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Bakemark Toblerone Cookies

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1 Review

Brand: Bakemark / Type: Biscuits

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    1 Review
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      05.05.2010 17:28
      Very helpful



      Toblerone? More like Toble-groan.

      Over the years I have taken delight in the growth in popularity of the humble cookie. I appreciate the correct term in this country is "biscuit", but the Americanisation of our language continues unabated with the rise of the cookie. If you have ever visited the US and had a "biscuit" you will be aware that their understanding of the word is very different to ours and my experience of American "biscuits" has not been a pleasant one.

      The concept of the freshly baked cookie has been around for a while now, with most supermarket bakeries offering chocolate chip and double chocolate chip cookies as a matter of course.

      More recently cookies containing Smarties and Rolos have become available, and on a recent shopping trip to Morrisons I spied a Toblerone variety. Being a bit of a Toblerone lover, these tickled my fancy, so I picked up a bag of 4 cookies for a pound.

      ~~The Cookies~~

      The cookies come packed in a paper bag with a Morrisons bakery label sealing the bag shut. The shelf life is supposedly pretty good - with a suggestion they will be good for 3 days after you buy them.

      The pack I purchased in Morrisons contained 4 quite thick cookies, which surprised me as when I usually buy cookies (Marks & Spencer being my favourite place for them) they are quite thin and large.

      The cookies contain quite random pieces of toblerone chocolate throughout - certainly there is no attempt to make these look uniform in any way - I suspect this is to convince the shopper they are buying a "home made" product.

      Taste wise the were pleasant enough, although the actual cookie dough is pretty bland - it's the Toblerone pieces which make this more pleasant to eat. I was also aware of the fact there's a lot of oil in these cookies - I hate to say this but you can almost taste the fat content in them.

      They are also very sweet - as a west of Scotland bred sugar fiend this didn't bother me at all but other people might find them a little on the sweet side.

      Texture wise my experience of the Morrisons pack was mixed - they were nicely golden brown meaning they were quite crisp around the edges. Once you got to the middle the texture became softer and I found I didn't enjoy this sensation in my mouth so much.

      I suspect, however, that the cookies I purchased in Morrisons had been slightly overcooked - it's unusual to get these cookies to be such a dark shade of brown and similarly the mixed textures seemed a little odd.

      A few days later I picked up another bag of the Toblerone Cookies in Sainsburys and it was here that I had an altogether different experience.

      The cookies I purchased in Sainsburys clearly hadn't been in the oven anything like as long as the ones I bought in Morrisons and if this is how these cookies are supposed to be sold then all I will say is think long and hard before you buy - instead of being unhealthy and mediocre they were unhealthy and actually rather bad.

      The Sainsburys cookies were extremely soft - in fact so soft the texture actually felt like dough. Now I appreciate some people like to eat cookie dough uncooked, but I am not one of those people...and the soft, almost uncooked taste and texture did not delight my tastebuds in the least. You can also see the fat in the cookie - which for me is a rather unappetising prospect. Even worse I placed the cookie on the bag as I was eating it and the fat left big marks on the price label the supermarket had applied, reiterating just how bad for me this product was.

      I have to admit to being confused by the packaging which called these "Chewy Cookies" - I didn't find them particularly "chewy" at all.

      The Sainsburys cookies were also a bit stingy with the Toblerone - the one thing that I believe offers this product a saving grace.

      Now it could be that the Morrisons bought packet of these cookies were overcooked and the packet I bought in Sainsburys were undercooked but I was curious about the difference in quality between both packs and decided to investigate a little.

      Toblerone Cookies are made by a company called Bakemark, and I was curious to see on the packet that they are not suitable for home freezing.

      This of course is usually a dead giveaway that a product has already been frozen in the past and sure enough, if you visit Bakemark's website, you will learn that they make the dough for these cookies and sell them to supermarkets in frozen blocks which, they claim, "can be effortlessly cut into 96 60g cookies", and are also supplied with the bags supermarket bakeries sell them in. So to clarify, this product is a factory produced product sold frozen to supermarkets who then cut it to size and bake the frozen dough.

      I must admit this makes me question the packaging of this product - it is sold by supermarkets beside freshly baked instore products - and unless you have the nous to spot the warning that they are not suitable for freezing then you would assume you are eating a cookie which has been made from scratch that morning.

      My biggest bugbear with this product however is from a health aspect. One cookie contains a whopping 257 calories - but even worse is the fat content - for each cookie there 12.9 g of fat - 5.5g of which is saturated fat. Your daily guideline for saturated fat is 20g so one of these cookies will take up more than a quarter of that.


      I have to say that overall I am not particularly impressed with this product.

      I think the packaging is somewhat misleading - if you are fully aware of the fact these cookies are nowhere near as "freshly baked" as the packaging, and location on supermarket shelves suggests, then fair enough, but I would imagine there are many people who have no idea they are buying a product which could have been sitting in the supermarket's freezer for some time before being baked in the supermarket's oven.

      Taste wise these are pretty bland and you also have to be aware that the texture can change from store to store - it really does just depend on who put them in the oven that morning.

      The biggest problem however is from a health perspective. The calorific content is high, and the saturated fat content is extremely high for what is, at the end of the day, a snack with little or no nutritional value.

      My daughter has inherited my sweet tooth and she enjoyed the Morrisons baked cookies and found them rather moreish. I had to explain to her why she could only have one at a time. Fortunately the Sainsburys baked cookies didn't have quite the same effect on her.

      If you are happy to buy a product that you know is made from frozen and are aware of just how unhealthy these are, then Toblerone Cookies might be for you. There is also no denying they offer pretty decent value for money with 4 in a bag for £1. They also stay reasonably fresh for a couple of days - certainly the cookies purchased in Morrisons were perfectly fresh a day after purchase.

      I found the varying texture and content to be a turn-off however, along with the "pretends it's fresh when it isn't" packaging and of course the fat content.

      Next time I fancy Toblerone, I'll just buy a small Toblerone bar instead.


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