“ Brand: Kraft / Type: Biscuits „
* Prices may differ from that shown
Saw these on offer at Tesco and thought I'd give them a try. Getting my two teenagers to eat breakfast is difficult enough - and they certainly don't like foods that involve any effort on their part. These biscuits sounded a healthy option and quick and easy to eat.
There is a lot of information on the package promoting the benefits of these biscuits. They are rich in cereals, made with wholegrain, no colours or preservatives, a source of fibre, vitamins B1, E and Magnesium. They are slow baked 'so that as part of a balanced breakfast, the carbohydrates are regularly released over 4 hours to keep you going all morning.' It says this has been proven in several clinical studies. Each biscuit contains 58 kcal, 1.1g protein, 8.4g carbohydrate, of which sugars 2.9g, fat 2.0g of which saturates 0.5g, fibre 0.8g, sodium 0.03g. They receive 3 yellow and one red light on the FSA traffic light food rating system. (The red is for sugar content.) Amongst other constituents this particular variety contains cereals, sugar, vegetable oil, skimmed milk powder, dry fig pieces, raising agents, emulsifiers, vitamins and minerals, salt and flavouring. Each pack contains 6x 50g mini packs of biscuits- 300g in total. The box is recyclable.
It contains wheat gluten, milk, soya and may contain traces of nuts.
A pack of 4 Belvita Breakfast biscuits is a new and delicious way to start your day - the pack informs me. They are produced by Kraft foods.
Tasting and results:
My youngest teenager refused to try these in the first place. She was put off by the description of fruit and fibre on the pack and said it sounded 'for old people.' Her loss. Myself and my eldest had an individually wrapped pack of 4 biscuits each and found them surprising tasty. They are not the most attractive of biscuits -they are oval in shape and toasted light brown. You can see the little pieces of figs in this particular variety. They are light and crunchy to bite into. You can taste the figs in these at once along with the textures of cereals etc. breaking up on your tongue. Quite tasty and actually very moreish to eat - but a little on the dry side and best eaten with a drink. Having 4 biscuits with a drink for breakfast did seem to keep me satisfied until lunchtime which was also a bonus.
They are a very convenient way to eat breakfast and set yourself up for the day - if you had to rush off to work in a hurry, a pack of these in your bag would make sure you got something nourishing. I think they are quite a good idea. I don't think I would like to eat these every day however, I like to vary my breakfasts and they are not what I would call an exciting product to eat. However, I do expect to buy this product again as it has its good points. Would recommend.
Currently this variety of Belvita Breakfast biscuits are on offer at Tesco and Ocado for £1.29 per pack. They are £2.50 at Sainsburys.
Shame on me for buying these without reading the ingredients. They are no more healthier than eating Oreo cookies for breakfast. They are laden with fat,sugar, and white flour; but because they have a few whole grains in them they're called healthy. I had them for breakfast this morning and got an immediate sugar rush. Now I'm hungry again but feel horrible and still have that sugary taste in my mouth (like I just ate a big piece of frosted cake). It's amazing that here in the US the food Nazis are confiscating turkey sandwiches from four year olds because according to the govt they're "not a healthy lunch." However, the govt turns a blind eye to these biscuits, which clearly are "not a healthy breakfast" and in no way are designed to sustain energy.
Nabisco/Kraft and the FDA should be ashamed of themselves for allowing these to be called a healthy brakfast alternative. They should require a warning or disclaimer on every box.
Per Serving: 230 Calories, 8g fat, 36g carbohydrate, 13g sugar. You may as well eat a cupcake.
When I first saw the advert for the new Belvita breakfast biscuits I was eager to try them. I do really like eating breakfast as I find that it helps me not to snack in the morning, but I have recently started a new job which requires me to leave the house much earlier so at 6.30am I do not really feel like breakfast. So the idea of the breakfast biscuits that I can eat at my desk or on the bus I thought was a great idea and I was eager to try them. At first they only launched one variety but recently I have noticed that there are now several and one of them that I recently tried was the fruit and fibre ones.
I feel that the only downside to the breakfast biscuits is the cost as you only get 6 packs of biscuits in the packet which is 6 breakfasts. The biscuits currently cost £2.28 for a box containing 6 packets, so it is certainly worth looking out for any special offers.
The fruit and fibre breakfast biscuits come in a box that contains 6 packets of four biscuits which are wrapped in a clear plastic wrapper. This means that the biscuits are ideal to carry around with you and I will pop a packet into my handbag in the morning to take to work with me.
It states on the box that the biscuits have been specially designed to be eaten for breakfast and are made with 5 different wholegrains which release energy slowly over four hours to keep you going until lunch time. This variety also have the added fig peices which provide a intake of fibre too. Breakfast has always been known as the most important meal of the day as it helps you to feel less hungry later in the day and helps stop you from feeling the need to snack.
The biscuits are oval shaped and quite thin but they have never broken even when I carry them in my bag The fruit and fibre biscuits have small pieces of dried fig scattered in them, I was a little surprised that they do not contain any other fruit other than this but maybe that is just me being a little fussy. The biscuits are nice and light and crunchy and the pieces of fig add a little chewy texture to them and give a fruity but sweet taste. I do really like fresh figs so I quite liked the taste of these but my husband was not as keen and said they tasted a little bland and strange. I do not think this variety would be for everyone as I think figs can be a bit of a love them or hate them fruit but I do find them rather nice and would purchase them again if the other varieties were not available.
I personally tend to eat the breakfast biscuits around 9.00am at work and find that I do not begin to feel hungry again until my lunch at 1.00pm. I was rather surprised by this as the biscuits although you get four of them in a packet are quite light so I was a little pessimistic about the claims of them realising energy slowly over four hours but I have been proved wrong.
Overall if you like figs I would recommend the Fruit and Fibre Belvita breakfast biscuits for anyone that struggles to find the time for breakfast. They are great to eat on the go or pack in a pocket or bag and really do provide a satisfying breakfast. Also with them being a biscuit they feel like you are being a little naughty eating four biscuits for breakfast but they are not too high in fat or calories and contain wholegrain, added vitamins and fibre!
When it comes to breakfast, although I know that it is an important meal I do tend to skip it more often than not. I can't be bothered eating huge amounts of a morning usually or faffing about making toast as that just isn't my thing either lol.
I do tend to buy breakfast bars and the likes and have tried some of these before albeit a different flavour and so when I recently spotted in these in my local Tesco store on offer at a pound a box I decided to try them.
The box is oblong in shape, yellow in colour and with a picture of one of the biscuits on the front of it along with a sliced fig and we are told that they are Belvita Breakfast 'Fruit & Fibre' Biscuits Made With 5 Wholegrains and that they are designed for breakfast and that my sized box contains 6 packs of four biscuits and there is a nutritioanl chart stated. Other information on the box provided includes being told a bit about the breakfast biscuits and how to get the best breakfast experience from them, ingredients are given, there is afull nutritonal chart listed and contact details for Kraft Foods are given (the manufacturer of the product). Each packet of 4 biscuits comes in a clear plastic wrapper, easy to tear into and all in all this is very informative packaging indeed and I do like the handy four pack size too.
The Breakfast Biscuits:
On the side of the box we are told how to benefit most, and to get a healthy yet filling breakfast from these and that is to have the four pack of them with a low fat yogurt and a portion of fruit plus a cup of tea or coffee. Me I simply have a four pack of these because I actuallly find them filling enough...oh and with a cuppa to kick start my brain too!
So in appearance you get four, thinnish light brown biscuits with rounded off corners and a grain picture embossed onto one side of each of them and you can see dark little bits of fruit scattered through each one.
They are made from wholegrain and cereal and contain no colours or preservatives. They have an oat and wheat taste in the most, are rather but naturally sweetnened but I do find the fact that they are called fruit & fibre a little misleading because the chewy bits of fruit within these are figs and only taste of figs and on the ingredient list the only fruit mentioned is....figs. When I saw the word fruit I thought at least raisens but nope these really taste like figs but with chewy like pips in them too. I'm not a fig friend so that in itself is a bit offputting to me.
They also taste too sweet for me as well and I find eating biscuits first thing a bit strange and thats what they taste like due to the sweetness of them opposed to what I'm used to in this type of product.
I can't quibble with the quality of them, they are not greasy, hard to handle or anything it comes down to if you like sweet biscuits with figs in them you'll like these....me I'm not keen lol.
Nutritioanl Information Per Biscuit (12.5g)
Available in all good supermarkets etc.
Breakfast as we know is the most important meal of the day, however at times I can be guilty of missing breakfast due to getting up early for work. So I look for quick and effective ways on breakfast on the go.
Belvita Breakfast Biscuit - Fruit and Fibre:
'Belvita Breakfast biscuits are delicious, crunchy biscuits specially designed for breakfast. It's more than just a delicious recipe that makes Belvita Breakfast biscuits special... They are carefully made and slowly baked so that as part of a balanced breakfast, the carbohydrates are regularly released over 4 hours to keep you going all morning.'
Sometimes I have to get up at 5am and head straight off to work, by the time I've washed and dressed it leaves very little time for breakfast. Normally I will grab a cereal bar and some fruit to eat while on the bus. However I spotted this on offer a couple of weeks back and stocked up on a few boxes! Which I have left at work now for staff to eat if they wish.
Belvita is a somewhat new idea when it comes to 'breakfast on the go' it is designed to be a balanced breakfast but on a closer inspection is it really all that balanced? I personally think the product is misleading as this really is not the healthiest of breakfasts on the go.
The taste I don't think is as sweet as a normal biscuit I might have with a tea, but more on the plain side with hints of cinnamon and raisin. The cinnamon taste in my opinion is rather mild which is perfect for me as not a massive fan myself! I do find you need a good drink of water after as they are very drying when eating.
The biscuit itself is a good size and certainly fills me up, they are not too soft nor to hard to bite into really a good rounded biscuit. These are designed to last your hunger cravings for around four hours and personally I think they do. When you bite into the biscuit it does tend to break the whole thing in half so just be careful not to drop them all over the floor.
Each box contains 6 packs of 4 biscuits and each pack is wrapped so it is perfect of sticking into you bag. I stuck mine in to a small plastic box and then into my bag otherwise they tend to break up moving around in my bag. On each pack you have its 'use by' date so if you do want to throw away the container box you can do so without worrying when the products date is up.
Now although I have eaten this product I doubt I will again after looking more closely to the nutritional information. Each 100g you get 67.0g of carbohydrates and 23.0g of that is sugar! That sure is a lot when you think of others like Weetabix which has around 4.4g of sugar per 100g of Weetabix. You might as well have a chocolate or slice of cake for breakfast.
The packaging is eye catching and aims to grab your attention within the cereal section. The cardboard box holding the biscuits can be recycled along with the plastic wrappers once use. Packaging wise I think the person who came up with the design did it well and I guess will catch a lot of people's attention.
Calories - 460
Protein - 8.4g
Carbohydrate - 67.0g
Of which sugars - 23.0g
Fat - 16.0g
Of which saturates - 4.0g
Fibre - 6.6g
Sodium - 0.21g
Contains Gluten. Contains Wheat. May Contain Eggs. Contains Milk. May Contain Nuts. May Contain Peanuts. May Contain Sesame Seeds. Contains Soya\Soybeans. May contain traces of eggs, peanuts, nuts and sesame seeds.
Price and Availability:
These cost me £1.50 whilst on offer at my local Asda before Christmas, however normal price is around the £2.30 mark in most supermarkets.
Not as healthy as the packaging would lead you to believe, they do taste ok and well I would rather stick to having fruit on the go for breakfast when I don't have time to make my own. When it comes to recommending this product well that is down to you I personally shall not be purchasing this again. And I certainly do not recommend giving this product to children due to its high sugar content.
A misleading product in my eyes, I know I enjoy some naughty foods however they don't claim to be good for you. This product does that is what really gets to me, as there are a lot of overweight people in the world which some don't understand food labels they could be eating this and thinking its fine. I like how the box states 'Enjoy with an active lifestyle'! Yes you need to be active to burn these off.
Two out of five stars from me.
Thanks for reading.
Suitable for Vegetarians
Cereals 57.9% [Wheat Flour 35.1%, Wholegrain Cereals 22.8% (Oat Flakes 18.8%, Wheat Flakes 1.0%, Barley Flakes 1.0%, Wholegrain Spelt Flour 1.0%, Wholegrain Rye Flour 1.0%) , Sugar , Vegetable Oil , Dried Fig Pieces 7.6% (Dried Figs 7.1%, Dextrose) , Inulin 4.2% , Puffed Rice 3.5% (Flours (Rice, Oat, Wheat), Malted Wheat Flour, Sugar, Whey Powder, Salt, Dextrose) , Skimmed Milk Powder , Raising Agents (Ammonium Hydrogen Carbonate, Disodium Diphosphate, Sodium Hydrogen Carbonate) , Emulsifiers (Diacetyltartaric and Fatty Acid Esters of Glycerol, Soya Lecithin) , Vitamins and Minerals Mixture (Vitamin B1, Niacin, Vitamin E, Magnesium Carbonates, Iron) , Salt , Flavouring .
If you want to give yourself the best start to the day, eating a balanced breakfast is key. We're told this quite frequently on tv and in magazines, but sometimes it seems rather impossible to sit down and eat in the morning. Hectic schedules and early starts mean that a lot of us skip breakfast, but what if there was a way to eat a healthy breakfast on the go which will give you the boost you need right through until lunch time? Well there is - in the form of Belvita breakfast biscuits. Whether you're looking for a quick and easy option for breakfast on the go, or need a snack to throw in your bag that will keep you going - Belvita is for you!
So what are "Belvita Fruit & Fibre Breakfast Biscuits"? Well, if you currently undergo a hectic morning schedule, or you've ever found yourself rushing out of the door without time to sit down and eat, you'll realise that breakfast is certainly an important part of the day. Missing out on eating breakfast can really have a negative impact on your day, your eating habits and your health! "Belvita Fruit & Fibre Breakfast Biscuits" have been specially created to help ensure we all get a decent, healthy breakfast, even if we do not have time to sit down and eat it first thing in the morning. The ingredients in the biscuits have been chosen to release energy slowly and keep you fuller for longer, meaning your breakfast is beneficial for your body and cuts out those mid-morning cravings for convenience, junk food. In a nutshell, "Belvita Fruit & Fibre Breakfast Biscuits" are the saviour of busy mornings!
You can purchase "Belvita Fruit & Fibre Breakfast Biscuits" from all good supermarkets including Tesco, Asda, Morrisons, Sainsbury's and Waitrose. You can also pick these biscuits up in smaller convenience stores such as The Co-op and Spar. As this brand has grown in popularity, more and more shops seem to be stocking the biscuits. The Belvita range of breakfast biscuits can be found in the same aisle as the cereals, cereal bars and other 'healthy' breakfast snack options.
Like most other breakfast products, these "Belvita Fruit & Fibre Breakfast Biscuits" don't come cheap. They are priced at around £2.20 per box, which does seem quite a lot when you look at the size of the box. Each box contains six individual portions which work out at approximately 37p per serving. I do think that paying 37p for a healthy breakfast/snack that contains beneficial nutrients and will keep your hunger sustained until lunch time or between meals is definitely worth it in my opinion. That said, it is worth keeping an eye out for the Belvita range of products being put on offer, as I picked up a couple of boxes on a 2 for £3 promotion in Tesco which significantly reduces the price!
These "Belvita Fruit & Fibre Breakfast Biscuits" come packaged within a tall, slender, brightly coloured cardboard box. If you're looking for these in the regular biscuit type packaging of a thin plastic wrapper then you're not going to find them! The outer cardboard box packaging reminds me greatly of a miniature breakfast cereal box, which suits this product perfectly. The box for these "Belvita Fruit & Fibre Breakfast Biscuits" is predominantly yellow in colour with the Belvita text logo spread large across the top of the box in green. The front of the box features a large picture of the biscuits themselves along with a smaller image of a cup of coffee and a glass of orange juice. The biscuit flavour is made easy for you to tell apart as each flavour has a different coloured banner running across the bottom of the box upon which the flavour is written. This makes it easy to differentiate between the flavours when in a hurry to do your shopping! The front of the box also gives the 'nutritional information at a glance' and states that each box contains six packs of four biscuits. The back of the "Belvita Fruit & Fibre Breakfast Biscuits" packaging gives the back story of the product, information on how the biscuits can help keep your fuller for longer after breakfast, the full nutritional information, ingredients list and company contact information.
Inside the outer packaging, these "Belvita Fruit & Fibre Breakfast Biscuits" are packaged into separate portions of four biscuits within a plastic wrap. I do think the individually wrapped servings of four biscuits are a fantastic idea, as it allows for portion control. If you're like me and are weak in saying 'no' to yourself when it comes to snacks, these individually wrapped portions will serve you well as they stop you devouring half a box of biscuits without even realising. The individual serving packs are also handy for throwing in your handbag or coat pocket for breakfast on the go or to act as a snack for later in the day. Having the portions individually wrapped for me means I can control my intake of calories and fat, and can also have a healthy breakfast or snack in my bag or pocket for whenever I don't have time to sit down and eat. Perfect!
Upon opening the individually wrapped portion of biscuits, a wonderfully sweet yet wholesome smell will meet your nostrils. As the "Belvita Fruit & Fibre Breakfast Biscuits" are baked, the scent of the slow cooked oats and wheat in the biscuits give a lovely 'homely' smell. It is a very comforting and tempting smell all at the same time. The fig in the biscuits adds a subtle sweetness to the biscuit scent which is both inviting and delicious. I wouldn't say the fig gives off a distinctive 'fig' smell, but simply one of sweet, fruitiness that you can't quite put your finger on, but know you want to enjoy it! I do think the smell of these biscuits is very inviting, and certainly made me want to devour all four of my single serving in seconds.
When I first scanned through the flavours of the Belvita range, I was a little put off by the 'Fruit & Fibre' variety as the 'fruit' part of the flavour is in fact fig. To be honest, the closest I've ever come to eating a fig is via a fig roll biscuit, which I do actually quite like, however I can imagine that 'fig' being the fruit of choice may certainly put some people off trying these biscuits, as it did me for a split second. However, I decided to quash my initial snap judgements and give them a go, and was definitely pleased that I did once I had tucked into a full serving of the biscuits! These "Belvita Fruit & Fibre Breakfast Biscuits" have a lovely baked taste, very wholesome and more-ish. I suspect this is due to the slow baking process and the oats and wheat in the ingredients. The sweetness of the fig definitely shines through the wholesome oaty flavour of the biscuit and rounds the taste off nicely. If you weren't already aware that the biscuits contained fig, you probably wouldn't be able to pinpoint the type of fruit used in the biscuits, as it simply adds a lovely sweet 'fruity' flavour. I suspect a lot of people mistake the fig in these biscuits for raisins, as the colour of the fruit and the appearance throughout the biscuit would look pretty similar. The fig also adds a lovely chewy texture which is very welcome against the crunch of the oats and wheat. The biscuits do have an overall sweet flavour to them, which is certain to please any cravings for sugary snacks, and they definitely work towards curbing my urge to binge on bad foods.
Overall, my opinion of these "Belvita Fruit & Fibre Breakfast Biscuits" is one of positivity. Getting a healthy breakfast, especially on the go, is almost impossible these days. These biscuits are a welcome part of my morning routine when I don't have time to sit down and eat my usual cereal or toast. They also double up nicely as a mid-afternoon snack when the hunger pangs strike between lunch and tea time. Nibbling on these "Belvita Fruit & Fibre Breakfast Biscuits" satisfies my sweet tooth but also soothes my conscience as I know that these are packed full of wholegrain goodness, vitamins and are low in fat so my healthy eating regime won't be compromised. I thoroughly enjoy the crunchy texture that these "Belvita Fruit & Fibre Breakfast Biscuits" have, and the flavour is just the right amount of biscuit-y and fruit-y. I was a little put off at first as the chosen fruit that these biscuits contain is fig, however once I tried my first biscuit - I was hooked! I wouldn't say that there was a distinct fig flavour, just a delicious sweetness that has a 'fruity' taste. I'd recommend these "Belvita Fruit & Fibre Breakfast Biscuits" to anyone that finds it difficult to eat a healthy breakfast or anyone that is looking for something healthy to snack on during the day. These biscuits make a great 'handbag snack' - just chuck a packet in your bag and forget about them until you feel your tummy grumbling! I'll certainly be buying these biscuits again (when they're on offer, mind). I'm giving these breakfast biscuits four out of five stars, purely due to the high price this product has when not included in any sort of price promotion or offer. I love the product itself, but the RRP is somewhat offputting.
Cereals 54.4% [Wheat Flour 35.6%, Wholegrain Cereals 18.8% of which (Oat Flakes 100%)] , Sugar , Vegetable Fat , Dried Figs 8.0% , Inulin (Vegetable Fibres) , Puffed Rice 3.6% [Flour (Rice, Oat, Wheat)] , Wheat Malt , Sugar , Whey Powder , Dextrose , Salt , Skimmed Milk Powder , Raising Agents (Ammonium Hydrogen Carbonate, Sodium Hydrogen Carbonate, Sodium Diphosphate) , Emulsifiers (E 472e, Soya Lecithin) , Vitamins and Minerals Mixture [Vitamin B1(Thiamin), Vitamin B3 (Niacin), Vitamin E, Iron, Magnesium] , Salt , Flavouring .
Contains oats, wheat, soya/soya beans and milk.
May contain traces of egg, peanuts, nuts, sesame and poppy seeds.
Free from artificial colours and preservatives.
Typical values per 1 Biscuit (12.5 g):
Energy: 226 kJ
kcal (Calories): 54 kcal
Protein: 0.9 g
Carbohydrate: 8.0 g
- of which sugars: 3.1 g
Fat: 2.0 g
- of which saturates: 0.5 g
- of which omega: 0.08 g
Fibre: 1.0 g
Sodium** : 0.020 g
**Equivalent of salt: 0.05 g
Vitamin E: 0.50 mg
Vitamin B1 (Thiamin): 0.06 mg
Vitamin B3 (Niacin): 0.34 mg
Iron: 0.35 mg
Magnesium: 11.25 mg
**Also posted on Ciao under the username little_feets88 **
added to ciao 13/6/15
I'm often in a bit of a rush in the mornings mainly as I'm not a morning person and I hate getting out of bed. This usually means it's up, fast shower, dressed and out of the door in order to get to work on time. This often meant not getting a good enough breakfast. Thankfully since these came out I have always kept a box at work so I can eat something relatively healthy when I get there. There are three varieties of these biscuits: cereals and milk, fruit and fibre and crunchy oats. Of these three these fruit and fibre ones are my favourite and the one I buy the most often.
The biscuits within the box are in six packs of four and it is recommended that you have one pack for the cereal part of your breakfast. These biscuits are actually smaller then the TV advert suggests but four of them are surprisingly filling.
They are quite expencive at £2.38 for a box. I recently stocked up a bit at sainsbury's where they are on offer for £1.52 each.
Texture and taste:
The texture is quite crisp and crunchy and they don't fall apart if you give them a short dunk in your coffee. There are bits of dried fig spread through the biscuit which give a textural contrast as these are quite soft and chewy.
The taste for me is far better than most cereals which I find to be terribly bland as the wholegrain the biscuits are made from give a slight nuttiness to the biscuit and there is also a slight oatiness to the taste as well and then the subtle sweetness of the figs also comes through. Neither taste overpowers the other and they are not overly sweet. I have often found figs are slightly too perfume like in taste, there is none of that here. However, if I had not read the box to tell me they were figs I probably would not have known what fruit they contained. This is probably as I find that dried fruits often taste different to fresh.
Their claims and results:
The claim is that they release their energy slowly so you feel less hungry and keeps you going until lunch. The four biscuits in the pack have, so far, done this for me and I have been eating far less if any sweet biscuits during the rest of the morning which is always a good thing. The wholegrains used are good on the old GI front as well as on the 'good for the heart' front. The box does state that these should be eaten with a yoghurt and some fruit as well to gain about 20% of your day's energy intake at breakfast. I haven eaten them with out the yoghurt and fruit and I have still reduced my snacking during the rest of the morning.
Nutritional info (per 4 biscuit serving):
Energy - 216 Kcal / 904 KJ
Protein - 3.6g
Carbs - 32g (sugars 12.4)
Fat - 8g (saturates 2g)
Fibre - 4g
Salt - 0.2g
The fat content is perhaps a little higher than I would have expected from a cereal but the sugar content is lower than some cereals so there are some good points to them. Some of the sugars here will be the natural sugars from the dried figs used which is better than the over processed white granulated sugar. They are also lower in salt than most as well so they are good for those on low sodium diets.
They do, however, also provide a good amount of vitamins B1 and B3 along with vitamn E iron and magnesium.
These contain wheat, gluten and milk. The also may contain traces of eggs, peanuts, sesame and poppy seeds.
They are also suitable for vegetarians but not for vegans.
These breakfast biscuits have been around for a couple of months now but it seems like they are being advertised again recently as I have seen the commercial featuring Lisa Snowdon and Johnny Vaughn a lot on television in the last couple days. I think the advertising and marketing for these is very clever as it tells you quite subtly what kind of product this is and who exactly it is designed for. We see Lisa eating them, an ex-model, ex-girlfriend of George Clooney and someone who is obviously conscience of healthy eating, keeping her weight in check etc so already we see these biscuits as somewhat of a healthy option for breakfast. This is in contrast to the fatty, messy, fried sandwich that Johnny is having and getting tomato sauce over everything.
I love things like this as I am always looking for a nice breakfast snack to throw in my bag and eat on the go and having bought them now for a couple of months I still really like them.
Belvita breakfast biscuits are made with wholegrain and are designed especially for breakfast. According to the back of the box they are carefully made and slowly baked so that, as part of a balanced breakfast, the carbohydrates are regularly released over 4 hours to keep you going all morning. These do definitely fill me up in the morning and I find they are quite filling and usually get me through until about elevenees! The biscuits come in two different varieties, milk and cereal and fruit and fibre. Having tried both I now only buy the fruit and fibre variety as the milk and cereals was a bit too bland for me. It didn't really have a flavour whereas I find the fruit and fibre variety really tasty. The fruit and fibre have raisins in them which are quite evenly distributed throughout each biscuit so you get a nice taste with each bite. I also find that they are a bit more cooked on the top so they have a really nice golden crunch to the top of the biscuit. They are quite sweet and tasty and have an uneven surface with all the little bits of fruit and nobbly bits on the top so I think it gives them a bit of texture and makes them quite crunchy. The biscuits themselves are quite thin and almost in an oblong shape
The biscuits come in a wrapped pack of four so that is what I eat each time I have them. There are 6 packs of four in one box. Per biscuit there are 54 calories which is not too bad and if you have 4 in a morning that is just over 200 calories for breakfast which I don't think is too bad.
According to the box they are rich in cereals and made with wholegrain which is great for your overall health and diet. They are also a good source of fibre and have B1 and E vitamins in them. with biscuits this good why save them just for breakfast?!!
It's that time of year again! Hubby and I have to put our hands up and admit to over eating at Christmas. And before Christmas actually, the weighing scales were not kind, but very honest and the obvious New Year Resolution was set. Must loose weight!
Of course, we set achievable goals and decided to do it the correct way, three meals a day and cutting down the saturated fats. Lots of lean meats and healthy vegetables, fruit for snacks and a sugarfree breakfast, preferably with wholegrains. Easy!
Currently on maternity leave, breakfast isn't a problem for me, I either eat with my two boys when I get their cereal ready or grab a dish when I get home from the school run. My hubby though, sometimes leaves early for work when he has to travel and it's not until he's on his way he realises he hasn't had his breakfast. This will get the day off to a bad start for him, usually popping into the service station and grabbing a Macdonalds breakfast which doesn't satisfy him so he grabs more fast food later before coming home and eating his lovingly prepared, healthy tea!
After seeing the advert on t.v. for Belvita Breakfast Biscuits - the one where Jonny Vaughan takes the mickey out of Lisa Snowdon for eating said biscuits for her brekkie and then ruins his bacon and egg bap by drowning it with ketchup - hubby decided that this was the answer to his problem and after a quick visit to the supermarket came home with the Fruit and Fibre variety.
From the name Belvita, I was expecting them to be made by the same makers of Ryvita, but no, they are actually made by Kraft, who also make Ritz crackers, Philedelphia, Oreo and Dairylea (to name a few) most of which have been around for over a century!
Kraft have actually already been selling breakfast biscuits in Europe and it's due to that success that they decided to introduce them to Britain - that coupled with the fact that we top the 'skip breakfast' table, a whopping 34% of us go without, compared to 17% in France and 18% in Italy.
Of course, these aren't just any run of the mill biscuit, Kraft wouldn't encourage you to gobble down four custard creams or chocolate hobnobs, oh no, the Belvita is special, they are specially designed for breakfast!
THE WHOLE PACKAGE
This product is available in two forms, a 50g pack of four biscuits which I have yet to find or the type we bought, a 300g box containing six clear wrapped packs of four biscuits which cost £2.28 from Asda. The cardbox box is yellow in colour with a silhoutte of what looks like wheat in the background. The fore front shows us what the biscuits should look like, accompanied by a cup of tea and a glass of orange juice and there is a purple banner near the bottom of the box, just above the nutritional info, telling us they are the fruit and fibre variety and showing a picture of the very important cereals, wholegrain and a chopped fig. Belvita Breakfast is in a contrasting green heading at the top. The rest of the box is full of information, (I'll put the nutritional info at the end of this review) but mainly it tells us that:
the biscuits contain wholegrain,
are rich in cereals,
contain no colours or preservatives,
are a source of fibre
contains vitamins B1 (thiamin - helps fuel your body by converting blood sugar into energy) & vitamin E (an antioxidant which protects cell membranes from damage)
It also tells us that the product has been slow baked and that as part of a balanced breakfast, the carbohydrates will be slowly released over the 4 hours it takes to get you to lunch. An example of a balanced breakfast is provided on the side of the pack - 4 of these biscuits, a low fat yogurt, a portion of fruit and a cup of tea of coffee.
The biscuits are a lovely golden colour, a kind of squashed rugby ball shape and resemble a flattened hob nob in texture. They smell really sweet, but kind of fresh baked too. They do taste sweet, but not as sweet as most biscuits. Although they are quite crunchy and crumbly in your mouth, you don't loose a lot of biscuit down your front when you bite into it (unlike the noble hob nob). They do taste quite oaty and fresh, the little flat bits of fig are sweet, but quite chewy, my Dad has dentures and they wouldn't be any good for him. They are quite moreish, but I do find the four in the pack more than enough and I'm very satisfied when I finish. For review purposes, I did have a yogurt and a coffee to accompany my biscuits, but had to pass on the fruit (kids have only left bananas which I don't like) and this breakfast did indeed last me until lunch. Hubby has been eating these on and off for a fortnight (without the yogurt) and says that they also help keep his mind off food until lunch. So, they do indeed do as they claim.
Well, they really do what they promise and they taste very nice too. My only problem is that I feel quite naughty when I eat a whole pack, I struggle to get my head around the fact that I am on a diet and I'm eating biscuits! If you have a look at the nutrition guide below, and remember that it is based on one biscuit, not one pack of four, they actually are more unhealthy than a bowl of cereal, so cereal is what I will stick to. However, my weight loss doesn't seem to have been affected, even when I have had these once or twice for breakfast, I've still lost a steady 2lbs a week. I think they are a good idea, especially for people like my husband who don't fancy breakfast too early as it stops him overeating through the rest of the day and I will probably buy them when I go back to work as this is when I am most likely to forget the 'most important meal of the day'.
54 cals 3%
3.1g sugar 3%
2.0g fat 3%
0.5 saturates 3%
0.05 salt 1%
Compared to a 30g bowl of Kellogs Special K
114 cals 6%
5g sugar 6%
0.5g fat <1%
0.2g Saturates <1%
0.3 salt 6%
Contains: Wheat, oat, soya, milk.
May contain: Egg, peanuts, nuts, sesame and poppy seeds.