“ Brand: Morrisons / Type: Jaffa Cakes „
Item: Morrisons Jaffa Cakes
Size: 12 Jaffa Cakes
Bought in: Morrisons
Why did I pop these in my shopping trolley?
Well I was having a look on the Money Saving Expert website and saw a thread that had info on biscuits. There was a load of chat stating that value brands were pretty much identical to Branded versions. You just had to have a quick look at the ingredients and you would see most were pretty much the same, just without the branded name across them. So next time I was shopping (I happened to be in Morrisons) I decided to give their Jaffa Cakes a try. And here is what I decided....
These come in a really low price version of packaging. They are in a white plastic sleeve (no box) and the writing on the front is Orange and Grey. Not sure why but white packaging seems to be what the value brands across all supermarkets are going for these days, which I guess is handy as it does indicate easily what he value brands are. The details on the front of the packet tell you clearly that these are "savers" there is 12 Jaffa cakes inside (and it even has a handy cartoon like design of a Jaffa Cake on the front too so you can see what they are) and that they are 40p.So aside for the design being a bit bland the details actually clearly tell you what they are, how many you get and what they cost so quite informative! On the back there is a load of nutritional information and ingredients. I wont bore you with that, if you fancy they after my review you will find that all on the packet. The packet has one of those edges that look like it has been cut with those scissors you had in art class that makes the edge a row of little triangles. So it looks like they will be easy to tear open but rarely are...this one was not. I tried to peel an edge open and it split open ride down the side of the packet. I could easily have popped them in a sandwich bag to keep fresh or once half way eaten used a peg to seal the bag up but these were all eaten in one go.....So I wont take a star off for fiddly packaging as that was just a small issue.
These taste really good. I had actually stopped buying branded Jaffa Cakes a while ago as I felt they had become too soggy. These biscuits are actually like an old school Jaffa Cakes. They have a nice thin layer of dark chocolate on the top that goes right to the edge, it melts in the mouth and has a nice bitter dark chocolate taste. The orange jammy section in the middle is nice and tart and tangy and really does taste of oranges. Then the bottom half is the best part, the sponge is really sweet and has a nice crunchy bite to it. They are 5.5cm wide so you can still get a good bite out of the biscuit and still have half left to eat. As these tasted so good, I shared them with the OH and we scoffed them in one sitting.
Branded Jaffa Cakes cost more than £1 for the same size of packet so at 40p for 12 biscuits I was really impressed. The actual biscuit was really tasty and the price was "the icing on the cake". I will absolutely put these back in my trolley next time we are in Morrisons. I shop more regularly at Asda though so may try theirs too and compare these to Asda's own brand too.
Overall a good purchase, will buy again!
for about 40p you get 12 jaffa cakes- this is crazy value for money when you consider that 'real' jaffa cakes are at best £1 when they're on offer.
Morrisons make 2 'own brand' jaffa cakes- the 'value' ones in plastic packaging and the normal cakes in a cardboard packaging. Suspecting that they might just be the same product with different packaging I purchased both, and got my partner to give each other a blind taste test.
Both were pretty good to be honest, but even blindfolded we could tell the cheaper cake as it had less filling, but in terms of taste the chocolate and the orange filling was pretty much identical. The only difference was in the cake part- the cheaper cake having a less moist, slightly 'staler' tasting base. The 70p cakes were a considerably improvement but nothing compared to the real thing, the premium, original jaffa cake.
From memory I don't think these are as good as sainsbury's jaffa cakes, but for 40/70p you can't really go far wrong.
The Morrison's Value Range is similar to Tesco's version in the fact that it offers customers great prices for their own versions of items that can cost up to three times more. They do this by using basic packaging and perhaps less expensive ingredients. This is not to say that the quality is any less, though.
Once upon a time, I used to hate Morrisons and went to Tesco instead, but over the last five years my views have changed immensely. I do feel that you get a much better deal at Morrison's for a whole number of reasons.
When my two kids stay over they both like a sweet (usually a biscuit, cake or some ice cream) after a meal and supper! This can prove quite costly, so I am forever looking at ways to buy such items cheaper. Home Bargains is a great place to go for such deals, but I have recently been looking at Morrison's Value biscuits. The dark chocolate digestives were the first selection and they were just great, and next up were Morrison's Value Fruit Shorties, equally popular in the Borg household.
When I spied Value Jaffa Cakes a month or so ago at an amazing 38p I put them in my trolley without delay!
They come in the usual plain yellow wrapping. With 'Morrisons Value 12 Jaffa Cakes' written in green. Everything else is written in green too, so no costs wasted on fancy lettering there! The packaging is recyclable and the cakes/biscuits contain egg, gluten, soya and traces of nuts (possibly).
There is 22% plain chocolate and concentrated orange juice, wheat flour and sugar as main ingredients.
But what of the taste? That is the most important question of all, isn't it?
In a word: Great.
Both Borgeth and Borgette agree that these are not much different to original Jaffa Cakes. Your teeth crunches gently into the chocolate, orange and cake/biscuit and an explosion of flavour fills the mouth. Dark chocolate, orange, and sweet-tasting cake. The flavour quickly fills your mouth and your eager taste buds and wakened to a jaffa frenzy.
The second bite is good, too, possibly because you know what you are expecting. Is it a cake or is it a biscuit? The debate will go on and on. I have always thought Jaffa cakes to be too thin to be a cake, but too soft to be biscuit. Whatever, Jaffa Cakes are just great. This versions of them is fantastic, in the fact that they are much easier on your pocket.
I really cannot find fault with these jaffas! I would say they are different to the original, but not by much. The original are better... but for the price, these are well worth it. The actual orange flavour is slightly (and I mean slightly) less better than the original, but that is my only qualm. The chocolate is nice and the cake/biscuit is just the same. These versions are a little bit harder too, or should I say 'snappier.'
Jaffa cakes are one of my favourite biscuits (or are they cakes?) and I have tried most brands available. I had never tried the Morrisons Value Jaffa Cakes until today, so these were a bit of an experiment but at 36p for a pack of 12 Jaffa Cakes, I couldn't go too far wrong.
Each pack is bright yellow in colour and is 20cm long and 5.5cm in diameter. The front of it has just the Morrisons name and the name of the product and the rear contains details about the jaffa cakes.
For those that have not seen a Jaffa Cake before, they have a soft cake with an orange filling and are half covered in chocolate. These Jaffa cakes are 5.5cm in diameter and 0.75cm thick. The chocolate on top has a slight criss cross pattern to it which I have noticed can be found on most Jaffa Cakes. I have noticed that the orange filling is never central on any of the cakes, which is strange as on the more expensive brands it always is. The cake on the bottom does not seem to fresh to the touch, it is quite hard, which is a stark difference from the leading brand which usually has a fresh soft base.
Biting through the jaffa cake, the hard (feels like it is slightly stale) cake is very noticeable but the slight bitterness of the chocolate detracts you from the cake nicely. The hard cake gives each bite a nice crunchiness which I actually quite like and prefer to the softer branded version. The orange filling has a light taste of orange which is noticeable but not overpowering at all. The filling is in the form of a what appears to be a jelly, which means it doesn't spill anywhere. Overall as a biscuit/cake I find that these are nice. I actually prefer the cheaper brands like this one as I like the harder cake base. At the price these were, I shall buy these again as they are nice by themselves or with a cup of tea.
If you are a fan of Jaffa Cakes and have tried other value brands before, then these should not disappoint you. They are cheap and delicious and worth the price. As the cake base is a bit hard, this may put some people off them and if you were to serve them to guests then the hard cake base may make them off putting. I am therefore only going to give these 4/5.
Thanks for reading.
This review may also appear on my blog and on Ciao under the same name.