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The brand Woly was launched in 1931, with its key product being the Woly Shoe Cream. It was sold to German company Melvo GmbH in 1991 and has since been branded in a modern and fashionable way which sees it sold in over 40 countries.
A few years ago I was looking for a pair of purple ankle boots. I was looking for proper purple but ended up with a purple/burgundy pair of Hush Puppies. Within two outings, the boots were scuffed from walking on carpet and the shop I bought them in were refusing to admit a manufacturing fault. I turned to a hunt for a good polish in a matching colour to make good the damage being done. I found Woly in a specialist shoe shop, which sells polishes and re-heels/re-soles shoes and boots. I have never seen this product in general shoe shops of clothing stores which have shoe boutiques within them.
The Shoe Cream comes in 50ml glass pots. The product I have bought appeared to have been rebranded, but the version I have has a white plastic lid with the single Woly logo on the top. The entire product is free from unnecessary information and the glass pot has a clear sticker with just the brand logo, the colour code and name, three icons indicating the way it works and the barcode on it.
Nice and simple!
The screw top is easy to undo in an anticlockwise motion. Once the lid has been removed I had to remove a circular piece of cardboard which was originally stuck to the inside top of the lid. Mine hasn't stayed stuck which might get a bit messy if the product hasn't been stored upright as you need to lift it off with a nail or pen and put back in the lid, a bit like the lid of a paint pot.
The best thing about this shoe cream is the generous amount you get. Unlike most cream pots, this one is filled to the brim with a thick creamy consistency. There is no chance of spillage and it is highly unlikely that it would leak from the pot. There is no watery film and no need to shake. The product doesn't part like a normal shoe polish would and the lid is secure when screwed on properly. The texture is thick, almost like the texture of a facemask. As a result the amount you need to polish a pair of boots is minimal.
I have found the colour to be very bold. Mine is "rubin" it's a rich purple/red colour and matched my boots to perfection, but there are a lot of colours in the range. (I have been unable to locate an exact number but colour charts are available online and I have found up to 71 different colours available).
To you the product you just apply a small amount on a cloth and apply to the shoe/boot. Leave for a few minutes, until dry, before brushing the product off with a shoe brush. Then polish with a fine cloth for brighter results. The same as you would for any other shoe polish. I have used approximately 20% of this post in 2 years. I don't wear my boots that regularly but I do need to polish them every time they are worn due to the leather wearing on each occasion they are worn. Despite my pot being 2 years old, the product hasn't changed in appearance, style, texture or effectiveness. It hasn't expired and is still very much useable.
The cream itself is advertised as being solvent free, but it is only suitable for smooth leather shoes/boots. Woly produce care products for smooth leather, suede velour, lack patent, combi, waterproof, professional and kids shoes. The other products vary in format, for example, polish, wax, creams and liquids.
I cannot recall how much I paid for this shoe cream, but looking online the product in all colours is available from £3.45. I would recommend the Woly brand to anybody looking for a good shoe polish. The colour range is so extensive that no matter what colour your shoes you are most likely to find a product to suit.