“ Brand: Phat Farm „
Russell Simmons, co-founder of Def Jam one of Hip Hop's biggest record labels, tunred towards the fashion industry in 1992 when he kick-started his Phat Farm brand. Since then it has gone on to be amongst the leaders in the urban apparel game with its mix of the Ivy League preppy college look with contemporary street clothing trends to give it an up=market feel, but at a fairly reasonable price.
==The Rev 1==
Loosely based upon Nike 'Air Force One' shoe, the Rev 1 is a shoe named after Rev Run (formerly DJ Run of Run-D.M.C and also brother to Russell Simmons) and finds that brand go for an athletic shoe which would most likely be worn for basketball made as the signature shoe for the brand. Although this is no longer part of their current range, it is a stand-out shoe for them and one that can be found in a range of colours and material in the two cuts (both above and below the ankle).
I first became aware of the Rev 1 back in 2005 when out looking what I could spend my money on. Looking through TK Maxx, these caught my eye as something to my taste. At the time, all that were available were White-on-White mid-tops from them and were just what I was looking for in a basketball-styled shoe at an affordable price. With them fitting, and then spotting the brand, I rushed and bought them without really putting much thought to it and it seems that it was a wise decision.
Once I took these home and was able to really use them as was intended, they brought to my attention just how good a product this actually was. The shoes are by far the most comfortable shoes I've worn. These are heavily-cushioned inside with lots of padding to keep things towards and snug when playing any sport in them. Although real players may be concerned by its rather rigid sole which doesn't have the flexing technology that others do, it acts as a strong entry-level basketball shoe that does as is intended.
As I've grown to be much more particular about my shoes and especially the condition of them, my first pair aren't the sort that I'd wear out and about anymore and are more to practice dances or playing basketball in the back garden. With the time I spent wearing them (approximately two years) they didn't see all that much damage and so have shown just how durable they are. You can put these in the wash and they'll do fine, however (as with most white shoes0 things such as the rubber 'Phat Farm' logo on the side and the midsole have gone a yellowy colour over time and so prevent them from looking as fresh as they possibly could. There's quite heavy creasing on the toe cap and so that makes the age more apparent, but if your not as concerned with this then they will last you a good few years of use.
I have purchased another pair (White/Red/Elephant print) since then and unfortunately those don't get too much attention too anymore as my new shoe collection has grown so significantly, however it has shown that I'm likely to turn towards these as a cheap pair of shoes that I'd wear for any sporting use if I felt I needed to. The mid-tops hug the ankle and provide great protection there to make them stand up better against the low-top (in my opinion) but others don't like this sort of constriction.
==Where To Buy==
With many Rev 1 shoes floating about (both in low and mid-top forms), you can find them in quite a lot of places. I personally found my first two pairs in separate occasions whilst browsing around one of Nottingham's TK Maxx stores and they can also be found in numerous places online. They tend not to be expensive as I've never come across any over £30 and although they may not last as long as some, I thought that they were certainly worth the money paid for them.