“ Brand: Asda / Type: Cake „
I bought some Asda doughnuts as a Saturday afternoon treat but I was some what disappointed.
Asda do a great selection of value items and although the doughnuts were good value, I didn't feel the quality was great. There is however a nice selection of doughnuts at the bakery. There were jam doughnuts, apple doughnuts and custard doughnuts.
The doughnuts were a little heavy and not light and fluffy as I prefer them. They weren't particularly sugary and the jam filling was lacking.
However the value of these doughnuts were quite good. For 5 jam doughnuts they only cost 50p which isn't bad in my opinion. You generally pay for what you get and in this case, at 10p per doughnut, they weren't bad.
I found that these doughnuts could be eaten in about 6 bites and only one of those bites contained jam. The surface sugar was crusted on the doughnuts but it did not evenly cover the surface.
The doughnuts are packaged in a paper bag with a clear plastic window on the front. There is a sticker with a barcode, the price and type of doughnut to seal the bag in place. As with almost all doughnuts they should really be eaten on the day of purchase for the best quality. I did have a couple left over, which I ate the next day. To be fair, they did keep quite well in the paper bag and 10 seconds in the microwave gave them that nice just baked taste.
All in all, for the cost of 10p per doughnut I would recommend these but if you are after something of more quality then the only place to go would be a bakery but you can expect to pay between 40p and 50p for a bakery doughnut.
Just before I move onto chatting about Asda'a jam doughnuts I wondered how many of you had heard the news on the radio this morning, it appears that all of the major supermarkets are running price wars in order to gain Christmas custom - Good tidings for all of us !
In the last couple of weeks I have had a few emails from Asda offering free delivery, I wonder which goods they have tacked a penny or two onto to cover the cost of that offer ( call me Old cynic if you like !)
No, I really enjoy a visit to Asda, a great store that you could spend ages walking around - so much to see and it is all very competitively priced and that includes the food, the electrical , the homeware and the George clothing.
Asda have a great in-store bakery, their Tiger bread is lush and their jam doughnuts aren't too bad either.
At the moment the bakery has the jam doughnuts on offer, two packs of five doughnuts for £1.
that has to offer good value, especially if you are feeding a hungry hoard for tea.
I am only feeding the two of us so I had to settle for one pack of five jam doughnuts for 65p.
Asda have cut costs on the packaging, the five doughnuts have been unceremoniously heaped into the paper bag, so first of all you need to make sure that you take your bag from the top of the pile where they are less likely to have been crushed.
Asda are in fact giving little away, the jam doughnuts are fairly small but you have to take into account the fact that they work out at little over 12p each. If you buy a single doughnut from the bakers you would be looking at paying far more than that.
The doughnuts have been evenly fried and that has given them a good `tanned` surface which looks appetising.
I am going to stick my neck out here - Asda have rolled the warm doughnuts in caster sugar, I personally prefer if they are rolled in caster rather than icing sugar. I always find that icing sugar melts into the doughnut and softens the whole cake too quickly.
Asda have not stinted on the caster sugar either, the doughnuts are well covered and that gives them a good crunchy crust that oozes with calories.
Asda can't pull the wool over anyone's eyes, a stale doughnut sticks out like a sore thumb.
If the doughnut is fresh then the fried dough will be soft and easy to eat, if the doughnut is stale then the dough will feel tough and stolid.
I find that the Asda bakers have managed to create a soft doughnut that is very pleasant.
If you are going to buy a jam doughnut then the jam is a vital part and you must get it right, after delving deep into the doughnut ( which incidentally didn't take too long ) I came across some bright red liquid which I could only surmise was the jam.
Have to add that my heart sank a little at the amount of jam allocated to each doughnut !
The jam in the middle does lack something, I cannot put my finger on it but I feel that it the doughnut would have benefited from being injected with a better quality ( and quantity) of jam.
The liquefied jam seems to permeate the doughnut and the creamy coloured dough ball is partially pale pink inside and that small amount of jam tastes slightly synthetic.
Saying that the doughnut tastes fine for the few pence that it cost but if I buy doughnuts next time I am in Asda then I may well upgrade and buy a better quality doughnut.
Each Asda jam doughnut contains about 250 calories, so these have to be handled with care and eaten at your peril. I may well have critised the jam and the lack of it but my Asda doughnut bag is now sitting comfortably in the recycling bin - so they can't have been that bad can they ?
I rate Asda as being the cheapest out of the 3 local supermarkets near to my house. Those being: Sainsbury's, Tesco and Asda.
However I do wish that cheap didn't always mean rubbish and in many cases in Asda this isn't the case, but when it comes to the bakery it is very hit and miss.
The jam doughnuts come in a bag of 5 and cost £0.65 usually but are on sale at the moment for £0.50, and while I think this is good value, I would not buy these again, in fact, I wouldn't eat one again even if it were free. You can buy these individually at the counter at the Bakery too for £0.28.
The jam doughnuts are covered in sugar rather than icing sugar as some places has them. The doughnuts themselves are cooked to brown and are a reasonable size, approximately as big as your palm.
I don't think there is anywhere near enough jam in these doughnuts, I have found that I have eaten one, and had less than a quarter of jam in it, and if you bite at the wrong point you may not find the jam until your last mouthful. With the lack of jam you could say it is a dough ball, but even that would be a compliment it doesn't deserve.
My biggest upset with these doughnuts is they taste of Cinnamon, I don't know whether this is due to where they are located on the shelves and something Cinnamon has been near enough the taste has wafted on to them, or whether or not they have some in. The ingredients do not say they do, but the taste is rather strong.
I am not a Cinnamon fan and really wouldn't buy these again, they don't really taste of dough and there is limited jam.
Overall a total disappointment even if they are cheaper than Sainsbury's this is where I'll go for jam doughnuts.