* Prices may differ from that shown
Now, like a lot of people, I'm quite partial to a biscuit and also, like a lot of people, a fan of Cadbury's chocolate. So, when the two were to come together, it sounded like a perfect marriage. The Cadbury Dairy Milk Biscuit is one of a number of biscuit products that have been launched by Cadbury's along with the Caramel and Crunchie biscuit and marks a long-awaited step into the market from Cadbury's (given that Nestle have already been in there with their own products like Yorkie biscuit bars).
The taste of the biscuit is just devine. The mixture of the creaminess of the chocolate and the crumbliness of the biscuit go together remarkably well. Also, they have made a nice touch by making the biscuit square-shaped, to keep it in line with their chocolate bars, as it basically looks like a big piece of a Dairy Milk bar. However, the quality of the product (such as taste) is a main factor in people's decision making, there are other factors that also are taken into account, such as quantity and price. And, unfortunately, these two qualities let down the product.
When you only get 6 biscuits in a packet and it costs £1.89 in the shops, it works out at around 32p a biscuit, which you could easily spend on a full packet of Digestives or Custard Creams from the supermarket. Even when they're on offer at £1 or £1.25, it still seems extortionate for a packet of biscuits. In fact, the only reason I bought a packet was it was reduced in price in the Reduced to Clear aisle in Morrisons.
If Cadbury's (or Kraft now, I suppose) decide to be a bit more generous and offer more biscuit for a lower price, then it would be a very appealable product. But, until then, it'll be a expensive treat.
Spotting these on offer at the supermarket, I thought I would try these new biscuits from Cadburys.
Looking very much like the packaging for a big bar of Cadburys Dairy Milk this wrapper is identical apart from a few additions of the word 'new' in the corner, the word biscuits and a picture of them. The completely purple wrapper and Cadbury Dairy Milk leaves you with no doubt as to what you are purchasing. A biscuit based on the classic chocolate that we all know and love.
The back tells you about other products in the biscuit range which are Crunchie biscuits, Turkish biscuits and Caramel biscuits.
Nutrition wise each biscuit contains 75 calories, 5.4g sugar, 4.3g fat (saturate 2.5g) and 0.07g salt.
Opening them up contains a black plastic tray inside containing six biscuits. Not a lot! The biscuits each have a place in the tray. Each biscuit is between a cm and an inch thick. They are covered in chocolate with the C from Cadburys on top.
Biting into one and the chocolate layer on the outside is very thick with a chocolate shortcake biscuit on the inside. The make-up is similar to a rocky bar except the chocolate is much thicker and the shortcake chocolate. I ate one and was not too impressed by it. There just seems to be too much chocolate altogether. The chocolate outside is fine but I would prefer just a plain shortcake filling rather than being chocolate flavoured. Shortcake and chocolate can work as proven by the shortcake chocolate they used to sell. The chocolate itself also does not seem to have quite the classic Cadbury taste.
I ate several and the fact I left two shows my thoughts. It just feels like chocolate overload, though I suppose a good thing is that you cannot eat too many! I had the other two this morning and I did think a little better of them, so I think they grow on you. However I will probably not purchase these again. I paid £1 for them with a full price of £1.69 but this is just too much. I would much rather just have a bar of Cadbury chocolate than these.
Having said that don't let this put you off trying them, taste is personal after all. I have tried the Crunchie biscuits too and they are good.
Cadbury / chocolate biscuits.