One of my favourite pastimes, is sitting down with warm bread and butter, and eating kingsmill everyday bread reminds me of that feeling (even though its not warm when i eat it) Kind of like in Pixars Ratatouille and Antono EGo, the critic's reaction when he eats Remy's ratatouille bringing him back to his childhood.

Anyhow onto the bread, you can never beat the taste of home cooked/freshly baked bread but, to me, this comes close, its soft, has a good rich taste to it that tends to stay until it goes mouldy. Speaking of which happens far too quickly in my home, we haver the heating on around 19-21 most of the time but bread if it doesn't get eaten will go mouldy by 3-4 days which in my opinion is too soon and its not like you want to keep it in the fridge, it just doesn't taste the same, it ruins it. My mum used to refridgerate bread and it is always cold and horrible. Saying that, a loaf of bread doesn't seem to last all that long when you have a family of four!

I prefer Kingsmill over hovis, it always feels softer to me and tastes much nicer, and at the moment its on offer most of the time it at least one of our local supermarkets, which gives me the peasure of being able to buy my favourite bread.