“ Brand: Hovis / Type: Bread „
I do like to make my own bread as the soft, freshly baked wonderfulness is something which you just cannot buy. But as a buy working mother of 3 I cannot feasibly make my own bread daily and thus Hovis Soft Bread is the best alternative that I have found. Hovis is one of the longest running bakeries in the UK and have in recent years bought out a whole range of Hovis Breads and Snacks that would make the once tin brown loaf that was and still is loved by so many look pitiful.
There is a reason that this bakery has stood the test of time and the reason is that it is good, continually good, you know you are never going to buy a bad loaf and that it will last a few days to feed all the family for packed lunches, breakfasts and suppers without it going hard or stale quickly.
'The softest thing since sliced bread'
---Why I Bought This---
I do not usually buy branded bread but having defrosted the freezer I ended up with no bread for days before a Tesco delivery so resorted to going to or local garage and its little convenience store for a loaf of anything.
Now owned by Premier Foods, Hovis have been making bread since 1886. In 1890 the name HOVIS was coined after a national competition - the name was from the Latin 'Hominis Vis' meaning 'strength of a man.'.
100% British wheat.
No artificial preservatives.
Red plastic bag packaging and with an attractive decoration of a Union Jack (for the Jubilee or Olympics?).
Each slice contains 96 calories.
Contains wheat, gluten and soya.
Suitable for freezing.
Suitable for vegetarians & vegans.
Wheat Flour (milled from 100% British Wheat), Water, Yeast, Salt, Soya Flour, Fermented Wheat Flour, Vegetable Fat, Emulsifiers: E472e, E471 (made from Vegetable Oils), Flour Treatment Agent: Ascorbic Acid (Vitamin C).
£1.50 from our local small convenience store - but looking on the Tesco website it is £1.15 or 2 for £2.
Well I found this loaf expensive, but buying out in the countryside you have to pay for convenience.
The Hovis bread is a very good texture and not too doughy. I used it both for sandwiches and toast and it was appetising in both. It was also nice and fresh up to its Best Before date and would have been alright even afterwards I think if there had been any left.
I enjoyed this loaf as I tend to have either sandwiches or toast daily. Normally I buy the Tesco Everyday (previously Tesco Value) bread which is 47p per loaf. However I do not find much difference between the two - either in slice size or texture, and the calorie count is almost the same. Hovis may be superior in using British wheat but I will be sticking to my Tesco bread for the meantime and saving some money - as a household we are quite happy with the Everyday Value bread from Tesco and see no need to 'upgrade' to a more pricier loaf, and as we tend to buy our loaves in bulk to stock our freezer the cost soon adds up.
---Would I Recommend?---
Yes - so long as you are happy to pay extra for it.
My two girls (5 years and 20m) are both reasonably fussy when it comes to food. They both have their favourites in regard to breakfast cereals, teas and even breads! However, they both agree when it comes to Hovis Soft White - my eldest regularly asks for the "soft" bread in her school lunchbox sandwiches, and my youngest wolfs it down with no arguments.
For my family a loaf of Hovis Soft White lasts about 2 days - being used for breakfasts, lunches for four people and even accompaniments for tea if we have soups or stews. It seems to last reasonably well in or out of a bread bin, going a bit "sweaty" with moisture to be honest rather than going mouldy or crisp. However, it lasts okay for the amount of time we have it in the house before it is all gone!
It toasts beautifully, giving an even colour on both sides. As I have mentioned it is a favourite for making sandwiches, as it has a lovely soft, spongy consistency, which makes it easy for little hands to grab onto and for little teeth to bite into.
At around £1.15 a loaf it certainly isn't one of the cheapest options, but it can regularly be found on 2 for £2 offers, which is when I tend to stock up.
I quite often freeze a few loaves and then take then out as needed. However after a day the defrosted bread seems to go crisp quicker than it would if it hadn't been frozen, so this would be a disadvantage if you weren't going to use it all as quickly as we do.
Hovis bread contains 100% British wheat these days, which feels like a bonus for the British economy, certainly when you buy as much as we do!
In summary - a good quality, soft white bread. Not ideal if you prefer your sandwiches with a bit more bite and texture as I do, but perfect for little ones who like things soft and smooth and easy to chew!
We have mainly been buying Tesco Value sliced bread for quite some time (along with nice speciality breads when on offer), but recently my parents gave us a few bits and bobs that she knew they weren't going to get through before they 'went off'. Amongst these were two loaves of Hovis Soft White sliced bread. Hovis has to be one of the longest running commercial break making companies in the UK, since 1886 it says on the packaging, and this is something they exploit with great effect in their nostalgic advertising.
I was surprised at how different this was to the value brand we had become accustomed to. The first difference that was obvious to me was the strong aroma on opening the packaging. The smell to me wasn't entirely pleasant, and certainly didn't smell of what I would think of as bread, it was a kind of yeasty smell mixed with a general grainy whiff. This you may think is the essence of bread, and yes it is, however this combination didn't smell like bread bought from a bakers or made at home it was more artificial somehow, even though Hovis state that there are no artificial preservatives or flavourings used in this bread. My family however hardly noticed the aroma, and my husband thought it was pleasant, it was certainly a nice change from the bland non smell of the cheaper ranges, whether you liked the smell or not. My slightly negative reaction to the smell is outweighed by the positives.
I felt the taste of the bread was much nicer than the value brands we have been used to of late, and although soft the texture was a little firmer with more 'bite to it'. It was lovely to have bread that didn't melt away on your tongue like snow, as out other brand tends to. It makes a lovely slice of toast; I prefer making toast with the thick sliced because the centre remains fluffier with a crisp surface than with thinner slices. My daughters both loved this bread for sandwiches and despite the cutting and slight pressure involved in slapping the sandwich together the bread maintained a pretty good shape. With cheaper brands there is not much flavour contributed to the sandwich from the bread, but this provided a definite familiar bready mouthful.
There is no crispness to the crust, but this is usual with sliced breads. I was also pleased that with our two loaves at least that there were no big air bubbles which meant that you got a full slice every time. The size was a little taller than the cheaper brands, which meant it poked out of the top of our toaster. I got around this by slipping the bread out and turning it around half way through toasting. It's a fiddle and if you don't have time it's not a disaster if you have two thirds toasted, and a third simply warm... Though my youngest might disagree with that, she's very fussy about her toast.
I like the colour of the bread, as it's not the bright artificial 'paper' white of overly processed loaves, I'm not sure if this has anything to do with a more 'natural' loaf or if the manufacturers have purposefully 'chosen' this shade to appeal to that instinct to reach for more natural products. Whatever reason I do like it.
The packaging is worth mentioning as it's nice and sturdy and gives a lot of information about the product, in nice clear print, which even my half blind (literally) mother can read. The text proclaims that the flour is milled from 100% British wheat, which is a plus. You can freeze the loaf (on day of purchase is best), for up to 3 months. The loaf is also suitable for vegetarians and vegans.
I'm surprised to see that a medium slice is only 96 calories as the cheaper brand I buy has 95 and the slice is smaller. The loaves are 800g whether thick or thin sliced, so you will get slightly fewer slices in the thick sliced pack.
Although a very nice loaf I will never buy it myself as it currently costs £1.15, we go through an awful lot of bread as our youngest is a carbohydrate fiend, and £1.15 or more a day on bread alone is just too much to fit our budget. Also if I'm going to spend that much on a loaf I would rather use it on or towards a more 'bakers' type of loaf with a proper crust which is the sort of bread myself and my husband prefer given the choice. We will continue to purchase the cheaper varieties, and splash out on a 'proper' loaf from time to time as a treat.
A nice aspect to the company is that it supports the 'Princes Countryside Fund' which "helps to ensure a sustainable future for British farmers and rural communities".
We don't normally buy 'premium' white bread. We like the seeded types of bread in our house, and my only reason to buy white bread is to toast it for my 13 month old daughter. That means we susually buy a mid-range white sliced loaf.
This was tried because I was daft enough to go buying bread at 3.30pm on a Sunday, a surefire way to find empty shelves!
As of 05/06/2011 Sainsburys have this for £1.15, not the cheapest white bread by a long chalk, but as I paid over the nose for it, I think I expected it to tapdance home for me!
The verdict is positive, because the packet advertises 'SOFT' and yes, it's a lovely soft loaf, nice and moist and fresh. I bought thick sliced and it toasts incredibly well, tasting delicious with butter. In fact it's so soft that I left the loaf on its side and the top slice took the imprint of the egde of the hob!
Used in sandwiches, it's a little soft to easily butter, but it again tastes reallydelicious. It is one of the 'Rolls Royces' of white breads and we've all enjoyed eating it.
I guess my only problem is the price, because, for a plain white loaf, even a premium brand, it's just too steep. Ten pence less and it would get my 5 stars!
Hovis have been baking bread for over 120 years and as a child whenever anyone mentioned Hovis, brown bread sprung to mind, I think that was maybe whenever my mother brought brown bread it was always Hovis.
I still use Hovis brown bread sometimes for making sandwiches, but for everyday use we use Hovis soft white sliced bread.
It is sold as soft white bread and it is indeed soft it is so soft when you get it out of the packet that it always leaves a trail of fresh breadcrumbs on the table. Even after toasting, the toast is nice and soft not like some bread that when toasted has the consistency of a stiff board. The butter melts in well on Hovis white soft bread.
There is something deliciously old fashioned about Hovis, they still mill their own grain today and use no artificial flavours or preservatives in their soft white . They also do not use any animal enzymes in any of their products. Hovis soft white is made from 100% British wheat.
You can buy Hovis soft white bread in various cuts, medium, thick and extra thick. I always buy the medium cut as this is a nice thickness for either sandwiches or toast and obviously the thinner it is then the fewer calories per slice.
If you buy it fresh from the supermarket Hovis soft white usually has a good few days before the use by date, and I have often kept it longer than the use by and it has still been fresh, unlike some other cheaper brands that tend to go green even before the use by.
The best way to store it is to keep it cool and dry; I never personally store bread in the kitchen as it gets very warm when cooking so I use the cupboard underneath the stairs. Hovis does recommend refrigerating the bread in very warm temperatures but in my experience with any bread kept in the fridge it always gets slightly damp. Hovis can also be frozen on the day of purchase, again I am not a fan of freezing bread, but if I have any leftover slices that are past their best I make breadcrumbs with them and freeze them.
Hovis medium sliced bread contains 96 calories, 0.9g of fat of which 0.3g are saturates per slice. Hovis soft white sliced bread can be found in supermarkets currently the medium cut is £1.15 for an 800g loaf or any 3 for £3.00 at tesco.
I make three different packed lunches every day (child, meat eating adult - me! And a veggie). It is my least favourite chore! In the past it has been a constant struggle to find bread/rolls/barmcakes that are actually fresh on the day of purchase and what's more stay fresh for at least a day!!
After trying Hovis Best of Both, I moved on to Soft White (800g medium sliced) following a tip off from my mum - she's an avid bargain hunter and spotted two loaves for £1.00 at Farmfoods!! Incidentally, this offer appears to be a permanent fixture!
Sainsburys regularly offer two loaves for £2.00, it's individual retail price is currently £1.05.
The loaves in distinctive orange and white packaging can be found in the bread aisle - or if you are a Farmfoods shopper - in a stacked bread crate at the front of the store!
In my experience, the loaves have quite a long shelf life eg the bread I bought on 15th had a best before date of the 20th.
It's 'Squeezability' factor before opening is great, you can allow yourself the hope that this bread will actually be fresh and it is!
There is no discolouration around the crust area, each slice is fluffy and white. The bread remains fresh tasting for at least two days after opening and is a pleasure to spread with butter :-)
Each incredibly soft slice contains 96 kcal, 3.5g protein, 17.8g carbohydrate of which are sugars 1.4g, fat 0.9g of which saturates 0.3g, fibre 1.0g and sodium 0.16g - equivalent as salt 0.42g.
The salt content appears to be the downside of this product as the recommended daily intake for an adult is 4g. Eating four slices per day would equal almost half of that intake.
Thankfully the 100% wheat loaf is suitable for vegetarians
(another bonus !) but is not suitable for those gluten intolerant.
Although I do find myself with another bargain on my hands - I would certainly pay the full retail price for this bread.
Give it a try, it is well worth every penny!
I love bread but a the moment I am trying to eat very little of it as I am trying to lose a little weight for the summer months but I just love bread and find it very hard to resist.
I have tried all the lower brands but they just do not suit my taste buds, I prefer a branded bread and this one is a very well known brand and they have been manufacturing since 1886 and still going strong.
This bread comes in a long thin plastic bag and the colours are orange and white with the name of Hovis clear on the front, it has a nice little pull open tab at the top of the bag that seals the bread inside the bag to keep it fresh and once opened it can be resealed if necessary to keep fresh until you need to use it again.
It is made from 100% British Wheat and it has no artificial flavourings or preservatives and they have been working with British farmers to grow the very best quality Wheat in the UK, and Hovis is the only major bread brand using flour milled from 100% British Wheat.
The texture of this bread is extremely soft and the crusts are not too hard to eat and chew, it can easily be swallowed and tastes delicious.
It is ideal for sandwiches and packed lunches and I have many times in the past made a bread and butter pudding with this bread and the texture is absolutely soft and it melts in the mouth even in a pudding dish.
The quality is extremely good and in my opinion it is one of the breads that is always on top of my list and for a 800g loaf it is priced around £1.05 but the price can tend to vary in some supermarkets and sometimes it is on special offer for 2 loaves for £1.50 which is extremely good value for money.
It comes in medium and thick sliced bread and for the medium sliced each slice contains 96 calories, 3.5g protein, 17.8g carbohydrate, 0.9g fat, 0.16g sodium and 1.0g of fibre.
The plastic bag can easily be recycled and I sometimes freeze my bread and although some people think it does not taste the same from frozen, I find it perfectly fine and have been freezing it for many years and have used the bread at many parties and my guests have never complained or made a comment it tastes any different.
I recommend this bread for anyone to try and look out for the special offers as it can save you a lot of money.
I give it 5 stars.
Thank you for reading my review.
Hovis soft white bread is currently on offer in Asda for £1 a loaf. This is an excellent price, for what is an excellent quality bread.
The medium sliced loaf. Is on the large size weighing in at a hefty 800g. The bread is stored within a brightly coloured attractive plastic bag. There is a fun picture on the front of the box which includes a tractor ploughing a field on brightly coloured corn. I feel this is very appealing as it gives the product a fresh and famhouse produced product.
There is a vast array of dietry information, provided on the packaging. This includes nutritional values, ingredients and allergy guidance. What I find helpful, is that it not only gives information regarding whole loaf properties, but provides nutritional value for a single slice which is great when your trying to watch your calorie intake.
Whn opening the plastic tie on the top of the bread, the scent of fresh wheaty goodness hits you straight away. The smell of this bread is very appealing and adds to the enjoyment of the product.
The slices are medium sliced. They are rather large slices, with a soft golden crust and fresh doughy centre. Th only trouble I have found with this bread, is that due to the larger than average size of the slices, it is difficult to toast the bread in the toaster without having a large white sction of the bread not toasted.
The taste of the bread is very good. It is soft in texture and has a light wheaty flavour. It is a great bread to make a sandwhich with. It is sturdy enough to hold a filling without the bread splitting.
This truly is a very good quality bread. Very tasty and extremely fresh. A perfect bread for a bacon sarnie with lashings of brown sauce on a lazy Sunday morning.
I am quite picky about my bread, and I have always found Hovis to be of excellent quality and there is always a wide variety to choose from.
The bread comes in a thin plastic wrapper and is usually an orange and white colour (typical Hovis colour) on the front of the product its contains details about its nutritional values and also that it is made with 100% wheat.
You will also find on the packaging how is best to store it to make it last longer and also in it includes the ingredients.
The product is made from the following:
Wheat flour, water, yeast, fermented wheat flour, salt, Soya, flour, vegetable fat, emulsifiers: E471, E471e; flour treatment agents: Ascorbic acids
So as a break down it looks good until you get to the emulsifiers.
A typical loaf if stored in a cool dry place and still covered in its wrapping will last between 1-2 weeks. You will find with homemade bread, without the perservatives it will only last a week if you are lucky (I could be a little out with my estimations, I am just going on my experience with homemade bread)
So secondly I then turn to the nutritional information, typically each 40g slice has the following:
So now looking at the nutritional information, it is high in protein and carbohydrates which are both very good for you, the calorie content is low (about a 3rd of a packet of crisps) and the fat content is also low.
The bread is a typical square shape and has a white centre, the outer crusts are a darker brown colour and are slightly harder when touched compared to the soft centre.
With it being made form 100% British wheat I feel that you can really taste the quality of the bread, it tastes a lot like the homemade bread I have made/tried.
One of the best things about this bread is that it is ever so soft; I like nothing better than putting on a packet of salted crisp and having a crisp sandwich! Yum!
Unlike some bread the taste is very gentle and is not too overpowering, but it eat on its own you still get the flavour of lovely wholesome bread.
With the prices of bread that keep creeping up, you are lucky if you can get it for less than £1 now. However with Hovis they have been doing a lot of 3 for £3 so I tend to stock up and put them in the freezer, and as long as you protect from chill burns it will last ages.
A brand I would definitely recommend.
One thing I love is bread. I could actually live on the stuff and happily (though my hips fail to agree!) munch happily through a whole loaf in just one day! Just tonight I had 6 slices of this bread with crisps not to mention the 3 I had for breakfast this morning! I don't like cheap bread though and usually my preferred choice of purchase is Warburtons 'Thick'. However me and my mate are currently on a budget before going back on holiday and are staying in her house clearing it out and really are watching our pennies. However the thought of 'cheap' bread makes my stomach churn and when in Iceland bargain hunting we spotted this on offer at 2 loaves for a pound so I was delighted and in hindsight we should have cleared the shelves because the usual price of this is about £1.39 a loaf!
White, blue and reddish coloured oblong plastic bag and on it I'm told it is Hovis Bread 'Since 1886' Soft White, Thick 'The softest thing since sliced bread' and that it is made with 100% British wheat, is low in fat and low in sugars and there is an at a glance nutritional chart on there. Other information given on the bag includes being told a bit about the product, ingredients and allergy advice is given, the weight of the product is stated (which is 800g), a full nutritional chart is listed, storage details are given (it is suitable for home freezing), I'm told it is suitable for Vegetarians and contact details for Hovis are also given. Nice informative bag this!
The Bread Itself:
Thickish pure white squares of bread with light golden crusts and of course two 'crusts, one to each end! Yummy, soft and fresh tasting bread.... this seriously is. Moist and bouncy and nicely seasoned it stayed fresh for 3 days in the bread-bin and one loaf we left in the freezer till we chose to defrost it and use it at a later date which was still in perfect condition and tasted the same as the unfrozen loaf!
Delicious to toast and it doesn't lose it's moistness though of course it crisps up where toasted slightly and it makes lovely doorstep sarnies! We love this bread though beware that cos it has a fresh taste and feel to it you do have to be careful when handling it because although it doesn't crumble and/or make a mess it does tear incredibly easily!
Lovely bouncy bread with substance that really is filling and not so light and airy it lacks it's ability to fill a gap in your tummy. Great stuff and I'm now a huge Hovis fan!
Nutritional Information Per Slice:
Calories: 119 Kcal
Available in all good supermarkets etc.
Try as I might, I can never seem to enjoy Hovis bread and have now given up buying it.
So why do I even try?
Well as a serious bargain hunter, I always try to buy whatever bread is on special offer. In our local Tesco, it goes in a loop of Kingsmill, Warburtons and Hovis, so there have been a few times I have decided to give Hovis another go, as I haven't wanted to pay full price. Never again though!
I find it hard to understand, why Hovis commands such a high price and why it is looked upon as a quality brand. Maybe if you are buying a fresh loaf everyday, it does taste good, but if you want to be able to freeze them to eat at a later date, Hovis is a complete disaster.
I do a Tesco shop once a week and buy 7 loaves, 6 of which I freeze. The fresh one does taste nice and soft, although I do have trouble spreading margarine on it straight from the fridge, as the bread tends to rip. The frozen bread however is absolutely horrible when defrosted. It goes all sticky and stodgy and as soon as you bite into it, the bread sticks to the roof of your mouth. It really isn't a good look, picking a mouthful of bread off the roof of your mouth!
The bread is also nearly impossible to spread anything on as it rips and holes. Any filling that has even the slightest amount of moisture in it makes the sandwich go all soggy and it loses it's shape and falls apart.
Wheat Flour, Water, Yeast, Salt, Soya Flour, Vegetable Fat, Fermented Wheat Flour, Emulsifiers: E472e, E471, Flour Treatment Agent: Ascorbic Acid.
Hovis Soft White bread contains: gluten, soya/soybeans and wheat.
It contains no artificial colours or preservatives and is suitable for vegetarians and vegans.
*Nutritional Value Per Slice*
Calories - 94
Protein - 3.5g
Carbohydrates - 17.8g
of which sugars - 1.4g
Fat - 0.9g
of which saturates - 0.3g
Fibre - 1.0g
Sodium - 0.16g
Salt Equivalent - 0.42g
Tesco have Hovis Soft White bread in both medium and thick sliced at a cost of £1.14 a loaf. Right now, this is on special at 3 for £3, whoop-de-do!
I would give Hovis Soft White bread 2 stars. It does taste nice enough when fresh, but it is too soft and I find it useless for freezing. Who has the time to go shopping for fresh bread every morning, I know I don't!
Bread's bread right? Wrong. These days we have white bread, brown bread, wholemeal bread, a mixture of both, sliced bread, unsliced bread and the bread aisle in the supermarket is ever expanding. My partner prefers white bread but these days we usually compromise and have one that's half and half but sometimes when there aren't any of those loaves he'll pick up one of these Hovis Soft White loaves.
The Hovis Soft White comes in both medium sliced and thick sliced but my partner always chooses medium sliced. It costs £1.24 from our local supermarket which is about average for a loaf of bread these days.
The Hovis soft white is referred to as "the softest thing since sliced bread" on the front of the bag and there are no artificial preservatives or flavourings. I don't know how it is softer than most other loaves of bread but it is, there are no indications on the ingredients as to why this is. The storage instructions are to keep the bread cool and dry and refrigerate in warm, humid weather to prolong life.
A slice has 94 calories, 3.5g protein, 17.8g carbohydrates of which 1.4g sugars, 0.9g fat of which 0.3g saturates, 1.0g fibre and 0.42g salt. As you can see it isn't really high in sugar or fat which means the carbohydrates are the good kind and this could quite easily be included in a diet. I've never understood people who cut out bread when they diet, it makes no sense to me to remove something so healthy.
It is suitable for vegetarians and vegans too which is a good thing. Allergen information is it contains wheat, gluten and soya.
So is it soft? Yes, it is very soft so when you buy this bread and it's fresh it is lovely and soft and smells delicious which makes you feel like you've bought a loaf that's really good quality. However it's when it's not fresh that the problems creep in.
We've found when this loaf is a few days old, whether it's been opened or not but particularly if it's been opened, it gets too soft and becomes almost moist and squishy. This doesn't make it a very good bread for sandwiches at this point because it's doughy and tastes and feels like it hasn't been baked properly.
The other problem we have with this bread is it's lifespan. Once open it goes off incredibly quickly and never lasts more than 3 days. Once you get the doughy sensation going on you're looking at 2 days maximum before it starts to go mouldy. It doesn't go stale and dry like other loaves, it goes straight to covered in mould instead. And it also doesn't start with just a spot here and there it just literally goes completely green and furry within a day. That's not so good!
Freezing is a problem too, this seems to bring about both the doughy texture and the imminent mould much quicker so it's not one I'd recommend freezing either even though it states on the bag it is suitable for home freezing.
Overall when it's fresh it's really soft and light and tastes and smells delicious but once it's past that freshness, which happens very quickly, it turns moist and doughy and mouldy very rapidly. I don't really recommend this bread unless you eat a loaf within 2 days. We don't and always end up throwing some away so for us it's a waste of money. 3 stars for the inital soft freshness but it loses 2 for the problems after that point.
We have always eaten Warburtons bread in our house and any attempt to change to a cheaper brand has always proved unsuccessful. That was until I started shopping at Farmfoods and tried Hovis Soft White bread. I still don't think it is as nice as Warburtons but it definitely comes a close second and with the significant price difference we seem to be buying more and more of it.
A loaf of Warburtons bread costs around £1.29 at most supermarkets, being a family of 5 we seem to eat quite a lot of bread. Now when you compare the price of Hovis Soft White at Farmfoods, which is 2 loafs for just £1.50 you're making quite a considerable saving. Just 75p a loaf is great value and I know you have to buy 2 but I usually buy one white and one brown. If you didn't want to get a brown loaf you could always freeze the other one. I think bought on their own they sell at £1 and if you buy from other supermarkets then Hovis costs aroung £1.20, not so different to Warburtons.
It says on the packaging that Hovis has been making bread since 1886 and that it is "the softest thing since sliced bread". Hovis bread is really soft bread and that is probably the most important factor when eating bread, that it is nice and soft. There's nothing worse than stale, hard bread. If anything though Hovis bread is so soft it can sometimes seem quite doughy. Hovis bread does seem to stay fresh for a long time too, again always a good thing.
I really like eating Hovis bread but the one thing I have noticed is that it doesn't taste as nice when toasted. It is smaller than Warburtons so it fits in the toaster much better but taste wise it does not make good toast.
Eating bread is not very good for a diet or the waistline and in one slice of bread (medium) you get:
That doesn't actually seem that bad, so why is bread so 'bad for you'. I really should try and eat less though.
When it comes to bread it will take something special to beat Warburtons but I am impressed with how tasty and soft Hovis Soft White bread is, I suppose that's where the name comes from. At just 75p I am finding it is in my cupboard more and more. It is certainly worth changing to save over 50p a loaf.
No artificial flavouring or preservatives.