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An effective and simple way to filter your water at home, the Brita water filter is a durable and reliable investment. Although slightly expensive, the difference in taste to normal tap water is certainly noticeable.

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    33 Reviews
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      18.10.2013 21:52
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      good water filter

      We have owned a couple of Brita water filters over the years, together with a less-expensive supermarket own version and I have to say that my experience with Brita has been far superior. We live in a hard water area and we initially bought a Brita water filter jug to filter the water we used in the kettle to make it less hard and therefore prevent it scaling up so quickly. Nowadays, we have just become accustomed to the taste of filtered water and keep a Brita jug in the fridge to keep the water cold. Initially we owned a Fjord model but we now have a Elemaris model. The differences are largely cosmetic and all Brita jugs work on the same filtration system.

      A Brita jug is said to 'reduce taste and smell impairing substances and limescale as well as reduce metals such as lead and copper that may be present in your water due to domestic plumbing'. There are a range of colours available - we have black - but you are able to colour co-ordinate with your kitchen as they are available in white, green, purple and red and other models are available in even more colours. There are also a range of sizes and volumes available - for example we selected the Elemaris as this model fits inside the fridge door.

      The jug is made of a clear plastic with a coloured plastic lid and handle. On removing the lid, there is a top section revealed and in the base of this, the filter cartridge - a 'MATRIX' cartridge can be inserted by simply sliding it in. Once in place, the top section of the jug can be filled with tap water. It then slowly drips through the filter system and into the bottom section of the jug. Once the water has made it's way through the filter and into the bottom of the jug, the jug can be tipped and the water poured through the spout of the jug. On top of the lid there is an indicator that tells you how much of the 'life' of the filter you have left before it needs replacing (ours indicates 100%, 75%, 50%, 25% and flashes at 0%).

      Using filtered water in the kettle has definitely reduced the limescale and meant that we have had to descale the kettle less regularly. It does still scale up, but it takes a lot longer - and therefore we save a few pennies on descaling products. I can definitely notice a different, and improved, taste with the filtered water too. In comparison to cheaper filter jugs we have owned, the water filters quicker and the cartridges last longer - however they are more pricey so I would not necessarily say they were more economical. The jug also feels of better quality and the plastic is certainly thicker - standing up to much more that the supermarket jugs which we found cracked easily.

      The price of a Brita jug varies from around £16 to £35 - make and model dependent - and cartridges around £16 for a 6 pack. Therefore it is not a cheap option. I would say a cartridge lasts us about a month but we do re-fill our jug fairly frequently. Overall, I would recommend a Brita jug to you if you live in a hard water area. They are certainly not cheap to buy or to run but they are well made and the difference in the taste of the water is noticeable. If you buy a lot of bottled water, it could even save you a few pennies!

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      14.09.2013 20:20
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      Probably the best brand of water filter

      I am a slightly strange person in that I don't drink tea or coffee or any hot drinks really. I mostly drink water as my everyday drink (with an occasional diet coke or glass of wine!) Drinking water is also good for you and we are recommended to drink at least 2 litres of water a day. It is therefore important to me that the water I drink is of a good quality and tastes nice, without having to buy bottled water which is a waste of both money and plastic.

      As a water drinker I have a lot of concerns over the quality of tap water and really would never drink it unless I absolutely could not avoid it. Tap water has chlorine and other elements in it and I also worry about whether it is really clean enough to drink as it always looks like it has a few unidentifiable bits floating around the glass which are suspicious. I also only like really cold water and most tap water comes out quite warm however long you run the tap.

      A few years ago I came across the concept of water filters and have used them ever since. Brita is one of the main manufacturers of water filters and I have owned two different types of their water filters with good results. The water filter works by reducing limescale, chlorine and impurities in tap water. It also reduces lime scale when using the filtered water in kettles for hot drinks. You place the tap water in the top section of the filter which then passes through a filter cartridge to eliminate any impurities. The filtered water is then stored in the bottom section of the jug and ready for drinking when you pour it into a glass.

      The most recent Brita filter that I own is from the Elemeris range. It is a groovy purple colour made out of frosted plastic and shaped just right so it fits into the side bottle section of your fridge so you always have cold filtered water available. It holds about 6 glasses of water and you fill it through a hole in the top which has a flip cover that pings back into place when it is full which is really handy as it means that you don't have to keep taking the lid on and off to place it under the tap.

      The water filter uses the Maxtra cartridges and I will review these separately. The filter has a counter on it which tells you how much life is left in the cartridge and when it should be replaced. It is recommended that you change the cartridges every 4 - 6 weeks.

      The taste of the water once it has been filtered is much improved from the taste of tap water and is really clean and fresh without any horrible aftertaste or any type of chemical taste. Once you have tasted the filtered water it is hard to drink tap water ever again.

      The water filter is very easy to clean and I find that I only need to clean it fully every couple of months to stop any limescale deposits around the lid where the water which has not yet been filtered is stored. It can also be washed in the dishwasher but I've not got one so have never tried this!

      The water filter cost me about £25 and came with two free cartridges. It can be bought from a variety of shops including Argos, Tesco and Robert Dyas. It may seem a bit expensive as an initial outlay but is a good investment as it should last for years and save money on purchasing any bottled water.

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        09.09.2013 11:00
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        A Brita water filter for clean drinking water

        A couple of years ago, I wasn't really bothered about drinking tap water. However, when I moved to the flat I shared with my friend, she brought a Brita water filter and I just ended up taking a glass of water all the time from it. At first I didn't notice the difference until one time we forgot to top up the water filter and I had to take a drink from the tap since I was so thirsty. I'm not sure if anyone has the experience of looking into a tap water in a bright sunny day, because I had and it was shocking... it's not even the smell of chemicals such as chlorine, but the amount of tiny particles floating in the tap water is just unbelievable and I was so disgusted that I waited 2 minutes before I took a drink from the filter jug.


        This prompted me to buy a Brita water filter jug for use at home, as we had been drinking tap water ever since and it wasn't good enough in the long run. We bought our Brita water filter jug from TK Maxx at a cheaper price. The one we bought is from the Marella range and the filter compartment is orange. We paid about £ 13.00 when we bought it a couple of years ago. From my quick search on the internet, the Marella jugs can be about for around £ 12.00 on amazon and I've seen Brita water jugs on sale for half-price at Tesco.


        Our Marella filter jug has the total capacity of 2.4 litres and the filtered water capacity of 1.4 litres but we usually fill it to about 1 litre capacity, and this gives up about 5 small glasses of water or so. It has the electric filter cartridge indicator as usual. On the product description it says the jug (minus the lid) is dishwasher safe but I usually wash it by hand since it's easier.


        Due to its slim design, this filter jug can be stored in the fridge which is wonderful during hot summer days. Nothing is more refreshing than a cool glass of water when I'm feeling hot and clammy from sweat. My favourite thing about this design is that flip top included in the lid to make it easy to fill the water. It makeks life a lot easier when filling the jug with tap water.


        Our Brita water jug uses MAXTRA cartridge, which is quite expensive. However, they can be bought at a lower price on amazon or with promotions from supermarkets. About 3 weeks ago, we bought a 12 cartridge pack from Tesco at half price of about £ 25.00. At home, we exchange the cartridge about every a month and a half or that would last us for awhile.


        Overall, I would recommend Brita water filter jug, or any water filter jug, for healthy living in the long term. Tap water is alright for a quick drink every now and then but seeing the tiny particles in the tap water reflected back from the sunlight sure did open up my eyes. Also, using water filter helps to reduce limescales in kettles etc so it makes it easy to clean.


        Thank you for reading and reviewing. :) x

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          22.06.2012 19:38
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          Recommended.

          I have the Brita Marella Cool Water Filter Jug which I've owned for about the past year and it's still a product that I use on a daily basis. There are a variety of water filter jugs which are manufactured by Brita and I chose the Brita Marella Cool Water Filter Jug simply because I liked the purple colouring of the jug design (does that make me shallow?). The Brita Marella Cool Water Filter Jug cost me £19.00 when I bought it, but I note that it is currently on offer on Amazon (Amazon.co.uk) for £13.78 which is obviously a very decent price and isn't going to break anyones bank.

          The jug is transparent and so it's possible to see how much water is in the jug at any one time. The central filter part of the jug is a nice purple (referred to as funky purple) and the lid is white - and together it looks like a nice product. The jug has a good capacity for a family as it holds a maximum of 2400 mls of water - which is going to be enough for about 10 glasses of water. Despite the large holding capacity of the jug, the jug fits easily in the side partition of my fridge and so it's possible to keep the water cool at all times.

          It is necessary to buy filter cartridges in order to filter the water and this system uses the MAXTRA filter cartridges which are fitted easily. It recommends that the filter is changed once a month and it counts down to how long it takes for the cartridge to be out of date effectively. I usually buy the cartridges in packs of four and four cartridges costs £14.99 from Amazon - which obviously equates to about £3.80 per month, which is more than acceptable.

          The water quality does taste improved compared to the water that you get direct from the tap in as much as it is is clearer and fresher and doesn't have that chlorinated taste that tap water often has. Also, because it is stored in the fridge, it also means that the water is also nice and ice cold - and this makes it much more palatable and encourages me to drink water.

          I will tend to clean the jug about every 2 days and put in a fresh batch of water. The jug always requires minimal cleaning and its really just a matter of swilling it round and re-filling the jug with the tap water.

          Overall, I would recommend this product because I think it does what it is designed to do and I can't really fault it's function.

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          21.05.2012 16:00

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          I am over 70 years old and have suffered over the last 3 years very bad itchiness over my chest and back. I tried to find out what was causing it by elimination and by seeing my doctor several times but to no avail. I recently visited my brother who lives abroad and noticed that my symptoms almost completely disappeared after less than a week and was very surprised. On return to my home in UK the symptoms returned after one day using ordinary tap water. I remembered that my brother had a water filter (not Brita) permanently fitted. A few days ago I visited Waitrose and saw a special offer on the above filter which I bought. After using it for 2 days my symptoms have almost disappeared. This is a great relief to me.

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          09.04.2012 06:07
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          Fresh, clean, great tasting water in seconds

          We have a fridge that uses a Brita water filtration system but for our dining room cooler we use this Brita water filter jug.

          The reason for this is it makes ordinary tap water taste great. Takes away any strong chlorine smell that can be offensive to the nose. It will also refuse and remove any heavy metals that may be present in my tap water. On top of that it simply cleans the water by removing any organic matter that may be lurking in this otherwise clean looking beverage. 

          I love Brita because it encourages me to drink more water daily. It's ice cold, clear taste is so refreshing on a hot day and can quench my thirst much better than any soft drink. The fact that I work in the beauty industry means I know all too well the benefits of drinks plenty of water and also the down sides of not drinking enough. You can spend thousands on the most highly sought after creams on the market but if you are not hydrated from within your skin will never look as good as it can.


          This jug has an attractive clear, see through body and a secure lid with a curved easy to grip and easy to hold handle. The shape of the handle is important with these as they can be quite heavy when full as they hold a lot of water. The filter needs to be flushed before use and this is done by filling the jug a few times, allowing the water to run through then pouring it out. This has to be done two times then on the third go you can drink the water. If you live in a hard water area these can be fantastic at removing as that disgusting chalky residue from the water. And if you then use the water from this jug in your kettle rather than straight from the tap you will notice your kettle will not get destroyed by limescale. Also if you use this to make tea and coffee you will notice a marked difference in the overall taste and appearance of your drinks. This jug will hold 1.4 litres of water and takes only a few seconds to filter it from the top section down into the bottom section ready to be used. This jug pours nicely, by this I mean it pours evenly and not in a large uncontrollable flow. There is a little digital screen on top of the jug that tells you when the filter cartridge needs replacing. The Maxtra cartridge's can be bought in Argos, Tesco and loads of other places and can be bought individually or in boxes.

          This is a super, simple device that works very well at turning tap water in to a very clear water that tastes just as good if not better than overpriced bottled water.

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          04.03.2012 17:15
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          Highly recommended if your tap water is below par

          Tap water varies from area to area. Hard water in particular can cause havoc with appliances, especially the most used appliance in most households, the kettle. 

          The taste of tap water can also vary but some times tap water just doesn't look clear. If you fill a clean glass and hold the freshly filled glass up to the light there can be tiny, visible, particles floating in it and the smell of chlorine can be overpowering. For a few seconds after pouring the chlorine smell can be so strong that if you bring the glass straight up to your face you would be forgiven for being reminded of a chlorine laced swimming pool.

          Brita water filtration systems are a fantastic way of filtering your tap water quickly and easily at home. With Brita there are no working parts no power consumption just very effective easy to use filters and jugs. My jug is the a quite basic model know as the Brita Fjord system. This is a clear, narrow, hard plastic jug with a chunky easy grip handle moulded into the body of the jug. There are very few parts with this system and all the Brita system my family own. They all come with the jug the inner receptacle into which the filter is placed. The filter itself and lastly the lid. My system came with one Maxtra filter included but you can buy value packs that include your jug of choice and a collection of filters for a reduced price. These deals in the long run work out as great value as once the jug is bought the filters are your only extra expense and cost around £10 for a pack of four on amazon.co.uk.

          There are different types of filters, there is the standard / classic  and the more modern  Maxtra filters. My  model takes the Maxtra. Each filter comes packaged in a sealed plastic wrapper to keep them fresh and the contents of the filter naturally moist thos prevents it from drying out.  Each cartridge should last you a month if used regularly, it will last longer if used less often and if used excessively it may last you less. The lid of most Britta systems comes with a simple to use little magnetic strip screen that informs you when the cartridge needs replacing. 

          My jug is a 1.6 liter but that's how much filtered water it holds. It actually holds 2.6 liters as half of the jug is taken up by the water reservoir. This reservoir holds the tap water that then filters down into the bottom of the jug as it passes through the filter. This is a very clever design as I can still pour the water out of the jug once it's filtered. The tap water stays in the top then filters down once the bottom frees up.

          When you first get any Brita water filter system you first have to flush the filter cartridge. This is very easy to do just simply remove the filter from it's packaging and push it down in to the centre of the interior reservoir of the jug. This fits snugly and will stay in place once inserted. Then simply fill the water reservoir to the top and let it trickle through. Empty the water down the sink, then fill it again. Pour it out one more time then the third time your good to go. This literally takes around one minute to complete and the more times you do it the quicker it becomes. This procedure must be done every time you insert a new water filter cartridge. 

          The water from a Brita filter system is very clean and pure. The chlorine smell is instantly gone and the water is as clear as a diamond. The best way to see the difference is an effective demonstration they use in their advertising campaigns. Make a hot cup of tea or coffee and look at it black before you add any milk. If your tap water is anything less than clear there will be a noticeable petrol like layer on the top of your hot beverage. Then simply make your drink using the quickly filtered water from your Brita jug and just like magic the beverage is spotless with a clear top where the oil spill effect was visible on the unfiltered drink.

          The cleanliness of the water is also noticeable in it's taste. It tastes very clean and clear. Then if you pop it on to the door of your fridge or into the fridge itself the water tastes even more refreshing. There are worries at the moment that the bottles from bottled water may be leaking chemicals in to the water we pay for and drink on a daily basses, so this is a far safer way to consume water in my eyes. Tests are being run at the moment to see how much of the chemicals leech into the bottled water and what plastics are most susceptible to this unpleasant and possibly dangerous problem. We think we are doing good drinking bottled water but worryingly that may not be the case. 

          The Britta filtration system removes an endless amount of impurities that depend on your water supply. These can include heavy dangerous metals that differ in their level depending on your location. Organic materials, limescale and chlorine to name just a few. The main ingredient that combats these nastiest is activated carbon. There are also layers of very fine mesh within the cartridge to collect any particles that otherwise would end up in your water.

          Brita really does a fantastic job at making ordinary tap water look, smell and most importantly taste like the best quality overpriced, posh, French mineral water.
          It really is a fantastic product that gives fantastic results time and time again.

          Thanks for reading :0) 2night.

          The Britta Fjord water jug can be purchased online at :
          Amazon.co.uk marketplace
          For £19.67 + shipping and includes one cartridge.


          The Maxtra cartridges can also be purchased online at :
          Amazon.co.uk marketplace
          For £10.00 + shipping for a pack of 4.

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            22.01.2012 20:26
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            For those who think their water should be crystal clear

            Britta has been around for years and only recently I bought this marvellous contraption. Basically its a manual filter. You put tap water in and as you pour it out it filters the water of the impuraties, added and non-added. Britta have been making filters since 1966 and as well as domestic filters such as this, they also make industrial and office filters all over the world so you know that as far as filters go, this is the geuines article.

            Typically Brita filters are a jug like filter with replacable filter units. These are cylindrical in shape and normally come in packs of 4. And this is where they get their money out of you. The jugs like the one pictured (called the Britta Mirella Cool water filter jug) will cost from around £11 to £18 and will hold 2 to 2.4 litres. I suppose that they have to make them that size so it makes it worthwhile. Storing it in the fridge though is a bit problamatic as , obviously you have to stand it upright and the jug is a fair size. Most people do not have that much room in that part of their fridge. I have the Mirella and its bigger then it looks but it does fit well because although it is big it is narrow, so its obvious that the design team have thought about it.

            Like allot of product that have replacables you know thats where the cash comes in, the pack of four classic style cylindrical or pack of 4 Maxtra cartidges will set you back around £14-£20. The cartridges will remove chlorine, limescale and other 'impurities' and for those enviromentally concious amongst us then it is comforting to know that they are fully recyclible. Amazingly you can actually buy 'used' ones on Amazon. Imsure they are unwanted but unused filters. How do you know when to replace the filter, well most filters will have a level meter on the top of the jug that helpfully tells you. All you need to do is press the start button, it will have a bar level that will count down the weeks until you need to replace the cartridge. The Britta guys will tell you that a cartridge will normally last about a month, and each week a bar on the level will disappear. I tend to find with these replaceble products that really you might wasnt toadd on 50% to the time when they 'recommend' that you replace the filter, you`ll probably still get filtered water and save some money as well. The meter also measure water hardness and takes this into account, so depending on where you live the filter replacement time may be faster or slower for people. Each filter has two active components: activated carbon and ion exchange resin. These two componants work together to filter out the impurities in your water and reduce hardness. The Carbon reduces levels of chlorine (basic chemistry here) and chlorine compounds. The ion exchange resin reduces the hardness in your water If you filter the water first you can also help to de-scale your kettle.

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              19.02.2011 21:48
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              Worth having

              I was always sceptical about whether I would appreciate a water filter as I have always considered the water to be good enough, well with one slight exception when Anglia Water polluted the water supply for Northampton, however at a friends house one time I had a glass of water from a Brita Water Filter and it just tasted nicer, no idea why exactly it just did and ever since we have used one in our hourse. Maybe it is just in my mind but given that the water that passes through a filter is purer reasuures me a bit more.

              I paid £16.99 for my jug which is a nice enough size as it fits in the fridge door and holds about 1.6 litres of water which is plenty for a days consumption for me. It is a clear plastic container and it is easy to use with an easy grip handle and the pouring spout makes it easy to control the flow of the water. There is a funnel at the top into which you slot a cartridge which filters the water as you pour it into the funnel. The cartridges cost about £4 each and on the whole will last about four to five weeks so there is an ongoing expense with this device. A simple bar display in the lid tells you when a cartridge needs replacing.

              The filter is effective at removing limescale from your water as well as chlorine and this does change the taste of the water from my tap for the better. The cartrdiges themeselves can be recycled and a freepost address is enclosed in the instruction leaflet so this reduces the impact on the environment.

              I have been happy with my purchase, it is easy to maintain and keep clean and certainly I'm happier with my littkle daughter drinking water that has been through the filter.

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                06.02.2011 11:41
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                Brita Water Filter

                Water is probably my favourite drink (well apart from wine but I can't drink that all day) and so for fresh, clean water at home I have a Brita water filter. I am not opposed to drinking water from the tap but I feel the filter gives the water a bit more of a crisp, fresh taste and I feel like I am doing something good for my body by having a healthier water.

                The jug and filter works to make your water fresher by reducing limescale, chlorine and impurities in regular water. The jug is very easy to use. You basically just fill it up from the tap and then wait a few minutes for the water to filter through the cartridge. There is an indicator on the jug to show you where to fill it up too and I would recommend sticking to this level as any more and you can flood the inside of your fridge. The water only takes a few minutes to filter through so you don't have to wait long. What I love about this jug is that it fits in your fridge door as it is quite slim and so you always have cold water on hand which is my favourite way to drink it. The water is easy to pour out of the jug and I never really have any spills with it. It has a little flip lid on it which opens when you tip the jug and shuts when the jug is upright so in the fridge it keeps the water inside covered up which I like.

                The filter cartridges don't last forever, they recommend that you change them about every month but I tend to leave it for about 6ish weeks although you can tell after this time that it does need changing. The cartridges are not that expensive, I think they cost about £5 each so not too bad per month or longer. The jug itself costs £24.99 and mine came with a few free cartridges so after the initial outlay I didn't have to pay for more cartridges for a long time.

                I think this jug offers you a great way to drink cool fresh water.

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                  08.06.2005 13:36
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                  On the whole I am satisfied with the quality of water which flows through my taps. It is clear, clean and tastes ok, although occasionally smelling of chlorine while leaving scale behind in both kettle and iron. However the annual suggestion that we avoid topping up our garden ponds during the summer, as the water company doses its product with chemicals, makes one wonder. It comes to mind that if the H2O supplied to our homes is hazardous to pondlife, what is it doing to us? I am being a little facetious, but it was this thought which edged me towards buying a Brita Water Filter. Also, although in my opinion the modern civilised world errs too much on the side of caution at times thus reducing immunity, the stuff of life should be as pure as possible.

                  I was surprised at the choice of Brita models - ranging in size and shape from small fridge shelf convenience to large countertop chic, priced from £12.95 to £39.95 - and decided on the best known jug, which fits the fridge door and costs £17 something from tesco.com. Carrying 1.6 litres of filtered water (2.6 in all) the Brita Fjord is an elegant 9.8cm wide which means nothing to me at all. Checking I find this weighs in at 4".

                  Made in Germany means that here we have a clear plastic receptacle which is coolly and practically designed and has a handle which always feels as if it can easily take the weight of the contents. I do have to give an extra tap to the lid, though, to make sure it has slotted in. For this a star was removed. The lid extends to a hinged flap which covers the spout and pouring, whether a dribble into my scotch whisky or a lot into the kettle, is accurate and totally non drip.

                  Altogether this is a product which has only 3 parts (plus lid) and takes moments to put together. A neat rectangular funnel fits snugly within the top of the Brita, into which slots the filter cartridge. Pour water into the funnel but not directly onto the cartridge and watch the sparkling result quickly fill the bottom of the jug. I could not see a maximum line, so filled the funnel again. This leaves water in suspension waiting until the filtered level drops before being treated itself thus meaning that I do not empty the jug too often. A cartridge was supplied with my purchase and is expected to last a month. Further cartridges cost £3.95 each and can be bought in packs of six. Instructions for priming the cartridge and attaching to the funnel are clear.

                  Here is the time to tell you about the Brita Memo. Built into the lid, this is a device which measures the cartridge use and tells the user when to replace. Memo when activated looks like a bar code with 4 graduations and pressing "Start" brings up 4 bars which cancel out one by one weekly as the month progresses. A flashing dot in a corner of the strip advises you that all is working. The cartridge will filter up to 150 litres of water, but I prefer to trust the memo rather than keep a running total of the amount used.

                  What does my magic toy actually do? Firstly I must impress that we are talking good British tap water here. If the Water Company, food preparation or medical instructions tell you to boil your water, do so. The Brita will not remove nitrates fluoride or extreme nasties but is intended to reduce limescale, chlorine, various metals and the impurities generally found in our household supply, some of which can often be tasted. I have certainly noticed a recent lack of limescale formerly trapped in the spout of my kettle. A quick taste test for the purposes of this review is inconclusive and I have not noticed any difference in my tea or coffee. My little dog can't tell me whether her water bowl is more inviting, but I feel better about filling it with the filtered stuff and this is really what is is all about when we come down to basics.

                  Using the Brita has quickly become a habit and I am drinking more water than before, which has to be good. In addition I now have something which costs me considerably less than alternative mineral and spring waters in bottles. The average price of bottled waters is £0.89 per 2 litres against £0.05 for the same quantity of Brita filtered water. * Using these figures, treatment is almost free and by refilling a small bottle I am certainly saved the 50p I pay at the gym. I am told that cut flowers last longer in their vases and indoor plants look happier with a drink of the pure stuff. Maybe it is psychological, but I would miss seeing the clear cool narrow jug set within my fridge door and altogether think it was a good buy.

                  The cartridges may be recycled by sending them to a Freepost address given in the instruction leaflet or on the website. Not to be forgotten is that the Memo is part of the lid and should have a life of approximately 5 years. For a small charge the manufacturer will forward a replacement.

                  *Source http://www.brita.com/
















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                    16.10.2003 23:27
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                    The water that comes out of my tap is clear, but it smells and tastes mildly of chlorine. Nice. If I filter it with the Brita Fjord filter the chlorine taste and smell completely goes and the water just tastes much, much nicer. For the first few filters with a new cartridge the water tastes like mineral water with a slightly sweet taste, but as the cartridge is used more and more the sweet taste disappears. Even when the cartridge has been used for longer than the recommended four weeks the water still tastes much better, and I can easily tell if the water has been filtered or if it is straight out of the tap just by the odour. Here are the things I think you should know before buying a Brita Fjord water filter: What it is: It is a jug that holds 1.6L of filtered water and has a total capacity of 2.6L. It consists of 4 parts: a clear plastic jug, a white holder for the cartridge which slips into the jug, a lid and of course a cartridge. The lid has a 'memo-thingy' - a phrase coined by that really irritating advert with the woman who gets turned on by her water filter and suggests to her partner that they should go and work on being the average sized family. The memo-thingy is a digital timer that tells you when you should change your cartridge and is, in my opinion a bit of a waste of time (see later for why). What it does: It improves the cleanliness and clarity of the water that comes out of your tap by reducing chlorine and metals such as aluminium, copper and lead. It also reduces pesticides and other impurities. The result is great tasting water to drink and cook with. The filter also reduces limescale, so you don't get that horrible scum on the surface of your hot drinks. Domestic appliances (such as kettles) have less scale build up. How it works: Well you pop a cartridge in the white holder (it just slips in then you give it a little push to make sure it's in properly,
                    and yes, I am still talking about the cartridge), then you fill up with water, wait for it to filter through - about 30 seconds, and pour. You also set the memo-thingy by holding down the start button until you can see 4 bars appear. Then the little dot in the corner flashes and week by week the bars disappear. When the bars have all gone you need to, allegedly, change your cartridge. I find that after a few weeks of use the speed at which the water filters through slows down considerably and this tells me I should think about replacing the cartridge. The cartridges: These come individually wrapped for freshness, and are steam sterilised to fulfil the highest food grade quality standards. Each cartridge is a small plastic unit inside of which lies a 4-step filtration system: 1- Top Mesh: Pre-filtration 2- Ion exchange resin: reduces limescale (temporary hardness) and heavy metals 3- Activated carbon: reduces chlorine and organic impurities 4- Bottom Mesh: retains particle mixture When you replace the cartridge you have to soak it in water first for 20 minutes. I don't really know why this is but it obviously prepares it in some way. Then you slot it in to the holder and filter the water through twice. On the third filter it is ready to drink. I have forgotten to do this in the past and I am still here, but if you don't forget I've heard the first 2 filters are good for watering the plants. You can recycle the old cartridges which I have never done (slap wrist) by putting them in an envelope and sending them to a freepost address: BRITA RECYCLING, FREEPOST TK1917, SUNBURY ON THAMES, TW16 5BR The memo-thingy: How often you need to change your filter cartridge depends on how much you use it and the quality of the water in your area, that's why Brita suggest you use it for an average of 4 weeks. The memo-thingy counts down 4 weeks, but it doesn't tell y
                    ou how much water you've filtered, just roughly when to change it. You might have hardly used it and the memo-thingy would still tell you to throw your cartridge away. We change ours every 5-6 weeks and there are 2 of us in the household so really it is at your own discretion. Caring for your water filter: The jug itself does have to be kept clean, I just wash mine in soapy water and rinse it well in between cartridge changes. The whole unit is dishwasher safe except for the lid - it's that memo thingy again. Cost: The jug currently retails at £18.95 on the Brita website, or £17.75 from Argos (where you get a free cartridge). You can buy the cartridges individually for £3.95 and I have seen many shops that give you money off for buying several at a time. It is worth shopping around I think. It is also worth noting that you can get spare parts from the Brita website (www.brita.co.uk) and plenty more useful information. Additional info: There are other water filters available to buy, including the Brita Atlantis. This is the same as the Brita Fjord but it has a total capacity of 3.3L and therefore does not easily fit in the fridge. The Fjord sits comfortably in the fridge door so bear that in mind if you like your water cold. You can even get kettles now which come with a water filter cartridge. When I last went on holiday I had only recently replaced the cartridge so I took it out, wrapped it in cling film and put it in the fridge. It was weird because when I came back the water seemed to taste better than it had before, or perhaps I am just going mad. Anyway it seemed to still be fresh. It's important to remember that water is a foodstuff and should not be left for more than 3 days. If you do find you've left it for longer then pour it away, water the plants and filter some more. I have always lived in hard water areas, and currently live in West Sussex, another, I
                    think, hard water area. I would not be without my water filter. The Brita Fjord is the one that I have always used - well I'm on my second, the first of which lasted 4 years. I got a new one because the plastic went all murky and made the water look dirty, but it had been well used! Thames water inform me that the water with which they supply me is safe and of a high quality. I believe them, it just tastes horrible.

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                      15.09.2003 20:19
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                      After reading all the reviews of this product on this site I decided to go out and buy a Brita Water Filter from a well know retail outlet. Previously I would not drink tap water as it tastes so bad and I found it was not as smooth to swallow as bottled water. I brought the filter home and opened it straight away. I did not read the instructions to put the cartridge in as it can only fit in one way. I did read the instructions before I went on to use it though and it said that you need to pour a couple of litres of water into the jug let it filter through and then throw the water away. This needs to be done every time you buy a new cartridge. From my first taste of the Brita filtered water I would say that I was not that impressed and the water tasted similar to what it had before. But then a few litres later it improved vastly and was tasteless and really nice to drink. The water is just as good as top branded natural mineral water. When making squash you can also tell the difference in taste from unfiltered tap water. Before I had the filter I would only drink three brands of water. I used to buy them from the supermarket in single bottles or in multi packs. I would go to the supermarket twice a week to get more bottles and I bought on average 8 1.5 litre bottles of water per week. Now for the cost: The Brita Water filter Jug with one cartridge cost me £17.75 I buy cartridges for £3.80 approx The cartridges last for four weeks and there is a timer on the jug to let you know when your four weeks are up. In my first four weeks I had 32 1.5 litre bottles of water from the jug. If I had bought bottled water from the supermarket it would have been £3 for six bottles. So in four weeks a cost of £16 or £18 with four bottles left over. So as you can see in the first month the Brita Water Filter has almost paid for itself. Now it will only cost me the price of a cartridge each month for
                      all that water saving me on average £146 per year (not bad!). The only problem that I have with it is the time it takes to filter. It takes about 6 minutes to filter a litre and a half which for the first few times seems really fast but after 20 plus bottles starts to get a bit frustrating. This would not be too much of a problem for most as you could just fill it up and leave it. I like to put the filtered water into a 1.5 litre bottle and then put it into the fridge so I can have a couple of bottles cold all the time. All in all I give it 5 stars. I was a little bit unsure whether it would be good enough for me or not and a little bit sceptical when I bought it but now I am very pleased with the product and would recommend it to everyone.

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                        10.01.2003 05:05
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                        I'm on a bit of a health kick at the moment and dropped rather strong hints that I would like a water filterer for christmas. Santa Claus seems to have been listening and a water filterer is what I received. It's important to drink enough water a day. However chlorine, nitrates and pesticides are just some of the less attractive things in tap water. The Brita water filter costs roughly £25 it's available to buy in health food stores, supermarkets and Boots the chemist. It comes with a little instruction book, which tells you how to prepare your water filterer for use. You need to buy the cartridges that filter the water separately, they cost roughly £3.95 per cartridge. The idea of filtering water sounds quite scientific, but the Brita water filterer is easy to use. Three quarters of the filterer resembles a big, irregularly sized clear plastic jug. The top of the filterer is a funnel where the filtering cartridge is slotted through. The funnel is where tap tap water is passed and filters down through the cartridge into the jug. For the best results you need to make sure the water stays in contact with the cartridge in the jug and does not go below the line where the cartridge ends. Sometimes in the funnel part of the filterer there are small black bits, these look a bit gross at first, but are bits of carbon dust and are nothing to worry about. They don't filter down into the main part of the jug, so theres no chance of you drinking them. There is a device on top of the jug called a memo which tells you when to change the cartridge. It's a little black strip with a small ladder divided into bars, which start of fully black and as time goes by the black area switches off segment by segment. It's recommended that you change the cartridge every four weeks, so this is roughly how long it takes for the memo to run down. The taste of the filtered water is definitel
                        y different from tap water. Filtered water tastes a lot like mineral water, it tastes great. It even smells different from normal water. Although cartridges are relatively expensive, I'm really pleased with the effect of the water filterer because as I said at the start of this review I'm on a bit of a health kick!

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                          06.01.2003 21:54
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                          One of my pressies this year for christmas was one of these Brita Water Filter-Atlantis. We don't have water from the mains here at our house and get ours from a water tank on the hill about two miles away. This can get dirty in summer as the tank gets lower, this water filter will be great to filter any impurities that manage to make its way into my tap water. I'm a cheeky person and managed to find out the price of this water filter, 14.99p from Safeways. You get two free cartridges with it as well as the one provided with the water filter, so I think that's a good bargin. When you first open the box, you have to wash all the parts in soapy water, rinse then soak one of the cartridges in cold water fully immersed for 20 minutes. When this is done, your ready to use the water filter. Insert the cartridge into the funnel and press down untill it fits snuggly. Place the funnel into the jug and fill the funnel with tap water. Don't drink this water yet, it has to be thrown away. Repeat this process once more and then its ready to drink. On the top of the lid is an electronic cartridge change indicator, you press the start button and four bars will appear. These bars go down untill there's none showing. This is when you have to change the cartridge. this is approximately every four weeks. I'm very happy with my new pressie because there is a deffinate change to the taste of my cuppa. The water is clearer and tastes fresher. You can tell there is a different colour to the cups of tea by holding them up to the light and diluted juice tastes fresher too. There is a 30 day money back guarantee on this product and its made in Germany. The jug will hold three litres of water and this has to be drank within two days. I'd recommend you to get one if your water tastes grim.

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