Newest Review: ... in the windows are worth window shopping just to see them. At Christmas the windows are absolutely beautiful and really draw you into ... more
Member Name: Whizz11
Advantages: Shoe gallery, everything under one rool
One of my favourite shops on Oxford Street.
No visit to London shopping is complete without a visit to Selfridges. According to an article I read, it was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK (after Harrods) and was opened on 15 March 1909. It was named the world's best department store in 2010 and I can see why. It is way less pretentious than Harrods and doesn't take itself too seriously whilst still being the foremost shop for luxury and good service.
The first thing you notice about Selfridges as you walk up Oxford Street is the lovely building it is housed in. This London store was designed by Daniel Burnham, who also crafted Marshall Field's main store in his home town of Chicago. It has amazing windows and the displays in the windows are worth window shopping just to see them. At Christmas the windows are absolutely beautiful and really draw you into the shop just to have a look around at all the Christmas bits. I remember every year when I was younger making an annual Christmas trip to Selfridges to see Father Christmas in his grotto. The store always did such a good job of creating such lovely displays that you walked around at then at the end Santa was waiting for you with a little present, every little kids fantasy and dream and a really nice memory I have from my childhood even today.
Being a girl by far my favourite destination in this shop is now the shoe gallery!! A whole area dedicated to shoes, shoes and more shoes, expensive shoes, way out of price price range shoes, beautiful shoes, ugly shoes and affordable shoes. The shoe gallery has now been open for a year and it has attracted a lot of visitors, not just me! It really is something to behold and in my opinion has been perfectly designed, you feel like you are in an art gallery rather than a shoe store. According to the Selfridges website, there are 55,000 shoes in stock at any one time and 4,000 shoes on display from over 150 brands. The gallery was actually designed by an architect, Jamie Fobert and in the past year they have sold over 500,000 pairs of shoes and been voted the best shoe department in the world. I would definitely agree with this!
What I like about Selfridges is that it has some amazing brands and expensive brands but it also has clothes for us regular people as well. I can walk around and dream about all the Jimmy Choo shoes or DVF wrap dresses I could buy if I was rich and then settle upon a dress that is actually in my price range but unlike Harrods yoga re never made to feel that you don't quite belong in the shop.
One thing I don't like in here as much as I do in Harrods is the food hall. Don't get me wrong the food hall is still sumptuous and stunning and full of amazing cases full of lovely food but it's not quite the destination that the Harrods food hall is. That said there are loads of lovely places to eat in this shop. One of my favourites is the Yo Sushi branch in the food hall. It's a bit small and hard to find a place to sit and eat on one of the stools but you can buy to take away as well which is nice.
Selfridges is like a destination in itself in that you could literally spend your whole day shopping here and really not have to leave at all to go to any other shops. You can eat, drink, use the facilities and do all your shopping under one roof. Make a purchase to experience what it is like to carry one of their exclusive yellow bags and enjoy your day!
Summary: Selfridges, London