In the pinch after Christmas time, I have had to start cutting down on my weekly shopping. As I think I would find it near enough impossible to cut biscuits out of my life, I decided to try these Smart Price Custard Creams as they were just £0.30 for a 400g pack. I didn't have high hopes as I have tried Smart Price bourbons before and could definitely tell the difference. However, I really enjoyed these custard creams. They are extremely similar to the regular priced biscuits and I have served them to the children at a crafts group I run many times and have had zero complaints.
My only issue is with the packaging which I find to be a problem with almost all biscuits. As it is not re-sealable if left in the original packaging, the biscuits begin to get soft rather quickly and become quite unpleasant. However, I now transfer them to an air-tight container and they last for much longer. The packaging on the Smart Price products is, as expected, less appealing. It is very plain and I have had children turn their nose up at them when they saw the packaging. However, the product inside is what matters to me and as I could tell no difference I will be continuing to buy this product in the future. Get them home, throw the original wrapping away and your friends and family will never be able to tell the difference! Very happy to have found a pain-free way of saving a little money each week.
I love custard creams and don't mind buying a shops own brand to help save me some money. My hubby eats the most biscuits between the 2 of us because he is biscuit crazy and eats far more than he should eat. I like to keep a stock of biscuits also for little treats for when my little grandchildren come to visit. I have a biscuit tin which says Grandma's biscuit tin. My hubby has the same with Granddad's biscuits but his tin is nearly always empty because he eats them too frequently.
These biscuits come in a plastic wrapper which has the name clearly on the front and so can easily be spotted on a shelf. The biscuits are stacked in 2 layers on top of each other and are neatly stacked. The wrapper is very easy to remove and to then place the biscuits into a biscuit tin.
They are rectangle shape with the name on the top of the biscuits. They are a pale colour like any other brand of custard creams and they are sandwiched together with a creamy filling, which is a nice pale lemon colour. They have a nice sweet smell to them and one which is a pleasant smell and not a nasty one.
They are easy to chew and swallow, they are a good texture and not a solid biscuit like you may imagine being so cheap to buy. They do taste quite nice and are not too sweet a taste. They aren't a sickly taste at all or taste bland. They are packed with lots of flavour and the creamy filling is a soft texture which has a nice taste of vanilla flavour which is a nice strength of the vanilla and not too strong. The filling and the biscuit work very well together to make a nice tasty biscuit. My grandchildren like these a lot and often ask for a second biscuit but they generally only have 2 at a time as a little treat because they don't eat a lot of biscuits. These are absolutely fine for them to eat as a treat until their main meal time.
They are very filling and I have dunked them a few times in my hot drink while eating them. They don't get all soggy when dunked in a hot drink if you don't leave them in the cup for too long, this can happen with any biscuit if left too long in the hot drink and these are no different to any other brand of biscuits for dunking.
Per biscuit they contain. 57 calories, 3.2g of sugar.2.6g of fat and 0.1g of salt. I think the calorie content is a good one if you are on a diet plan and want to eat a custard cream for a nice snack or little treat. Not too many calories from your daily allowance in my opinion.
There are 36 biscuits in the packet and a good amount for the cheap price of just 35p, I think this is an excellent price and a very good value price. I think the quality is good too. Simply cannot go wrong for 35p.
I highly recommend these custard creams if you are maybe wanting to drop a brand and buy a nice tasting biscuit, I don't think you would be disappointed with the taste of them because I think the taste is an adequate nice taste being a cheaper packet of biscuits.
I will buy these again in the future, they are a nice taste which suit my taste buds and ones my little grandchildren enjoy to eat.
I give these biscuits 5 stars.
Thank you for reading my review and I hope it has been of some help.
Smart Price is Asda's basic food and household product range. It offers everyday products in no frills packaging with an aim of reducing customers weekly shopping bills and making things a little more affordable.
The Smart Price Custard Creams are marketed as being "sandwch biscuits with a vanilla flavoured filling". They are packaged in 2 rows within a white and green plastic (cannot be recycled) wrapper which holds all the relevant information.
~~~Ingredients and Allergy Warnings~~~
wheat flour, vegetable oil, whey solids, sugar, glucose syrup, salt, raising agents, wheat starch, natural flavouring/colour. If you are sensitive to gluten, milk or wheat then probably best to avoid.
Each custard cream will set you back 57 calories, 3.2g of sugar, 1.6g of fat and 0.1g of salt.
~~~Availability and Price~~~
Only available along the biscuit aisle in Asda or from www.asda.com. A 400g packet is priced at only 30p.
Up until I started buying a weekly shop for my growing family, I was quite snobby about value brands such as Smart Price. Not having much disposable income for treats such as biscuits, I bought these Smart Price Custard Creams. 2years on, I buy a packet every 2weeks to keep in the cupboard biscuit tin. Priced at 30p for what contains around 30 custard creams, I believe this to be excellent value for money.
I tend to keep these biscuits within their wrapper and then placed them in a tin to keep them fresh. If exposed to air with opening and closing the cupboard, they go soggy and a soggy custard cream isn't pleasnt! The main consumer of these custard creams is my toddler. Although he is happy with a sweetie or another biscuit, when he is going to bed, he always asks for a slice of buttered toast, some milk or water and a custard cream! This is the same scenario before his day time nap so he usually gets 1 or 2 a day. I have to be in the mood for a custard cream and tend to eat 2or3 when I feel like them!
These custard creams don't look any different to higher branded ones. They are a good size to accomodate a 2or3 bites or in Ryans case, several nibbles to make it last longer! They are a light golden colour and have the unusual diamond shape in middle with a distorted custard cream etched into the middle. Both sandwich biscuits have the same mosaic type design either end and are sandwiched together with a reasonably substantial layer of creamy filling. They smell sweet and biscuity.
These custard creams can get quite messy so unless you want to be hoovering, have a plate or napkin underneath to catch any crumbs that fall off! When fresh, they have a firm bite and a good set of nashers is required to bite through. I manage to get all the way through. The biscuit is pleasant tasting with a slight sweet, wheaty flavour about it. The filling inside melts along with the biscuit giving it a complimenting, sweet and creamy taste. The aftertaste is rather artificial but disappears quickly.
Ryan enjoys these before naptime and I feel they offer the right level of sweetness for him to appreciate. He never asks for anymore as for his age, anymore than 1 would lead to a sickly feel. For me, I can happily eat 2or3 and then be satisfied. For the price, they are very affordable to have in the biscuit tin and having served these to guests with a cup of tea, I have had no complaints about them being cheap! They just never see the packet! They aren't overly good for you but as a treat they are ok.
Thanks for reading x
My boyfriend is a right piglet when it comes to biscuits. He will think nothing of eating a whole packet in one sitting and in all honesty I got sick of buying premium brands just to get devoured by him with little care and/or notice....and actually no thanks lol!
So the other week I made a decision. Anything he simply scoffs I will buy from now on as cheap as possible which will save me a few quid a week when he comes to stay and also really to test him....will he even notice after-all that I'm bying economy stuff?
The packet is white and bright green plastic and rather big and oblong in shape. On the front of the pack we are told that they are Asda Smart Price Custard Creams and that they contain no artificial colors, flavours or hydrogenated fat and that they are suitable for Vegetarians and we are also told that they are 400g in weight. On the back of the packet other information listed incldes ingredients and allergy advice, there are storage details, a nutritional chart is given and contact details for Asda are listed. Easy to open packet this is however it isn't resealable so you need to bung the biscuits in a barral or something airtight to keep them fresh once opened.
What you get in a packet of these is around 44 biscuits and in colour they are light creamish coloured biscuits with an ebossed pattern on one side of them, smooth on the inside of the biscuit and then within that you get a thickesh layer of light vanillary custard in the middle to 'sandwich' the biscuits together.
Taste wise these are great and I have no quibbles with them at all. Great quality...the biscuit isn't too sweet and simply tastes plain really with the vanilla, custard filling being set and not too sweet but naturally so. I could complain that these don't taste very much of vanilla...in fact I wasn't aware of that flavouring to be perfectly honest with you till I spotted that written on the packet but it does to me taste a little bit like custard.
Be fast if dunking them, they do melt rather quick and the centre does melt but all in all these are really nice biccies and no my boyfriend did not guess I had fobbed him off with cheap stuff as I put them in the biscuit barrel first so he took no notice!
Nutritional Information Per Biscuit (The Important Bits!):
of which saturates: 1.6g
Only available in Asda stores costing a mere 30p a packet!
This review is also posted on Ciao under this same username.
As a not so well off student, I have recently begun to try some more of Asda's own brand products. I am a great lover of snacks, even though they are terribly bad for you so I decided to try quite a few of the cheap packets of biscuits. Sometimes, I think Smartprice products are hit and miss so I was prepared to be disappointed with their biscuits.
This product comes in plain white packaging with the well known green asda writing on. There is no picture of the product inside so if you have never tried these, you really have no idea what you are in for. Most people know what custard creams look like already but if you don't, look on another, more expensive packet first. A 400g packet will cost you 30p and this will get you 30 biscuits. At 1p a biscuit, you cant really complain about the quality. You do get what you pay for after all.
The product itself is custard flavoured cream sandwiched in-between two biscuits. As a cheaper brand, the cream does not fill the whole of the inside of the biscuits but instead, sits in the middle, leaving gaps around the edge. I have bought these quite a few times now and very rarely do I find any broken biscuits which I think is fantastic. I don't dunk these into any kind of drink so I cannot comment on how well they do in regards to breakage.
Asda custard creams are very sweet. The cream doesn't really taste like real custard but it does have a nice taste to it. Along with two very crunchy biscuits, these are a great snack. The flavour of the cream and the biscuits complement each other well but I can never eat too many at once because of how sweet they are.
If you are trying to save some pennies then Asda custard creams are a great alternative to the more expensive brands. I don't see the point in spending lots of money on something like this and will definitely carry on buying them.
These are great and at 30p you cannot fault them at all.
The taste as good as any other custard creams I have ever tried and are so cheap. The biscuit part is nice and crunchy and tastes sweet and crumbly and the cream part is soft and creamy and smooth. These are a pleasure to eat and I cannot believe how good they taste for the price. The melt nicely when dipped in a cup of tea which is very important but they do not fall apart straight away.
The packaging of them is not very appealing as it is simple and white and very bland but that is why they are smartprice and after tasting these I would not bother trying any other biscuits. These are great quality and once they are in the biscuit tin no one would ever be able to tell the difference between these and a brand make.
I would definately recommend these to everyone. I think a lot of people are put off by the smartprice brand in thinking that it will not taste good but I urge everyone to try these and you won't be sorry. They are lovely.
Custard Creams. . .
They are perfect for just about any time of the day and go perfectly with a hot coffee sitting in the warmth of the house while it's frosty and cold outside, it's a little bit of heaven!
The packets are well sized meaning there is plenty for everyone although sometimes it's hard to get a packet where the majority of them aren't misshaped or broken but it's not too bad and they still taste pretty good.
The other reason I like these biscuits are they are cheap and anything cheap is a bargain in my eyes. At just 30p for 400g you can always afford to have a biscuit with your tea!
Being cheap the biscuits are wrapped plain and simply in white with green writing to identify 'Asda Smartprice'.
The biscuits themselves smell really sweet and have a pretty strong flavour to them as well and are not, on taste and smell alone, able to be identified as part of the smartprice brand.
At 30p even if you only ate one you wouldn't really have lost anything. Might as well give them a go, I guarantee you'll enjoy them.
Custard cream, even the word fills me with the mental image of dunking one of these nuggets of pure gold into a hot cup of tea on a wet and typical british summer afternoon..lol
But ASDA have got a winner with these babys, i consider myself a bit of a biscuit Connoisseur, i have tried many a custard cream from various outlets and i find ASDA's pretty damn good. The only bad thing about these is that they are packaged really badly, ok i can forgive them a bit as they are a bit of a strange shape and must be a pain to pack, but asda must know that you always get some little kid whos a bit bored and goes around breaking the biscuits up and before you know it your standing in the biscuit isle checking each and every pack for one thats not full of broken bickys! and it makes you look like a right idiot, but it has to be done.
Also, on a side note to any ASDA delivery drivers reading this, DONT put my custard creams under a bag of potato's or a big box of washing powder because they break..LOL..but seriously, you guys do a great job, keep it up.
In short, great bickys for dunkin (if you can ever get a whole one)
Asda, like the majority of supermarkets these days, has a budget range of products which it calls 'Asda Smart Price'. The range is cheap and sometimes offers excellent value for money and sometimes appalling value for money. Thankfully, as we are a high biscuit consumption household (as some of you may know by now), the Smart Price Custard Cream Biscuits fall into the earlier category, and are a steal at 30p for 400g.
Asda Smart Price products are easy to find (only in Asda mind you), being packaged in very plain green and white packaging, with the words 'Asda Smart Price' clearly identifiable. There's no hiding the fact that the Smart Price Custard Creams are a budget product, and for those with the fear of being caught going 'cheap', they are advised to remove the packaging at the earliest opportunity.
Upon opening these biscuits, the second clue for you that these are not a premium product (in the unlikely event that the packaging hasn't actually given it away) is that there is no 'easy to open' tab. I personally find this to be a minor inconvenience, but like most biscuit lovers I do have my ways and means of entering a packet of biscuits quickly and without fuss (and especially a packet of custard creams) and so am more than happy to accommodate this slight inconvenience.
Once into the packet, you are greeted with the sweet, vanilla aroma of the custard cream and certainly on scent alone, all evidence of it being a budget product ceases to exist. The biscuits are rectangular in shape and come in pairs which are cemented together with a firm vanilla flavoured custard cream. In my experience this cream holds the biscuits together okay, but not as well as premium brands, and certainly I've experienced some ill treated packets in the past where many a biscuit has lost its' partner. This is obviously not ideal if hoards of half custard cream biscuits without their custard find themselves lost in your biscuit barrel but as I said earlier, we are a high biscuit consumption family and this consumption rate increases dramatically where custard creams are concerned and so I find it very rare for these bisucits to be long out of the packat and therefore to lose their better half and so personally am happy to put up with this slight inconvenience for the sake of saving quite a few pennies over the premium brands. For some, however, this may be an issue, and as such these poor biscuits have lost one of their stars!
So for smell these bisucits score highly, and when complete, these biscuits score well for appearance too, but do they taste any good?
Custard Cream biscuits are not renowned for being overly crunchy, and certainly this brand if anything, errs towards the slightly softer end of the crunch scale, but satisfying none-the-less. Following the crunch, ones' taste buds are hit with the sweetness of the biscuit and then the sweetness and creaminess of the cream... mmmm.... if you like something sweet then this is for you. Yes the Smart Price Custard Creams pass the taste test.... and unfortunately for some, the addictivity test. A definite downside to these biscuits is that one is never enough but with only 61 calories per biscuit and priced at a little over 1p per biscuit, you can definitely afford to have more than one!
So to conclude I would definitely recommend these biscuits and I give them 4 stars! This is an excellent value for money product and simply scrummy although the custard cream biscuits separating loses them one star.
If thinking of giving these biscuits a try, as Asda operate a 'try me, love me' policy on all their products, so should you find that you're not 100% happy with the biscuits, they will offer a refund and replacement service. With this in mind, I would say give them a try as you've nothing to lose!
Thanks for reading my review, I hope you liked it :-)
Due to financial difficulties in recent months i have been forced to watch the pennies even more so than before, i have always liked a good bargain and in my opinion Asda smart priced as always proved this and always purchase this brand where ever possible as they offer the best value for money without compromising on the taste, this has proved no exception with the smart price custard creams. I have tried most of the makers of biscuits but find that they all taste the same despite the difference in the prices; I will from now on be purchasing these ones as i now believe with the other brands you are paying for the label, instead of the biscuit itself. The packaging is somewhat basic and plain which is probably one of the reasons they can sell them for a lot less than the other brands as you don't purchase an item to look at the packaging do you.
However in my opinion I find that these biscuits are best experienced dunked in a cup of tea however this causes another dilemma as they can prove hard to resist another and can with the help of my 2 children and husband devour a pack in no time what so ever.
I would recommend these biscuits any custard cream lover who likes a nice biscuits that dunks well.
As a student, I tend to find myself perennially short of money, knee deep in debt and therefore I have to survive on little money. Asda's value range is called Smart Price and allows you to buy anything from biscuits to beans and caters for non-edible groceries like cleaning products.
Well, as you would expect, it looks like a custard cream! The taste of it is different to that of more expensive products but I've actually found myself enjoying the value creams than the premium range. This may not be true for everyone but for those who don't want or can't afford to spend a large amount of money on non-essentials it certainly is worth a try.
The biscuits now come in a green and white package with the smart price label on it showing you that they will be no frills with the very basic packaging. I believe some research has shown that sometimes supermarkets can do this to make them seem unappealing and make you look towards the nice glossy packaging of more expensive products. I think you should not let this sway you however.
Currently you can get a 400g packet for 30p a very good deal considering these are easily enough to last a week for myself and a few friends.
Personally I'd recommend these as you can save a fair bit of money that can be spent on other goods where the smart price range is not as nice.
I recently read that apparently, according to a recent survey, custard creams are Britain's favourite biscuit. Nine out of ten people named the custard cream as their favourite biscuit, in a poll of seven thousand people. Everyone has their own preferred way of eating them from dunking to nibbling to pulling them apart and enjoying the cream centre. Well Asda Smart Price Custard Creams are really moreish and I'm sure would be voted as being very popular with most people. And you get a whole four hundred grams for only thirty pence. The biscuits come in a white packet, the bottom half of the packet is a green bar which has a shadow of a cup and saucer on it suggesting that these would be good to either eat with or dip into tea or coffee. Given the fact that Trufree Custard Cream Biscuits are the branded alternative @ £1.12 for one hundred and twenty five grams, I think this is an absolute bargain.
I love hot drinks, weather is tea or hot chocolate I love it. Not a fan of coffee though, but that's fine as nothing really taste nice when dunked in coffee.
Nothing compliments tea or hot chocolate than a good dunk able biscuit. Weather is a bourbon, shortbread or custard cream it's bound to taste great.
I purchased the Asda smart price custard creams purely to dunk. Priced at only 30 pence for 400grams, which works out to be around 30 biscuits is an absolute bargain.
Each biscuit has the tradition two rectangle biscuits with a lovely rich vanilla flavoured cream in-between. My daughter loves to spate the sandwich of biscuits and lick out all the cream then nicely place the biscuits back into the biscuit tin. Children really do have these worse of habits. The cream does have a slight sweet taste to it but the plain biscuit nicely weakens this sweet taste.
The biscuits are fantastic to dunk and really do stay together. There's no sign of half my custard cream drowning to the bottom of my mug. They really are great to dunk.
The combination on the rich cream and crunchy biscuit really tastes divine. At such a low price they really are worth trying and if you don't like them why not leave them for guest as people tend to like to just turn up at my house, I have to have a small supply and at this price I can.
We are a family of two adults and three kids four on the weekend ranging from 3 to 22 and my three year old likes nothing better than a custard cream and a cuppa tea about eleven o clock , he is 3 going on 30!!
Another smart price biscuit Ive tried trying to cut the pennies down lately is the 400g double pack of smart price custard creams, they come in the white packet with red text stating exactly whats inside no frills but when your paying 30p for a large packet you really cant moan about packaging.
The biscuits have a lovely light crunchy texture with plenty of vanilla custard on the insides they don't fall apart as some biscuits do and they do withstand the dunk test,in fact these are perfect to fill up your biscuit barrels and noone will know their not the top brand biscuits and are perfect for the larger families or anyone who wants to cut their shopping bills down, as usual the stroppy teen in the family was the one to moan about the value brand but what he didn't know it was what he had been eating for last few months.
These are always readily available and I cant really find fault with them apart from there is no tab to open the packet and often the top biscuit in each row is a little bashed around but when your paying at least half price for a delicious packet of biscuits I really cant quibble over that.
Pick a pack of these up next time you do your online shop or in store and try them out for yourselves..
We like to have Biscuits in the house. Fair enough they are normally Chocolate Biscuits, but the odd normal Biscuit is nice. I would say these types of Biscuits are best enjoyed dipped in a cuppa, as they taste that bit nicer and sweeter that way.
These cost a bargain 34p for the 32 Biscuits. They were a decent size and thick enough too. They taste like the more expensive Custard Creams too, but then again they aren't too expensive in the first place!
These are a light yellow in colour and have a slight hint of Vanilla in them. The Cream spreading in the middle has a light Custard taste to it, and all in all it is a nice sweet crumbly, tasty Biscuit.
Although the packaging looks pretty cheap, the goods inside don't taste it, so would recommend a try of there for the price that they cost. These taste the same as other Value Custard Cream, and you will probably find it is just the Supermarket packaging that has changed, but that's ok for me, as it means you can get this kind of thing in the main supermarkets.