“ Brand: Jacobs / Type: Breads/Cakes „
* Prices may differ from that shown
As I don't eat bread, I eat an array of rice cakes, crackers, Ryvita and flatbreads.
These flatbreads from Jacob's are a new range. They come in 2 'flavours' - Mixed Seeds, and Salt and Cracked Black Pepper.
I like things with seeds so I picked up the Mixed Seeds version.
They come in a cardboard box which is very brightly coloured, in green, yellow and orange. There is a clear plastic bit at the front of the box so you can see the flatbreads inside. On the front is the nutritional information - each cracker contains 42 calories and 0.3g of saturated fat. The box also says they are made from the 'finest wheat', contain no artificial colours or flavours, and are a good source of fibre.
The flatbreads are about half the length of a regular Jacob's cream cracker, and twice the length. They are a pale gold colour, and are flecked with bits of seed. The crackers contain pumpkin, poppy, black onion and caraway seeds, and you can mostly see bits of green pumpkin seed and the small black poppy seeds in the crackers.
I expected these to have flavour because of the seed content. Biting into one, they are fairly crispy, but immediately I was struck by the fact that they just taste like plain old cream crackers. Dry, bland, boring. Now and again I detected the slightest hint of flavour, which was the caraway seeds. Caraway seeds have an almost aniseedy flavour, and if you get one of those in your mouthful of cream cracker - sorry I mean flatbread - then you will taste the slightest hint of that... but that's about it. The pumpkin and poppy seeds might as well not be in them, and as for the black onion seeds - I neither saw nor tasted those.
Because these are so dry, you really will need something like houmous or cream cheese to top them with. If not, make sure you have a drink to hand before you attempt to eat one of these dry.
I get what Jacob's are trying to do with this product, but why dress it up as a flatbread when it's just a differently shaped cream cracker with seeds in it that you can't taste?!
These cost around £1.55 for a 150g box. The box I have contains 15 flatbreads, which I assume is standard.
I wouldn't recommend these unless you really liked cream crackers.