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Genius Gluten-Free Brown Bread

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9 Reviews

Brand: Genius / Type: Bread

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    9 Reviews
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      31.12.2013 21:05
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      Edible bread for coeliacs

      After being forced to go gluten free around 2 years ago, I struggled to find an edible bread to eat. After trying all options available, I found that genius (along with warburtons) were my best options. I would compare genius gluten free bread to a slightly dry and poor quality regular loaf of bread, therefore edible. All previous gluten free loaves i had tried, had the consistency of a dry bath sponge and therefore never pleasant, they even hurt the inside of your mouth whilst eating. At least with genius bread, I am able to have sandwiches again! Toasting the bread makes it a bit better also, but still nowhere near as good as regular bread. I hope that genius will continue to improve their products, as they do seem to be the best company for coeliacs. If I'm honest, I will always choose warburtons gluten free loaves over genius, but genius definitely comes a very close second. Finally, £3 for a tiny loaf of bread is outrageous.

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        04.02.2012 17:16

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        i am sorry i didnt find genius bread tasted good,i still have to toast it to eat it,i cant find any gluten free bread that tastes good,i wish i didnt have to eat it,i also wish manufacturers who make these products would stop saying they are delicious when they are not or make a better product that does,some gluten free products are ok+some are not,i sympthise with people who have to eat these products and the number must be growing.the prices are too high and manufacturers should be fairer in their charges.why are products more pricey that have ingredients taken out of them,you think it would be the opposite way around.i do not think that it will ever change unless there is more objections for change for the consumers taste,[please take note] for better tasting gf food of all kinds.who has the same complaint as me?we are important too.

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        25.07.2011 13:02
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        glad this is now available for people avoiding gluten

        I'm so glad I found genius bread! I decided to go on a gluten free diet after i was told I had a genetic predisposition for coeliac disease and I also have M.E and at the time i was eating a lot of bread etc.. and so wanted to see by cutting it out helped my symptoms. I did notice a change in energy levels but apart from that no difference... back to the bread itself:

        Other gluten free breads from like sainsburys or tesco's are just awful, I brought some tesco bagels the other day they were as hard as a rock, and some bread rolls from sainsburys.. I went to slice them in half and they broke into a million pieces and so i couldnt eat it! This genius bread holds its structure like normal bread, ok it doesn't taste like normal bread, but is very very edible. I still have to toast it as i find it a bit too hard for sandwiches etc... but its one of the best breads ive found.

        I really hope they bring out more products, especially things like croissants, bread rolls, bagels etc.... as the supermarket own brand stuff is just rubbish.

        I still am yet to find anything that tastes as good as real bread, or anything as soft as real bread, but this genius is a step in the right direction and i'm glad i found it when i did! the only downfall is the price at over £2 a loaf- and there not very big!

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        05.01.2011 22:25
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        Can't be beaten yet - an innovative first for Gluten / Wheat free produce. More to come later

        I don't know how I heard about Genius Bread, but when I tried it I loved it - so did my daughter, who's 13 years old and also gluten intolerant.

        My personal Gluten / Wheat Free journey started back in December 2007 when I ended up having an anaphylaxis to it!! I'd ignored months of signs from my body saying "stop filling me up with gluten / wheat!"

        What started out with water blister type rashes on my knees / shoulders / elbows (I now know to be Dermatitis Herpetiformis - the skin manifestation of Coeliac Disease), then breathlessness whenever I ate a spam muffin - gross I know - but being a busy Theatre Recovery Nurse - you grabbed what you could - when you could!

        Frequent visits to the doctors surgery didn't give me any conclusive diagnosis - varying treatments for skin ailments, anti histimines you name it - I tried it! So, on the evening of the 5th December 2007 after enjoying a huge bowful of homemade (from scratch) spaghetti bolognaise, garlic bread - you know - the works!!!

        I woke up in A+E of the hospital I worked in! No idea how I'd got there - just a mess!! What with the blister rash on my body, and my body huge and swollen with an urticarial rash + coupled with not being able to breathe properly and I itched beyond BELIEF.... how scary was that?!

        I was hooked upto monitors, had blood tests, x-rays, scans, injections, IVI fluids, Oxygen, I was even pronounced - poorly by the A+E doctor!

        However - to cut a long story short - I was eventually diagnosed as being hyper allergic to Wheat / gluten etc.. I believe I grieved! No more luscious crusty loaves, deep steaming bowls of spaghetti, pizza's, sandwiches with my favourite fillings!!

        When released from the confines of my prison (sorry - Hospital bed) my mum took me shopping for gluten free products - there were biscuits, some cereals and when it came to bread - well I dissolved - no fluffy muffins to make a bacon butty, no well risen loaf to make a sarny with, they were squat and solid, they'd even give a brick a good run for their money (harsh but true) then Genius, a normal mum of a young lad who suffered a wheat and gluten intolerence had developed a loaf.

        Not a 'normal' loaf you see - but one that tasted, felt, even squeezed like 'normal' bread. Rose like 'normal' bread, had a texture of 'normal' bread, it even freezes like 'normal' bread . Well I was hooked, I bought 4 loaves! It's expensive - £2.49 a throw - but I bought it when it was new in the shops so saved a shedload of 'dough' (please pardon the pun).

        Genius have a great website and I registered and logged in - and too my amazement found that it was applying to be allowed to be prescribed - I went to my doctors - armed with information about the Genius loaf and asked that he prescribe it for me.

        Genius had to go through special procedures to be allowed prescription rights - but my GP managed to get it prescribed for me - I get 6 loaves every time I ask for it on prescription - so what would cost £14.94 costs me the price of a prescription. If you slice it before freezing - you can take out what you need and store the rest until you need it, so it is really economical and lasts longer.

        The bread makes fantastic bread crumbs. At Christmas I made proper Sage and Onion Stuffing and Chestnut Stuffing!! I've even made Genius bread and butter pudding.

        So now I'll stop waxing lyrical about it (but I do like the new adverts that are out now) a pure sign of Genius!

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          26.03.2010 15:08
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          The best gluten free bread, a breakthrough

          I am so glad that this product is on dooyoo so I'm able to review it, I really think people should know about it. My son (aged 3) has coeliac disease, and for those who don't know about this, it means that he can have no gluten whatsoever in his diet, ever. Gluten is found in wheat and barley and other cereals. So that means special bread, special pasta etc etc etc.

          He was diagnosed at just about 2 years old, so he is more fortunate than other coeliac sufferers as he doesn't remember what 'real' bread tastes like. Since diagnosis, he's been using one of the other main brands of gluten free bread. It is, typically for this type of product, bland, very crumbly, and looks a little like a cleaning sponge! Good for making breadcrumbs though!

          I got to taste a bit of Genius bread at a recent tasting event and it was amazing, so I went out and bought a loaf. It's available from various supermarkets including Tesco, Asda, Waitrose and Sainsbury's, priced at about £2 for a 400g loaf. That's not cheap, but definitely worth it.

          This bread looks like real bread. It has a crust, and has lovely air bubbles just like a really good gluten containing loaf. It has a springy, non-crumbly texture. My son said 'this one doesn't break' when he had a piece.

          The taste is just brilliant - it tastes like bread! Now for those with no experience of coeliac disease this might seem like a strange comment, but it is a real achievement. My son has been quite happy with his other gluten free bread, no complaints at all. But when I gave him a slice of this he said 'Yum, that's nice, can I have some more' - says it all really.

          I would heartily recommend this to anyone suffering from coeliac disease. It is also wheat-free and dairy-free, so will suit you if you have intolerances there. It is a bit pricey (but not overpriced, worth every penny) - if you know me, you'll know I am watching the pennies, so at the moment this will have to be a treat product for us, but if I could I would use this every day. I understand that Genius are trying to get this product on the prescribable items list, which would be fantastic as it would mean that coeliac sufferers can get this through their GP and pharmacy. We are really hoping for that as we could use it daily then.

          We are huge fans of this product!

          Edited to add:
          One slight downside to this is that the one loaf we've had has gone mouldy quite a lot quicker than the other gluten free bread we've had. Probably on a par with 'normal' bread though. Also, we've only got one 3-year-old eating it - if you're an adult you'll probably get through the loaf quickly enough anyway. Next time I will try freezing it and just taking out slices as required. Not taking a star off for this as I don't think it's a huge problem - just something to be aware of.

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          15.02.2010 15:03
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          At last a gluten free bread which is a delight to eat!

          Many people with coeliac disease, or who are wheat intolerant, will know that almost all of the breads available leave much to be desired. I have the disease Myalgic Encephalomyelitis commonly known as ME, and over the years have tried to reduce my consumption of wheat based products to a level where they no longer dominate my diet, as this is thought to be helpful in terms of treating the digestive problems, which are part of the umbrella of symptoms this disease has.

          In doing this I have really been rather sporadic in my purchases of gluten and wheat free breads, as so many of them are unpleasant, and have to be toasted to be edible. So it was with great interest that I noticed a new bread in the supermarket called "Genius" and decided to investigate further.

          This bread was created by a lady called Lucinda Bruce-Gardyne, who had two small children with food allergies. It didn't take 5 minutes to create this recipe, but many years of trial and error. It did help though that she was a professionally trained chef, who had worked in the Michelin-starred Bibendum in London under top chef Simon Hopkinson, but even so the design of this loaf took many attempts to perfect.

          Lucinda is also the co author of the best selling cookery book "'Leith's Techniques Bible' and author of the book "How to Cook for Food Allergies"

          You only have to look in many supermarkets today at the breadth of products, to see that many people have food intolerances, which are in addition to those who have been diagnosed with conditions such as coeliac disease.

          Coeliac is a serious disease where gluten must never be eaten. Failure to adhere to this raises the risk of stomach cancer with this condition, which having a diagnosis for dictates a gluten free diet for life, if complications are to be avoided. I mention this just to be aware, because if you have symptoms such as bloating, diarrhoea, constipation, tiredness, or joint pain, then ask your GP for a test to exclude coeliac disease, as many people have this condition for many years prior to being diagnosed. If you would rather test at home, then Biogard make a home test which is accurate, and if it proves positive you must go to your GP for further advice.
          The vast majority of us seeking alternatives to gluten rich breads are not coeliac, but still wish to eat less gluten for one reason or another. Gluten is the protein in wheat and also in rye, barley and oats. It is difficult to digest, and can be problematic for some people who are intolerant to it.

          The loaf I chose to purchase from Tesco was £1.99 for a 400g loaf, and this was 50p less then the rrp as it was on offer, so you can see this bread is at a premium price. I don't mind paying this as I only eat a small slice each day, but it would be nice to see it available on prescription for coeliacs in the near future.

          It is available in brown and white, and also there are rolls you can purchase, but I chose the brown as I rarely eat white bread. Tesco have now located this in the section with morning goods and conventional bread products, instead of where it used to be, with the free from foods. At the end of this review I will also give alternative stockists.

          So the bread is made from:
          Water, Potato Starch, Cornflour, Vegetable Oil, Tapioca Starch, Egg White, Rice Bran, Cellulose, Stabiliser (Xanthan Gum), Sugar, Yeast, Rice Flour, Salt.

          As you can see not only is it wheat and gluten free, but also dairy free too. It isn't vegan, however, as it contains egg.

          The bread is not cut into slices, which is a pity as I would prefer that, but this is only a personal preference, and I understand that there is a 600g size which is sliced so I will look out for that.

          The bread itself is a lovely golden brown colour. Slicing is a doddle and the bread behaves well and does not disintegrate, as some gluten free breads do. I refrained from popping a slice into the toaster, which is my normal habit with gluten free breads, but instead made a rather delicious veggie sandwich with avocado, fake bacon and lettuce. I couldn't believe it- the bread was indistinguishable from any wheat bread. It was moist and light and had a lovely flavour. Nothing stodgy about it at all. Just to make sure it wasn't the avocado moistening the bread I broke off a small chunk to test it "nude", so to speak, and it was brilliant- soft light and as good as any loaf!

          I would say it reminds me of the lighter loaves, such as Nimble-not so much like the dense whole-wheat loaves that Doves Farms or Cranks produce. This does mean though, that I have found it to keep exceptionally well, right up to and beyond its sell by date, which is a good week if you choose carefully in the store.

          Just like real bread you can freeze it and it will keep for a month. I find it keeps very well in my Lakeland bread box which I purchased recently, as this seems to be the best medium I have found for ensuring loaves keep their fresh taste for longer.

          It makes lovely toast, which with some English butter and marmalade is very enjoyable.

          I can't fault this bread, except for the price; it is as good as traditional bread and has finally renewed my resolve to reduce my gluten intake.

          The bread is now available in Waitrose, Sainsbury's, and Asda and from the following on-line companies:
          www.goodnessdirect.co.uk
          www.gffdirect.co.uk

          This review is also posted on Ciao under my user name there Violet1278.

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            10.11.2009 15:54
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            Fantastic gluten free bread!

            I simply had to add to the reviews already on this bread as it truly is one of the best gluten free breads out there - everyone who needs it should try it!!

            I have tried loads and whenever a brand attempts to make gluten free sliced bread it always crumbles, tastes weird and generally needs a lot of toasting and jam to make it palatable! This bread however is completely different - it actually tasted fine when not toasted (shock horror) and when toasted it truly tastes and smells like normal bread - i was so impressed!! Ham sarnies here we come! It is a lot lighter than normal bread (similar to something like weight watchers might produce) but otherwise i would give it top marks! I have only had the brown version so look forward to trying the white. Why can't all companies get it this right?

            I bought mine from Tesco...

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            01.11.2009 09:29
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            Gluten Free bread that tastes like bread.....Finally!!!

            As any Coeliac will tell you gluten free bread is generally pretty poor. It tastes heavy and has the consistency of a brick, but recently a product arrived which has made a big difference in our household, this is Gluten Free bread which is available in white or wholemeal.

            Lucinda Bruce-Gardyne created the bread using a wide range of flours for her kids to enjoy and has subsequently marketed the product via Tesco where the bread is apparently baked and then sent to store the same day, it has a short shelf life but is the closest I have ever tasted to real bread and doesn't collapse when you cut it.


            A 400g loaf costs £2.49, it was only originally available in Tesco, however due to the popularity of the product I understand it is going to soon be sold in Asda too, which is brilliant as the more it is available hopefully the cheaper it will become due to mass production. The product is also currently available at Selfridges and Whole Foods in London.

            The ingredients include:

            Water, Potato Starch, Cornflour, Vegetable Oil, Tapioca Starch, Egg White, Rice Bran, Treacle, Stabiliser (Xanthan Gum), Yeast, Cellulose, Salt, Sugar Beet Flakes, Millet Flakes


            The product contains eggs and can't confirm it is nut free but is entirely free of gluten and wheat.

            Overall this bread is a godsend, it tastes like bread, looks like bread, it has a solid consistency but is soft in the middle, unlike other breads it doesn't have to be toasted to be edible.

            It can be used to make sandwiches which is amazing as a coeliac packed lunch doesn't generally include sandwiches, you can toast it, as a non-coeliac I find the bread has a great taste, it is damned pricey though and thats my only issue with it, but hopefully as it becomes more popular the price will drop and become even more popular with Coeliacs and non-coeliacs alike.

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              28.10.2009 19:00
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              Perfect 'free from' bread!

              Being wheat and lactose intolerant, I've tried many wheat free breads, but they are usually awful. Wheat free breads have a tendency to be thick, stodgy, tasteless and not worth the high price you have to pay for them. I would sit at work looking longingly at my colleague's sandwiches, with the smell of lovely bread wafting my way.

              Then one weekend I was watching BBC News when they started interviewing a woman called Lucinda Bruce-Gardyne. Lucinda wanted her son to be able to enjoy "soldiers" with his boiled egg just like other kids, but because of his restricted diet he couldn't. She made it her mission to create a fresh gluten free bread that everyone could enjoy. Lucinda named the bread Genius.

              So, did Lucinda succeed and is she a genius?

              Well, it took me a while to find out! Tesco initially had an exclusive contract to sell the bread and, because my nearest Tesco is currently an hour away, I had to wait. When I finally did get to Tesco, I expected to find the Genius bread with the other 'free from' range sold at Tesco. When I didn't find it there I was quite disappointed. However, a trip to the bread aisle to pick up bread for my Dad, ensured that I found the Genius bread. There it was among the "normal" loaves of bread. Luckily the Genius bread caught my eye. Like with other breads I had the choice of white or brown, so went with my preferred brown.

              Genius Gluten Free Brown Bread is not just gluten free, it is also wheat free and dairy free, so perfect for me! As I've said before, other gluten free breads aren't fresh and tend to be stodgy and feel tough. However the Genius Gluten Free Bread is fresh and even invites you to give it a squeeze. Of course, I accepted the invitation and gave it a squeeze... It didn't feel as soft as "normal" breads, but it did feel softer than any other gluten free bread I've squeezed! *I admit it... I'm a phantom bread squeezer!*

              When I got the bread home I decided to give it a proper taste test and split a slice between me and my Mum (who doesn't have any food intolerances). It tasted pretty much like any normal slice of brown bread and I don't think I'd have been able to tell the difference if I hadn't have bought the loaf myself.

              Next I used it to make sandwiches to take with me to work for my lunch. It sliced nicely (Genius bread isn't pre-sliced) and didn't crumble. Most importantly, it was fresh and soft. Eating my gluten free, wheat free and dairy free sandwiches (complete with soya spread, lactofree cheese, ham & salad) at work was heaven - I'd never been so glad to have tasty sandwiches for lunch!

              I loved my sandwiches so much that I went all the way back to Tesco to buy another loaf when I'd finished the first! I can't wait for Tesco to open up in my nearest town (not long now) so I can easily buy this bread.

              The good news is that they'll soon also be selling the bread in Asda, Waitrose and Selfridges, so Genius bread will be more readily available.

              Genius Gluten Free Brown Bread comes in a 400g (approx) loaf, but (as with other 'free from' products) you do have to pay the price for being able to consume nice 'free from' food... It cost me £2.49 compared to my Dad's "normal" wholemeal loaf at 61p. I think you'll agree that's quite a price difference!

              Other Genius Gluten Free Bread information...

              This bread does contain egg, but is otherwise gluten free, wheat free and dairy free. It is suitable for vegetarians and it produced on a site that does not handle nuts (but cannot be guaranteed nut free). The ingredients include: Water, Potato Starch, Cornflour, Vegetable Oil, Tapioca Starch, Egg White, Rice Bran, Treacle, Stabiliser (Xanthan Gum), Yeast, Cellulose, Salt, Sugar Beet Flakes and Millet Flakes. (I'd have never have guessed that Treacle would have been one of the ingredients!).

              So again, did Lucinda succeed and is she a genius?

              Yes and yes! This bread is lovely and you really can't tell the difference between this and "normal" bread... apart from the price. Once Tesco opens in my nearest town I'll be buying this on a weekly basis (rather than just when I'm near another Tesco). It's heaven to be able to eat sandwiches again!

              For more information visit www.geniusglutenfree.com - you'll also find some gluten free recipes!

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