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Sainsbury's Basics Medium Sliced White Loaf

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15 Reviews

Brand: Sainsbury's / Type: Bread

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    15 Reviews
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      19.12.2012 14:24
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      Don't bother unless you're really skint.

      On the face of it, there should be a compelling case for buying this on a regular basis rather than the "by Sainsbury's" range, or the branded breads. The ingredients list reads almost identical to the others, as does the nutrition information. And compared to the other 800g loaves, it's surprisingly cheap, at just 50p it is cheaper than most 400g loaves. One of the first things you notice is that it's sliced very thinly. This is great for making toast, or eating it as an accompaniment to soup, but for everything else it can be quite annoying. Using it for sandwiches, it seems to fall apart fairly easily, no matter what filling you put in. With jam, this can get messy and sticky rather quickly; a thicker sliced loaf would be more useful here. The taste is hard to describe, but it seems somehow "off" compared to more expensive loaves. Hard to put my finger on what makes it taste off, but there's something there. And whatever you do, don't assume the use by date is of any use whatsoever. Days before it is due to go out of date, it starts to go a bit hard, and the taste gets even worse. I found that the day before the indicated use by date, there was mould growing on the bread. Freezing it makes everything worse. I often freeze bread when it looks like I'm not going to use it by the use by date. Freezing doesn't really create the problem though; it's when you defrost it at the end. No matter what you do with it, or when you froze it in the first place; it's still going to taste stale once defrosted. To conclude then; just don't bother; get the "by Sainsbury's" range or the branded product, unless you're exclusively using it for toast; in which case it's perfect for students, who in my experience of being a student, live off cheese on toast, or beans on toast.

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      05.09.2012 12:33
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      In conclusion this bread makes horrible sandwiches but is acceptable as toast

      I called into the nearest supermarket on my way home which happened to be Sainsbury's. I needed a loaf and seeing the price of my usual in-there I grabbed Sainsbury's Basic Bread instead for 50p. The next one up is their own brand at 75p. Being in their orange basic wrapper it's easy to spot. The weight is 800g which is the same as my usual Robertsons loaf. The ingredients read very similar, so I don't know what they do to it to make it so bad. Each slice provides: 0.7g fat, sat fat 0.1g, salt 0.32g and 1.5g total sugars. It's a medium sliced loaf but the slices are small and thin, this is ideal in my toastie machine though as larger sliced breads have to be cut down by an inch. I also find it good for toast, somehow value breads stay warmer for longer than posh bread when toasted- maybe because it's stodgier. The smell of the bread is quite vinegary but once toasted it's fine. I find it in-edible for sandwiches. The bread tastes bitter and strong. Even on day one of purchasing with a few days left before the 'Best before date' the bread tastes slightly stale and feels hard. I haven't had a problem with mould but do find it goes off quickly. 2 stars just for the price.

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        29.06.2012 14:00
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        If you can afford ay other bread, don't buy this. If you can't, buy this bread and toast it.

        The Sainsbury's basics range has always seemed patronizing to a poor starving fool like me. We all know 'basics' range means 'you're poor, and this is what you have to eat now HA HA' range. This is the same reason we know that the real reason mums go to Iceland is because of terrible poverty, not to buy their Kentucky Fried Lasagne bites or whatever horrible variations they offer. But I digress. The bread then, and at 47p you know there has to be something wrong with it. That something is first indicated by the long list of chemicals listed on the back. Emulsifier (Mono- and Diacetyltartaric Acid Esters of Mono- and Diglycerides of Fatty Acids), Flour Treatment Agent (Ascorbic Acid (Vitamin C)). If that means anything to you then you're probably put off putting this bread anywhere near your mouth already. I don't think food packaging should this closely resemble the periodic table. I'd review the taste of the bread but there doesn't seem to be one. It's bland and non-existent, but hard to get down, almost like a rice cake made out of dough. Weirdly when I tried eating it with soup, it tasted even worse. It's not horrible, but just bad enough that you'll be put off using it. However, when I made toast with a decent amount of topping on it, it was functional. The bread is very thinly sliced so it toasts ok and while it doesn't suddenly become as good a product as oh-I-don't-know any other bread you could buy, it does the job and is perfectly edible. If you're planning to live off toast and write/rate reviews on dooyoo for the summer instead of getting a job (cough) you could do a lot worse.

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          06.11.2011 22:44
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          A great loaf for all uses and kind to the pocket too

          When it comes to bread i buy and actually prefer basics bread. Its not too thick and stodgy and not heavy on the pocket either. Sainsburys basics bread is like a few other supermarkets with regards to price at 47pence a loaf. It comes as a standard 800g loaf size in basic clear bag with the signature orange and white print the sainsburys basics range has. Depending what you want from your bread would depend if you liked it. Its not a very light airy bread but not too heavy and dense either. The loaf is generally a near perfect square size at the ends giving perfect loaf squares. The crust is nice and soft. Given the choice of this or brand name bread irrelivant of price i would choose this. Its ideal for toasting sandwiches or breadcrumbs. I usually freeze it and pull it out from freezer when the previous loaf has finished and you cant tell its been frozen which with some you can and the bread is slightly dry and not as nice. A definate favourite for me for basics bread or any bread. Another fab basics bread item from sainsburys

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            28.05.2010 13:31
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            Not for me thanks!

            I was recently bowled over by the great quality of Sainsbury's Basics Wholemeal bread, so I had high hopes when trying Sainsburys Basics White Bread for the first time. At 47p per loaf, it seemed like a real money saver. Unlike the wholemeal variety, however, Sainsbury's Basics White Bread is a real disappointment on the taste front. It has quite a vinegary taste and a dry, brittle texture. White bread should be fluffy and soft and this was decidedly not on either front. The bread seemed to go off very quickly as well. When I brought it, the loaf had 5 days to go before its best before date, but after 2 days the loaf was noticeably harder than it had been. Most disappointing! The one thing the loaf was OK for was making toast (which then needed to be smothered in jam, Marmite, cream cheese, anything to mask the flavour of the bread). For sandwiches though, it was a real let down and certainly not worth the saving for the very noticeable drop in quality. At 83 calories and 0.7g of fat per slice, this loaf does at least deliver on the nutritional front. There is quite a large amount of salt, 0.32g per slice, which is a bit of a worry, but apart from that it appears to be free of any nasty additives. I'm a big fan of the Sainsbury's Basics range, but this is not one of their best products. It is cheap but really tastes it too: 2 out of 5.

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            23.04.2010 15:59
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            Cheap and filling.

            I will begin by saying that I think this bread tastes much better if it is toasted. It also has a better texture. When not toasted the bread can be a bit doughy. If, however, you toast it and have it with beans, spaghetti and cheese etc, then it provides a filling, satisfying and nutritious snack: and most important of all it is very cheap! The bread is packaged in a typical Sainsburys Basics plastic container, with the orange writing on a white background. Each loaf weighs eight hundred grams, which appears to be standard for a full size loaf of bread. It costs only forty seven pence a loaf and it is medium sliced. Each slice has eighty three calories. I think the product would be improved by offering it as thick sliced as well as medium sliced, as the slices can be a bit flimsy. The bread can be frozen and when defrosted you are advised to eat it within twenty four hours. I never do and it's always OK.

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              06.03.2010 22:40
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              Fine for most uses, if you take the right precautions.

              Bread for under 50p will always arouse my suspicions - like cheap meat and cheap women, there is a chance you will get something nasty. Fortunately I have not succumbed to any illness from this bread and it is, surprisingly, fit for purpose. There is a noticeable quality difference between this and almost any other loaf on sale; however if you are a student living off bread, pasta and whatever cheap sauce you can get hold of this will be fine. The major downfall is the fact that it falls apart pretty easily. Subjecting this bread to the painful processes of toasting, buttering and spreading are likely to result in several stranded islands of toast on the plate. This isn't normally a problem but trying to retrieve half a slice from the bottom of a toaster nearly cost my friend his life. Fortunately for us all he was well grounded. The taste is actually pretty good. There is a very high content of something glue-like which is used to, ineffectively, stick together the sludge they assemble into these loaf shapes. I conjecture that they are not sliced loaves, but in fact individual slice-shaped pieces of bread. Despite this, the taste is absolutely fine for any use I can think of. The price, as discussed earlier, is insanely low. The fact that they are turning a profit on this is both awe-inspiring and a painful insight into the extent of our mass-production, food-factory culture. But for less than 50p a loaf, who cares?

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                10.12.2009 15:46
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                Stay away!!

                Sainsbury's Basics Medium Sliced White Loaf -A Wishy-washy product from Sainsbury's I normally adore Sainsbury's value range products as they are of good quality and also value for money. However this one proved to be contrary to my expectation. The packaging is no different from the basic range product. It is simply packaged in a transparent wrapper with characteristic Sainsbury's Basics logo in a white font on an orange flash. There are around twenty slices in this packet but the slices seem to be very thin for me. I first tried a slice just to see how it feels like and I was really disappointed as it was insipid. I would really say that the taste gave me a feeling that it is not fresh and not even suitable for eating. With lot of self coercion I decided to make some sandwiches but it really made no difference taste wise. The bread has thin crust just to give you a feel that it can compete with renowned brands but it is hardly of any significance as the bread itself is really bad. I find the bread rather starchy and dry difficult to swallow in. The nutritional value with calorie around 80 gram was also not appealing to me. The 800 gram cost somewhere around 30 p but I feel it is not worth eating this. A thumbs down from me. I will never bother to try this again.

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                  03.11.2009 15:00
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                  Alright bread for toast but not sanwhiches

                  I usually like sainsburys basic range. However i was quite dissapointed with this bread. It is very cheap, at about 47p a loaf but you can tell why. The bread is VERY this and flakey. The bread is fine if you toast it and cover it in peanutbutter but if you have it in a sandwhich it doen not taste right. I have started spending a bit extra to get the bettrr quality stuff, however do keep about half a loaf of this in the freezer for when i have toast etc. The packaging is standard to the sainsbury basic range, with the prodiminantly white wrapping with orange print on it. If you are on a very tight budget then this bread is a good bargin, however in my mind it is definatly worth spending a bit extra to get the nicer wuality stuff, which is tastier and better for you (i cant imagine this basic bread has any sort of nutrients in it).

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                    01.11.2009 18:03
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                    .

                    I find that I like Warburton's Bread for Sandwiches, but any cheap Bread seems nice enough for Toast. The Bread doesn't seem to taste that hard and spongy when it is Toasted. Unfortunately I picked this up the other night when coming home. There was only a couple of loafs left, and I thought this one would be ok. It was an emergancy after all. This is Sainsbury's budget brand called Basics. This 800g Loaf of White bread cost 46p. The packaging was alright. It was the usual poly bag that you get bread in. There is a see through panel that runs along the pack, so you can see the thickness of the slices, and the Crusts. The pack was white and had the Orange Basics writing on the pack. I didn't count but think there was probably about 18 slices in the pack and the 2 heels. The slices look a little thinner than other medium slices of bread, but they were alright. I knew what I was expecting, as i've bought budget bread from all the Supermarkets, and they all seem the same apart from the outer packaging. The bread was a creamy looking colour and felt a bit spongy. Although it wasn't long life Bread, it kinda felt he same. The crust was a little crumbly as well, and I ended up leaving the Crust, as I often do on Bread anyway. This did Toast ok, but to eat as a Sandwich I found it a bit stale tasting and that bit soggy. Not point just buying for Toast, so I willmake sure I stock up on Bread before having to pick this up again.

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                      23.09.2009 12:26
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                      It'll do, for now

                      Being a student feeding myself on a fairly small budget, I have to cut back on costs as much as possible. Sainsbury's Basics Bread is a good way to do that. It is still quite cheap (just under 50p) despite having fallen victim to a fairly large price hike in recent months. For what you pay for it, this is good stuff. It is quite soft and is tasty, and is quite satisfying, especially as toast, which is the primary way in which i use bread. It's also great for dipping in soup (oddly enough i tend to find that the cheaper the bread is, this better it is for soup). The biggest downside f this product is it tends to go off quite quickly. If I leave it in a cupboard, it is mouldy before i've finished the loaf. When kept in the fridge however, this loaf lasts as long as any other. I've also found that it freezes quite well. I tend to buy two of these loaves at a time (which comes to less than the price of one branded loaf) and freeze one for use later. All in all this isn't a bad loaf of bread. It does have problems inherent in being so cheap. But since I cant afford gourmet bread it doesn't matter, and this loaf is perfectly adequate. I can see myself, however, upgrading to a higher quality loaf when i have the money.

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                      01.09.2009 23:54
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                      Tastes foul and goes off fast - don't buy

                      When I first became a student, I saw this in the supermarket and thought, "Fantastic! Now I can save even more money by buying Basics bread!" What a naïve opinion. The only thing that's good about this bread is the price. You can buy it for about 30p. But it's a false economy because you won't be able to eat it. I should take a minute to reassure you that I am no means a bread snob or even a brand snob. I eat a lot of the Sainsbury's Basics or Tesco Value products because in a lot of places you can't taste the difference so you might as well go with the cheaper one. And I don't usually eat fancy bread - whilst multigrains or tiger bread are nice, I'm happy with a plain white loaf. But on making some sandwiches with this, I ended up leaving them because the bread was that bad. It tasted like mouldy cardboard - or what I imagine mouldy cardboard would taste like anyway. It was just about edible when I toasted it but in the end after a few slices I chucked the loaf in the bin and went out and bought a normal one. The other thing about this bread is that it doesn't keep very long. I suppose it's not really an issue if you're a big family but I cook and eat my own meals so it's me that has to get through all the bread before it goes off. Now, I don't know how long this bread takes to go mouldy because I threw it away before it got that far but I can tell you that after a day or two it was already going stale and hard (and yes, it was wrapped up properly and not left out). Compare this to Kingsmill or Warbutons which take about four or five days before you notice any hardness and I really don't see why anyone would buy this.

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                        04.08.2009 01:18
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                        Once opened goes off fast so consume quickly!

                        I eat loads and loads of bread (I really do) It's a massive problem for my Mother who is the one that buys it and she's always going mad at me. I can eat 6 slices toast in one day and that's without a sandwich and stuff through out the day! I just love the stuff and it makes up the bulk of my diet! The Packaging: See-through plastic, oblong bag with white and orange sections of colouring on it and a yellow tie at one end displaying the best before date. On the front of it I'm told it is Sainsbury's 'Basics' Medium Sliced White Bread 'Basic recipe, loves to be buttered up' and there is a scribble on there of a piece of bread and a nutritional 'at a glance' chart' is on there. Around the back of the bag I'm given a full nutritional breakdown, ingredients, allergy and safety advice is all given along along with being told how to store it (it is freezable by the way), size is stated (800g), contact details for Sainsbury's are listed and finally there is a bar-code on there. It is very cheap looking and it looks like a loaf of bread costing 46p but hey it's the taste that counts eh! The Taste: I was expecting this to be foul, surprisingly though it isn't! I wouldn't say it's outstanding in the taste stakes but it's ok if your on a tight budget and really does offer value for money! So you get about 22 slices of thin cut bread. Ok the packaging says 'Medium Sliced'. Sorry not in my world is this medium and by no stretch of my imagination! Also compared to 'standard' sized loaves of bread this is smaller, square, white and not one bit fluffy in appearance. It has two small crusts (one to each end of course) and of the outer 'skin' of the bread is a slight golden colour but not rich and/or deep in colour. As soon as I opened the bag I was greeted by a lovely fresh baked bread smell, though I did feel it smelt a little sweeter than my usual choices of bread. Taste wise, well it's simply ok really. The first two slices of this I used as toast and to be honest I feel it is too thin for that. It went crispy but cooked fast. I didn't like any of the texture as I tried to eat it and I quit! So I made the next two slices up as a sandwich and I found it passable. The bread was a bit doughy in the middle of it but well seasoned. It wasn't light and airy and was rather stodgy but like I said earlier this wasn't at all foul but there is no doubting on every level, from it's appearance to the taste that this is cheap bread! Rubbish for toasting, ok for other things but it really isn't my idea of bread heaven and my Mum pinched some of this bread to make my Step-Dad a sarnie up for his supper and he assumed it was his usual Warburtons 'Toastie' Bread without looking at it really and threw it on the plate assuming had gone off. Verdict: A bit too dry, not big or thick enough it's sort of stodgy (as well as dry) and me, I'm not keen but hey if I was skint I'd eat it lol. Allergy Advice: Contains wheat gluten & soya. Nutritional Information Per Slice: Calories: 83 Fat: 0.7g Sat Fat: 0.1g Salt: 0.32g Total Sugars: 1.5g Only available in Sainsbury's Stores.

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                          28.06.2009 17:16
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                          For those wishing to cut prices on shopping, it's certainly one to try

                          Before my current relationship, I'd bought Sainsburys basics white medium sliced bread quite regularly, and at 38p a loaf as it was then it was pretty good value. Of the basics range offered by the main supermarkets Sainsburys was far superior to the others and actually stayed fresher longer. Unfortunately it's not everyone's cup of tea, and my partner detests all the cheap brands that are available - in fact she finds even the better ones a little hard and tasteless too. It depends what you see as important - taste and quality or a product that you can use for sandwiches and toast in which you taste the other ingredients. It isn't quality, but these days it's more about affordability and as such you can't buy a better product at the low price range. Of the products in this range, Sainsburys bread certainly is not one of their worst by any stretch of the imagination. For price associated quality this is by far the best, but you'll just have to try it yourself. As an indication, it is the one loaf of bread that sells fastest - and definitely quicker than Tesco. If you are trying to keep the cost of your shopping down, it is one product you should seriously consider.

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                          16.04.2009 12:18
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                          A nice, normal loaf, at well under half the price of brand names.

                          As anyone who has read my other reviews will know, I had a very tight budget and live for a bargain. Partly through being a student, partly through being silly with credit cards, I've learnt to appreciate the cheaper things in life. And that applies more than ever when it comes to the staple parts of my diet, bread being one of these. One main advantage of this bread is obviously the price. At 38p for an 800g loaf, compared to the £1+ I'd be asked to pay for a brand named loaf of the same size, it is a very clear bargain. After all, why pay at least an extra 62p a week for pretty pictures on your wrapper? You're not going to eat the packaging, are you? Admittedly, that isn't the only reason a person might buy a branded product over a value one, which brings me onto my next advantage of this bread. It actually tastes like bread. One of the main problems with value products is that the difference in price can sometimes mean a difference in taste. Put simply, some value products simply don't taste as good as their branded counterparts. This bread however, is not one of them. It tastes, well, as I said, like bread. There's really no other way to put it. I've never noticed any difference between the taste of this bread and that of any other white bread I've ever bought. In terms of keeping time, again there is no difference between this bread and any other brand. I usually keep my bread in the fridge and it lasts for at least a week with no mould. It does get a little dry towards the end of the week but after this point, I use it for toast and so don't notice it. The only disadvantage that I've ever found for this brand of bread is that the top tends to be slightly burnt. However, I've noticed the same thing with other brands of bread so I wouldn't say it was a problem just with this particular brand. I don't find the taste a problem but if someone else did, it's simple enough to just cut the top crust off. In summary, if you're looking for a bargain on a part of your weekly shop without compromising the taste, I would highly recommend this bread.

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