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Heineken Brewery (Heineken Experience)

Description: Stadhouderskade 78 / Tel: 523 9666. Former Heineken brewery in Amsterdam, now the Heineken Experience. / The Heineken ... more

Heineken Brewery (Heineken Experience) ... company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1874 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij, and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer. In 1887 Heineken switched to the use of bottom-fermenting yeast.

Newest Review: ... local tourist said they are used in exchange for a beer later on in the tour, as you can imagine we had smiles from ear to ear, 11 euro's and 3 free beers, well that's the entrance fee covered already! Our Experience - As you walk first go into the magical world of the Heineken factory you can see they are clearly making use of the green theme as displayed on their bottle. There are ... more

... green neon lights everywhere. There are small pieces of writing describing the history of the factory dotted around the walls which we did actually read, we actually started to get interested in the historical side. There is then a huge tower you look up,...more

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Heineken Brewery (Heineken Experience): La la la da da...AMSTERDAM (1409 words)
by - written on 02/08/08 (Very useful, 57 readings)
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Introduction - Now during a recent trip with 5 friends to Amsterdam I had the pleasure of visiting the Heineken Factory. Although we weren't there for a really hardcore drinking binge we decided a trip to the factory was a must, it would be like going to Egypt and not seeing the pyramids, therefore on the third day of our trip we made an executive decision and off we went. The factory was originally built as the first Heineken brewery in 1867, It was in use as a brewery until 1988. However In 1991 part of the establishment was torn down and the Heineken Treat and Information Centre was opened in the remaining building. In 2001 the name was then ... Read the complete review