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De Bradelei Wharf (Dover)

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A designer shopping outlet situated in the historic port of Dover, Kent.

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      13.01.2012 21:43
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      A unique shopping experience in a seaside town

      Review of De Bradelei Wharf Designer Shopping Outlet, Dover, Kent

      Living in the South East corner of Kent, we are fairly well served for shopping centres and designer outlets. The one closest to my home is De Bradelei Wharf in Dover, Kent.

      **A Shopping Outlet With A Difference**

      It really is a designer outlet centre with a difference, being located in a unique maritime setting. You can enjoy the bustling setting of a working marina as you shop or eat in the cafe. The wharf itself is located between Dover Western and Eastern Docks, just off the main A20 road.

      De Bradelei Wharf offers top fashion house and designer label clothing for ladies, men and children, at up to 70% discounted prices, plus footwear, household, china and gifts.
      It is a little like TK Maxx which many readers will be familiar with, but more organised! There are four De Bradelei shopping outlets in the UK, Dover, situated in Belper, Lutterworth and Nottingham.

      Goods are displayed in branded areas, rather like small shops within a shop. So if you are looking for say, Ben Sherman clothing, all the Ben Sherman stock will be found in one place. Brands such as Windsmor, Planet, Timberland, Aquascutum, Jaques Vert, Quicksilver, Pierre Cardin, Saville Row, Tog 24, to name but a few, all have their niche within De Bradelei Wharf.

      The shop itself is spacious, it is most definitely a warehouse type setting and although there is a vast quantity of stock, it never feels too crowded or claustrophobic, even at very busy times around Christmas. Staff seem to be well trained,helpful and knowledgeable. On a recent visit I was impressed at the pride the sales assistants obviously took in their departments.

      There are bargains aplenty to be found. I once found a beautiful 'Planet' dress for just £7.50, I shudder to think what it would have cost elsewhere! It would be unwise to visit a De Bradelei outlet with a set item in mind because unlike a high street retail store, you simply cannot guarantee that you will find what you want. Clothes sizing is sometimes a problem, it is often the less popular sizes that are on offer.

      Within the household and china sections many well known makes are available at knock down prices, the Egyptian cotton range of towels are well worth buying at pounds under High Street prices as are the Wedgwood and Denby china ranges.
      On my last visit , we went with the intention of looking for boots for my other half, but after being 'tempted' by a lambswool sweater, a Tog 24 fleece and a £1 bargain bin skirt, we abandoned the mens footwear department and had a coffee in the 'Waves' cafe instead!


      The complex is built on the historic Wellington Dock, situated behind the main sea front Marine Parade. Wellington Dock is still used for it's original purpose and during the spring and summer, boat trips can be booked from the dock.

      Parking is plentiful and as your parking fee of £2.50 is refunded when you spend over £5.00 in store, I think it is very reasonable. There are a good number of disabled parking spaces which are situated close a ramp entrance. The main entrance is at the start of a sturdy wooden decked walkway which runs the length of the building. In the summer months it is very pleasant to sit outside and watch boaters messing about on the water, especially with a cup of coffee form the Waves cafe!

      The building was originally a row of warehouses which have been beautifully restored and refurbished to a very high standard to house the De Bradelei Wharf shopping complex. The complex has its own cafe 'Waves', where they serve tea and coffee, soft drinks, lunches and snacks. The standard of the food is very high and the outlook is extremely pleasant. The cafe has two seating areas, one indoors overlooking Wellington Dock and one outside for the better weather.

      Road access is well marked from the A20 dual carriageway and from the town centre of Dover. There is a bus service from town which passes fairly close and pedestrian access is also very good.

      Opening Hours are as follows:
      Monday - Friday: 09:30-17:30
      Saturday: 09:30- 18:00
      Sunday: 10:30-16:30

      Any further information required can be found on the company website: www.debradelei.co.uk


      **My Thoughts and Conclusion**

      De Bradelei Wharf has been in Dover for several years now and it seems to be increasing in popularity. As mentioned it can be a little hit or miss as to what you will find when you visit, but given the prices are very reasonable on the whole, it is certainly worth browsing around. The clothing stock seems to be more for adults than children.

      I do enjoy shopping at De Bradelei Wharf, I consider the location to be a definite plus, it is a unique experience to be shopping whilst surrounded by water! The seaside promenade is only a minute away and the main town of Dover is a brisk 15 minute walk away so it is a great location to start a trip to Dover from.

      I would recommend them to anyone who like me loves the thrill of the chase for a bargain!

      Thank you for reading.

      ©brittle1906 January 2012

      N.B. My reviews may be found on other sites under the same user name.

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