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Mr Kiplings Real Fruit Jam Tarts

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  • Not as good as home baked!
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      28.04.2012 17:14
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      Not for me or my mate these sadly!

      Both me and my mate get a late night attack of the sweet tooth come our way far too often. She has been staying at mine for a while now due to loads of problems in my building and for safety reasons and our body clocks have got a bit out of hand to say the least.

      The other night she nipped to my local Spa shop and spotted these on offer for a pound a box (they are usually £1.50 a box ish) and she snapped them up for us to enjoy later on that evening whilst watching a dvd with a cuppa!

      The Packaging:

      The box the tarts come in is purple and oblong and on it we are shown photographs of the tarts and told what they are and who they are by plus what flavours they come in which is Raspberry, Blackcurrant and Apricot and we are also told that they contain 100% natural flavours and there is an at a glance nutritional chart shown then on the back of the box other information listed includes ingredients and allergy advice being given along with a full nutritional chart and contact details for Mr Kipling. Inside three tarts sit neatly on two trays and all in all this is nice enough and informative enough packaging.

      The Tarts:

      Well what you get are six tarts in a box and two of each flavour so thats two raspberry, two blackberry and two apricot ones which are jams neatly placed in 6 creamy coloured, round and fluted to the edges pastry based tart cases.

      The pastry is ok really. Moist enough and not too crumbly and not dried out I was slightly disappointed by the pastry these have to them as although its thick enough it didn't contain hardly any flavour for me. The same went for the jam filling. Again it was smooth, set and plentiful but the apricot jam hardly contained any flavour at all and the other jams were too overpowered with sugar and I really couldn't distinguish between the raspberry and blackcurrant flavoured tarts at all apart from the colour of them with the blackcurrant being the darker of the two colour jams (I presume). Too sweet and not enough flavour for me I'm afraid and I really thought that I would appreciate them being from Mr Kipling too. The best thing about them is they look nice but flavour wise...not for me sadly and I'm usually not a very fussy person at all when it comes to food lol.

      Nutritional Information Per Tart:

      Calories: 1389
      Sugars: 12.1g
      Fat: 4.6g
      Saturates: 1.6g
      Salt: 0.05g

      Available from all good supermarkets etc.

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        30.09.2010 17:42
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        worth buying

        I am a huge fan of Kipling products. Whilst the jam tarts are not my favourite, they are definitely a good buy if you are looking for a sweet treat to have with a cup of tea or as a small dessert. These tarts can be bought for around £1.20-£1.30 although I do know that products like these tend go on special offer for about a pound.

        The packaging is quite attractive, with pictures of three delicious looking tarts on, and in a bright orangey/red packet. Inside, there are six tarts, in 2 rows. 3 on each row.

        There are three flavours - blackcurrant, lemon and strawberry. Personally I dislike the blackcurrant one as I find it too artificial tasting, however the strawberry and lemon have a overpowering fruity taste which is great.

        The tarts are quite small in size, probably about the size of the palm of your hand, maybe just slightly smaller. They definitely are gone within a few bites, so for this reason I think the price is a little steep. I would personally recommend these treats for once in a while, as I think the cake slices are cheaper.

        I have tried Kipling tarts and supermarket's own tarts, and to be honest, I don't really see any difference in taste. I would rather buy the cheaper supermarket tarts for the same treat.

        Saying that, if you are willing to pay the price, you won't regret it for these delicious little tarts. The pastry on them is delicious, nice soft and crumbly, and there is a generous serving of jam.

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        17.04.2010 21:29
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        Mr Kipling Jam Tarts - shortcrust pastry with smooth fruit filling.

        There is nothing better after a long day, than sitting down in front of the telly, with a cup of tea and a sweet treat to enjoy. I am a great fan of Mr Kipling and although there are a few of his cakes that I do not enjoy, I absolutely love the vast majority of them. It had been ages since I had bought any jam tarts, so this week, I picked up a box and had my first one last night. They are not the best of Mr Kipling's products, but they are very nice and they definitely satified my sweet tooth.

        Mr Kipling Jam Tarts come in a cardboard box, which is attractively coloured in a golden yellow and red, with pictures of the jam tarts and fruit on the front.

        Inside you find six jam tarts, sitting in a plastic tray, there are three on the top and another three on the bottom, with a cardboard insert between them. The package keeps them well protected and the insert stops the tarts getting stuck together.

        The pastry in these tarts is delicious. It is a light, shortcrust pastry, which is a nice thickness, just enough to give it some bite, but not so thick that it becomes heavy and overly filling. The pastry crumbles when you bite into it and then melts in your mouth.

        The jam filling is more of a jelly than a jam. It is very smooth and sweet, but not the nicest I have tasted. I had a raspberry one last night, which was sweet, but lacked any real flavour. My daughter had an apricot one and said the same thing, 'it was lovely, but she couldn't tell what fruit it was meant to be'. The only other flavour that has not been tried out yet is the blackcurrant one, so hopefully that will be a bit fruitier.

        *Nutritional Value Per Jam Tart*

        Energy - 137 kcal
        Sugar - 12g
        Fat - 5g
        Saturates - 2g
        Salt - 0.1g

        This product contains gluten, wheat and may contain nuts. It is free from artificial colours and flavours and is suitable for vegetarians.

        Mr Kipling Jam Tarts are available from Tesco in a pack of 6 for £1.30 but are on special offer at £1 only, until the 4th of May. I think this is pretty good value and may buy another couple of packs before the offer is over.

        These jam tarts, may not be one of Mr Kiplings best products, but they do make a nice change from my usual cake slices. At £1.30 they are a bit expensive for such a small tart, which is gone in a couple of bites, but at £1, they are worth buying.

        I think they could be improved on and could definitely do with a stronger, fruitier flavour. Then again, the lack of flavour may be due to the fact that they are made with real fruit and I must say that I prefer that, to artificial!

        I will buy Mr Kipling Jam Tarts again and would be happy to award them 4 stars. The lost star is due to the lack of fruity flavour.

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          19.11.2009 18:26
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          Yummy Jam Tarts

          I wanted something sweet last night so I went down to the shop and got a box of Mr Kipling jam tarts, they were mega expensive in there and cost £1.99 a box but in the supermarket they are only about £1.39.

          You get 2 blackcurrant, 2 raspberry and 2 apricot jam tarts in the box. I don't know why they've stopped making the lemon curd ones but loads of the jam tarts at the minute have got apricot jam instead of the lemon curd!

          These are the best jam tarts. The pastry case is soft and yummy, it's majorly crumbly so you have to make sure you hold a plate under it while your munching or at least the foil case. The pastry is so soft that it melts in your mouth and tastes lovely and buttery and sweet.

          The jam is very sweet and you can tell they are real fruit because the jam tastes like a sweeter version of the fruit it's made out of. I think my fave out of the box is the apricot one because the jam is so yummy and it goes wicked with the buttery pastry.

          The blackcurrant one is lovely too and the jam really tastes like blackcurrants, I haven't tried the other one but my mate tells me they were very nice after she scoffed both of them last night! lol

          I think these Mr Kipling jam tarts are worth the extra money compared to the supermarket ones because they taste loads fresher and have got a proper fruity flavour instead of just being SWEET. They're not madly sugary tasting but the natural sugar in the fruit comes through nice in the jam and makes them taste very fresh.

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            12.10.2009 12:36
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            Mr. Kipling Jam Tarts

            I spotted some boxes of these in my local shop which were very cheap. That was probably down to the fact that they were short-dated, so I decided to keep on box for home and take the other two into work.

            Packaging:

            The tarts come packed in a single plastic tray with a piece of card dividing the top three tarts from those on the bottom. The tray is covered with a protective film sleeve which, in turn, comes inside a carton. The carton is a mixture of red, orange and yellow colours and has the "Mr. Kipling" logo is on the front, along with the name & a picture of a pair of some tarts, raspberries, cherries etc. The back of the carton lists the ingredients, allergy advice, nutritional information & the Mr. Kipling's quality guarantee. There are also pictures of Mr. Kipling's Cake Bites and Mr. Kipling's Victoria Mini Slices.

            The website address is:- www.mrkipling.co.uk

            and the product is described as:- "Shortcrust pastry cases filled with either raspberry jam, blackcurrant jam or apricot jam".

            The carton is listed as being recyclable whilst the tray and the foil cases that the tarts are in are listed as being recyclable where facilities exist. The protective film covering the tarts is currently not recyclable.



            In terms of ingredients there are a number of things common to all three tarts. Rather than list them all three times I've put them under the heading of "Ingredients". Anything else which is used in just one or two tarts is listed against the relevant tart.

            Ingredients: Glucose-Fructose Syrup, Citric Acid, Gelling Agent (Pectin), Acidity Regulator (Sodium Citrates), Preservative (Potassium Sorbate), Wheat Flour, Vegetable Oil, Sugar, Raising Agents (Disodium Diphosphate, Sodium Bicarbonate),

            Raspberry Tarts: Raspberry Jam (49%), Raspberries, Flavouring, Colour (Anthocyanins)

            Blackcurrant Tarts: Blackcurrant Jam (49%), Blackcurrant Puree

            Apricot Tarts: Apricot Jam (49%), Apricots, Colour (Annatto), Flavouring



            Nutritional Information per tart {per 100g in brackets}

            Energy kJ: 575kJ {1613 kJ}
            Calories: 137 kcal {383 kcal}
            Protein: 1.3g {3.5g}
            Carbohydrate: 22.7g {63.6g}
            of which sugars: 11.6g {32.6g}
            Fat: 4.6g {12.8g}
            of which saturates: 1.6g {4.4g}
            Fibre: 0.6g {1.6g}
            Sodium: 0.02g {0.07g}
            - equivalent as salt: 0.05g {0.18g}

            Dietary & Allergy Information

            Contains gluten (wheat)
            May contain nut traces

            These slices are suitable for vegetarians. They contain no artificial colour or flavours and no hydrogenated fat.


            The Tarts:
            It's fairly obvious which flavour each of the three tarts are. Obviously the Raspberry Tart and the Blackcurrant Tart are fairly similar in colour but you can see straightaway that the Blackcurrant Tart is darker in colour than the Raspberry. The Apricot Tart, of course, in orange in colour so there's no mistaking that.


            Price:
            At the time of writing, my local shop was charging £1 for 3 boxes of these (18 tarts in total)


            Taste and Opinion:

            One of the nice things about these tarts is the fact that the pastry isn't massively thick. It has been known for some manufacturers to use thick pastry so that they can get away with having to use less filling. Thankfully that's not the case with these Mr. Kipling tarts. Each tart measures around 7cms across and around 5 1/2 cms are given over to the jam filling which is good.

            The pastry itself has a nice consistency. It's not too dry and not too moist and it's works well with the jam filling to create a pleasant taste experience. My least favourite is probably the Raspberry Tart as it seems to have slightly less flavour than the other two. If I was blindfolded and was given some to taste I wouldn't be able to pick it out as having a raspberry flavour.
            The Apricot Tart is good and isn't oversweet. There's a low-key taste of apricot which I find rather appealing but my favourite is the Blackcurrant flavour which probably tastes the most like what it should do.

            Overall though these are "good" rather than "great". There are better Mr. Kipling products available on the market.

            In nutritional terms each tart will provide you with 7% of your RDA for calories and fat which isn't too bad. However, one single tart will also provide you with 13% of your Recommended Daily Amount of sugar so if you find these a bit moreish you can soon rack up your sugar intake, especially if you're tempted to eat a tart of each flavour in a single sitting.

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              17.08.2009 14:32
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              You have been warned

              They say you should never ever go shopping when you are hungry. It is also recommended that in order not to fall for the wily enticing ways of the supermarket marketing gurus, that you should write a shopping list and stick to it.

              So what did I do, when I got back from a couple of days away? I headed to the local Sainsbury, not having had breakfast or lunch and with no shopping list written either on paper or in my memory banks.

              Big mistake.

              I don't buy cakes- cakes I do not buy.

              So why when I saw the sign proclaiming that Mr Kipling Jam Tarts were on a buy one get one free offer, I enthusiastically put two packs in my trolley- I do not know. The thought of 12 cakes for £1.35 must have registered somewhere as a good idea. But wherever that thought came from in my brain, I shall attempt to have the area sealed so no other stupid ideas can leak out.

              These shortcrust pastry jam tarts are just not good- they taste so "manufactured". Even though they proclaim to have no artificial colours or flavours and state that each of the 2 blackcurrant, 2 apricot and 2 raspberry tarts contain real fruit jam- they still taste artificial. Maybe I am spoilt as my previous experience of jam tarts were those my Mother made, but other products I have been used to eating homemade and then tried as mass produced, do appear to have a relationship with the original, albeit distant. These are not of the same species.

              I should at this point tell you they are suitable for vegetarians, but as a vegetarian myself, I would not wish to suggest any other veggie should venture to try them. Nut Allergy sufferers and those with gluten intolerance should be very grateful these are unsuitable for their diets.

              Each tart is 137 calories and contains 11.6g of sugar and 4.6g of fat of which 1.6g is saturated, whilst offering only 1.3g of protein. Well, the reasons not to eat these just keep coming don't they?

              I guess because eating them is like sucking sugar, children might like them, but would you want to give your child something like this??- I think not.

              On the pack Mr Kipling asks the question- Tempted to Try?.... well that'll be a NO then.

              If I go to Sainsbury this weekend and they are on offer again, I would consider purchasing them- but only if the deal is buy one pack and get Sainsbury's free.

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                12.08.2009 10:23
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                Mr Kipling Jam Tarts

                The Queen of hearts, she made some tarts.

                However, these jam tarts are made by Mr Kipling and exceedingly good they are too. Mr Kipling has been making cakes for well over 40 years. The Mr. Kipling brand name comes from an Irish baker, Mr. Seamus Kipling who lived in London. Unfortunately though, Mr Kipling is not actually a real person. According to an article I read he was created, "to represent the exceedingly good cakes the company was producing and now encapsulates everything the brand stands for, and personifies what is good about the company - its vision, its values and insistence on quality."

                Jam tarts are such a tasty treat. They are quite easy to make yourself and I have made them in the past but I saw these in the store the other day and could not resist. They are basically shortcrust pastry cases filled with jam. The shortcrust pastry in these us just like all Mr Kiplings other cakes, buttery, crumbly and very tasty. You get 6 tarts in one box and there are two of each flavour, raspberry jam, blackcurrant jam and apricot jam. Now, when you make your own tarts I find that the jam turns out a bit sticker and chewy than in these tarts and I guess it really depends how you like your jam. I like them quite sticky but these tarts the jam is a bit softer, not to say it's bad, just different. There is quite a thick layer of jam in each tart which is good so you get a good fruity taste with each bite.

                The nice thing about these tarts is that there's not too many calories in each one compared to some of Mr Kiplings other cakes. Each tart only has 137 calories in it which in my opinion is not too bad, however there are 11.6g of sugar which is quite high.

                I definitely recommend these tarts, just make sure there is no knave around to steal them!!

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                  15.04.2009 23:35
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                  Try out these lush cakes.

                  Mr Kiplings Real Fruit Jam Tarts, i really do need to stay away from sweet stuff, although i am a health freak i do limit myself to just *some* sweet now and again. Like many i have tried these delights and fell in love with them. Mr kiplings happen to be the best cake makers ever.

                  These Fruit Jam Tarts have been around for a number of years. They come in a orange box with the jam illustration over it and the famous Mr Kipling Logo.There's also cute raspberries, blackcurrants, apricot pictures with the typical nutritional information.

                  There are 6 jam tarts in a packet which are 3 different flavours raspberry, blackcurrant & apricot. I much prefer the Raspberry and blackcurrent to the apricot (which i always called lemon curd lol) The blackcurrant is a strong taste, the texture is quite lovely. Whilst the apricot is too tangy for me. The raspberry isnt as strong as the blackcurrent and contains some little seeds.

                  Im happy to say these are suitable for vegetarians. They also contain gluten and may contain traces of nuts.
                  There are in each tart :-

                  Calories - 137
                  Sugar - 12.4g
                  Fat - 5.2g (1.9g Saturates)
                  Salt - Trace

                  I would recommend these Fruity Tarts to you, i think i got mine for around £1.35. So not a bad price really. Just a treat remember.

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                    05.02.2009 01:20
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                    The best jam tarts around

                    Jam tarts are tricky things. Some are lovely, others are horrible. Some brands produce jam tarts with alarmingly artificial-looking coloured jams and some produce ones with stodgy, heavy, uncooked-tasting pastry. Fortunately, Mr Kipling Jam Tarts suffer from none of these problems. They really are 'exceedingly good'!

                    Mr Kipling Jam Tarts come in a orangey rectangular cardboard box with pictures of the product and also some fruit on the front. In the box you will find 6 jam tarts: 2 raspberry, 2 blackberry and 2 apricot. They are placed within plastic trays and normally remain well protected and intact.

                    The jam tarts taste delicious. Well cooked, slightly crumbly pastry is filled with thick, but not sticky, jam. The three flavours are distinct from each other but none of them are too strong, which is good as I don't like strong blackberry flavourings. My favourite way to eat these jam tarts is to have a couple in a bowl with some hot custard. Scrummy!

                    Each jam tart contains 137 calories, 11.6 grams of sugar and 4.6 grams of fat. This is quite a high calorie content for such a small cake, but I think it is worth it occasionally as they are so nice. They cost around £1 for a pack from Asda or any other supermarket.

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                      06.12.2008 00:56
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                      Ok but not brilliant

                      I had not eaten a jam tart for years but when I saw them selling the Mr Kipling jame tarts off cheap the other day I decided to try some. The normal price for a pack of six is £1.39.

                      The tarts were a lot smaller than I expected them to be, maybe I've grown since the last time I ate them or maybe I'm just greedy. There were three different fillings, blackcurrant, raspberry and apricot, the first problem was working out which ones were the blackcurrant and which were the raspberry as they both look identical with a dark purple filling in contrast to the yellow filling of the apricot tarts.

                      The tarts look fairly bland, nothing to get excited about. The pastry is patterned around the edge but is extremely pale looking. It doesn't taste brilliant either, it is quite flaky and crumbly but doesnt have the melt in the mouth quality of really good pastry and lacks any kind of buttery taste and is very dry.

                      The jam filling, unlike the picture on the front of the cake box, is actually fairly thin. The jam is very thick with no bits in it and is set solidly within the tarts. I found the jam overly sweet and would certainly not be able to distinguish the different flavours if the box had not told me what they were, they all just tasted like slightly fruity sugar to me. I found it mildly amusing that Mr Kipling found the need to boast that the jam was made with REAL fruit, as opposed to what I may ask? All jam has some real fruit in it but it doesnt mean that it is good.

                      Mr Kipling makes exceedingly crap cakes but his tarts are just about passable. The dry pastry and overly sweet filling is actually not too bad when eaten together providing a sugar fix but not much taste. The kids ate them without much enthusiasm but said they would rather I didn't buy them again. Theres nothing about them that makes you think they are a quality product and I'm sure the supermarket own brands are better than these. At 135 calories each they fit into my diet plan where I am allowed 150 calories of naughty food per day but theres much better sweet treats out there.

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                        26.10.2008 16:18
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                        nice fruity tarts

                        These jam tarts are made by the well known cake maker Mr Kiplings.

                        In the pack there is a choice of flavours. They shortcrust pastry cases which are filled with a very nice jam made by Robertsons jam.In the pack there are six tarts in total made up of : 2 Apricot, 2 Blackcurrant and 2 Raspberry tarts. They have recently replaced the blackcurrant with the raspberry.

                        The jam tarts are packaged with a picture of the tarts on the front. The jam tarts are arranged on plastic trays so they don't get damaged in transit. There is a cardboard protector on top to protect the jam layer. Each tart is placed in a foil tray. The packaging is recyclable.

                        These jam tarts are very nice and always remind me of my childhood. These are the best bought ones in my opinion. They are so nice because of the real Robertsons jam and also they are thickly filled with the jam.The shortcrust pastry is delicate and crumbly. It has a very nice buttery taste and has the just right amount of sweetness. The texture is perfect. The lovely deep fruity filling is delightful. All of the flavours are very fruity and sweet. The sticky jam is a perfect contrast to the crumbly pastry. Personally my favourite is apricot. I think because this is a sweeter taste than the rest.

                        They do have quite a lot of calories per tart 137. So if you are on a diet it is probably best to avoid these.

                        The tarts are on special offer in the supermarket at the moment 2 packets for £2.30

                        They are normally £1.39 a packet.


                        The jam tarts contains Gluten, Contains Wheat, , Free From Artificial Colours, Free From Artificial flavours, May Contain Nuts, , Suitable for Vegetarians.

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                        31.08.2008 09:22
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                        Jam tarts made by Mr Kipling

                        Another trip down memory lane when it comes to Mr Kipling cakes and especially his jam tarts which could always be found at childrens parties and my Grans house for Sunday tea whenever we went to visit which was pretty much most Sundays from memory.

                        You get six jam tarts to a box which for a family of four always raide the issue of who got seconds, the idea of cutting one in half was never an option, there was also the discussion over who got what flavour as there were two of each flavour in a box. You had a choice of apricot, strawberry or blackberry. My personal favourite was apricot which was good as it was everyone else least favourite so I always got my first choice.

                        These were basic jam tarts with an outer buttery pastry crust that was a little crumbly and then a layer of jam in the middle, these were not the greatest tasting jam tarts upon reflection, the jam was a little processed when you tasted it and the pastry a little bland. They are not something I would buy now just something I remember from my childhood.

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                        26.07.2008 02:55
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                        Very nice jam tarts

                        I love to eat sweet things and as well as chocolate and sweets I tend to find myself eating too many cakes and pies as well. Now, I love tarts.... Don't get me wrong, I do NOT mean that kind of tart! I mean the type made of pastry with jam on top. They're a fabulous sweet treat and fun for all of the family to share so I always try to have some around the house. I love to bake and normally make my own but sometimes there just isn't enough time in the day to get everything done and I have to go and buy some. Mr Kipling's are the best cake and pie makers in the U.K so I really do trust their products and normal buy from only them, when I can afford it that is, because they do tend to be quite expensive.

                        Mr Kipling's Real Fruit Jam Tarts are some of the companies' best produce; they have been around for 40 years and in that time have been able to create the perfect recipes. These tarts come in an orange box with pictures of jam tarts all over it, plus the usual Mr Kipling logo and some pictures of an apricot, some raspberries and some blackcurrants. Plus all of the necessary nutritional information:

                        Ingredients:
                        APRICOT JAM TARTS: Glucose-Fructose Syrup, Wheat Flour, Apricot (13%), Vegetable Oil, Sugar, Hydrogenated Vegetable Oil, Citric Acid, Gelling Agent (Pectin), Acidity Regulator (Sodium Citrates), Raising Agents (Disodium Dihydrogen Diphosphate, Sodium Bicarbonate), Preservative (Potsssium Sorbate), Colour (Annatto), Flavouring,
                        BLACKCURRANT JAM TARTS:, Glucose-Fructose Syrup, Wheat Flour, Blackcurrants (11%), Vegetable Oil, Sugar, Hydrogenated Vegetable Oil, Citric Acid, Gelling Agent (Pectin), Raising Agents (Disodium Dihydrogen Diphosphate, Sodium Bicarbonate), Acidity Regulator (Sodium Citrates), Preservative (Potassium Sorbate), RASPBERRY JAM TARTS:, Glucose-Fructose Syrup, Wheat Flour, Raspberries (13%), Vegetable Oil, Sugar, Hydrogenated Vegetable Oil, Citric Acid, Gelling Agnet (Pectin), Acidity Regulator (Sodium Citrates), Raising Agents (Disodium Dihydrogen Diphosphate, Sodium Bicarbonate), Flavouring, Preservative (Potassium Sorbate), Colour (Anthocyanins)
                        These are suitable for vegetarians but unfortunately contain gluten (wheat) and may contain traces of nuts.
                        Each tart contains:
                        137 Calories (7% GDA)
                        12.4g of Sugar (14% GDA)
                        5.2g of Fat (7% GDA)
                        1.9g of Saturated Fat (10% GDA)
                        A trace of salt (<1% GDA)

                        You get 6 jam tarts in a packet and there are 3 flavours, two of each. There's: apricot, apple and blackcurrant and raspberry. I think they all taste great, very fruity. The apricot one is very nice and tastes quite nicely of apricots, the apple and blackcurrant has a very strong taste of blackcurrant which is nice. The raspberry had little raspberry seeds in it which gave it a nice look but I think that it could have had a stronger taste. The pastry is really nice and sweet; it tastes great and is actually a lot better than anything I can bake on my own.

                        Overall I think that these are fabulous fruit tarts that have a brilliant taste and at £1.40 a pack are alright for a treat but perhaps to expensive to buy all the time. Tesco's have a deal on for them right now though so buy while you can!

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                          10.03.2005 13:49
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                          • "Not as good as home baked! "

                          Since the dawn of my time I have adored confectionary and all things sweet. Now in my early thirties I still have a passion for sweet things to eat. So I feel I am more than qualified to comment on Mr Kiplings Jam Tarts.

                          Although some people think Mr Kipling is a real person he ain't and his tarts prove that his cakes are made in a giant factory. They have thin pastry cases which do not even have a hint of butter, they just taste slightly sawdusty.

                          They profess to have jam in them but it is more like a strawberry, blackcurrent or apricot flavoured pvu glue (remember the stuff at primary school?). The combination of this just makes you feel like you have been robbed. I bit into them and was thinking of the delicious tarts I used to make with my Gran and how yummy and simple they were, instead I was greated with a vision of the future, a world where no one bakes any more and where we all eat the equivalent of 'soylent green' baked goods. But finally mass produced goods don't need to taste like this, they can be tasty, just try any of the Duchy of Cornwall biscuits.

                          Mr Kiplings Tarts come in a packet of six tarts, two for each flavour, which includes strawberry, blackcurrent, and apricot. All taste pretty much the same!

                          The packaging is brightly coloured with the tarts visible and printed on the box. The image presents a delightful idea of picnic or on a table laden with goodies for an afternoon tea.

                          Be aware the reality is unlikley to be like this. I found that the pastry is dry and not at crumbly more a dense kind of flavourless layer, which then contains a puddle of alleged jam.

                          My advice is that you should make your own instead of buying these! It won't take long and they will tast much nicer.

                          Mr Kiplings Jam Tarts cost £1.04 pence at Tesco's at the moment, which works out at just over 17pence each.

                          If you would like to learn more about Mr Kipling and find out about his culinary personality cult you can look at his exceedingly good website: http://www.mrkipling.co.uk/


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