The Sainsbury's basics range has always seemed patronizing to a poor starving fool like me. We all know 'basics' range means 'you're poor, and this is what you have to eat now HA HA' range. This is the same reason we know that the real reason mums go to Iceland is because of terrible poverty, not to buy their Kentucky Fried Lasagne bites or whatever horrible variations they offer. But I digress. The bread then, and at 47p you know there has to be something wrong with it. That something is first indicated by the long list of chemicals listed on the back. Emulsifier (Mono- and Diacetyltartaric Acid Esters of Mono- and Diglycerides of Fatty Acids), ...  Read the complete review

I was recently bowled over by the great quality of Sainsbury's Basics Wholemeal bread, so I had high hopes when trying Sainsburys Basics White Bread for the first time. At 47p per loaf, it seemed like a real money saver. Unlike the wholemeal variety, however, Sainsbury's Basics White Bread is a real disappointment on the taste front. It has quite a vinegary taste and a dry, brittle texture. White bread should be fluffy and soft and this was decidedly not on either front. The bread seemed to go off very quickly as well. When I brought it, the loaf had 5 days to go before its best before date, but after 2 days the loaf was noticeably harder than it ...  Read the complete review

Sainsbury's Basics Medium Sliced White Loaf -A Wishy-washy product from Sainsbury's I normally adore Sainsbury's value range products as they are of good quality and also value for money. However this one proved to be contrary to my expectation. The packaging is no different from the basic range product. It is simply packaged in a transparent wrapper with characteristic Sainsbury's Basics logo in a white font on an orange flash. There are around twenty slices in this packet but the slices seem to be very thin for me. I first tried a slice just to see how it feels like and I was really disappointed as it was insipid. I would really say ...  Read the complete review

Being a student feeding myself on a fairly small budget, I have to cut back on costs as much as possible. Sainsbury's Basics Bread is a good way to do that. It is still quite cheap (just under 50p) despite having fallen victim to a fairly large price hike in recent months. For what you pay for it, this is good stuff. It is quite soft and is tasty, and is quite satisfying, especially as toast, which is the primary way in which i use bread. It's also great for dipping in soup (oddly enough i tend to find that the cheaper the bread is, this better it is for soup). The biggest downside f this product is it tends to go off quite quickly. If I leave it in a ...  Read the complete review

I eat loads and loads of bread (I really do) It's a massive problem for my Mother who is the one that buys it and she's always going mad at me. I can eat 6 slices toast in one day and that's without a sandwich and stuff through out the day! I just love the stuff and it makes up the bulk of my diet! The Packaging: See-through plastic, oblong bag with white and orange sections of colouring on it and a yellow tie at one end displaying the best before date. On the front of it I'm told it is Sainsbury's 'Basics' Medium Sliced White Bread 'Basic recipe, loves to be buttered up' and there is a scribble on there of a piece of bread and a nutritional 'at a ...  Read the complete review