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Asda Smartprice Crumpets

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    32 Reviews
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      05.02.2014 11:05
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      Not great!

      I do quite a lot of my food shopping online now, particularly with Tesco or via the Asda app. On the whole I find it a lot quicker and less stressful than a regular shop. Online Supermarkets will tend to "sub" or substitute an item if the particular one chosen is not available at time of picking. This is how I came to have 2 packs of Asda's Smart price crumpets in my kitchen, instead of one pack of my regular crumpets.

      The Asda Smart Price crumpets come presented in a plastic wrapper which looks very cheap and budget like with its simple green and white design. The brand and product name are clearly displayed on the front. There is a nice large "V" sign to show us it is suitable for vegetarians, I like how Asda so prominently display their veggie signs, no endlessly searching for the tiny print somewhere on the back, (Tesco, I'm talking to you!). The packaging also shows a "ice" symbol meaning it can be frozen. The rest of the packaging is clear so you can see the rather flat looking crumpets inside, there is no cardboard insert to keep the crumpets safely in place.

      General information is given on the back including ingredients, allergy advice, storage, cooking instructions, nutritional and disposal. Don't worry, I am not about to list all this here in my review I imagine most of it is readily available on Asda's website should you be interested.

      Asda claim that these crumpets are free from artificial colours, flavours or hydrogenated fat and thats all they promise, they certainly don't proclaim that these are the best tastiest crumpets in the world, but then they are priced at just 37p for 6, so I wasn't expecting them to be.

      The crumpets themselves look a lot like any other crumpet really, except they are smaller and flatter, they lack that thickness and depth of a posher crumpet. I popped two in my toaster, they took just a few minutes to cook, although you may like them toaster a little more or a little less. I placed a small curled up scoop of butter on each crumpet and took a bite.

      On biting into the crumpet I felt the crunch from the bottom layer, it was pretty hard and not entirely pleasant. I found the top part to be really chewy, it wasn't soft and fluffy like a crumpet should be and it lacked any real depth, or flavour for that matter.

      I cant really say I was overly disappointed by these Asda Smart price crumpets, as I didn't have high hopes for them to begin with. Not due to their budget packaging, but for the general look of them through it. They are far to thin, the texture of the crunchy base and chewy top just don't work together at all. I disliked them so much I couldn't eat anymore, I gave the rest to the kids who didn't seem to notice much of a difference, perhaps I am a crumpet snob?

      Come on Asda, even on a Smart price item you can do better than this!

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      07.04.2012 13:33

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      Buy better quality crumpets dont waste your money on these

      I recently moved out from my parents house to live with my partner and haver found it to be pretty expensive so shopping on a budget is essential for us. Asda has always been my favourite supermarket of mine for its great offer and cheap items which are always good quality. I tend to buy Asdas own smartprice food as its still great quality for half the top brand price. My partners favourite snack is toasted crumpets with cheese, so I decided to give these crumpets a go as they are much cheaper than competitors.
      I must say I was extremly disappointed with them. the crumpets are flat, tastless and very rubbery. I found that the bases of the crumpets dont toast well at all and as soon as you put butter on them, it melts and starts to come through the bottoms making them very soggy. Top brand crumpets are always soft, fat and taste great and as far as im concerned they do the job brilliantly, in future I will spend the extra bit of money and buy myself the best crumpets I can get I wont be making the mistake of trusting a cheaper version which only disappoints.

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      26.03.2012 00:14
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      if you aint that bothered about crumpets these might be for you

      back to the smartprice range again (im slowly making my way thru it all). This time its asda smartprice crumpets, six in a pack priced at around 37 pence. on the surface it seems quite a good deal. As with all smartprice products the packaging is minimal with crumpets written on the side in a semi see though packet.
      On first inspection i thought i was getting quite a bargin the crumpets didnt look that bad. alot thinner than leading brands that i normally buy but for 37 pence i didnt grumble about that because the leading brands you can end up paying about a pound for. once the packet was opened i shoved two in my toaster and went away listening for the pop of the toaster. Now i love peanut butter on my crumpets i go mad for it when it all ozzes in the holes of the crumpet and you cant eat it without making a mess, thats my idea of heaven on a winters day or actually any day really.
      Once out of the toaster i put them on the plate and realised that tho the crumpets wasnt in the toaster for that long they was quite rock solid and the edges had burned and become brittle but i soldiered on and spread my peanut butter on, Like i said with the leading brands the spread oozes into the holes creating a lovely sticky mess, but this was not the case with smartprice crumpets the peanut butter didnt soak in more just sat on top of the flat crumpet. i thought they was tasty enough even tho i was gutted about the flatness and the hard crusty edges they are value for money if your not that fussed about crumpets but when its a food you love like me, it just doesnt compaire to leading brands in my opinion.
      i wouldnt rush out to buy them again only if funds didnt permit for a leading brand. once you have had a quality crumpet you just know this is cheap.

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      11.02.2012 16:09
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      Nice enough bit of crumpet!

      I love crumpets and usually buy Warburtons or Kingsmill or some sort of brand like that. However I don't mind admitting that financially, like many people I'm struggling at the moment to cover everything with the money that I have coming in and I've had no choice but to make as many cutbacks as I possibly can in recent months.

      Not wanting to give up crumpets though I spotted these recently in my local Asda store costing 37p for 6 of them and that was a saving of about 60p a packet of the same size of what I usually get so happy I was to give them a try.

      The Packaging:

      These come within a see-through plastic and easy to tear off wrapper and within a a card tray to which the outside of it is green and white and we are told that they are Asda Smart Price Crumpets, then on the underside of them ingredients, nutritional information and instructions on how to heat them through are given and contact details for Asda are listed.

      The Crumpets:

      Well these are a good round size, flat to the bottom of each one with lots of air holes to the top of them. To heat them through you simply can toast them under the grill or in a toaster till they go golden brown and this takes about 3 minutes in my experience.

      When cooked they go a little crispy to the outside, soft on the inside with a slightly seasoned bread flavour to them and to be fair to them they are pretty good. Ok they are not as thick as many of my favoured brands but I'll let that one go because they are cheaper and of course you can top them with whatever you want to....thats butter all the way for me lol.

      Not a bad buy these and they are certainly worth the money in my opinion.

      Nutritional Information Per Toasted 2 Crumpets:

      Energy: 129kcal
      Protein: 4.3g
      Carbohydrate: 26.0g
      of which sugars: 1.1g
      Fat: 0.9g
      of which saturates: 0.1g
      Fibre: 2.7g
      Sodium: 0.30g
      equivalent as salt: 0.8g

      Only available in Asda stores or from Asda.com

      This review is also posted on Ciao under this same username.

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        05.09.2011 10:24
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        It's a lovely bit of crumpet.

        Introduction~~~~~~
        I'm a bit of a crumpet monster as I love crumpets and I'll chomp any that's put down in front of me or at least give them a try.
        Now with myself being on a mission to save money on my weekly shopping my beady little eye caught a lonely packet sitting at the back of the shelf next to the more expensive products so I thought ooh I'll give them a go and at 37p for a packet of 6 it would be no hardship if I didn't like them, I was to be pleasantly surprised and have since bought another 2 packets to chomp on.

        The Packaging~~~~~~
        As with all smart price product they take the no fuss no frills approach very seriously and this is no exception, the crumpets are packaged in a rather dull and bland plastic see through "bag" with the trademark green and white colours on a small square on the front that simply reads "6 Crumpets" with the asda logo above.
        The plastic covering is quite thin but easy to open although you do have to be careful when you open them as the crumpets have potential to fly all over the place.

        The Taste Test~~~~~~
        After opening the pack the first thing I noticed was that the product was a bit thinner than other crumpets but that didn't put me off. I put them under the grill for a couple of minutes on either side and they went a lovely golden brown colour and smelt delicious, I popped a bit of margarine on the top and watched it melt into the crumpet and surprisingly it didn't make it go all soggy like other brands it kept it's crispiness which is how I like my crumpets and also the marg didn't seep out of it either it stayed contained within.
        So I took the plunge and took a bite and boy were they delicious they had a lovely subtle taste and the margarine complemented them perfectly, I had no trouble scoffing two and was just a bit disappointed by the time I came to get another one they were all gone! and at 129 calories per 2 crumpets I didn't feel one bit guilty at chomping on them.

        The Final Word~~~~~~
        I have to say these were just simply gorgeous I loved every bit of them and I personally couldn't find any fault perhaps save they could of been a bit bigger. At 37p for 6 my advice would be stock up as they seem to go quickly because every time I've went for a pack there's never many left, so they must be quite popular and the best thing of all my niece loved them too so I supposed that's the real verdict.

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        06.04.2011 12:05
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        An okay crumpet but as Asda is out of my way I won't be going to buy them in a hurry.

        I did part of my weekly shop at Asda last week as I was passing one and I like Asda a lot. As I was in need of crumpets and I enjoyed the Sainsbury's own brand ones that I had, I picked up a pack of Asda Smartprice Crumpets x 6 for 35p.

        They come in a very plain see through plastic wrapper that has the label printed onto it. The front label is green and white, just like the rest of the Smartprice range, and contains just the name of the product. The rear of the pack has all of the product information on it. Each crumpet is quiet reasonably sized, at 1cm thick and 8cm in diameter, however compared to more expensive crumpets, it looks like they have been squashed! They are noticeably thinner than other brands.

        Once toasted, the crumpets have a crunchy outside and a soft a squidgy inner with a nice golden brown colour all over. I have found that these crumpets tend to be crunchier than similarly priced alternates from other supermarkets. I'm not too keen on this as this results in there being less of the soft inner texture which I like a lot. One advantage to them being crunchier is that they retain melted butter a lot better as I have found it doesn't run out as quickly in comparison to other brands. Like other crumpets, I do find these a good accompaniment to my breakfast meal as they help to keep me full till lunchtime.

        On the whole these crumpets were okay but I don't think I will be buying them again as for a similar price you can buy branded or better quality own brand products from other supermarkets. The price is similar to what I have paid in Sainsburys for crumpets of much better taste and quality.

        Health wise, they contain a similar amount of ingredients to others that I have bought, but in my opinion, they should still try and get rid of the preservatives. Typical nutritional content per 2 crumpets is: 129 calories, 1.1g sugar, 0.9g fat and 0.8g of salt. On the whole they are not too bad and make a great start to your day!

        I am going to give these 3/5 as they are okay on the whole, but there are little things that I am not too keen on, such as the texture and the depth of each crumpet. If I had no other choice then I would buy them, but as I have found others for a similar price that look a lot nicer, then I will give these a miss.

        Thanks for reading.

        This review may also appear on my Blog and on Ciao under the same username.

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          07.01.2011 05:31
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          Not recommended

          I know it is really bad but I generally don't eat breakfast. I don't have much time in the morning before having to leave for classes so I really cant be bothered to spend ages eating cereal. If I do manage to eat something, crumpets are usually what I will go for. I decided to try Asda crumpets to see if there was any kind of difference between them and my favourites by Warbutons.

          A 6 packet of Asda Smart Price crumpets come in a clear plastic packet with only the Asda logo and nutritional information on it. As the plastic is mainly clear, you are able to see the crumpets and know what you are about to buy. As far as I have seen, they are only available in packets of 6 for 35p. Working out at just over 5p each, I was very unsure about their quality. They look a lot thinner than any of the other brands that I have tried in the past but I guess you cant expect anything amazing for the price.

          The only good thing that I can say about the size of these crumpets is that they do fit in a toaster better than others. Sometimes crumpets are quite thick and I have a hard time fitting them in to a toaster properly but not with these. Although generally I only need to toast crumpets for a couple of minutes, after 3, these just didn't look cooked through. I had to put them in again for another couple of minutes just to make sure they were hot the whole way through. As I began to put the butter on top, it began to melt through very quickly and maybe I put too much on, but it also began to run on to the bottom of my plate. I think this also had something to do with the size of the crumpets as I don't usually get this with other brands. These crumpets didn't feel all that fresh when I began to eat them an I thought they were very rubbery compared.

          After trying these, I have decided that cheap crumpets just aren't for me. Although Warbutons are about 50p more, I will happily pay this in order to eat something with a much nicer taste.

          Ingredients and nutritional information
          Wheat Flour , Water , Raising Agents (Sodium Bicarbonate, Diphosphates) , Spirit Vinegar , Yeast , Salt , Acidity Regulator (Citric Acid) , Preservative (Potassium Sorbate)

          Calories per 2 crumpets (grilled - does not state whether this is with or without butter) - 129

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            19.05.2010 21:07
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            I probably wouldn't bother!

            Asda Smartprice Crumpets


            Description - teacakes


            Anyone who regularly reads my reviews (many thanks, I really appreciate all reads, rates and comments!)) will know that I review a lot of products from the supermarket ranges which offer savings to customers by spending less on posh looking packaging. As we all know, the packaging just gets thrown away anyway so it makes sense not to spend extra on it.....and let's be honest, we all have better things to spend our hard earned cash on!

            I have recently started buying different items from the Asda Smartprice range, whereas before, I admit that I passed them by, assuming that the cheap and nasty packaging meant that the product would also be cheap and nasty. I have been pleased to find that on many occasions, this isn't the case and the products have actually been great, unfortunately, I didn't find these crumpets to be up to scratch so they won't be featuring on my shopping list anytime soon.

            Like all products in the range, these crumpets come in plain packaging, they are cellophane sealed with white cardboard and green writing. It cost me just £0.36 for a pack of 6 which was half the price of some of the other brands.

            The crumpets are thinner than some of the brand names and look a little pale and insipid. They do turn an appealing golden colour when toasted though but still look a bit small.

            I found that because they are small, they seem to become a little soggy when spread with butter or cheese instead of remaining crispy on one side like I enjoy. I also felt that they tasted a little bit doughy and bland, without the fresh fluffy texture that I like.

            Overall, I found these crumpets to be a bit lacking and a poor substitute for my regular brand. Yes they were certainly cheaper but unfortunately they looked and tasted like a budget brand and left me wishing that I had spent the extra and ignored these ones instead!

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            14.05.2010 01:03
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            cheap, tasty and easy to freeze

            I shop wherever the offers are. ASDA often have the cheapest prices though so I do tend to go back to ASDA a lot for their cheaper products.

            ASDA have a value brand called smart price which offers everyday products at affordable prices. The only downside to this is that the packaging is very plain and the products can sometimes be of a lower quality than premium brands.

            I buy a lot of products from the smart price, more so since the credit crunch. I have tried a lot of products and overall find then to be of a reasonable quality, some are great and some not so good.

            Smartprice crumpets are one of the better products from the range. I have had them on numerous occasions and find that they are just as good as the premium brands if not better. They are lovely and soft and toast very well. I haven't brought them for a while, but the last time I did they were about 29p for a six, which is the cheapest I have seen.

            I recently tried a premium brand of crumpets when they were on offer and I have to say that these are actually better. They freeze very well too, which means you can stock up when they have. The only down side I find is that they don't always have them in stock at ASDA.

            My favourite way to have these crumpets is toasted with margarine and marmite or cheese spread but they are very versatile and you could put whatever you wanted to top.

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            09.05.2010 20:16
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            A good choice to save some money

            You can't beat crumpets for breakfast with lots of melted butter, we usually have the Warburtons ones. Last time we were in Asda I picked up a packet of smart price crumpets, these were 35p for six, so substantially cheaper than our usual ones.

            They are packaged in a clear plastic wrapper showing the white and green smart price colour scheme, the crumpets are sat in a cardboard tray which I guess stops them getting broken and squashed.

            These are much thinner than other crumpets I have had, they were also smaller in diameter as well. If you look at them closer though, they are as you would expect, they have the holes all over the top and are a nice brown colour.

            I always cook these in the toaster, they seem to cook quicker than the others, I guess it's because they're so thin. They are fairly hard to get out of the toaster too. As they are much smaller, you can't get a grip on them and as the toaster is so hot, you don't want to be putting your fingers in it. I usually unplug it and just stab a knife into them, they turn out fine.

            Once cooked they look very nice, they are golden brown on the top, they feel well cooked on the outside but at the same time are still springy on the inside. I had mine with butter and lots of honey, and they tasted good, they soaked the honey and butter well and didn't leave a mess on my plate. They are a bit more chewy than other brands, but because of the price it's nothing worth complaining out. The main problem I had was due to the size, I felt that two of them wasn't enough.

            They always tend to have a good sell by date left on them, but you can freeze them if you want to keep them longer. I have cooked from frozen before and they turned out just as good.

            I would recommend these, 35p is a bargain, if you are on a budget these could half the cost of your breakfast bill. Personally I will continue to buy branded crumpets, as I do prefer them being nice and thick,.

            These are well worth a try!

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              04.03.2010 20:49
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              Great crumpets and an even greater price

              I've been buying these for quite a while as I love to have a couple of crumpets for breakfast as a nice change to the usual toast or cereal that I have.

              These do look like what you'd expect value crumpets to look like - very thin and flimsy and quite small compared to other brands of crumpets. They're very soft though so they're not at all dry especially after putting butter on them. The butter melts into them really well and, because they're quite thin, they don't need to be completely coated in spread. Strawberry jam is my favourite topping to put on these and it makes them taste lovely and sweet and moist.

              Because they're thin though that does mean that they aren't very filling so whenever I have these for breakfast I find myself getting hungry for lunch before I normally do.

              Another problem that I have with these is that they often fall down lower in the toaster than food is meant to go and get stuck in there which means that I have to unplug the toaster and tip the entire thing upside down to get them out. This is because they're so thin so these ones might be better being cooked under the grill.

              These are only really cheap costing 35p for 6 crumpets which is the reason that I usually buy these Smart Price ones. When other better brands of crumpets are on offer though, such as the Kingsmill love to toast crumpets, I generally tend to go for those instead as they are better quality and quite a bit bigger. But otherwise, these Smart Price crumpets are perfectly adequate as they're soft and tasty.

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              28.01.2010 17:41
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              Make a great change from toast

              I buy Asda smartprice crumpets sometimes as a change from toast for breakfast. They cost about 35p for six, so at about 6p each they don't cost much more than a slice of bread (working on 20 slices in a £1 loaf).

              As well as being good value for money I have not noticed a difference in the taste between these and much more expensive branded ones. They have a good soft consistency and pleasant texture. The one thing I would say that isn't quite as good is that sometimes they are a bit thin and squashed looking. However, other times they are alright so maybe this has more to do with mainly going shopping late in the evening and there not being many left!

              I like to toast them for less time than bread so the base is a little crunchy but the top is still lovely an soft. If you toast them too long then they go hard, which I don't like as much. They are lovely with just butter, or butter and jam. You can also have marmalade, marmite or any other spread, or use as a basis for a savoury snack, such as beans and cheese on cumpets, instead of bread. So they are very varsatile.

              I find these a nice change from toast but don't have them all the time as they take up much more space then the equivilant amount of bread, and use far more packaging. The cardboard insert is recycleable, but the cellophane wrapper isn't. They can be frozen sucessfully.

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              05.01.2010 21:25
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              If you only ever try one smart price product make it these

              I absolutely adore the asda smart price crumpets. I bought them for years and they are currently 35p for 6. I actually like them better than branded crumpets. As I get my asda shop delivered they price match and sub items not available - I once got sent some branded crumpets instead and I prefer the smart price ones.

              As another reviewer said I have never had them get stuck in the toaster but my toaster has since broke and they are great under the grill. They are delicious served with butter.

              I like that asda have taken the cardboard packaging out to reduce waste, I just wish that they did them in larger packets. Although I do just tend to buy more than one packet and freeze the rest. I like the fact that I can freeze them and they are quick to defrost, I would highly recommend these crumpets not just to someone to save money but because I truly believe that they are one of the nicest crumpets I've had (and my two children think so too)

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              04.01.2010 14:59
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              Fantastic taste and value

              These crumpets are very good value, and the drop in price when compared to "branded" crumpets does not equate to a drop in quality. Asda seem to consistently manage to produce high quality low cost food and these crumpets definatley fall into that category.

              As for thickness, they are just right and will probably fit into most toasters easliy enough - they certainly fit into mine and pop up when cooked. (Some thicker crumpets have a tendency to stick in the toaster after cooking). Also, the crumpets hold a good coating of butter well enough - there is enough dough to soak up all that lovely melted butter without having a greasy pool of it on your plate.

              They last well when stored as recommended so there's been no skimping on preservatives to save cost. Long live the Asda Smart Price Crumpet, and long live Asda butter - a perfect companion.

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              30.12.2009 20:03
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              Just not for me .

              Cold frosty nights, a cup of steaming hot cocoa and a well buttered crumpet, what could be more comforting. Like many of us I will be in financial recovery mode for a few weeks until my bank balance steps firmly back into the black. This means that I will have to hunt that little bit harder for those supermarket offers and discount store bargains.
              I am a firm fan of Warburton's crumpets, they are thick and tasty and the deep crumpets allow for plenty of butter to sink in, for me the melting butter is half of the beauty of a hot toasted crumpet.
              Warburton's crumpets are generally about 75p for six and usually I have no qualms about paying that amount but after considering the lilies I begrudgingly stuck the Warburton's crumpets back on the shelf and put a packet of six Asda smartprice crumpets in my basket instead, the Asda crumpets may not have looked quite as good but at half of the price they were worth a try.

              I have to say that the pack of Asda Smartprice crumpets have little allure, the plain pale green and white packaging does nothing to enhance the oatmeal coloured crumpets that lay inside. I have been so spoiled by the bright sunny yellow packaging that contains the Warburton's crumpets - the packet even has `Good Morning` written on the side of it!

              The Asda Smartprice crumpets look a wee bit thinner than their rivals and when you lift one out of the packet you notice that the Asda crumpet feels far firmer too. The Asda crumpet looks as though they have forgotten to wash the ingredients in Persil but saying that the top of the crumpet is nicely browned off.
              Two Asda crumpets contain 129 calories and they have no artificial colours or flavourings.
              The Asda crumpets contain wheat and gluten but they are suitable for vegetarians.

              The slim crumpets slide into the toaster effortlessly and I set them to toast as I would normally toast my Warburton's crumpets but they popped up looking a little bit wan. The Asda Smartprice crumpets had heated through but they had failed to toast properly, so I plunged the toaster lever down again and prayed that this trick would work.
              The crumpets were certainly much better, the very outer edges had `caught` slightly but the top crust and the bottom of the crumpets felt firm and well toasted - just as I like them.
              The butter slides on well and it sinks deeply into the crumpets craters, some of the melted butter started to run from the bottom of the crumpet and that makes my mouth water.

              Taste? Just a five out of ten on this score.
              The texture of the Asda Smartprice crumpets differ in a way that is difficult to explain. The crumpet feels much firmer and far more rubbery. The melted butter is lovely but even that fails to compensate for whatever is lacking in the Smartprice crumpet.
              The inside of the Asda crumpet is honeycombed but it is not as soft and lush as its rivals, the honeycombed crumpet does not melt in your mouth, it needs a good old chew.
              My usual crumpets taste far creamier and way sweeter and I have to say that I am semi-disappointed.

              I feel that I expected far too much for my money and I am sure that many would be more than happy with the Asda Smartprice crumpets but the trouble is that once you have really enjoyed a good crumpet then it is hard to take a step backwards.
              If you had to toast crumpets for the children's tea then I wouldn't think that they would even stop to notice the difference, top them off with jam or chocolate spread and all would be well.

              On the whole the Asda Smartprice range has some superb lines but it does seem as though I have come up against one obstacle that I cannot overcome.
              I will finish off my packet and then go back to what I know and love!

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