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Bought some of this stuff on a whim as I had a craving for brownies and the local shop didn't have any on the shelves.Easy to make, but good god just vileYou may as well eat a handful of sugar as that's all the seem to be.All I can think is that Americans like this muck, which goes a long way to explaining whythey're so morbidly obese.If you have a chocolate craving, buy a bar of chocolate.
I love to bake, but as a working Mum, I don't always have the time or energy to make things from scratch. That being said I have never been able to successfully make brownies. The ones I have made before have either fallen apart in seconds, or been overdone, I could never get them right. So when I saw this Betty Crocker chocolate fudge brownie mix, on offer I thought I'd give it a go. Packaging This brownie mix can be recognized on the shelf by the standard Betty Crocker style packaging, for those of you who have not seen Betty Crocker products before, the packaging has a large red spoon logo with Betty Crocker written inside the spoon, there is a large picture in the centre, in this case brownies with a red border. The Brownies in the picture look amazing. On the front of the book there is also an orange circle, which states what you will need to add and how many servings it will make. This creates 16 brownies, and all you need to add is 1 egg, water and some oil. There is also nutrional guide in the bottom right corner. The back of the box has all the cooking details and one side of the book has lots of hints and tips. Contents In the box there is a packet of brownie mix, enough to make your 16 brownies. Making and Baking The instructions are really clear, laid out well on the box, and easy to understand. Firstly you need to get all the other ingredients, which are 75ml of water, one medium egg, and 30ml of vegetable oil. Next you need to preheat your oven, temperatures are given for gas and electric ovens,including fan assisted. You also need to lightly grease your tin, a couple of tin sizes are mentioned. Stir all the ingredients together. The mixture may be a bit lumpy. I found my mixture a little lumpy. Then spread evenly into your tin and bake for the time shown for your size of tin in the middle of the oven. Its is recomended to leave to cool before cutting. While in the oven the smell was amazing and I had that mouth watering feeling going on. I left to cool for a while and when I removed from the tin they came out really easily without falling apart. I removed after cutting into servings but I think it would have worked well removing first too. These brownies were really easy to make. There are also a few suggestions on the side of the box, including adding nuts, cherries or dried cranberries to the mixture. I haven't tried this but chocolate fudge brownies with cherries sounds amazing to me, so next time I'll have a go at that and update. Taste The most important part really! I really love the taste of these brownies, they are moist and mouth watering. They have a great chocolate fudge taste without being to sicky, some people with a really sweet tooth may find them not chocolatey enough, but for me they were prefect. The only problem I had was I wanted to eat more. Overall A great little packet mix, which is easy to do with the family, and they taste great. Just not so good for the waist line. Easy to follow, with great packaging. There are a few little added touches to the packaing like a couple of what looks like hand drawn happy faces next to the word enjoy, which add a nice family feel to them. There are also some helpful tips and a website address to go to for more recipes and family activities.
I bought a Betty Crocker chocolate fudge brownie mix on offer one night in Sainsburys. It was on offer at just £1.00, this was the small pouch which makes just 4 brownies. There is also a larger size box which makes 16 brownies, and is around £2.00. I decided to try a packet brownie mix as I absolutely love brownies, but I'm a bit rubbish at making them, mine are usually cooked either too much or not enough. I can never seem to time them exactly right to get that happy medium of both a crunchy outside and a squidgy inside brownie. Also a packet mix is just an awfull lot quicker and an awful lot easier than making your own. I chose the small pouch initially as I didn't know how well they would turn out. All you literally have to do is combine the brownie mix and water in a bowl and then pour the batter into the handy little cardboard tray, which is supplied in the pouch, and bake. They turned out perfectly when baked for the specified baking time on the packet. You get four decent sized brownies out of this, not too big, but certainly big enough so that you feel like you've had enough. The Betty Crocker mix makes absolutely delicious brownies, they were just like perfect brownies should be, a gorgeous combination of a slightly crunchy exterior, and a divine soft squidgy interior. They have a moist, fudge like texture and they are perfect served warm. I served them warm with ice cream the first evening, and the second evening I just warmed the two remaining brownies up in the microwave for 30 seconds each, and then served them warm with whipped cream. I buy these all the time now, they make a quick and easy, and more importantly divine dessert for two people for two nights in less than half an hour, start to finish. It actually takes less than 5 minutes from tearing open the pouch to popping them in the oven. I've even served these when guests come over and passd them off as my own, as they do actually taste home made!
Personally I like to make my brownies from scratch but my partner in all his wisdom thought it would be fun for us to make brownies together and bought the Betty Crocker brownie mix from Asda so here's how we got on with the mix. **About Betty Crocker** I always see Betty Crocker products on the shelves when I'm perusing the baking aisle in the supermarket but have never been tempted to buy one of the branded products choosing to always make my cakes and treats from scratch purely because I find it more satisfying. Now while you might think that Betty Crocker is an actual person you may be surprised to find out that the name Betty Crocker was manufactured by American company Washburn Crosby Co to make the brand more personable. It is claimed that the name Betty was selected as it is a "cheery all-american name" with the surname crocker being selected after William Crocker, a washburn Crosby director and so was born the famous American Betty Crocker brand name. **About Betty Crocker Chocolate Fudge Brownie mix** The chocolate fudge brownie mix is quite simply a box with a cake mix contained inside with a claim that all is required to complete the brownie mix is to just add 1 egg, water and oil to make approximately 16 brownie servings. We chose to make the basic fudge brownie mix but on the box there is a "why not try" section which makes suggestions regarding adding nuts, cherries, cranberries etc so you can add your own spin on these mixes and make the recipe to suit you own tastes. On the box you will find the Nutritional information, the cooking guidelines and some hints and tips provided by the Betty crocker brand on how to make the most and get the best out of your brownie mix. **Getting Started** Before doing anything we cranked our fan assisted oven up to 160 degrees to pre-heat and then set about bringing together the additional elements required for the brownie mix. We carefully measured out 75ml of water in a jug, cracked a medium egg into a medium sized mixing bowl, added 30 ml of vegetable oil and carefully added the water....next up was the mix from the box (it was brown in colour from the added cocoa powder in the ingredients list) and added it to the mixture, mixing carefully with a wooden spoon. Whipping up the mixture literally took a couple of minutes (a little quicker than cooking from scratch) so we lightly greased a baking tin as directed by Betty and spread the mixture evenly over the base of the tin. At this stage the mix certainly looked very brownie esk....perhaps a little lumpier than my own home made version but I was reserving judgement until I'd tasted the finished product because as they say - the proof is in the pudding. The tin we used for the mixture was slightly smaller than the recommended size of 27 x 17 x 4cms so we did wonder if we would need to adapt the cooking time of 20-25 minutes to account for additional thickness to the mixture so we popped it in the centre of our pre-heated oven and set the timer for the 25 minute mark and all that was left for us to do was wait. The timer went off and I quickly opened the oven door and skewered the centre of the now cake like brownies with that familiar crackled top to test their readiniess. The skewer came out clean, a sure sign that the brownie's were ready but the next step was the taste test, but as Betty recommends we should allow the brownie's to cool completely before cutting so a little more time needed to pass before we could try the mixture. I have to admit that the chocolatey smell that filled the kitchen while the brownie's were cooking was quite mouthwatering and the smell was very pleasant indeed....almost as good as my made from scratch efforts. **The Taste Test** We decided that it would be a good idea to cut the brownie's into the 16 servings in the baking tray used to make them to ensure that the cake didn't start breaking into bits as soon as we took it out of the tray. The brownie pieces came out of the tin nice and easily and a serving is certainly enough for 2-3 bites which if you're looking for a little treat is a nice little portion. Taking my first bite I found that the texture and consistency of the brownie was exactly as it should be....a little crumbly on the outside and slightly chewy on the inside, however they weren't as chocolatey as I'd hoped they would be but still very pleasant to eat and not at all what I expected so I guess I was pleasantly surprised with this being a packaged product. **My overall thoughts and opinion** For a person who is a keen baker and very handy in the kitchen I really can't fault this product, although in my opinion the taste is a little inferior to my home made efforts and for someone who may not be so keen to make things from scratch this is so quick and easy to make that even the most uneducated of cooks following the instructions could successfully make a tasty afternoon treat (unless of course it gets left in the oven for too long, which in that case would produce burnt brownie). If you're looking for a quick and easy option then ths will certainly give you the results you're looking for but personally I recommend you try to make Brownie's from scratch using actual chocolate as opposed to a ready mix but that's just my personal preference. **Price and where to buy** My parter purchased this particular betty Crocker offering from our local Asda but as far as I'm aware you can get Betty Crocker cake mixes from pretty much any supermarket. Asda are currently selling this one at £1.93 which to be honest I think is pretty expensive for a cake mix and that was at a discounted price with the normal price advertised at £2.15.
The recipe for these brownies is very simple, anyone can do it regardless of cooking ability, and as it only requires a few things added in for mixing (oil, an egg), kids can join in too. There's very little that can go wrong with the recipe (save for burning them), so you have a pretty big chance of them turning out great. These provide gorgeous tasting brownies and serve about 8 people decent sized portions. They have an absolutely orgasmic taste to them, then to top it all off, an even better fudge topping to them. I've never made or bought brownies that tasted better. I'm pretty sure I paid less than £1.50 for this product, so I definitely think it was a great deal. It is more expensive than making them from scratch, but having the packet does mean you don't need to have many of the ingredients yourself, and for the result it's still pretty much a great price for the end result. Definitely recommended to people of all ages and abilities - it's cheap, a reliable recipe and result, and an absolutely gorgeous taste, which I believe is second to none.
I've used Betty Crocker's cookie mixes before and had good results, so this time I decided to try out the brownie mix. Retailing around the £1 mark, you get a plastic packet with the mix in (just like the cookies). However, with the brownie mix you also get a cardboard tray to assemble to put the mixture in, which I thought was a great addition for the washing up phobic and those who don't really bake and don't have a small dish that's appropriate. The mix has very clear instructions and is very simple to make - just add a bit of water, stir until the big lumps have gone, pour into the tray and then put in the oven. You literally only need a bowl, spoon, water and an oven so it's really simple to do. The brownies smelled lovely whilst cooking, and came out absolutely perfectly. When I make brownies from scratch I tend to leave them in the oven too long (oops!), but these were just gooey enough in the middle. Once left to cool a bit they got a bit more solid and tasted delicious. Lovely and moist, warm, and nicer than ones you buy in the supermarket. I usually find brownies a bit too rich but these were spot on. This mix is perfect to have in the cupboard for kids on rainy days, to supplement party food or to keep in case you feel like something sweet. There are two disadvantages though. Firstly, you really don't get that much brownie out of it. I think we ended cutting it up into a lot of bite sized pieces, but you could only get about 6 big brownie type pieces out of it. This was quite disappointing as you get a lot more cookies for your money with the cookie mix. Secondly, there are a few unusual-sounding ingredients so it doesn't strike me as the most natural way to bake. But this brownie mix tastes lovely and is quick to make, so for most people it's a cheap and quick treat.
I brought a box of this Betty Crocker Chocolate Fudge Brownie Mix for my sister to make because she loves making cakes and stuff but I haven't always got time to do things from scratch and honest my own brownies don't come out all that well. You just mix the chocolate powder with water, an egg and a bit of oil. Give it a proper good stir until you've got a lumpy sloppy mixture and then pour it into a baking tin. It says on the box to cook for 20 mins but it was more like 35 mins by the time ours was done and it was still a bit soggy in the middle. When it was done it looked wicked, I'd left the brownies to cool before I cut them up because it said on the box that they would cut up better like that and the cut would be cleaner. The top of the brownies looks lovely and dark, they smell mega chocolatey and inside the brownies are soft and squidgy. They taste delish, I LOVE the rich chocolate flavour of them and also think the texture of the brownies is gorgeous. Like I said the middle stayed a bit too wet and when the brownies started cooling down the chocolate went big time sticky and it took a mad amount of washing to clean the baking tin because it all stuck. The last few bits me and my sister ended up sharing using a spoon because of how thick and stickey the brownie had gone. The taste is chocolate and fudge, it's mega strong tasting of cocoa and even though the texture isn't really there the flavour is deffo of a chocolate brownie. I think they taste big time moorish and I couldn't leave them alone until the whole tin was all gone even though the brownies started making me feel a bit sick after a bit! lol Over all I reckon these brownies are proper easy to make, they taste wicked when they're done but they don't set very good so that makes them not taste much like proper brownies. Recommended though.... they taste delish and who expects mega high quality out of a packet cake mix like this!!!
It's incredibly easy to make the brownies with this product and if you took away the oven element of it and left that to an adult, kids could easy manage it themselves. And at the end after they've cooled you also have the choice of decorating them too. In terms of extra ingredients on top of the mixture all you need is some oil, an egg and some water, so they're really not asking your kitchen to be prepared with lots which makes baking everything a little quicker and easier. The taste of these brownies will blow you away. Just such a delicious mix of chocolate and fudge. I may not be a brownie conosur but I can still label these brownies as the best I've ever tasted. I'd like to think that it's my brilliant baking which leads to the great taste but I'm pretty sure it's the excellent mix. Because of that I can't really comment on portion sizes or whether you get what the say it provides (12-16). But I certainly think you get enough chocolate fudge brownies to make them great value for money. You can pick up this pack for just under £1.60 from most supermarkets. Not the cheapest baking mixes you can find but well worth the money in my opinion, even if it doesn't always fit into my weekly budget. My main problem with this mix is how little you get and how big all my suitable oven trays are. This generally results in the mixture having to be spread too thin, sticking to the bottom of the tray and therefore resulting in annoying portion sizes which really then don't resemble brownies. But this is just my personal issue, and from this I'd just recommend using a smallish tray and spreading the mixture pretty thickly. Perhaps I should try to make them myself now, as brownies are one dessert which I've yet to try baking. That way I can solve my own problems of price and small servings as I don't believe I'm going to find a ready mix alternative to those problems anytime soon. But even you know one, please recommend!
I don't have a lot of time to cook and by the time I get home in the evening, I can just about manage to make everyone their dinner, but there is absolutely no way in the world that I want to start baking. Apart from the time issue, for some reason I am the messiest person in the world where flour is involved. I seem to be able to get it all around the kitchen without even realising it. Therefore any "baking" that I do always revolves around a pre-prepared cake mix where, if i'm lucky, it only involves the adding of water on my part. Betty Crocker's fudge brownie mix is available from Sainsburys for £1.64 for 415g box. All you need to do is empty the contents of the cake mix bag into a bowl, add 1 egg, some oil (from memory I think it's 30ml) and water (70ml I think), and then stir it all together until it goes smooth. The box does say that you will not get all the lumps out but more often than not these are only very small anyway, and make no difference to the finished product. Once this is mixed you can pour it into a well greased baking tray (I tend to use greaseproof paper in the bottom of my tray as I do tend to find that they stick otherwise), and pop it into a preheated oven (180c) for 25 minutes. As mentioned in another of my reviews, my oven is a nightmare. I always have to lower the temperature by about 50 degrees and cut out about 10 minutes of cooking time. I would therefore say always take the instructions as a guide and I find that checking the cake by sticking a cake skewer in it is usually the way to go. After it has finished cooking, leave to cool and then cut into brownie sized portions. The leave to cool bit never happens in my house as my husband loves to eat these warm, when they are still slightly gooey and sticky. These aren't what I would call a classic fudge brownie. The texture of them is quite light in comparison to other brownies I have tried, and they do not have a particularly fudgy or chocolate taste. That however suits me fine. I don't really tend to like classic fudge brownies as I find them really sickly, whereas these are more like a moist chocolate slice and not too strong or sweet tasting. My husband loves these warm with ice cream or extra thick double cream, or on their own once they have cooled down.
Having read a few reviews on this site recently for cake mixes I thought that perhaps I should try one. I do enjoy baking but sometimes I want something to eat quickly and can't be bothered with the hassle of baking or I don't have all the ingredients I need so for these times a cake mix seemed to be a good idea. Now my favourite cake thing probably has to be chocolate brownies so when I saw Betty Crockers Chocolate Fudge Brownie Mix I felt I had to give it a try. The product cost me £1.72 from Tesco but is available from most supermarkets. The mix comes in a cardboard box, on the front is a big picture of the brownies and they look very tempting. It also tells you on the front of the packet that it makes 12-16 brownies and all you need to add is 1 egg and oil. The packet has a best before date over 1 year from now so it's a product you can buy and store in your cupboard for a while until you need to use it. On the back of the packet the instructions are clearly written in 3 easy steps. When you open the top of the box which is easy to do by pulling back the cardboard tab on the top then you can lift out the packet of mix. The mix is in a plastic bag and I found I had to use a pair of scissors to open the packet up and then tip the mixture into a bowl. To make the brownies you need to add to the mix, 1 medium egg, 30ml of vegetable oil and 75ml of water. So the front of the packet tells a little bit of a lie as its misses out the water but since this is in plentiful supply I will let them off. Mix the ingredients together until they are blended, the mixture can be a bit lumpy but don't worry about this. Next spread the mixture into a tin. They use a lightly greased 9 inch square tin but I used a silicone rectangular dish which I don't have to grease before using. Then bake for 20-25 minutes in a 180 degrees oven (160 if it's a fan assisted oven or Gas Mark 4). You can test if it is cooked by inserting a skewer and when it comes out almost clean the brownies are cooked. I found the brownies were baked to perfection at the 25 minute mark. Leave to cool then cut and serve. The packet does suggest some ways of varying the recipe, you can add 75g of chopped walnuts or chocolate chips or you can dust the top of the brownies with some sifted cocoa powder or icing sugar. I decided to add some chopped nuts to the brownies that I made. These brownies were really easy to make. It only takes a minute or two to measure out the ingredients, mix them together, pour it into the tin and pop it into the oven. I have to admit that we didn't wait until the brownies were completely cool before cutting them and trying them out! Warm brownies are just the best. The brownies look great. They have a crispy thin topping which breaks as you bite into it. Underneath the brownies are nice and dense and have a lovely squidgy consistency. So far so good. The taste though is slightly disappointing. These brownies taste of cocoa rather than chocolate. They are nice but they aren't the nicest brownies I have ever eaten. I was hoping for something a lot more chocolately tasting but on reading the ingredients I see that there is no chocolate in the ingredients only cocoa. This gives the brownies a slightly artificial and quite a sweet taste. However saying all that I did enjoy the brownies and over the last few days my husband and I have quite happily munched away at them and now they are all gone. Would I buy them again? I have to say probably not. Firstly I think the taste is slightly disappointed, secondly to make them you need an egg and if I had eggs in my fridge then I would probably choose to make the brownies myself. On the plus side it is a lot quicker to make brownies with the mix than making them from scratch. However I think that taste is the most important thing and this is what lets poor Betty Crocker down so I won't buy these again. The ingredients include wheat and egg so should be noted for those who have any allergies. I have looked all over the packet but there is no nutritional information so you don't know how many calories are in these brownies. But as the top ingredient is sugar I am guessing that they are probably laden with calories!
Betty Crocker Chocolate Fudge Brownies A Crock of ..well, not Chocolate! Yum, Chocolate Fudge Brownies... Kind of makes me think of 1950's american sitcom mothers baking in their tidy kitchens! With a revival of 1950's this summer, maybe now is the time to impress friends and family with a little help to your baking skills. ******************************************* Packaging & Attraction Factor; This was my first experience of Betty Crocker-style home baking! I bought the packet in my local supermarket when they ran out of my favourite Greens Brownie Mix. The picture on the packet is stunning, beautiful, moist looking, perfect brownies. The packet states that the mix will make 12-16 Brownies and that all you need add is 1 Egg & Oil. (Not quite true, Betty! You also need to add water, but as council pop is readily available in most UK homes we will forgive the lack of attention to detail.). ************************************************************ Background; I wont delve too deeply into the background of Betty Crocker foods that isnt the point of this review after all! They have a great website, complete with a picture of a smug 1950s type, pearl and cardigan lady - < http://www.bettycrocker.co.uk>. I got a couple of interesting facts from the website (which has been reviewed seperately!): In the USA, a 1945 survey pronounced Betty Crocker® "First Lady of Food" because she was the second best-known woman in America, following only First Lady Eleanor Roosevelt. Also, Ginger Cake Mix was the first Betty Crocker mix. The company has gone on to make loads of different products. There is actually a Betty Crocker 'Homemaker of the Year' Award, heh heh! That must involve a web of deceit. *********************************************************** Availability; You can buy Betty Crocker Chocolate Fudge Brownies in Asda, Sainsburys, Tesco, Waitrose and the Co-op in the UK. The other product in this range is the Caramel Brownies which are only available in Asda. *********************************************************** Price; I paid £1.89. I dont think this is too much to pay for a convenience food. It does, after all, deliver on its hype. *********************************************************** Hype; Available in ever-popular Chocolate Fudge flavour and also Caramel, Betty Crocker® Brownie Mix guarantees a deliciously indulgent outcome with the minimum effort. A batch of brownies can be made in less than half an hour and will provide your family with a tasty treat for lunchboxes and picnics as well as everyday pudding. I guess this is true, you wouldnt persist in making an unpopular flavour of brownies. Aside from following the instructions, they were pretty easy to make. The actual putting in a bowl and mixing takes less than 5 mins. If you were making these with kids, I would suggest adding extras (see Variations) as the making process is over before it starts! It is possible to complete the entire cooking within half an hour. ********************************************************** Preparation; The preparation for cooking the Betty Crocker Chocolate Fudge Brownies took a little longer than anticipated. My first attempt to cook them was foiled by the lack of clarity regarding the instructions surely these should be straightforward enough given that packet mixes are intended as a convienience food? No. Working out how I was going to cook them was time consuming. ********************************************************** Ingredients; Sugar, Wheat Flour, Cocoa (processed with alkali ) (7%) vegetable oil, corn starch, salt, dried egg whites, flavourings, emulsifier E471, raising agents: sodium bicarbonate, monoclacium phosphate. On the plus side these dont seem to be loaded with salt, but sugar comes first on the list of ingredients (usually meaning its the main ingredient.) ********************************************************** Instructions; The instructions are accompanied by the pictures that led to the confusion. You will need to add 75ml water but there is also a clear photo of a glass measuring jug ¾ full. The measurement ¾ high on my jug is 750ml, I thought perhaps this could be a misprint one way or the other. Like any sensible person, I rang the Betty Crocker hotline listed on the packet (0800 783 5907 for the UK), Betty (being fictious) wasnt available to answer my questions herself. I did manage to speak to a very nice Irish lady though. She explained that there is in fact a standard Betty Crocker teeny-tiny-measuring jug and that this is what the picture was intended to represent. She said she would have sent me one but, sadly, theyd been discontinued. 75ml was the correct measurement and yes, the packet was very confusing, I wasnt the first to be misled. I also asked what I should bake them in given that I dont have a shallow square baking tin. She said that this was another issue, in the US they have proper Brownie tins. She suggested a roasting tin as a substitute but reminded me to grease it well saying that they can sometimes really stick to the tin. (Mine didnt.) *********************************************************** Cooking; Using a shot glass to measure the ingredients is a good idea. For example, the 30ml oil required is too small an amount to be measured on a standard measuring jug. Also, chances are if you live on packet food it's a lot easier to find a shot glass than a measuring jug. Regardless of baking tin size (there are two dimensions of tin given) the cooking times are identical 20-25 mins. I decided that therefore my 30cm x 30cm tin would probably take around this long to cook. I divided the mixture to make sure I got optimum results: Baked for 25mins fine still slighty gooey in centre complete with runny chocolate. Looked a little undercooked if anything. Baked for 30 mins after seeing the results of 25 minutes Tastes a bit burnt on edges and crust. If anything I would recommend slightly undercooking them, they taste nice like this and a lot better than they do when overcooked. This mixture rises in the middle a lot. Its best to make sure you use a baking tin thats not too shallow or it will spill over the sides and make a mess. ************************************************************ Variations; As mentioned, this mixture rises, it would make a fantastic sponge cake if cooked in a cake tin. The lady at the Betty Crocker helpline also suggested putting it in cake cases and making muffins. The box says that you can add 75g chopped walnuts or chocolate chips at the mixing stage, both of these would go well. You can add Betty Crocker chocolate frosting which you can find alongside this mix. I like the brownies with ice cream. Or chocolate fudge sauce. ************************************************************ Possible improvements; The inclusion of some chocolate or fudge in the ingredients. It would also be great if you could cook them in a microwave. Even better if they came with their own cardboard baking tray in the packet. They also need to improve on the instructions or change the confusing pictures! ************************************************************* Yes, I really made these myself! How easy is it to lie? This is not a moral question, but one confronted daily by those who appreciate convenience cooking. I don't think you'd get away with these - just a little too artificial in look and taste! Maybe if you put chocolate chips in and left the packet out. ************************************************************ Taste; In an attempt to prove my home-making skills, I asked my boyfriend to be the first taster. He took a sizeable chunk, chewed and said doesnt taste like chocolate, tastes like nothing . School Cake. But I did like School Cake! I knew in an instant what he meant (we attended the same school long before Jamie Oliver campaigned for the demise of over processed junk ) but you dear reader, may require enlightenment. At our school, we were frequently charged 28p for a slab of what looked like chocolate cake. Yeah, it was all about the image. Additives and preservative filled cheap sponge. If you close your eyes while eating this youd be hard pushed to identify it as chocolate fudge flavour. Thats not to say its not nice in its own bland way its a real comfort food. Luckily my boyfriend loves me for reasons other than my cooking. My Dad pointed out that it was cloying and slightly bitter. Perhaps that would be the E471 and Monocalcium phosphate listed in the ingredients. I like them. Ive eaten four while writing this review. Ill be buying again!