“ Type: Cereal Bars „
Jordans: The Company background information
Jordans is a family owned business which was started in 1972 when the Jordan brothers created a company for cereals called W. Jordans (Jordans) Ltd. They produced the first cereal bar ever in the UK soon after this which was called 'Original Crunchy'.
The company Jordans is still run by the two Jordan brothers who are currently one of the biggest UK owned cereal manufacturers and producers of organic breakfast cereal products.
The Superfoods Bars
These healthy cereal bars are made from natural ingredients which make a nice healthy snack as an alternative from chocolate bars or crisps. Superfoods bars are cereal bars with fruit, nuts and seeds. These bars are good sources of fibre; they are suitable for vegetarians, they have no added salt or artificial flavourings etc and are also Non GM products.
Ingredients list: Dried fruit (32%) which includes sultanas, cranberries, jumbo raisins, blackcurrants and blueberries. Other ingredients include wholegrain oat flakes, toasted wheat flakes, almonds, pumpkin seeds and barley flakes.
My personal view on the cereal bars
I've never been a big fan of cereal or cereal bars; however I really like these superfoods bars. Jordans have taken some of their previous superfoods products and added wholegrain oats to produce these superfoods cereal bars. I do a lot of sport and I was trying to find a healthy snack that I could eat before or during sport that would keep me going for the whole duration of a full game of tennis, for example. I thought of fruit but I don't always find fruit enough, it doesn't really keep me going as long. So I thought of cereal bars, despite not being a big fan of them because I'm also not a big fan of dried fruit either because sometimes the dried fruit in cereal bars doesn't have a lot of flavour or taste. I find the dried fruit in these bars very appetizing, especially the jumbo raisins. The main part of these cereal bars is made up of a few types of cereal flakes compressed together.
My overall view on these bars is that I thoroughly enjoy them much more than any other cereal bar, I find them an ideal snack to keep you going throughout the day. They keep you going for a very long time so you can have one, then not need anything for a couple of hours. The company Jordans suggest that you should eat their products as part of a healthy balanced diet.
I think anyone that likes cereal bars and dried fruit would like these although I think everyone should give them a try because they are an ideal snack that's also healthy too.
I buy these superfood bars from Ocado where you get three bars per box.
Price - 1.99 (Ocado)
Alternative - 1.32 (Tesco)