Siana - not an anti-wrinkle cream that works (Siana Moisturising Anti Wrinkle Day Cream)

Member Name: rosebud2001

Product:	Siana Moisturising Anti Wrinkle Day Cream
Date:	18/05/09 (479 review reads)
Rating:

Advantages: The price

Disadvantages: The smell, the consistency, doesn't work

Aldi like to pitch themselves as a more upmarket "discount" supermarket than the likes of Netto and Lidl, and as a result the middle classes seem to have embraced shopping there in the downturn, almost managing to kid themselves that it's merely a slightly cheaper version of Marks & Spencer's Food Hall.

A couple of years ago, Gok Wan proclaimed the Siana Moisturising Anti-Wrinkle Day Cream that Aldi sell to be one of the best anti-wrinkle creams available, on his TV show, thus prompting the entire stock nationwide to sell out within a couple of days.

You can see why - it costs a mere £1.89 for a 50 ml jar, which makes this a very affordable way of trying to keep the wrinkles at bay. Needless to say, I fell for the hype and despite the fact I don't currently have an Aldi close by, I took a trip further afield in search of this day cream.

It comes packaged in a cardboard box as shown in the picture above. When you open the box you are met with a glass jar, which is nice and gives the product a more expensive feel, but this is sadly spoiled when you unscrew the lid and are met with a tear off piece of foil which has sealed the cream prior to use. It reminds me of the packaging on cream cheese - which is not what I expect really on a jar of face cream - well not since I used Nivea back in the 1970s.

The smell isn't particularly pleasant either - it's one of those scents that you think you could live with at first but it seems to become more pungent to the nose as time goes by.

I put these concerns to one side however as I got ready to apply it. Siana day cream is suitable for all skin types and I hoped the active ingredients of biaflavone and co-enzyme Q10 would make my dry skin look a tad younger.

Sadly I was to be disappointed. The consistency of the cream is quite runny. This in itself isn't a problem if you have plenty of time to wait for the cream to absorb into your skin, but if you are in a hurry to apply foundation or like me, an SPF15 moisturiser on top, then you may find yourself getting rather impatient as the cream tends to linger on the surface of your skin.

I hate wasting things however so I persevered with this but was to be disappointed. I had been using a L'Oreal anti-wrinkle cream before the Siana cream and had been fairly impressed with the results it gave of "smoothing" my lines once I had applied it, but I didn't get this effect from the Siana cream at all.

I didn't buy this expecting miracles - for £1.89 that's not going to happen - but for it to fail to even vaguely minimise my lines is no use to me at all. I am realistic enough to know these creams will not make my lines disappear but zero effect from a face cream that claims to be "anti-wrinkle" is no good to me.

So after six weeks of use I decided to discontinue using this and switched to a L'Oreal serum - which showed marked results within a couple of days and made me feel vindicated in ditching the Siana.

If you are on the lookout for a cheap anti-ageing cream I suggest you avoid this and look at Tesco's Derma Q10 range instead, or better still, take advantage of the almost constant offers available on L'Oreal and buy that!

Siana, unfortunately for me, was a false economy.

Summary: Cheap anti-wrinkle cream that may be worth a try but there are better available elsewhere