“ Brand: Sainsbury's / Type: Bread „
I love Warburtons and Kingsmill muffins but the other day I thought I would try a pack of these Basics muffins from Sainsburys because they are only 59p for 6. The muffins look thinner than the Warburtons ones and they don't have the yummy home made look. I cut them in half and toasted them like always and was disappointed that it just looked like toasted bread instead of a yummy muffin. Even when it's got butter spread on it I still think it tastes a bit like stale cake, it's too doughy and it's like the bread inside the muffin has been squashed down. They don't taste very fresh even though there was still a few days on the use by date and for me they are too much like normal bread and aren't special like muffins should be. I've had them with butter and also instead of bread with sausage or egg inside the toasted muffin. They was ok with the filling because that took some of the stale taste away but I don't think they are anywhere near as good as the more expensive muffins. I think they're not bad but I wanted them to be better, they're just boring more than anything and didn't have such a nice texture as other muffins I've had. You can deffo taste that they're cheapo muffins, plus if you don't eat them straight away they go hard proper quick. You have to make sure you wrap the packet back up tight and even then the end one will probably be too stale to eat by the next day. You can freeze these but I don't think they're good enough quality in the first place to think about freezing and unthawing them, they're always dead cheap anyway soI can't see the point in buying them to freeze because you're not going to be saving anything! I kind of recommend them if you're looking to save cash on your shopping bill, they're not that bad but for me they're not like proper muffins and that left me feeling mega disappointed. I guess it's one of those things, if you want a half decent muffin you've got to pay for it but this is ok for the money.
I usually buy Warburtons muffins and crumpets but when they had ran out of the muffins in sainsbury's I decided to try their own brand. You get 6 muffins for about 60p which is a lot better than warburtons. When I ate these I could not tell that they weren't Warburtons. They are soft and squidgy, easy to cut, and toast brilliantly. I have found that Warburtons crumpets take quite a while to turn brown, I'm not sure whether that is my toaster or the muffins themselves, but these definitely toasted quicker (a bonus when your rushing around like a crazy person in the mornings). These muffins taste exactly the same as the warburtons ones, there is literally no difference. These muffins are a tiny bit thinner than warburtons (and I mean tiny), and they taste great with a bit of butter on them. I'm sure there can't be any major differences ingredients wise when it comes to muffins, so I'm not sure how Warburtons get away with charging the prices that they do, and now I have tried sainsbury's I wont be wasting my money on Warburtons again. That said, I tried sainsburys crumpets and they were nowhere near as good as Warburtons, so that must be more of an art form than making a muffin.
Despite my love of muffins I am quite generous and quite happy to share them around I could eat muffins till they are coming out of my ears! And I am also so fussy about how I have them. I think I have tried just about every supermarkets muffins, whether they be own brand or a make such as Mother's Pride. If I am being really honest most muffins are much of a muchness, but then again my muffin to butter(or marge/spread) ratio, just might be little different to everyone elses, so you could argue that I never get to taste the actual muffin. So with that in mind, it shouldn't matter if I pay over a quid for the more expensive muffin or the 60p pack of six from Sainsburys' basic range. No it doesn't matter. These came out the packet and have that lovely softness, almost squidginess you get with a muffin. They cut through nicely as well. So far so good. Meanwhile the grill has been warming up, the kettle boiled and all the stuff to make a cup of tea is out and on the side. Pop a plate under the grill - your plate needs to be warmed up - how hot is up to you. I really heat my plate up to the extent I need a tea-towel to carry the plate through to my spot in front of the telly. Get your halved-muffins under the grill. I always toast the outer surfaces first and inner surfaces (the bits that the butter will melt into) last, as they will be hotter and melt the butter easier. Toast the outside gently - you don't want it getting too crispy, or maybe you do? However you do it, make sure it has taken in enough heat. Flip it over when you are happy. Of course while the muffins have been grilling, you will have been making the perfect cup of tea, ready in time for when the muffins are ready - you don't want your muffins having any opportunity to cool down. So tea is ready. Muffins are toasted. All that is left to do is to get the warmed plate out - mind your fingers - and start trowelling on the butter. Enjoy. To enhance your muffin experience I recommend a poached egg, smoked bacon and lashings of eggy buttery hollandaise sauce - eggs Benedict I suppose, but bacon rather than ham. Oh I almost forgot this is a review for Sainsbury's 'Basics' Breakfast Muffins, not a 'how to' make muffins. Well, they do the trick. They are basic and therefore simple. And these are simply delicious. There isn't really too much to say, except don't worry about spending out on the expensive muffin. I am a firm believer in getting what you pay for, but in this case, these are a real bargain.
When it comes to breakfast I'm actually a creature of habit really. I usually have a muffin, toasted covered in butter and jam. If not then it's some other type of yeast based delight and I always wake up starving and if I don't have some type of bread my brain don't work till I do lol! Ok I'm a bread addict! These I was really disappointed with when they turned up in my bread bin. Living at home means I'm not in charge of the shopping but my Mum always gets me my usual supply of favourite things to eat in. I would never ever buy economy muffins in a million years! Because I love muffins I think they're worth paying a bit more for and I wouldn't buy anything bread wise 'economy' full stop. I don't mind shops own brands of things from time to time but these..well I was sorely gutted! The Packaging... 6 muffins (the only size these are available in to purchase) comes in a clear, oblong shaped packet with some orange and white section of colours on it and in orange, white and black writing I'm told on the front they are Sainsbury's 'Basics' 6 Muffins 'Plain and simple and nuffin' fancy' and there is a drawn on orange scribble of what I guess is meant to be a muffin lol. I am told they are freezable, suitable for vegetarians, the best before date is stamped on and finally there is an at a glance nutritional chart on there. On the back of the packet ingredients, allergy advice and nutritional information is given, I'm told how to store them and given freezing instructions, I'm told how to heat them up, contact details for Sainsbury's are given and finally there is a bar-code on there. When you see this packaging you can clearly see that they are economy due to the colouring and cheapness of the packet. To Heat Them... Pre-heat grill to a moderate heat. Remove muffins from packaging and slice in half. Place on the grill pan and grill for 4 minutes turning once, until golden brown. Also suitable for toasting. My Experience.... Well the muffins are dense and slightly moist and bouncy to the touch meaning that they are fresh (of course when first purchased and opened). They don't stay fresh once opened for more than about three days (even if stored well) and do go mouldy fairly quick in my experience. However they do freeze really well and I'm happy to do that with them. In appearance they are round and rather white in colour but golden on the tops of them giving them a partial cooked appearance. When slicing them they do crumble quite a bit but it's fine really if you use a very sharp knife to cut them open. Now if I'm heating more than one I'll do them under the grill on my cooker but if I'm doing just one say I'll pop it in my toaster as it's simplest for me. Either way there really is little difference and you just need to keep an eye on what your doing. They go a lovely golden brown and that moistness I mentioned earlier crisps up and looks like toasted bread. Of course you add what ever toppings you wish to and away you go! On the taste front they really are surprisingly tasty. They aren't heavily flavoured but taste as you would expect bread to. There is a yeasty and wheaty smell to them and these do contain added seasoning which pings the bread taste out quite a bit. They hold well with filling on/in and once cooked you can smell a hint of bread smell in the kitchen too! Filling they are. Moist and still crispy? Yep... certainly. They really are a bargain and I've actually told my Mum to get me these from now on cos at 59p a pack of 6 (only in Sainsbury's) they really are a bargain! Ok they are not as big and fat as some of the leading brands I'm used to but they taste great and are great with sweet and/or savoury fillings! Ingredients.... Wheat Flour, Water, Yeast, Semolina (from Wheat), Wheat Protein, Sugar, Salt, Spirit Vinegar, Soya Flour, Vegetable Fat: Rapeseed Oil, Palm Oil; Preservative: Potassium Sorbate, Calcium Propionate; Emulsifier: Mono- and Diacetyl Tartaric Acid Esters of Mono- and Diglycerides of Fatty Acids; Flour Treatment Agent: Ascorbic Acid. Allergy Advice.... Contains wheat gluten & soya. Nutritional Advice.... Per Muffin.... Cal 147 fat 1.2g Saturated fat 0.3g Salt 0.6g Total sugars 2.4g