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Hovis Best of Both

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24 Reviews

Made using a combination of both white and wholemeal flour, Hovis Best of Both is a healthier alternative to white bread. It is tastier than wholemeal bread, but some may find it a little tough compared to white.

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    24 Reviews
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      03.08.2013 23:55
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      Worth it

      I have always been encouraged to eat more wholemeal bread instead of white bread because of the health benefits but I have been reluctant to give up my white bread because, in my opinion, it is just much more tasty than wholemeal. So this Hovis Best of Both bread seemed to be the perfect answer to a healthier lifestyle whilst still being able to eat something that I enjoyed. This bread is available for the price of £1.35 for a 800g loaf or a promotional 2 for £2. Even on offer it is much more expensive than many supermarket sliced breads available. However I do believe it is worth the extra money or the good brand and concept. It is packaged in a simple ordinary plastic bread bag with the best before date on the sticker tied around the neck of the bag. I like to stick this to the side of the bread bag after opening so that I do not forget the best before date. The bag design is quite simple and obviously from the Hovis brand. I think that this design is much better than those which just rip open as tyou can tie the neck of the bag again after use so that the bread remains fresh and moist. The bread looks slightly darker than normal white bread but in my opinion it tastes just as nice. I can hardly tell the difference. This, with the claim that it is meant to be healthy like wholemeal bread, is quite an achievement. It actually tastes nicer than some of the cheaper white breads I have tried. This bread is ready sliced for you which is nice as you can avoid the hassle of having to do it yourself. I normally get this in the medium cut. Being bread, this product can be consumed in many ways: - Sandwiches: an obvious answer. This tastes good with many fillings and is a quick and cheap solution to eating on the go or just for ordinary mealtimes. This bread is nice for making sandwiches especially the medium cut bread as it is not too thick yet not too flimsy that it falls apart. - Toast: this is easy to pop into the toaster for a few minutes and out comes hot crispy toast! This is lovely to spread your favourite spreads on (especially delicious with Nutella!). - General snacking with cheese or sauce - Makes a lovely bread and butter pudding! Altogether I think that this is a good idea for bread and hopefully will be a good lifestyle choice for me. It is perfect for those who do not want to part with the taste of white bread whilst still being healthier. I would recommend this product with 5 out of 5 dooyoo stars.

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        11.01.2012 22:44

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        If you want a healthy bread but don't want wholemeal this should be your first choice

        As I'm on the ubiquitous New Year diet I thought I would check on my eating habits and see where they may be improved. This led me to look at my bread consumption to determine whether my choices have been potentially unhealthy and if they need to be changed. I have formed the habit of buying Hovis Best Of Both Thick over the past few years as I like commercially made white bread but also want as many of the health benefits of wholemeal breads. Occasionally I make my own bread and so have some experience judging the health benefits of different grains and combinations of both wholemeal and white flours. I will often mix a half and half home baked bread and it always turns out well with many white bread properties; soft, light and springy, as well as many of the health benefits of wholemeal; high fibre, high wheatgerm, and rich nutty taste. I compared the Hovis BoB Thick loaf with a common wholemeal, Kingsmill medium Wholemeal. Here are their stats: --------------------- Kingsmill Wholemeal Medium 800g -------------------- Hovis Best of Both Thick 800g Typical Values ------- Per 100g -- Per slice ------------------------------------------ Per 100g ----- Per slice Energy ---------------- 1010 kJ ----- 404 kJ --------------------------------------------- 959 kJ --------- 479 kJ Energy (kcal)---------- 239 kcal ---- 96 kcal ------------------------------------------- 227 kcal ------ 113 kcal Protein ----------------- 10.5g ------ 5.2g ------------------------------------------------- 9.0g ----------- 4.5g Carbohydrate --------- 37.7g ---- 15.1g ----------------------------------------------- 40.4g ---------- 20.2g of which sugars ----- 4.3g -------1.7g ------------------------------------------------- 3.6g ----------- 1.8g Fat ----------------------- 3.8g -------1.5g ------------------------------------------------- 2.2g ----------- 1.1g of which: saturates -- 0.5g -------0.2g ------------------------------------------------- 0.4g ----------- 0.2g Fibre --------------------- 6.2g -------2.5g ------------------------------------------------ 4.7g ----------- 2.3g Sodium ------------------ 0.40g -----0.16g ------------------------------------------------ 0.34g --------- 0.17g Salt ----------------------- 1.00g -----0.40g ----------------------------------------------- 0.88g --------- 0.44g Calcium --------------------------------------------------------------------------- 478mg (60% RDA) 239mg (30% RDA) Surprisingly Hovis BoB Thick is either lower in terms of harmful constituents, such as sodium, salt, fats and sugars or very close to the good constituents that the Kingsmill wholemeal has such as protein, fibre, carbs excluding sugars, fats excluding saturates, and fibre. Plus it has high levels of calcium something the Kingsmill does not even quote. So when compared with normal white bread, which is way down against every health measure when compared to a highly respected wholemeal, the Hovis Best Of Both Thick stands up very well indeed. Don't forget the Hovis BoB is a thick sliced loaf compared to the Kingsmill Wholemeal Medium. On a slice comparison the Hovis is exceptionally good for what is described as a white bread. I wood rather describe it as a wholemeal bread with white properties rather than a white posing as a wholemeal. As far as my diet goes I will be reducing my carb intake across the board but will be sticking with Hovis Best of Both as it makes great sandwiches, lasts well, and toasts well too.

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        21.05.2011 15:33
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        I love this bread it is white bread with a difference, it is healthier for you.

        Hovis Best of Both. I recently whilst shopping in Sainsbury's noticed this Hovis Best Of Both, sliced white bread with the added extra of wholegrain and calcium. It cost me £1.00 and I thought that this was a little bit different from the ordinary white sliced bread that I usually purchase. It comes in a see through plastic bread bag, saying on the front of the coloured blues and yellow Best of Both. It is made by a well known company called Hovis who incidentally have been baking bread snce 1886. It is made from 100 percent British wheat, i think it is a good thing to help support our British farmers. The bread itself is really nice, i went for the medium sliced one, and it is white bread but with the added extra of wheatgerm and calcium. It tastes good, ive used it to make a few sandwiches, ham and salad, with a bit of coleslaw, which was lovely, and tuna and sweetcorn.. When my bread gets a few days old i tend to toast it, for things like beans on toast and this bread toasted lovely and crunchy, crispy and golden brown. It tastes good. Hovis is the only major bread brand baked from using flour milled from one hundred percent british wheat. This bread the best of both is a soft but tasty white bread specially baked with wheatgerm, the most nutritious part of the whole wheatgrain. It makes for a really lovely different tasting sandwich, i really enjoyed this bead, and will be purchasing some more to take sandwiches with me on the three days im on my college course next week. The Company also support the Prince's Countryside Fund, which helps to ensure tha the future for british farmers is looking rosey. I think that this bread is just so different and i would highly recommend it for you to try. Ingredients are as follows : Wheat flour. milled from 100 percent british wheat. wheatgerm yeast salt, and calcium. soya flour. wheat protein. vegtable fibre. vegtable fat. fermented wheat flour. emulsifier. e472e. flour treatment an also treatment agent. I think that this bread was great value for just £1.00 although you should look out for their deals where you buy one get one free, or multi buy deals. I like to cut my sandwiches into little triangles and place them with the side that shows the fillings of the sandwiches facing upwards, this bread holds up well and does not sag to one side. I loved the taste that this bread had to offer too. On the side of the bread packet it has an address that you can write to if you have any queries or questions that you want to ask, i think this is always usefull. Its just a bit different from the norm, isnt it, white bread with wholegerm. I expect that there idea was to try and get children who dont enjoy brown bread much to try a white bread with all the goodness added. Each slice contains calories at five percent. sugars at two percent. fat at one percent. saturates at one percent. salt at six percent. fibre at eight percent. Thanks for readin and rating my reviews.

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          08.06.2010 20:24
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          I like it and don't feel guilty like when I have white bread

          When I go shopping for bread I have real difficulty in making a decision on whether to go with the healthy version and buy wholemeal bread or go with what tastes good and buy white. I have to confess that I usually go for the white because I find that most wholemeal breads are a bit like eating cardboard, hard and tasteless. Recently I tried Hovis best of both and was pleasantly surprised. Hovis best of both is a mixture of white flour and wholemeal flour so you get the goodness of wholemeal bread and the taste and texture of white bread. I will say that it is a little different to white bread. It's not quite as soft, but no where near as tough as most wholemeal loafs. It's also not really white in colour, you can see specs of the wholemeal flour running through it, not a problem for me, but some children may not be fooled by it, we all know how perceptive they can be! The taste is fine and I am really pleased with it and will use this from now on. The price can sometimes be a little off-putting. An 800g loaf of this can cost anywhere between £1 and £1.50 depending on where you shop. We eat a lot of bread in my house, so at £1, even on offer, it can be a little pricey, when you can get loafs of white bread from around 60p each. I have however found an affordable way to buy this bread. Good old Farm Foods regularly have it on offer at 2 loafs for just £1. This is really good value and when I see it I now fill the freezer if I can, at 50p a loaf that is a great saving and better for you as well!

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          12.05.2010 22:52
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          I want some toast now!

          Hovis Best of Both claims to take all the goodness of wholemeal bread with the same taste of white bread. I am always wary of brands that claim that although its healthier it tastes just the same but when I first tried it I was living at home. Now that I am living on my own I have to be wary of how much I am spending. When I saw this bread on offer in Farmfoods to get two loaves of Hovis (any type) for £1 I had to buy this again. This offer has been on for quite a while now. I was buying Tesco value bread for 47p so I am spending 3p more for each bread but it is worth it for the larger bread and better quality. I just stick the second loaf in the bread and defrost it when it is needed. The bread is apparently made with a softer recipe and it shows when you take the bread out the bag. It is very soft and it is definitely good quality bread. However the first day the bread can be too soft if you are spreading something quite hard on it. However this is only a minor inconvenience considering the rest of the quality. The slices are of good size and the medium slices allow for them to toast well and be thick enough to enjoy and yet getting a good amount of slices per loaf. As I mentioned this bread toasts well. Other than Plain bread this is my favourite bread to toast. I find that value breads don't toast very well but this one toasts a lot better. The butter melts wonderfully and is very delicious. The bread tastes great without being toasted also. They don't have a very 'wholemeal' underlying taste which I was expecting. It does still taste very much like white bread. The bread also keeps very well and stays soft for longer when kept in a bread bin. I used to keep my bread in the fridge but have learnt not to do that. Overall I think this is a fantastic bread. Great value also if you buy it from Farmfoods. It tastes great, has added vitamins and minerals, soft and stays fresh for longer. I have no faults with this bread!

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            24.03.2010 08:58
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            good value and price

            When I buy bread I usually buy at least 2 at the same time because I normally make use of some of the offers that are 2 for £1.50 or £1.80 whichever is on offer for that week or day. The usual price is around £1.29 and sometimes they can even be found for £1 if you just want to buy 1. So the offers are quite varied with this product but it is best to shop around and see which supermarket or outlet have the best one. The only problem is I tend to have is I prefer white bread and my husband prefers wholemeal, although he will eat any, as with me I am only just trying to use a little more wholemeal breads slowly as I find I just do no like the taste, so I am trying the Best Of Both to see how it suits me and I am fine with it so far, although I do find myself trying to find the taste of the wholemeal but I can't. Hovis have been around since 1886 and are a very well known brand and very tasty. This bread is white although it contains also wholemeal, it cannot be seen, although I tend to think it is slightly an off white but that could just be my eyes. The bread comes in a 800g transparent plastic bag with a little plastic strip that ties around the top so it can be opened without tearing the bag. It can be used in the usual way we use bread, sandwiches, toast etc. At Hovis they believe British is best and so they work with British farmers to grow the very best wheat here in the UK. Hovis is the only major bread brand baked using flour milled from 100% British wheat. I do not know exactly how many slices are in each bag as I have not counted them but I would guess at around 15 or so, maybe more. Each slice per 40g contains: 90 calories 3.6g protein 16.2g carbohydrate 0.7g fat 2.0g fibre This is delicious bread and it is nice and light and it can easily be placed into the freezer, it has no artificial preservatives or flavourings. Try it for yourself and see if it suits you too and you just cannot taste the wholemeal and I recommend it to anyone to try this product. I give this product 5 stars. Thank you for reading my review.

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            01.03.2010 09:40
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            Waste of money

            ~*~*~*~A LITTLE BIT ABOUT THE PRODUCT~*~*~*~ As well all know brown bread is much better for you than white. I personally don't really like brown bread but one evening an advert came on the television about a new bread that was made by Hovis. It is meant to have the taste of white bread, combined with the goodness of wholemeal, and if your wondering yeah the bread looks more brown than white but not quite as dark as brown. It actually looks quite tasty, they decided to call the bread Best Of Both so after I seen it, I put it on list for my weekly shopping. ~*~*~*~WHERE CAN I BUY IF FROM & HOW MUCH~*~*~*~ You can buy this bread from all supermarkets and costs roughly around £1.20. At the moment you can purchase this from the Co for 2 for £2 which I personally think its rather expensive seen as you can buy normal bread out of Farmfoods for 2 for £1 but better deal. ~*~*~*~ADDITIONAL INFORMATION~*~*~*~ This bread can be bought in medium or thick cut although you actually get more in the medium loaf than the thick one. ~*~*~*~NATURITIONAL VALUES~*~*~*~ Each slice contains the following: Calories: 107 cal; Protein:4.5g; Carbohydrate 20.2g; of which sugars 1.8g; Fat 0.9g; (of which saturates: 0.2g); Fibre 2.5g; Sodium 0.17g; Equivalent as salt 0.44g. ~*~*~*~MY PERSONAL EXPERIANCE~*~*~*~ First thing is first its like a written rule or something, when I pick up a loaf of bread first thing I do is give it a squeeze. I know some people get really annoyed at this but I am sure everyone does it even them, I mean not squeezing it so hard the bread goes misshapen but enough to feel its bounced back so you know that it is fresh enough. I don't normally check the date on bread if it is soft or not as my two little girls eat toast in the morning a sandwich at lunch time and only lasts a few days in my house, but I do recommend that you do check the date on everything you buy and yes I know I should listen to my own advice. My mum also buys this bread and said that the expiry date is roughly round a week. When I went to make a sandwich as I pulled the bread out of the packaging it looked rather yummy and smelt quite nice too. However I wasn't too pleased when I put it to my mouth, i had noticed when I was spreading the bread with butter that it had gone rather soggy it was breaking rather easily and my sandwiches had hole it in. If anybody else had made me a sandwich I would of thought that they had maybe put too much butter on it but seen as I made it myself and knowing I only like a little bit of butter I knew that this wasn't the problem. I even noticed that even when I went to make some toast it went to the completely opposite way and seamed rather dry so I found myself adding more on to the bread than I would normally put on but it absorbed it rather quickly. Needless to say I bought, I tried, and I would certainly not but it again. ~*~*~*~WOULD I BUY IT AGAIN??~*~*~*~ The answer to this simple question, is a simple answer..... NO! I would wouldn't even recommend it to anybody even to give it a try. It is a complete waste of money and not good for the environment loafs of sandwiches being thrown in the bin. I would rate this product a 1 out of 5.

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              28.02.2010 16:29
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              Yuck.

              Hovis Best of Both is supposed to have the great taste of white bread, combined with the goodness of wholemeal. It comes in both medium and thick cuts. You will find it on most supermarket shelves for around £1.00. The packaging reminds me of a supermarket shopping bag - it is glossy and blue with white writing - so it is very easy to spot. I bought this because I like white and brown bread and I thought it would be interesting to see how the mixed version tasted. Each slice contains the following: Calories: 107 cal; Protein:4.5g; Carbohydrate 20.2g; of which sugars 1.8g; Fat 0.9g; (of which saturates: 0.2g); Fibre 2.5g; Sodium 0.17g; Equivalent as salt 0.44g. I always like to give bread a squeeze before I put it into my basket - I do this to make sure it is soft and fresh. Although I noticed that the best of both wasn't as soft as I'd have liked, I put it into my basket regardless, because the sell by day was over a week away. I used the bread to make toast and I was extremely disappointed, despite using copious amounts of margarine, it just felt like dry cardboard. The taste wasn't particularly appetising - it lacked the classic wholemeal taste - and the absorbency of white bread. I was left very disappointed. I also tried again with this, using it to make a sandwich, but again, I wasn't impressed and I ended up throwing half of my sandwich away. I think best of both is just a gimmick and I won't be buying it again.

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                18.02.2010 09:44
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                A very nice tasting bread ~ 4/5

                Hovis Bread - Best of Both If you are looking for a very tasty loaf of bread that has the benefit of being good for you at the same time then Hovis's Best of Both is probably the one to get. This bread is described as "Tasty white bread with all the wheatgerm goodness of wholemeal". Well that's all very well but does it taste good. I can honestly say that it tastes really nice, and I bought the thick sliced loaf, so you get a generous serving of bread per slice. The wrapper tells us that this is:- Rich in calcium, source of fibre and contains wheatgerm and each slice can provide:- Calories - 112 Sugars - 1.8g Fat - 0.9g Saturates - 0.2g Salt - 0.44g Fibre - 2.5g At the base of the pack it gives us all the information we could possibly need, it tells us the ingredients, the nutritional information, the storage instructions, contact details for queries and comments and finally the allergen information. It also tells us that this bread is suitable for vegetarians and vegans. Well that's the boring bit out of the way ...... this is very nice and nutritious bread and, with lovely big crusts at each end (my favourite bit), you feel totally filled and satisfied when you have had a couple of slices. It toasts really well too, leaving the bread lovely and crispy and very light, not at all doughy or heavy, and when smothered in butter, Yes I know .... think of the calories, well I just love butter, and we are all entitled to a little sin every now and then aren't we, ........ it tastes just wonderful! This 800g size loaf costs around £1.10 to £1.35, depending on where you shop of course, but most of the major supermarkets do the 3 for £2.50 offer or 3 for the price of 2, so it pays to shop around and stock up when you find the offers, it freezes very well too. All in all I would deffinatley recommend this loaf especially if you prefer to eat brown or wholemeal bread for health reasons but every now and then fancy a bit of white instead for the taste, with this you can have the taste without the guilt!

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                  11.02.2010 14:06
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                  One worth trying out!

                  In a strange twist of fate and after years of eating wholemeal and white bread with no problems, it suddenly became impossible for me to eat either of the two without experiencing serious pain in my stomach. Each time I ate white bread I felt poisoned and when I ate wholemeal bread I felt heavy and sluggish. The cause: stress? IBS? Pregnancy? Who knows! All I know is that I went through a tough time trying different types of bread and just when I thought I would never be able to eat a sandwich again...I thought I'd give Hovis' "Best of Both" a try. I hoped it wouldn't turn out to be "worst of both" and kill me... Turns out, I'm fine with this bread. It does dry out easily, but on the day of purchase, it's soft and light and very easiy to digest! The crusts are not particularly hard either. It tastes like a mild wholemeal bread to be honest, so I guess on that count it is probably closer to wholemeal than white. (But who wants to eat white bread when you find out that they put chalk and bleach in it to make it white?? Eww!!) They also like advertise that two slices of this bread equates to one glass of milk. (Calcium wise) which I excellent for me as I can not drink milk! I wish it wouldn't dry out so easily and it doesn't taste as yummy as white bread. (Oh how I miss it!) But it makes excellent toast and it doesn't upset my stomach so I love it. :)

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                  19.01.2010 22:51

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                  A good plastic bread

                  I know brown bread is healthier, but I just can't help liking white bread much more. It's soft and squishy and it tastes great with Marmite (in some people's opinion. This bread is no different. It has all the properties of white bread, but it supposedly as healthy as brown. I am not sure about this dubious claim, it seems to me that anything that tastes like white bread, look like white bread and feels like white bread, probably is white bread. However, if eating this is even a bit healthier than white bread then maybe it's worth getting this bread instead of white. It's priced around the same as you would normally pay for a premium loaf of bread these days and it pretty much the same product so although I a unsure how healthy it is, it's worth getting anyway. There is of course nothing like a real, homemade, brown bread with seeds, but plastic bread goes, this one is good.

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                  27.12.2009 23:47
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                  I will stick to white bread or even brown

                  My preference for bread is white, if i have not got a choice i don't mind eating brown bread but would not buy it by choice, my local tesco was a bit short on bread the other day, that will be the christmas rush when everybody buys 30 loaves because the shops are shut for 2 days! anyway with not much choice of decent bread i went for the Hovis best of both. Packaging ******** A blue plastic bag with the Hovis logo and the following claims, 2 slices contains as much calcium as a glass of milk, no artificial preservatives or flavourings, and thick sliced loaf(also available in medium sliced) the back contains the following information: nutrition information Typical Analysis Per Slice Per 100g Energy 453 kJ 107 kcal 906 kJ 214 kcal Protein 4.5g 9.0g Carbohydrate 20.2g 40.4g of which sugars 1.8g 3.6g Fat 0.9g 1.8g of which saturates 0.2g 0.4g Fibre 2.5g 5.0g Sodium 0.17g 0.34g Equivalent as salt 0.44g 0.88g Ingredients: Wheat Flour, Water, Wheatgerm (5%), Yeast, Wheat Fibre, Fermented Wheat Flour, Salt, Calcium Carbonate, Soya Flour, Wheat Protein, Vegetable Fibre (Inulin), Emulsifier: E472e, Vegetable Fat, Flour Treatment Agent: Ascorbic Acid. Allergen Information Contains: Wheat, Gluten and Soya. STORAGE Keep cool and dry. Please refrigerate during warm, humid weather to prolong product life. If freezing, freeze on day of purchase and use within 3 months. The contents ********** The bread itself is very thick sliced which i like and it really looks just like white bread but feels a little bit heavier, i love a nice piece of toast so i popped a couple in the toaster for my first taste, it seemed to take much longer then my usual white bread but it was a little thicker, when it eventually toasted it seemed a bit heavy and chewy, really brown bread tasting. My next test was a nice ham and tomato sandwich, i noticed when making the sandwich the bread was a bit crumbly even though it was only 2 days old, on tasting my sandwich i thought the bread had a dry grainy taste just like brown bread but was actually heavy and chewy and put me off my sandwich, i have had a hovis brown bread sandwich since that and thought it was much nicer, so to sum it up white bread is my fave brown bread is ok, but mix the two and i don't think you get a good result so i am going to stick to white bread.

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                    03.12.2009 15:24
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                    Combining the worst of both

                    ~Hovis Best of Both - Much ado about nothing!!!~ I heard a lot about this genre from Hovis and bought it few weeks before. The packaging is all right as 'Best of Both' is highlighted and it claims 2 slices of this bread is equivalent to a glass of milk. This was available in medium as well as thick variants. I picked the medium one. I could not find a drastic difference between this and the normal white bread with only difference being the golden colour outer layer .This somehow misleads you appearance wise to believe that you are really going to get the taste of both. The taste was just like a white bread and to be very candid I did not like the taste as it somehow conveyed a rather musty feeling. Moreover I could hardly spot any advantage of this being from a renowned brand. I tried it as sandwich and could tone down some squelchy effect but did not like the taste either. By this time I was wondering why it says combining the best of both as it failed in keeping up promises of either one. When I went over the ingredient list I could find all regular ingredients like wheat flour, yeast, wheat Fiber, fermented wheat flour etc with a note of no artificial preservative and no artificial flavor. There was no mention of any specific whole meal ingredients so I was wondering how it captured essence of a good whole meal bread. Any way without going into the nitty gritty of composition analysis I would say this did not appeal me and I was rather disappointed. To add salt to injury this costs around £1.15 (Waitrose provides some discount) which is not at all worth of considering its taste. I will not eat it again for sure ...

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                    30.11.2009 20:02
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                    you have to try it!

                    This is by far the best loaf of bread ever made. I mean its healthy and tasty! A few years ago hovis relised that kids do not like brown bread but white bread instead. However, brown bread is much better for you than white bread so hovis decided to produce a loaf of bread that is a mix of brown and white bread and it's fantastic. This loaf tastes great and it makes you feel good when you eat it. It makes great sandwiches and fantastic toast as well as a great snack whith a bit of jam. Its very soft but does not crumble when you butter it or stick to the top of your mouth when you eat it. In my house we get through about 4 of these loaves a week but it always tastes and feels soft and fresh. The packaging is also great too because hovis have kept there tarditional blue and gold packaging, but it aslo has a clear bit so that when you buy the loaf you can tell that it is fresh. There are two words that some this up and they are absolutely fantastic.

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                    26.10.2009 11:16
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                    Best of both has been lost

                    I was surprised to see such a high opinion of this product as I really didnt enjoy eating it at all. I bought it recently basically because my housemate has a fondness for white bread, while I prefer brown so thought this would be something we could both enjoy as it was difficult getting through a whole loaf each in a week before it went off. Priced at £1.26, it has a pretty average price tag for loaves in general so nothing to complain about there. The bread itself however is not something I think I will be buying again. Basically, the selling point of this is that it is supposed to have all the goodness of wholemeal bread but its meant to taste more like while. Now, I dont dislike white bread per se, so thought I would get along OK with this. However, in my opinion, it tastes of a regular white loaf that has gone stale. It generally has the hardness and rougher texture of brown bread that I enjoy but is white, and therefore missing the softness the most people enjoy about white bread. It seemed to taste stale in the first day after buying it and tasted rather cheap when compared to say, a fresh white Warburtons. I do like the idea of what this bread is - but in reality - I dont think it works as it looses the softness of what one would expect in a white loaf and the taste that one comes to enjoy from a wholemeal loaf!

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