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Kingsmill 50/50 Bread

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15 Reviews

Brand: Kingsmill / Type: Bread

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    15 Reviews
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      03.05.2012 19:28
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      A tasty bread that's a good compromise between white & brown

      I love both white and wholemeal bread, but usually for different things (I wouldn't, for instance, even consider a bacon sandwich on brown!). Kingsmill 50/50 offers the best of both worlds and a bit of extra 'healthy' goodness for your diet too. Kingsmill, as part of Allied Bakeries, is a very popular brand with years of history and experience. Their ever-expanding range offers something for everyone who likes bread, and their 50/50 is an attempt at incorporating wholegrain goodness to those who aren't so keen on brown wholegrain bread. This comes in a partly clear plastic bag, with the right hand side dedicated to the clearly recognisable logo in a blue/golden yellow design, and the other half shows the bread. The bread itself doesn't look completely like white or wholemeal, but, strangely enough, as a 50/50 cross between the two. Slices look fresh and for the most part consistently good quality; I've not noticed anywhere near as much in the way of dodgy slices that are stale around the edges or hole ridden as some loaves. You can see there's some wholemeal to the slices but it doesn't look like you may consider wholemeal to look like in the sense that it's still quite compact bread (I find wholemeal to often look 'looser' in texture than white). I hope that makes some sort of sense! To taste, this has some sense of wholemeal to it without being too strong. It's noticeable enough that I really enjoy it without my partner, who's not keen on wholemeal, disliking it. He actually really likes this bread because it has a sense of being white in terms of its softness and freshness, but with a delicious hint of wholemeal. What I've also noticed with this bread it that it seems to stay fresh for a good while, probably longer than some of the white loaves, which is a bonus. It's also freezable, but I can't really comment there as I've never done that. I just twist the top of the bag and store in a bread bin to keep it fresh. Per slice, the 50/50 medium contains 94 calories and 1g of fat, along with 2g of fibre. The fibre is one benefit of this over white, and it may be more easily digested for some people with stomach complaints too. In two slices, this bread provides 50% of your daily wholegrain recommended intake as the white bread is made with 50% wholemeal wheat flower. The fat/calories seems very reasonable to me and about average for medium slices, and it's also suitable for vegetarians. All in all this is definitely one I'd recommend. It's reasonably priced for a soft, fresh loaf that tastes lovely and appeals to fans of both white and brown bread with the benefit of some wholemeal fibre goodness. Medium 800g sells for around £1.05 (Tesco) and is also available as thick, no crusts or rolls.

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        11.05.2011 22:48
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        A very nice loaf

        Intro I guess I'm a pretty average guy, and as such like the same things or most of the same things as you might. A sandwich is a particular favourite of mine, washed down with a nice cup of tea. It all depends what mood I'm in whether I want a brown or white sandwich so when Kingsmill came up with the 50/50 I was in luck and the decision had been made. Kingsmill ASDA are currently selling two Kingsmill 50/50 loaves or in fact any loaf for £1.80, which actually gave me a bit of a shock, I had no idea on the price of bread, and I certainly didn't think it was almost a quid for a loaf. The packaging is that of any normal loaf, but is bright with the Kingsmill traditional blue and yellow design. Apart from a picture of the intended contents there are two numbers underneath the writing. You clever people will have already deduced that they are both 50 and separated by a slash. The bag containing the bread is sealed at one end by one of those tape seals which are a nightmare to open, and even worse to close. Once you remove this you can immediately smell the fresh bread yeasty and delicious. Once you take a slice out though you might be forgiven for thinking something is amiss. For it is now you can see where it gets its name from, its predominantly white with speckles of brown all over the place, it looks like a white or brown loaf gone wrong.................not unsightly just different. It is soft and spreads quite well from fresh without breaking up provide the spread used isn't to hard. It has a very nice earthy kind of taste and I find it is superb for a nice cheese sandwich, the bread and the cheese seem to compliment themselves better with this bread than an ordinary white loaf, it isn't however better than a brown bread cheese sandwich, in fact it is just what it says on the wrapper in between, 50/50, smack in the middle, on the fence. It toasts pretty much the same as ordinary bread and tastes lovely with lots of other fillings but it isn't my job to raise your appetite. It is the look which is weird speckled bread.........getting past this phobia I have decided that I like it a lot, and may in fact make it my new bread of choice. Summary Never thought I'd see the day when a loaf of bread cost nearly a quid, but if you are going to spend your quid on bread I would certainly recommend this delicious browny whitey stuff. It looks weird tastes great and makes a great sandwich pretty much all you need form a loaf.

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          10.02.2011 14:29
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          An excellent compromise between the taste and texture of white bread and the nutrition of brown.

          Ok I admit it - I love white bread! I know it's bad for you, it has little fibre and the manufacturer has leached out most of the goodness before it goes in the oven - but there is still something wonderful about two slices of fresh clean white bread wrapped around your rashers of bacon on a Saturday morning! Kingsmill 50/50 lets you have almost all of that "white bread" taste but salve your conscience about the health issue. __Appearance__ The packaging is a brightly coloured plastic bag, as with most sliced bread. It's clearly labelled 50/50 but is very similar in colouring to Kingsmill's "great everyday white" loaf, so if it's been a long day by the time you reach the bread aisle of your supermarket, make sure you pay attention! The slices themselves are often very well risen - to that awkward height that doesn't quite fit in the toaster. Not always though, I wonder why? You can tell by looking at it that it's not *really* white bread (you're unlikely to fool the kids into thinking it's white bread) but it does look more white than brown. To be honest it looks rather like white bread with a bit of sand cooked into it! __Taste__ This is the important bit, of course. Wrapped around a strong flavoured filling (bacon, cheese & pickle, whatever's your choice) the taste is almost "white". You would have to be a very picky eater to refuse it because you "only like white". Similarly when toasted & buttered it tastes white -and very yummy. With a milder flavoured sandwich filling (sliced chicken for instance), or just on its own with a bit of margarine you can tell it's not white bread - but it's still towards the white end of the white/brown spectrum. One of the other disadvantages of white bread is that it doesn't keep you full for as long as wholemeal - as you'd expect, 50/50 comes somewhere in the middle. When it's freshly bought it is wonderfully soft and squishy, as sliced bread should be. It keeps fairly well - lasting about 5 days in my kitchen if I can stay off the toast that long! __Nutrition__ One medium slice has 90 calories and 2g of fibre - for comparison Kingsmill's standard white loaf has 93 calories and 1.1g of fibre per slice and wholemeal has 91 calories and 2.5g of fibre. Thick slices (better for everything except dieting!) aren't as much more as you might think, at 99 calories and 2.2g of fibre. Also 4.4g of protein - who would have thought? For some reason 50/50 also has very slightly less salt at 0.4g in a medium slice, compared to 0.43g for white or brown bread. __Price__ Pricewise, it's fairly typical bread and has gone up a lot in price in the last year or two. Last week at my big chain supermarket it was £1.25 per loaf but with a special offer of 2 loaves for £1.50. (So it's useful that it freezes perfectly well).

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            19.07.2010 15:39
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            Might not be too everybody's taste, but if you like it, you'll really really like it!

            I first bought this bread by chance quite late at night when there wasn't a lot of choice available. I'd never been tempted by the half-white half-brown type loaves before but since trying it, this is the bread I buy most frequently. The basic concept is that the bread has all the health benefits of brown bread but the more popular, sweeter taste of white bread. I enjoy both white and brown and used to buy a mixture, I think 50 50 is actually different to both. It doesn't taste entirely like either white or brown but is somewhere in the middle. It is soft, not too sweet, and absolutely delicious when toasted. This is dangerous stuff to have around when you're on a diet because its pretty moreish and you might find yourself drifting back in the kitchen for just one more warm, tasty, soft slice of toast with the butter melted perfectly to make it just the right balance of moist and crunchy... in fact I may just pop to the kitchen now! This bread is a little more expensive than I'd ideally like to spend, but I think its worth it, as the taste is just so much nicer than other loaves.

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            01.01.2010 16:46
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            A Step Towards Brown Bread For People Who Prefer White

            Me and my mum want to start eating more brown bread because of it being healthier than white bread, the thing is my dad only likes white bread. There's 5 of us in the house so we can easily buy 2 loaves at a time (one brown and one white) to keep everyone happy and not waste it, but ideally we should all be eating the same bread to save having to remember who wants what! It was me who brought this 50/50 bread because on the wrapper it says it's white bread but has been enriched with wholemeal. I thought I'd done the wrong thing when I took a slice out because it looks brown and I knew I'd never convince my dad it was white bread! lol He tried some though and loved it and so did the rest of us. It tastes more like white bread than brown but it's also got a lovely light wholemeal flavour, it doesn't taste like brown bread I don't think but it's deffo got a slightly different flavour to most white breads. There's no bits in this bread and I think that makes it seem even more like pure white bread. I thought the texture was a bit boring actually because I like bits in my brown bread but each slice was mega soft and the flavour meant it went wicked with all sorts of sandwich fillings. Brown bread can be a bit dodgy I think because the taste of it doesn't always go with a variety of fillings, I hate cheese on brown bread because you can't taste the cheese over it and I always think brown goes a lot better with meaty fillings than anything else. This one has got such a suttle taste though that it's gone good with everything I've put on it. We ended up with this bread on Xmas day too and it was soooooo nice with the prawn cocktail that we ate before our dinner! Another thing I love about this bread is how long it keeps soft for. The loaf we've got in the bread bin at the minute has been open for 3 days now and there's only a couple of slice left but they're still nearly as soft as when we first opened the loaf. This bread gets a thumbs up from everyone in our house, one thing worth mentioning is that if you're going to toast the bread it toasts more like brown than white bread and the wholemeal taste gets stronger when the bread is hot. It's yummy, recommended!

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              11.12.2009 14:14
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              Highly recommended

              In our house we have me who likes wholemeal bread and my partner who likes white bread but some weeks we only get through one loaf of bread between us and while it's always nice to feed the ducks in the winter it is a bit of a waste in the summer to have bread left lying around that goes off. With that in mind we started looking at the half and half bread to see if we liked any of them and one that we've tried is Kingsmill 50/50. Kingsmill 50/50 says on the bag it is white bread but if I'm honest it looks more brown than white so if you were planning on buying this to sneak wholegrain into kids they will spot this straight away! It contains no bits however which is closer to white bread and no artificial flavours or preservatives. Apparently just 2 slices provide half our daily wholegrain requirement which isn't very much bread. It also tells us the carbon footprint involved in the making of the loaf is 1.2 kg and they have committed to reduce it but I don't really understand how they work out carbon footprints so that doesn't mean alot to me! Each slice has 90 calories, 4.0g protein, 16.5g carbohydrates of which only 1.4g sugars, 0.9g fat of which 0.2g saturates, 2.0g fibre and a bit of salt. I've never understood people who avoid bread claiming it's fattening because it isn't, it's healthy food that provides us with energy. We usually buy ours from Morrisons and it varies in price from about £1.10 to £1.20 a loaf which is rather alot for a loaf of bread but it's about normal price these days. It can be frozen to keep it fresh but like all bread it will go a bit hard if you do. The bread itself is actually very nice, very soft and fresh even when it's been open a while and it tastes just like what it is which is a cross between wholemeal and white, you can tell there is some wholemeal in this from the taste so again it isn't one you're going to be able to fool someone with! It surprises me how long it keeps too, we can open a loaf at the weekend and it will usually last all week with no drying out and getting stale or getting soft and too moist or going mouldy which is a very good life for a loaf of bread as our individual loaves of white and wholemeal were only lasting a few days once open. I really like this bread and even though I prefer wholemeal this tastes eough of wholemeal bread to appeal to me but not so much my partner won't eat it. We always choose this bread now over all the others and I'm very impressed with how long it stays fresh too. I thoroughly recommend this bread as a compromise between the two.

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              09.11.2009 14:35
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              Well worth buying

              Kingsmill 50/50 Bread Description: Manufacturer: Kingsmill / Type: Bread If you haven't heard of his bread before, it contains 50% wholemeal flour, which in theory, should make it 50% healthier than white bread! Mrs Assasin is trying to make us convert to brown bread, which she loves. Unfortunately, I am a bit of a white bread fan, so we compromised and tried this loaf, which we bought from our local Morrisons. An 800g loaf cost us £1.40. The bread comes in a yellow and purple wrapper with the Kingsmills logo and 5050 on the front so is quite easy to recognise. I didn't actually realise that this bread contains half your daily wholegrain intake in two slices. Each slice of bread also contains 90kcal, 0.9g of fat and 1.4g of sugars. So whether you are on a diet or simply being health conscious, this bread is pretty good. To be honest, the taste surprised me, I am not sure that I would have known that it was 50% wholemeal unless I was told! It is a slightly different colour (kind of a very light beige) and is light and fluffy with a good texture. I insisted on having it with bacon to test whether it really was nice, and am pleased to say that it was really tasty. I will definitely be buying this again, it had a great taste and texture, and didn't actually seem like it was wholemeal, so would be a good way of fooling the kids (or like me, the big kids who just don't usually prefer brown bread!). It can be frozen too, so you can stash some in the freezer for when you need it. Well worth the money!

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              30.07.2009 13:31
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              Smooth tasting, nutritious bread that kids will eat.

              As a family, we go through several loaves of bread every week, but like most families, we all have different tastes and preferences. My husband and I both love fresh granary or seed topped wholemeal breads and although the children like the taste of these breads, they often complain about the "bits" and are reluctant to eat such products. Because I would prefer them to eat wholemeal bread, I decided to compromise and I bought a Kingsmill 50/50 loaf, as this looks like an ordinary white loaf but claims to contain the goodness of brown. I purchased a medium sliced 800g Kingsmill 50/50 loaf from Asda, priced individually at £1.30 or you could buy two loaves for £2. I bought two and threw one in the freezer for use at a later date. Kingmill also produce a thick sliced version of this loaf and a medium sliced with added Omega 3. The packaged loaf can be easily identified on the shelf by its brown, blue and gold plastic wrapper upon which is printed "Kingsmill 50/50" in large white lettering. The bread itself is squeezably soft and smells and looks the same as ordinary white bread but with a slightly beige, mottled appearance. I had no problem passing it off as white bread to the kids! The medium sliced loaf I bought contained 20 slices including the crusty end pieces. Made with 50% wholemeal wheat flour, Kingsmill 50/50 is the only white bread to contain half your daily wholegrain intake in two slices. Each slice of bread contains 90kcal, 0.9g of fat and 1.4g of sugars. Containing no artificial preservatives and no artificial flavours Kingsmill 50/50 has a delicious, smooth taste with no "bits", so the kids are happy to eat it. It is great for sandwiches and toast and the quality is not diminished upon freezing. Some frozen bread products take on an unpleasant soggy characteristic once thawed, but Kingsmill retains its springy texture without becoming doughy. When stored in a cool dry place (not the fridge), I found Kingsmill 50/50 to have a lifespan of about 3-4 days once opened, but obviously this will vary depending on storage conditions. Overall I would say the Kingsmill 50/50 represents excellent value for money because it tastes good, the kids are happy to eat it and it's nutritionally advantageous compared with similar ready sliced bread products. In addition to this, the loaf generally keeps well for a few days, and after freezing it retains its quality when thawed. Would recommend.

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                21.04.2009 13:10
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                Being back on my diet again, more so for lunch thesedays I am taking a sandwich to work. I like sandwiches, but I would probably have a burger if I had the choice. Nevermind, when I lose all this weight, then I could perhaps have the odd burger (When, is what i'm asking!) My favourite bread in the world is White Warburtons, the 1 with the blue wrapper. Although I am allowed bread, I try to make sure it is around the 100 calories per slice mark, and although Warburtons is 94 calories, it is quite pricy at £1.40 per loaf. I've seen Kingsmill 50/50 in the shops for ages, and that is also normally priced at £1.40, Asda is selling this for £1 per 800g loaf just now, so a bit better for my budget! The wrapper for this is just the normal type of wrapper for bread. It is quite colourful as it is blues and yellows, and stands out on the shelf. It seems to have a good date on it too, as I've been eating this all week and the loaf is best before today's date, whereas we bought other bread on sunday and that goes out of date tomorrow. Although this says it is white bread, it has the appearance of wholemeal as well, as it isn't white slices, it is browny/grainy looking. Then again the 50/50 indicates it is a mix of white and brown bread. It says it has all the goodness of brown bread without actually being totally brown colour. Each slice has 90 calories and this has a good amount of slices in the bag. The slices are quite thick, but not overly and just right for a sandwich. I would buy this again, as it is tasty, filling and I feel I am eating a bit healthier than with just standard white bread.

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                  14.04.2009 21:09
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                  A great concept of white and brown bread combined, though 'Kingsmill' fails to pull it off.

                  I recently did a review of 'Hovis Best of Both' and deemed it the best bread of it's kind, well sadly for 'Kingsmill', that still holds true, though 'Kingsmill 50/50' puts up a good fight. This bread takes the goodness of wholegrain and supposedly mixes it with white bread, though really I'm yet to see where the white bread bit comes in. Once you get through the wrapping and open up the loaf, you'll notice bread that is sort of half way between classic white bread, and classic brown wholegrain. As with 'Hovis's' alternative you get great wholemeal bread disguised as white bread, but anyone who is would eat this bread for that reason, make think twice on this bread because it isn't disguised very well. As you taste the bread, you are met with a more original wholegrain flavour rather than white bread, and for children this isn't going to be a goer. They will want to not only think they are eating white bread, but want to taste this too, and I definitely knew that I was eating wholegrain. This wasn't a problem for me because I like wholegrain bread. It made me wonder why anyone would really go for this bread if they do indeed like wholegrain. I go for 'Hovis Best of Both' because it's got a different taste and 'variety is the spice of life' as they say, but if I had to choose between this and classic wholegrain, I wouldn't go skimping and get the good stuff out. As far as buying this bread, it comes out a little more expensive than 'Hovis's' version at £1.33 rather than £1.29. As far as nutritional value, each slice has 90 calories (87 calories for 'Hovis'), contains 0.9g of fat (same as 'Best of Both'), a whopping 1.4g sugar (0.6g for 'Best of Both') and the same salt content as it's rival at 0.5g. Having said all this I would like to champion the bread, but I can't do this. I fails to put across the concept it is trying to create, fails to offer a flavour you would expect from this type of bread, and fails in the contest between which bread is better for you (clearly 'Hovis Best of Both' wins outright... that sugar difference is incredible!). I'll be sticking to 'Hovis'!

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                    14.04.2009 18:19
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                    A great sliced loaf of bread for both white bread and wholegrain fans

                    Now normally, i must admit i do have a definate preference for baked instore bread over this type of pre-packaged bread. This being said, sometimes you just fancy the simplicity of a few pieces of ready sliced bread toasted, yum. Being pre-sliced does mean that i don't end up with the aftermath of bread crumb mess that results when i slice my own, it really is that bad. Anyway, when such occasions arise when i fancy a bit of sliced bread, or the bakery stuff is unavailble, this 50/50 loaf by kingsmill is my number one choice. Its slightly different to your standard loaf of sliced bread, containing a combination of 50% white flour and 50% whole grain. The idea of this is that you end up with a loaf of bread that could easily be passed off as white, but with the added goodness of whole grain, genious. This is perfect for those battling against children refusing to go near any type of 'brown' bread. The only give away may be the colour of the loaf, it's a rather beige colour rather than the bright white children may be used to, so be prepared for some degree of suspicion! The taste is more similar to that of a white loaf than a wholegrain one, but is slightly more flavoursome. The texture is also great, these loaves always seem to be particularly soft and fresh, great for both sandwiches and toast, as the outside goes loves and golden, with the inside remaining beautifully soft.

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                    18.02.2009 16:31
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                    A good quality wholegrain loaf, soft bread with a great taste.

                    More often than not we buy our bread from Gregg's or the local bakers shop and we usually have a Bloomer or a large Farmhouse. But a friend of mine has been singing the praises of this Kingsmill 50/50 loaf so I decided to give it a trial run. Kingsmill are a well respected manufacturer of bread, muffins, pancakes and rolls so I had no reservations about buying the bread for the first time. I have had a redundant bread-maker sitting on my kitchen worktop for a very long time now, I suppose like many kitchen gadgets it was a novelty. In all honesty I am not overly keen on bread that has been cooked in it, so maybe I should consider donating it to someone else! Kingsmill have produced bread rolls, medium sliced, thick sliced and Crusts away in their 50/50 range. I picked up a medium sliced 50/50 from Sainsbury and paid £1.34, so it cost me about 20 pence more than my normal uncut loaf form the bakery. Kingsmill have adopted a tri colour theme for the plastic bag that contains the sliced bread. Shades of brown, blue and gold merge into one another and the makers name shines out like a beacon as does the large 50/50. There was no way that I would have considered buying the `crustless` bread, the crusts are the best bits! When you dip your hand into the packet to get a slice the bread is supersoft and airy, if you hold it tightly between your fingertips it leaves a lasting impression on the slice. The top crust is just as it should be, a shade of deeper brown. Then I was staring the slice right in the eye and for the first time in the course of my experimentation with a Kingsmill product I had a moment of doubt. It was all to do with the colour of the bread, I am used to seeing either white or brown bread so the in between off beige colour was leaving me cold. The loaf looked as though it needed to take a good shower! Sliced bread is the ultimate sandwich maker, the slices are uniform so when they are buttered and filled the sandwich cuts neatly and the filling stays inside of the sandwich tidily. With my butter knife loaded with Clover and raring to go I set to work buttering four slices. The bread stayed in one piece and it was easy to cover the entire slice right up to the edges and the corners. A good thick slice of West Country ham in each sandwich and the merest smear of Colman`s mustard. Kingsmill 50/50 tastes fresh and wholesome, soft and delicious and I have to take my hat off to those who bake it. Although a half of your daily intake of wholegrain is contained in two slices the grain remains undetected. Each slice contains 90 calories, it contains wheat, gluten and soya. Vegetarians can eat it without worrying and it is also free form artificial flavours and preservatives. Kingsmill advise that you store the bread in a cool place but not in the fridge. I have always stored my bread in the fridge thinking that it keep for longer. If you manage to find the bread on special offer then it can be frozen. So I will be buying Kingsmill 50/50 again, I know that I found fault with the colour of the bread but that just pales into insignificance when you taste it!

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                      01.11.2008 10:39
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                      white bread with 50% wholegrain added in

                      my life is a constant battle trying to get the kids to eat healthy food. i think that statement would probably apply to every mum in the uk, kids like junk food theres no getting away from it, we as parents would rather they ate more healthily so thats where kingsmill 50/50 enters the equation it looks like white bread, tastes like white bread, its wonderfully soft and makes perfect toast, you know when its nice and golden brown crunchy on the outside yet still soft in the middle mmm perfect ! yet there is a difference its only 50% white bread, and 50% of it is brown !! all the goodness of the wholegrain snuck in so your kids dont realise, its a genius idea, the kids think they have won the white bread / brown bread battle yet mum knows they havent hehe. its widely available in almost every supermarket and even in most of your local shops, average price of around 1.30 a loaf, so there really is no excuse not to try it and see for yourself how good it is the 50/50 range includes thick sliced loaf, med sliced loaf, added omega 3 loaf and rolls. so something to suit everyone the loaves are 800g, and the average slice contains 90 calories, 0.9g fat, 0.4g salt and 2g fibre presented in a bright colourful plastic bag with sticky tag to reseal, the wrapping is really quite eye catching and boasts the facts that the kingsmill 50/50 bread has no bits and no artificial preservatives

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                      30.08.2008 15:59
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                      a tasty and relatively healthy sliced loaf

                      I'm a lover of home-made bread but rarely have the time to make it now that my breadmaker's died I usually buy warburtons or look for offers on branded breads but have noticed a price increase in all breads almost on a weekly basis. I spied a good offer at iceland - 2 kingsmill loaves for £1.60 so couldn't resist buying a few. the offer allowed you to mix the loaves so i stocked up on thick white, wholemeal and 50/50. packaging~ the 50/50 is 800g and is packaged in a polythene bag which is mainly blue with pictures of wheat and the bag has a plastic tag to re-seal the slices. i like the way kingsmill have clearly marked their bread (medium, white etc) as sometimes these are hard to read. info given ~ no bits no artificail preservatives 'the only white loaf baked with an equal blend of wholegrain & white flour' suitable for home freezing nutritional info~ i won't list all these but the important things for me are - calories - 90 per slice fat - 0.9g salt - 0.4g fibre - 2g appearance ~ pale brown slices under 1/2" thick approx 5" x 4" texture~ soft & springy my opinion~ i like the way you can fool the family into eating a slightly more healthy bread tastes good looks good makes a substantial sandwich stays fresh in the breadbin for a good few days at this price I'd stick to kingsmill bread

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                        26.08.2008 11:56
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                        Kingsmill 50/50 bread

                        When I am not baking my own bread (see my review on the Panasonic bread maker) I mostly buy and enjoy Kingsmill bread, especially their 50/50 range. Kingsmill 50/50 is actually a soft, white loaf but is actually baked with 50% of white flour and 50% of wholegrain flour so you get the benefits of both without having to give up white bread which most everybody prefers I would say. It is described on the bag as having "no bits, a deliciously soft recipe and no artificial preservatives." I would agree that it is definitely soft. I find the bread very light and quite springy. It has an interesting look to it. It definitely isn't completely all white, it has a light brown look to it as there is some wholegrain in it but it is a lot lot lighter than regular brown bread. The crust I would say is normal white bread colour. To me it tastes quite healthy if that makes sense. It is not stogy like some white breads can be and has a lovely baked taste to it. The advertising they use for this bread is clever. They advertise it as a way for mums and dads to get their kids to eat healthier bread than just white but fooling them into believing this is a white bread, clever but it could work. Kingsmill is made by Allied Bakeries. The different varities of bread you can get in the 50/50 range are rolls, Omega three, thick slice bread and medium slice bread. A regular loaf is approximately 800g and costs £1.34 from Sainsburys. Now, according to the Kingsmill website " bread is a vital part of a healthy balanced diet and it is good because all bread contains protein, complex carbohydrates, calcium, iron and B vitamins. Bread is a major source of fibre in our diet, has very little fat and virtually no sugar." I agree that bread is good but I try not to have too much per day as each slice of this bread contains 90 calories. So, if you have two sandwiches this is nearly 400 calories already without any of the fillings. Each slice also contains 1.4g sugar and 0.9g of fat. In moderation then, this is not too bad. Like they said on the ad, Love Bread, Love Kingsmill!

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