Fancy a temporary face-lift? (Freeze 24/7 Anti-Wrinkle Cream)

Member Name: jaggynettles

Product:	Freeze 24/7 Anti-Wrinkle Cream
Date:	21/02/06 (9655 review reads)
Rating:

Advantages: Wrinkles disappear in a couple of minutes

Disadvantages: Results only last around 12 hours

I'm 36 years old and although I eat healthily, I am a caffeine addict and I did smoke for some 15 years. Consequently I probably haven't aged as well as I could have and my laughter lines no longer disappear half way into the morning like they used to.

I'm not a girlie-girl and never spend much on cosmetics. However, before I got married in May last year I did a bit of research into anti-wrinkle products because, like all brides, I wanted to look my best on the day and was feeling a little paranoid about my lines. Reading through a copy of the Evening Standard's ES Magazine one night, I came across a new product on the UK market called Freeze 24/7 Anti Wrinkle Cream.


WHAT IT CLAIMS TO DO

Freeze 24/7 Anti-wrinkle cream strap-line is:
"Hope might not exist in a jar, but miracles do. This dream cream is for real and delivers a powerful punch against wrinkles".

The cream is supposed to diminish the appearance of lines on your forehead, crows' feet, laugher lines, feathered lip lines and rosacea (don't worry - I had to look that one up too!) and once applied, promises to give the appearance of a firmer, fresher look which lasts up to 24 hours.


PACKAGING

The tub comes in a red and green cardboard box with Freeze 24/7's distinctive branding and a detailed information leaflet about the Anti-wrinkle cream and other Freeze 24/7 products available.

The tub itself fits in the palm of your hand. It's oval in shape, made from clear Perspex (with a green tint) and has a flat bottom and a screw lid. The lid unscrews very easily and upon opening there is a secondary thin plastic lid with a tab to protect the cream.


THE CREAM

The cream is white and smells ever so slightly of mint and watermelon. It's not an over powering scent at all. Consistency-wise, it's very thick - and won't move a jot even when you leave the tub lying on its side for any length of time in your make-up bag.


THE SCIENCE BIT

The active patented ingredient in Freeze 24/7 that makes your face "freeze" is called GABA, which is an abbreviation of Gamma Amino Butyric Acid. This ingredient is used to release topical muscle relaxers into your skin . GABA is a naturally occurring muscle relaxing agent found in our bodies that acts to lower muscle cells activity. It might sound fierce but it's a lot, lot safer than Botox. And if you don't like the effect, you aren't stuck with it for 6 months.


GETTING IT RIGHT

Having tried the product a few times now, I've just about got it sussed!

• Using a small spatula (or one of your nails if it's long enough) take a small amount from the pot. Peppercorn size if applying to lines around you mouth, or Pea size if applying to area around eyes or forehead.
• Apply the cream with your fingers to the target area (the specific lines or wrinkles) and massage very gently until it is fully absorbed. If you rub too rigorously or apply to much at once then the cream creates a white residue on your skin.
• Wait at least 2 or 3 minutes for the cream to be fully absorbed into the skin.
• Repeat the application a second time on deeper lines if required.


RESULTS

What this product effectively does is relax the muscles around the wrinkles. ON application, you feel a very strange, but not unpleasant, cooling feeling on your skin. It's like washing your face in ice cold water and this sensation lasts for 2 to 3 minutes.

When I use it, the lines around my mouth and on my forehead literally disappear within one minute and my skin looks and feels much firmer and smoother. I need to apply two applications around my eyes then the lines gradually disappear within minutes.

An hour or so later the lines around my mouth, forehead and brow still show no sign of re-appearing but I've found that under my eyes, although the wrinkles have gone, because the skin around the eyes is quite delicate, the relaxing effect makes my skin appears a little puffy. Consequently, I no longer apply it under my eyes.

When I use Freeze 24/7, I normally apply it earlier morning, but despite the fact the manufacturer claims that one application lasts 24 hours, my skin starts to settle down into its old clothes by earlier evening… 12 hours short!


CONCLUSION

Freeze 24/7 claims to be an age reversal technology cream but I'm giving it 2 stars because I find this claim incredibly misleading considering the effects only last around 12 hours and long-term use does nothing to reduce the signs of ageing.

At £65 for a 30g (1oz) jar, this is a expensive, very temporary face-lift. Yes, the pot I have will last me a very long time - coming out on special occasions - but unless you have money to burn, i wouldn't recommend this product. It just doesn't feel like value for money.

Drinking 2 litres of water a day is an altogether cheaper and more sensible option that does your skin a lot more good in the long-run.


WHERE TO BUY

If you are still interesting in buying this, it costs £65 for a 30g (1oz) jar. Not many high street retailers stock it and the only UK retailer I have found on the web is Space NK. Their website address is: www.spacenk.co.uk

Summary: If you don't like the effect, you aren't stuck with it!