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Absolutely nothing artificial. Hand Cooked Potato Chips with Sea Salt and Crushed Black Peppercorns. We like to keep things simple... We always insist on using the best potatoes we can find, hand cook them with care in small batches, then season with great tasting combinations of ingredients. So what you get are naturally crunchy and tasty chips, each one a little different from the last. There's no need to add anything artificial - MSG, artificial flavours, colours and the like. And that's the way it's been for over 25 years. Simple really.