I'll begin by dispelling any potential mystique or suspense to my opinion and say that this phone, is awesome. Very awesome!

Okay, now that's out the way, let's explore why...

-- The Screen -- (4.8 Inch HD Super AMOLED)
When splitting your review into sections, for somebody as obsessive as me, it can be troubling trying to figure out how to order / if you SHOULD order them in any particular way... but with this one, it's easy. I have to start with the screen, as it defines the phone.

This screen is one of the biggest, sharpest and most beautiful screens thus far (as in thus far in the history of smartphone screens), it's very striking.

Many experts have concluded that the iPhone 5 has the best screen 'officially', in terms of resolution and depth perception but, it also has an unnatural resolution; a resolution that is unique to the iPhone and not mathematically viable to any known video formatting thus resulting in frustrating cut-offs of full-screen viewing, on any videos that you may choose to watch.

That is not the case with the screen of the S3, as it's beautifully wide and long, taking up almost the entirety of the phone's length and resulting in maximum viewing scope.

-- The Build --
In regards to this phone's build - perhaps the one criticism I would have of it is that the outer-casing is somewhat cheap feeling in the sense that it's thin plastic, but it seems to be super-enforced plastic that bends. This does have the benefit of making it lighter, but you may also prefer some weight.

This phone is very very (shockingly in fact) thin and fits well in the hand.

One common observation from hardcore phone fans is that it's tricky to operate with one hand due to the fact it's a little too wide, so if that is going to be an issue for you, keep that in mind. For me personally - I prefer using two hands anyway, so it doesn't make a difference.

-- Features and Customization --
With its Android platform, this phone is incredibly customizable and very fast.

What will strike you most about this phone is the beauty in which it operates. As you navigate and touch the screen, it's quick and vibrant; bright and swift and houses a lot of standard apps and app potential (if you're into apps) to allow you to customize it to high-hell if you so wish.

In terms of the base features, Samsung let you edit and personalize just about every aspect of the phone from the background(s) - you can have multiple home-screens that you swipe though, housing different versions of what you may like to see that day or check out - you can have multiple clocks from different countries, you can have moving wallpaper, and much more.

Internet browsing is clear and delightful due to the giant screen and 'screen rotate' feature. The feature to which I refer to there is one of the stand-out features of the phone. Basically, if you have this 'screen rotation' feature on, you can simply tilt the phone horizontal to have the screen twirl and fit the phone in that dimension. It's very handy for webpage and video viewing.

There's also the revolutionary 'face recognition' feature that is basically more of a novelty. I think you can guess what it is from the reference to it. It's still a little too unreliable to be truly worthy of security use, but it's cool to feel like Robocop for a few minutes when you first try it.

-- The Price --
There's no getting around it, this phone ain't cheap!

It's going to cost you well over £300.

For your standard mobile buyer, this is a hefty, expensive piece of kit. It all depends what you're looking for; if you are looking for 'just a phone', I would suggest perhaps going for something a little less flashy, but if you want the cutting edge and in my - and many people's opinion today; the best phone on the market; this is the phone for you. Even though it may empty your pockets.

-- Overall --
In closing, I would say this is a superb, pioneering, beautiful, highly functional, practical, flashy; show-offy, satisfying, proud phone to own with very few true flaws.