down" with the lid at the bottom. Again, this is a good design as you dont have to spend ages squeezing the bottle to get the product out. The lid pushes on and off rather than being screw on, and again, is made of transparent plastic. This enables you to see the sponge applicator inside. The sponge sits at the bottom of the bottle and is quite a solid sponge, which will not break up or deisintigrate when applying the product. The circular spong has a hole in the centre, through which the product is dispensed. You can remove the sponge and wash it when necessary to keep application nice and smooth and even.


                The idea of this product is that it is quite a thick coloured cream designed to fill in scuffed and scraped areas of the shoe, as well as leaving a nice shine and restoring colour. The sales assistants reccommend that you apply a good layer of this before your child wears their new shoes for the first time. This means that if they knock or scrape the shoe, the layer of Shumagic will take the brunt of the damage, rather than the leather of the shoe. Although this sounds too good to be true, I have found that this really does work in practice.


                The product is very easy to apply. You just gently squeeze the bottle to dispense a small amount onto the applicator and then spread it evenly over the surface of the shoe. You leave it a few minutes to dry and then buff it to a shine with a soft cloth.


                The product is very effective at disguising scrapes and scuffs, although obviously, it won't eradicate them completely once they have formed. I think of this product as similar to a cosmetic foundation cream. It will disguise imperfections, but it won't get rid of them altogether! The product is a very thick cream, so it settles beautifully into cracks and scrapes, leaving a smooth, polished surface. This is an absolute lifesaver for kids shows, which get lots of scrapes and scratches on them. After use, the shoes really do look as good as new. Luckily the product also lasts for ages, as I can testify from the condition of the bottle in front of me, which must be at least 2 years old, but the stuff inside is still quite fluid and hasn't dried out.


                Shumagic is a very impressive product, and one that I will definitely buy again. The only slight downside is that it does not waterproof shoes, but Clarks do a very similar product called Rainguard which offers this extra protection. The only slight warning I would give, was a repetition of what I said at the beginning. Stick to buying black shoes, or you will end up with a Shumagic collection of all the colours of the rainbow. Has anyone out there got a pair of scratched Mulberry shoes that need cleaning....?

                Comments

                Login or register to add comments
              • More +
                10.10.2010 23:45
                Very helpful
                (Rating)
                2 Comments

                Advantages

                Disadvantages

                Handy

                You may have already read my review on shoe polish well this is my trusty emergency product for treating the dreaded scuffs which can appear on you shoes. I do have to say that as we get older scuffs should tend to get less however my job involves working with children - working with children = crawling on the floor, crawling on the floor = scuffed shoes in no time.

                If I had to replace my shoes everytime they were scuffed I would have no money left let me tell you I can rarely go a week without my shoes looking scuffed, I have to admit I do buy cheap shoes for work for this reason and I buy this polish to fix the problem.

                Clarks shumagic can be purchased from Clarks for £2.50 for a 50ml tube. The tube stands on its lid so the liquid runs to the bottom. Once the lid is removed it reveals a sponge which is really handy and means you do not need a cloth to mess around with for fixing the scuff problem. All you have to do is press down on the area where the scuff is and the liquid runs on your shoes and you can dab it in and buff for shine. Another great thing is you can get away with not setting up an area with newspaper before use as well because the applicator is very effective and you don't need a cloth that you will have to keep putting down.

                Clarks stock alot of colours for this product so I suggest taking your shoes with you if you have a colour other than black to make sure you get the right ones.

                I think this Schumagic is great for kids and nursery nurses alike and it definately beats buying a new pair of shoes everyime you want to look smart. It is easy to use and makes shoes look scuff free. The great thing about this is you could also carry it with you if you wanted to as it will not run run from the tube and you never know when you will have a smart shoe emergency.

                5 stars from me.

                Comments

                Login or register to add comments
                • More +
                  07.10.2010 15:33
                  Very helpful
                  (Rating)
                  4 Comments

                  Advantages

                  Disadvantages

                  Hides scuffs and marks on shoes

                  I have been getting my daughters shoes in Clarks since she began to walk and having gone through their shoes as a child myself I know that they are of excellent quality and I wouldnt allow my daughter in anything else.

                  Although whenever I buy her a pair of shoes there they can be a bit pricey and I usually end up spending 50 euro for a pair of shoes every three months. And shes only two! So when the sales assistant showed me this Shumagic as an extra one visit I thought I might as well give it a go because my daughters shoes do tend to look grubby after just one weeks wear.

                  The Shumagic cost me an extra 4 euro which I didnt realise until I got home. It seemed a bit extortionate on hindsight but I thought I'd test it out anyway. So I excitedly waited for my daughter to ruin her expensive kicks to test my magic.

                  The shumagic comes in a handy tube with a sponge applicator at the end. It works as a type of filler for your shoes. It fills in the marks made by scuffs and the aim of this stuff it to restore your shoes back to their brand new look. Although the sales assistant said to use it at the first sign of damage as using it too late wouldnt make a difference as the shoes would be too bad.

                  It is really easy to apply and its quite fun dabbing it all over the shoe! You just make sure you gets into the obvious places around the toe and heel and wait for it to dry. I must say that it did make a big difference to the shoes and they looked almost new again. It didnt remove the scuffs and marks but definitely aided in hiding them.

                  I would highly recommend using this as it does work to restore shoes back to their original purchase condition and its worth it considering the cost of the shoes themselves. Im sure you could use this for other shoes also. I have only ever used it on leather.

                  Comments

                  Login or register to add comments
                  • More +
                    08.06.2010 13:44
                    Very helpful
                    (Rating)

                    Advantages

                    Disadvantages

                    Cheaper than new shoes!

                    I hate being fleeced by shoe shops into buying the matching polish for any shoes you might buy. Normally I refuse point blank and just use standard supermarket branded polish. However..

                    My daughter aged 2 had been wearing her beautiful fuschia pink shoes for about 4 months. They were starting to look very tatty and I suspected her feet might have grown out of them anyway. So I took her back to Clarks.
                    They measured her to find that her feet hadn't grown, so she really didn't need any new shoes (which I was very happy about as they cost around £25 a pair!)
                    Anyway, her old shoes still looked really tatty, so I bought a tube of the Shumagic renovating polish in bright pink as the sales assistant convinced me it would revive them to look almost new.

                    The shumagic comes in a 50ml tube, about 4 inches long and 2 inches wide. It has a screw top cap, which when removed reveals an applicator sponge beneath.
                    To get the cream onto the sponge you have to give the tube a few good squeezes. Once the spong begins to get saturated with the cream you apply it to the shoes (which should be clean and dry).
                    You leave the cream for a few minutes to allow it to dry and then buff it to a shine. You might find that some of the colour comes away again when buffing. For this reason I found that I had to repeat the process 2 or 3 times to get a really good result

                    My daughters shoes looked really good when I'd finished cleaning them up. The whole process probably took me about half an hour.

                    The instructions on the tube do say that you should rinse the applicator sponge after use, but I never got around to doing this. The sponge still works fine though.

                    If you were using this product with adult shoes I'm sure it would be even more effective, as toddler shoes get unbelievably scuffed so need a lot of treatment.

                    I think I paid about £2.50 for my tube of shumagic and it has been well worth it for prolonging the life of my daughters shoes by several months. Despite using it several times, there is plenty left in the tube and as hot pink is a theme in my house I think I'll be using this tube on little girls shoes for years to come.

                    Comments

                    Login or register to add comments
                  • More +
                    11.05.2010 15:54
                    Very helpful
                    (Rating)

                    Advantages

                    Disadvantages

                    A miracle polish that really works

                    I bought my daughter a pair of lovely navy blue shoes from Clarks last year and although I absolutely loved them and I was a tad bit excited about them I was also filled with dread. I have always shopped at Clarks for my daughter's shoes as she does have a rather wide foot and ever since her first pair of shoes I can remember how beautiful they looked.......until not even a week had passed and they were scuffed to bits and looking like they were about a year old.


                    I always ended up back at Clarks as I loved the quality of the shoes and people used to tell me I was crazy paying their prices when the shoes didn't look good for 5 minutes. So when I was in store buying the navy blue shoes I was offered a little product called shumagic renovating polish and I didn't even have to consider it was bought before she finished telling me what it does.


                    Shumagic renovating polish comes in a 30ml clear tube which has a handy sponge applicator on the end to make applying easily. The polish is used to restore scuffed shoes.


                    By applying a layer of polish over the scuffed area of the shoe you will see that due to the high dye content that the scuff begins to disappear and blends itself in with the natural colour of the shoe. This means that scuffs can look completely repaired and the shoe appears to be as new. This polish can also be used on faded shoes to create the look of newer ones.


                    I was using the navy shumagic on my daughter's shoes and after one coat I allowed to dry for about half an hour even though it was dry long before that I wanted to make sure. The one coat did cover the scuff and her shoes appeared to be as new and I was extremely impressed with this. I was happy to say that her shoes lasted her a lot longer than usual and due to only a small amount being needed I still have navy polish left now and believe me I had to use it a lot.


                    I was so impressed with the navy polish that in the summer time I purchased my daughter some lovely white shoes with pretty orange flowering detail. I would never go for white shoes in the past but I thought I had found a miracle worker and couldn't resist them. When my daughter scuffed the white shoes I wasn't worried and took her home to apply the white shumagic but after one coat the scuff didn't disappear.


                    The back of the tube did advise that pastels and light colours may need more coats so off I went. After 3 coats the shoes did appear less scuffed but I could still see a slight greyish patch of the scuff.


                    The white polish did help disguise the scuff but I don't think it work as well as the navy. I think these polishes are a god send especially when you spend so much on shoes. Kids will be kids and scuffs happen it's just nice to know they can be fixed.


                    Shumagic just smells like typical polish and it is made especially for the Clarks colours of shoes so I couldn't recommend this on other shoes. Overall I would definitely recommend this miracle product.

                    Comments

                    Login or register to add comments
                  • More +
                    12.08.2008 20:28
                    Very helpful
                    (Rating)
                    1 Comment

                    Advantages

                    Disadvantages

                    a great dye based polish

                    Last year I took my youngest sister to get her first pair of school shoes. I took her to clarks because I was aware that they were highly reliable shoes and they were one of few stores who fit childrens feet properly and offered a wide range of styles...I knew this would be neccissary seen as my sister is so fussy!
                    The sale was great, the assitant was helpful, fun and useful. Then it got to the end of the sale and as expected I was offered the shoecare, i decided to buy the shoe magic a try seen as the assitant had worked so hard during the sale and it sounded like a good product.
                    As expected my sister got back after her first week of school with admirable scuffs from running, jumping and doing god knows what else around the playground so we tried the shoe magic. I have to say it really is magic.
                    Unlike your usual polish it doesnt just enhance the quality of the leather it also dyes the colour back in. We found that when my sister was scuffing her shoes she was managing to scratch the top layer of leather off so that the toes of the shoe were grey instead of black. However by using this product the dye of the leather was being put back in, therefore you could barely notice that she had even scuffed them in the first place.

                    The product works by using a high dye based polish to really remove any appearance of marks or grazes on the shoe. It is also on its own sponge applicator which means you can do it absently mindedly, whilst watching tv or anything else therefore it doesnt become a chore having to polish the shoes. Its also quite a thick substance and because of the applicator it comes out in small amounts so the tube lasts for ages. Infact its so simple and easy to apply, your kids can do it themselves, if they can sit still for long enough!
                    I was really impressed by this product and it taught me to not dismiss the assitants when they offer you shoecare because its definitely worth listening!!

                    Buy for £2.50 from any Clarks store, it makes the shoes last so much longer.

                    Comments

                    Login or register to add comments
                    • More +
                      25.06.2006 13:41
                      Very helpful
                      (Rating)
                      5 Comments

                      Advantages

                      Disadvantages

                      Quick and easy product to clean and shine shoes

                      SHUMAGIC

                      Having had three children and the obligatory horribly scuffed school shoes, I always buy a tube of this whenever I buy a new pair of shoes, because it does actually save me lots of shoe cleaning time.

                      **THE PRODUCT**

                      The polish comes in a 50ml tube with a screw off lid. Open the lid to reveal the sponge- invaluable because it means that no longer do you have to suffer polish on your hands.

                      The actual polish is sold in a range of colours (the one I have at the moment is black) and is a non smelly high dye liquid. The liquid is just the right consistency to make it ideal for the task in hand, and is not overly runny.

                      **HOW TO USE IT**

                      This really is very simple, and perfect for people who dislike polishing shoes. All you have to do is squeeze the tube and some f the liquid will move down onto the sponge. Then, using the attached sponge, apply the product evenly over the shoes. When it is dry, the shoes can be buffed to a shine.

                      The instructions suggest that after use, the sponge applicator is rinsed with water and squeezed dry; I assume that this is to ensure the free flow of the polish, but I have never done it, and haven’t had any problems.

                      The whole process takes a few minutes and practically no effort.

                      **PRICE AND AVAILABILITY**

                      I always buy mine from the Clarks shoe shop and it costs £2.50, but at the time of writing this, a lot of the colours have been reducrd to £1

                      **AVAILABLE COLOURS**

                      There is a large range of colours including the obvious black and blue. Some of the colours available include ivory, caramel, warm red, beige, cream, and there are lots of shades of brown. Best thing to do if you want the product is to take your shoes along and match them up.

                      **WHAT I THINK OF IT**

                      As I said before, I tend to use this all the time, because I don’t lie Little Miss to have scuffed shoes, but if my only option was traditional methods of shoe polishing, she might not have such shiny shoes.

                      The product is incredibly simple to use and because of the high dye content, scuffs and scrapes are covered leaving shoes if not as good as new at least looking as though they have had a good old polish.

                      The liquid has no discernible smell, so windows can be left closed when applying, and because it is not too runny there is no risk of squeezing too hard and having polish squirt out of the tube. A quick wipe over with a cloth makes shoes look quite shiny, and scuffs are miraculously removed till the following night.

                      One tube of the polish lasts me about the length of time of the shoes (about 2 months for school shoes) so it’s not at all cost restrictive. In fact, I find it better value than traditional shoe polish which always seems to sit too long in its tine and crack. Not so with this- it can be used till the last drop. Another advantage is that nothing else is required apart from a soft cloth, so no need for lots of shoe brushes.

                      All in all, a great product for quick and simple shoe polishing at a good price.

                      Thanks for reading

                      Daniela xx

                      Comments

                      Login or register to add comments
                    • Product Details

                      Shoe repair cream available in a variety of colours.