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Sainsbury's Basics Medium Wholemeal Bread

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9 Reviews

Brand: Sainsbury's / Type: Bread

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    9 Reviews
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      18.10.2013 10:29
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      Soft texture, cheap to buy.

      A few weeks ago my son was on his way to visit me and he phoned to ask if I needed anything from Sainsbury's while he was popping in to the shop before he came to my home. I needed some bread so I told him to just buy a loaf and this is the bread he bought because it was all that was left on the shelf besides a couple of bread rolls. It was fairly late at night so was expected. When I saw the bread I thought I wouldn't really like it and did ask him why he bought this one and when he told me it was all that was available I was just pleased he bought it because my hubby wanted to make some toast for super. The bread comes in a transparent plastic bag with the name clearly on the front. The bread is a nice brown colour but a little paler colour to a branded kind but not a bad colour considering it is a cheaper brand. It is a medium sliced loaf and the slices are fairly thin like any other brand and I would say the slices are the same size as a branded kind. It has a nice smell to it and not a nasty smell. The bread does have a soft texture to it and I spread some margarine over the first slice I found it very easy to cover the slice with the spread. The bread didn't rip or tear while spreading the margarine over the top and I was very impressed. We all had a slice of toast to see if we liked the bread or not. My hubby was the first to bite into his slice and he just said it isn't bad this bread. So my son and myself tucked into our slice. I was impressed too how nice it actually tasted, my son was also pleased with the taste of it so we all ate our slices with a cup of tea. After we ate our toast my hubby was still hungry so he decided to make some ham sandwiches, the margarine was really easy to spread over the bread and it didn't rip or tear in the same way as when I used it to spread over the toast. When I ate my sandwich it didn't taste bland but I could tell it was a cheaper taste compared to a branded loaf. We found we could all chew and swallow the bread well and the taste of the wholemeal was fairly apparent but not as strong a taste as the branded kind but still a good enough taste. It wasn't a nasty taste at all and did enjoy my ham sandwich, as did both my hubby and son. I then decided to later just taste a corner of a slice without any other food added to the bread because I thought maybe the margarine and ham made the bread taste the way it did. I felt the bread with no other food did taste fairly bland and not quite as tasty and it didn't have much of a taste to it in the same way as eaten with ham and margarine but the taste wasn't nasty or disgusting and fairly pleasant for being a cheaper brand. The crust of bread is fairly soft and not as crusty as a branded loaf and I do love the crust of bread but this crust wasn't quite crusty enough for my taste buds but if you don't really like the crust and cut it off bread this one may be suitable but for me I prefer a more crust loaf. The bread size is 800g and for this size loaf it cost just 50p and I think it is a good value price and worth the price in my opinion. The quality of the bread is quite good for 50p and I think if you are maybe wanting to buy a cheap loaf which has a good enough taste this one would be a good enough one to buy but if you like more of a wholemeal taste this one may not be so suitable. But I do think it is affordable for anyone looking to buying a decent enough bread loaf at a cheap price and if you are maybe struggling with money and you have a lot of children to feed. I was quite impressed with the taste of this loaf, it served me very well at the time we ate it but it is one I don't think I would buy on a regular basis and only one which I would buy if the shop had no other bread available in store. I was still pleased my son bought this loaf for me because it was a good way of testing the bread. I give this loaf 4 stars, dropping a star only because of the wholemeal taste not being a strong enough taste for my taste buds. Thank you for reading my review and I hope it has been of some help.

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      21.02.2011 17:54
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      you may as well try it for 50p

      The Sainsburys Basics range is a great option if you are looking to tighten your budget or just hunt down some fair deals. Beginning to test the basics range, I was a little skeptical to try out the basics bread since I do eat a lot of bread and am very picky when it comes to what kind of bread I get. I am a huge fan of Hovis wholemeal and hearty oats but decided to give the basics wholemeal a try, just to see if it was any good. If I am honest, I was not expecting much from this loaf, which costs 50p. The slices, for a start are very thin, so don't be fooled by 'medium' bread. Because it is thin, I find I have to have more than the usual amount of slices to satisfy my hunger and the bread does break easily which is not great for when spreading butter or anything else. However, apart from the bread being too thin and breakable, the taste is adequate. I'm not going to lie and say the taste is incredible, because it isn't, and there is a noticeable difference between this bread and a branded, thicker, heartier slice of bread, but if you just use bread for a quick snack, such as beans on toast, or to dip into soup, it's ideal. To be honest, before I tried this bread I was under the impression that it was only good enough for feeding ducks in the park, but whilst I wouldn't recommend this bread as a full alternative to a branded loaf, I would definitely suggest you try it out if you don't eat a lot of bread or if its just for a snack.

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      24.05.2010 13:20
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      try it

      Like most people now a days I am always on the lookout for ways to save money. On Saturday morning I popped into our local Sainsburys as we had very little food in so I needed to do a shop for the essentials and hopefully get enough stuff to see us through the week. I came to the bread isle and although I am not one to buy really cheap bread, I do sometimes go for a lower brand than usual. However this time I picked up a Sainsburys basic wholemeal loaf, for 50p. I did think about putting it back as I thought people at home would pull their face. My husband was working on Sunday so later in the day I thought I would make his sandwiches (mainly so he didn't see the cheapo bread I had bought). As I opened the loaf the first thing I noticed was how thin the bread was and also the shape of the slices. Each slice seemed to dip in the middle and not go straight across, making the slices even smaller. The slices themselves felt nice and soft so I thought I would put some salad on to bulk the sandwiches up. So sandwiches made what would he think of them? Well when I spoke to my husband I asked him what he thought of his sandwiches (ok time to get a life if that's all I can talk about). He replied that they were nice. Success. I tried the bread toasted and made myself a cheese toastie, I was pleasantly surprised, although I thought the bread would go hard toasted as it was so thin. It didn't it stood up against the more expensive brands. The taste was fine it had quite a strong wholemeal taste for such a cheap loaf, so it was good. When I offered my daughter and her friend a sandwich in the afternoon my daughter took one look at the bread and said I'm not having a sandwich with that rubbish bread. Now I am pretty sure if she hadn't seen the packaging she would have ate it and not complained. My youngest ate it but then she doesn't know about brands. As the slices are thin you get more slices in the loaf than you would in say a 800g hovis loaf. Each slice contains only 78 calories as against Hovis medium wholemeal which contains 92 per slice. So just from that you can probably guess the slices are smaller. Although I do prefer my bread thicker I would buy this again for a change.

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        04.05.2010 13:08
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        What a bargain!

        Being recently made redundant and now finding myself unemployed, I have become even more of an avid bargain hunter. I was in Sainsbury's last week looking to pick up a loaf and some odd bits for lunchtime. The wow-factor of this product is definitely the price. Most wholemeal loaves in Sainsbury's retail for about £1.20. For a measly 50p the Sainsbury's Basics range offers a good bog standard loaf of bread. After being seduced by the price, I was quite sceptical about the quality of the product when I got it home. I quickly put the loaf through its paces and used it for a test-toast that very day. The bread itself was really fresh tasting. The slices are a little thin for my liking but I am not going to grumble at 50p. Obviously this doesn't affect the amount of bread you are getting for your money - it is still an 800g loaf. The loaf is also substantial and filling and is completely acceptable for making beans on toast, sandwiches and for dipping in soup (what else are you going to use bread for?). It has quite a coarse, grainy texture, which I like in wholemeal bread. The nutritional info is also pretty sound, with all of the segments in the Sainsbury's nutrition wheel being green, with the exception of salt content which is orange (green - healthy, orange - moderately high, red - unhealthy). I would certainly recommend this bread for everyday use. It is not amazing in the taste department but it is completely adequate. From a money point of view it is absolutely sensational value and I can't recommend it highly enough for everyday use.

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          01.04.2010 11:14
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          A cheap freezer supply of bread for toast.

          Sainsbury' Basic Wholemeal Bread is very cheap, at 50p a 800gram packet. Compared to other premium brands coming in at £1-1.50 a packet, this is quite a saving, particularly if you eat a lot of toast and take sarnies to work. However, there are often reasons for things being cheap and while the Basic range is generally good at Sainsbury', this is an example in my opinion of getting what you pay for - not good quality. The Wholemeal Bread is medium sliced, which is usually what I would buy from any premium brand anyway as I don't like thick slices of bread when I'm buying packaged goods. I would say though that the 'medium' slices of this bread are thinner than most other medium sliced bread. This bread is sold in 800gram packets, which is standard for most sliced breads, so I'm not sure why it is sliced thinner, other than to perhaps give the illusion of more for your money, although it is useful for those watching their weight, I suppose These thinner slices also mean that your sandwiches aren't so sturdy, as the filling breaks through the bread. Tastewise, I have always preferred the taste of white and only eat wholemeal because it is healthier. Having said that, I found the taste of this very bland and dry and the texture of the bread meant it stuck to the roof of my mouth, meaning I had to prise it off with my tongue. Torture when you think I didn't want to have the mouthful of bread in my mouth any longer than absolutely necessary! Having given up on the sandwiches, I ended up using the rest of my packet for toast, where the bread seemed to be far better suited, in my opinion! It did take a little longer than most breads to toast nicely, but for the price, I can overlook that. The bread did also seem to go stale fairly quickly, which was frustrating. Generally, I would recommend this bread as one to keep in the freezer and use for toast, if you eat a lot of it. I definately wouldn't eat it fresh - I would pay the extra 50p and buy better quality, where I know that the filling probably won't break through the bread and end up on the floor. In terms of nutrition, this bread seems to be similar to most breads, at 78 calories per slice. More information about this can be found on the Sainsburies website.

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            13.11.2009 11:53
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            Good value wholemeal bread

            Sainsbury's Basics Wholemeal Bread costs 50 pence for a sliced loaf, containing 800g. I have bought this loaf of bread a few times recently, and have been pleased with it's quality as an everyday bread. We have used it for sandwiches, toast and also to make some breadcrumbs to keep in the freezer. It toasts well and is good with a variety of sandwich fillings. The packaging is plain and simple, with the Sainsbury's Basics white and orange logo on the front. It states that it is 'simply wholemeal bread, great for sandwiches'. Each slice contains - 78kcals 14.3g carbohydrates 0.8g fat 2.4g fibre 0.32g salt The bread is low in calories and has a high amount of fibre per slice, which makes it a good choice for a healthy diet. The only negative thing is that the levels of salt are quite high per slice. This could add up if you were eating a few slices a day. The appearance of the bread is not that exciting. It just looks like a plain piece of brown bread, and the slices are fairly thin. It doesn't have any added seeds or grains, to give more texture, though I wouldn't expect that with a budget product. The taste is quite good - it is not anything special, but it is perfectly adequate and edible. It doesn't taste of that much, compared to some more expensive, speciality breads, but other flavours can be added, as a topping or sandwich filling, to give more taste. I will certainly be buying this bread again, as it is quite a healthy choice, and it is excellent value, at only 50p for 800g. It can also be frozen on the day of purchase for up to one month. Suitable for both Vegetarians and Vegans.

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            13.11.2009 00:48
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            A good basic product, well worth trying.

            Review of Sainsbury's Basics Wholemeal Bread ~~The Product~~ I am reviewing Sainsburys Basics Wholemeal Bread, one of the many lines introduced to the supermarket's budget range of foodstuffs and household goods. ~~Packaging, Storage Advice, Taste and Texture~~ The 800g loaf of medium sliced bread is simply packaged in a transparent polythene wrapper. The wrapper bears the distinctive Sainsbury's Basics logo in a white font on an orange flash with the product description in orange on a white flash. The wrapper also carries the ingredients, nutritional values, allergy advice and storage instructions on the reverse. The packaging can be recycled in larger branches of Sainsbury's should your local refuse collection not cater for polythene. This bread should be stored in a cool dry place away from sunlight and strong odours. We keep ours in an old fashioned metal bread bin, where I find it keeps fresh for around three days at this time of year, (November). The loaf contains approximately 20 slices of bread, it is a pale golden brown on colour and has no discernible aroma, unlike freshly baked bread. The texture is fairly light and the bread has a pleasantly chewy, yet soft feel. The crust is also soft, so probably not to the taste of those who prefer a crusty bread. The bread is best untoasted, as the slices are rather too thin for toasting and you end up with a far too crispy texture. Of course, this is just my viewpoint, other consumers may prefer their toast very thin and crispy. I find the taste of this bread perfectly acceptable, it has the nutty wheaty flavour you expect from wholemeal and is light and tasty, without the heaviness I have experienced with some brands of wholemeal. ~~Ingredients and Warnings~~ I won't bore readers with a long list of ingredients contained in this loaf. Of course wholemeal wheat flour is the major ingredient. Sainsbury's advise that the bread contains gluten and soya, so those sensitive to these should exercise caution. The nutritional values are listed in full on the wrapper and again I won't fill up the review with these. It is worth mentioning however that each slice of this bread contains 78 calories, so it is fairly good for those consumers who wish to eat bread whilst watching their waistlines! ~~Cost and Availability~~ Available from Sainsbury's supermarkets or online at www.sainsburys.co.uk The price of this bread is a very reasonable 50p for the 800g loaf. When compared to branded breads, this Basics bread represents a huge saving to me. My particular favourite wholemeal loaf currently costs in the region of £1.25 for a similar sized loaf, so by buying Sainsbury's Basic I am saving a whopping 75p! ~~My Thoughts and Conclusion~~ In these budget concious times it is nice to find a basic product that is not only reasonable in cost, but actually tastes nice too! The bread is perfect for sandwiches and as an every day loaf, I think you'd need to go a long way to beat it. The bread freezes very well and we often buy two or three at a time to keep handy in the freezer. I recommend this product to others looking to save a little on their grocery shopping. Thank you for reading. ©Brittle1906 November 2009 N.B. My review may be found on other review sites under the same user name, brittle1906.

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              06.10.2009 12:43
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              2 stars

              I did my weekly shop at the new 'Sainsburys Local' down the road earlier this week and was really looking to save some money after a few nights on the town. Therefore, i thought 'Bread is bread'. Whats the difference going to be between paying £1.50 and 45p; read on, and you shall see and hopefully never make the same mistake. General Info ---------------- Sainsbury's Basics is a similar principle to that of Tesco Value or Asda Smartprice products. Basically own branded products that are even cheaper than your normal own branded product. In the last few weeks i have had mixed luck with these items, so thought that trying out bread was a safe option. How wrong could I be? Price ------ The one main and probably only advantage of buying this product is the ludicrously cheap price. 45p Now, I think this is an absolute steal for your loaf of bread as you would generally pay between the £1 to £1.50 mark for a good loaf of hovis or warburtons! And potentially even more for an organic product. Taste ------- The taste of the bread is also ok. I was correct in my assumption that bread is bread and that it all tastes more or less the same. The only thing i did notice is that the bread burns slightly faster in the toaster, giving you a bit of a cindered taste, so definately watch out for that! Size ----- Now, this is my one big problem with this product. The slices of bread are absolutely miniscule in width. Probably that of about half a normal slice (this possibly contributes to the toaster issue) and therefore you have to eat double to get what you want. Yesterday i made scrambled eggs on toast, I had to use 5 slices of bread instead of my normal 2 just to get a similar amount of carbs inside of me!! Therefore, i really do not see the point in buying the basics bread again. You use it twice as fast, meaning you have to buy another loaf, making it 90p not 45, and for that you may as well get in your favourite Kingsmill product. Whats the point in cheap bread if its really not cheap?

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              07.09.2009 12:48
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              A Well Priced Loaf Of Bread.

              This product is available in Medium from Sainsburys around 50p in Sainsburys. This is a very reasonable price for a loaf of bread and you get around 20 slices on average in the bag also these are really thin slices (in my opinion) not medium ones. It is provided in a clear plastic bag with the Sainsbury's 'Basics' logo on it and it has an orange and white label with the usual nutritional information, ingredients, barcode etc. This can be frozen and has 78 calories per slice which seems pretty standard for medium slices of wholemeal bread. The slices are fairly thin but because they have less calories and fat than white slices I don't mind being greedy and having two sandwiches crammed with filling. This is really just an average bread for sandwiches as it can have a slightly stale taste to it at times. It is more pleasant than the basics white bread though and the price is reasonable. The bread is fairly chewy and does taste quite nice most of the time. It is good for sandwiches and even when I stuff the bread with filling it doesn't rip or get too soggy. This bread comes in to it's own when used for toast and is absolutely delicious with lots of butter. I would always recommend keeping a loaf of this in the freezer for toast and the like and you can always defrost it in the microwave in under half a minute if you want to use it for breadcrumbs or anything else bread based. The price is very reasonable, the packaging has to go straight in to the normal bin as we don't seem to have the facility to recycle that type of packaging here but that may be different in other parts of the country. For the price you pay I don't think this is a bad product but I still prefer my fresh tiger bread for sandwiches, delicious! Sometimes beggars can't be choosers and for this reason I am going to rate this bread 3/5 as it's a great price and not a bad taste at all.

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