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Tesco Value Jaffa Cakes

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69 Reviews

Brand: Tesco / Type: Biscuits

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    69 Reviews
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      17.03.2014 14:54
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      Great value Jaffa Cakes, for all the family.

      These Jaffa Cakes are from the Tesco Everyday Value range. As such they come in the usual everyday value package and so are easy to spot on the shelf.

      I normally buy the Mcvities brand but after an expensive week decided to treat myself to a cheaper variety. I have to say over the last few weeks tried out many of the Tesco Everday Value range and have been pleased with each one.

      These Tesco Everday Value Jaffa Cakes come in a box of 24, two packs of 12. They are much cheaper than Mcvities Jaffa Cakes. On first look the Tesco Jaffa Cakes do "look" cheaper, the cakes are less finished with an uneven layer of "chocolate" topping.

      The chocolate taste is similar to Mcvities if a little sweeter - which I found to be a nice taste. The chocolate spread is as I have said eneven and with some cakes less than that of a Mcvities Jaffa cake.

      The sponge layer is good, spongey like Mcvities. The sponge layer does seem to break up more than I remember which a more expensive jaffa cake. The layer of orange has been for me the best part - it is a good orange colour and tastes just great - again maybe a little sweeter.

      Overall I am really pleased with the Tesco Everday Value Jaffa Cakes. They are a great and much cheaper alternative to a Brand product.

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      11.06.2013 22:53
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      Great value for money

      My daughter loves jaffa cakes and can easy sit and eat her way through 12 in one sitting without noticing. I used to buy the branded ones at £2.19 for 24 which after a pay cut became too expensive but I felt guilty by cutting all her treats out.

      We then discovered the Tesco everyday value one's for 85p for the same amount of Jaffa cakes so I thought I would give them a try, I must admit I am a bit of a brand snob and thought they would taste different.

      I was surprised when I bit into the first one the chocolate on the top had a nice crunch and was just the right thickness not to over power the orange centre or the sponge, The orange centre had a lovely tangy flavour which tingled on the tongue then came the cake on the bottom, the base had a lovely crispiness to it whilst the centre was mouth meltingly sweet.

      I was converted for good I liked these a lot more than the branded make and the price was a huge bonus too. My daughter said she couldn't tell the difference and has been converted too. We now buy a box a week as a weekend treat with a film and at 44 calories per serving and only one gram fat they are much better than some snacks we could be eating.

      I you are a food snob like me then defiantly give these a try, the only criticism I have is they are often hidden on the bottom shelf and get a little lost as the packaging is a cream design so sometimes we have to hunt them out a little.

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        21.06.2012 19:21
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        Probably not as good as the REAL thing, but a bargain for 3p a 'cake'.

        ---Intro---
        I used to deliver training on a voluntary basis, and the big perk for me (and the payback for taking a day's leave from my then day job) was getting a 'free' lunch, and of course the coffee and biscuits.

        Now that delivering training is my paid job, I'm even more eager to find ways to cut costs for the charity I work for (and maximise profit which goes back into the service), and one of these ways is by finding venues for training which allow us to bring our own refreshments, and more recently our own food full-stop. It saves a fortune, and also means we aren't tied to designated times or people disrupting us with noisy refreshment trolleys at really sensitive times!


        ---Tesco Everyday value jaffa cakes---
        While shopping for refreshments, after picking up chocolate digestives and rich tea biscuits (also in the Everyday Value range - NOTE, this is the new range replacing Value, so packagaing is different) I spotted the Tesco Everyday Value jaffa cakes which cost 79p for a pack of 24, making them just over 3p each. Looking on the Tesco website, this compares with REAL McVities Jaffa Cakes at about 9p per cake (or biscuit - whatever!)

        I haven't had REAL Jaffa Cakes for a good few years, so I can't really make an accurate comparison. I am willing to bet that from a taste point of view the Tesco Value ones would lose, and I think that if I was buying them for pure indulgence then I'd probably go with the branded ones. However, the delegates are generally just grateful for getting any sort of refreshments, and it did seem that they were actually enjoying them (not just out of sheer hunger).

        The jaffa cakes are in the usual Tesco Everyday Value packaging which I feel is much more attractive than the old style Value packaging (as shown in dooyoo picture). Inside the box they are split into two plastic wrapped packs of 12.


        ---What's in them?---
        Each jaffa cake contains 44 calories (2% of rda - which I suppose isn't too bad really), 5.9g sugar (7%), 1g fat (1%) - 0.6g saturates (3%) and a trace of salt. They contain Glucose-Fructose Syrup, Plain Chocolate, sugar...and various other things. They are suitable for vegetarians, but do contain wheat, gluten, egg and soya, and may contain traces of milk.

        They should be stored in a cool dry place (and once opened in an airtight container), and judging by mine have a shelf life of approximately 2 months.


        ---The eating experience---
        The jaffa cakes are described as "Golden sponge base with an orange flavoured centre half coated in plain chocolate." For those not acquainted with what jaffa cakes are, this does describe what they are. The half coated bit refers to the chocolate being only on top.

        I was left with 4 jaffa cakes to bring home - one I had with my orange squash when I got home (OMG, I am such a child!), and am now eating the other three for the purpose of writing this review.

        The smell is mostly of plain chocolate with a hint of orange. I have to admit that the smell isn't enough to make me feel the urge to stuff them in my face NOW, but slightly tempting nonetheless.

        Take a bite, and I have made a moon (remember the adverts!). The orange flavour is both bitter and sweet, and compliments the dark chocolate. I'm not a huge dark chocolate fan, but milk chocolate would be too sickly. And I have to say that when I made millionaires shortbread the other week I used Tesco Everyday Value plain chocolate, and it worked REALLY well. Sometimes the cheap stuff works just as well. The cake base is dryish, perhaps slightly more so than the branded ones, but I'm not sure.

        I really enjoyed eating the jaffa cakes for this review, and the review writing process makes me feel a bit better about the unnecessary sugar after already eating too much today! I could easily eat more, but luckily don't have the temptation.


        ---Finally---
        I probably wouldn't buy these for personal use (I don't really tend to buy biscuits or cakes of any sort, I tend to bake them instead), but would definitely get them again for training days - I feel that they are of good quality and taste nice. They're a bit different from usual biscuits (some might even consider them to be cakes), and I'll be very happy if I come home with a few at the end of the day! Unlikely though I imagine, the only reason any were left was because we missed out the afternoon break as people wanted to see the Olympic torch procession.

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          24.09.2011 13:05

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          A cheap alternative to the original jaffa cakes but dry tasting

          I bought these to save money and give them a try as I love Jaffa cakes. These cost 72p for 24 cakes. McVities Jaffa Cakes are about £1 for 12 cakes, so they are definitely cheaper than these. They have about 42 calories per cake and 1g of fat, which is about four calories less than the McVities Jaffa Cakes in case you are interested.

          They come in two see through wrappers, with 12 in each pack so you can open one pack and save the other 12 for example.

          Overall, I think these jaffa cakes are OK, and good if you have a lot of people to feed. Perhaps if you are having a party or need some cheap nibbles for an event maybe. But they are very dry and don't taste anywhere near as nice as the McVities ones. The outer of the cake is quite hard and the inside is not a lot better. The orange flavour also tastes more synthetic than the originals which is quite disappointing. The chocolate also tastes more bitter in my opinion. Although they do taste OK, and they are not awful. I just prefer the original jaffa cakes.

          However, if you are looking for a cheap alternative I would recommend buying these as they are good value for money.

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          14.08.2011 19:02
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          Cheap and cheerful

          So I'm on my break from work and I decide to 'treat' myself to something sweet. Having such a small amount of money on me, I settled for Tesco Value Jaffa cakes. This review gives me the perfect excuse to scoff some more...

          == Jaffa Cakes ==

          If you've been living in a cave for a lifetime, I expect you would have never heard of a Jaffa Cake. They are small round cakes shaped like a biscuit. It has a spongey base, a jelly orange centre and chocolate on top. McVities are the market leader in Jaffa Cakes, but supermarkets offer their own cheaper versions!

          == Packaging ==

          The packaging is uninspiring, but that comes with the Value territory! As with all the Value range, the packaging is plain and dull in order to keep their costs down. The rectangular box is slightly different to the picture provided by Dooyoo... it is plain white in appearance with the traditional blue stripes and a picture of the product on the front. The value sign appears in the corner and the name of the product in the centre. It states that there are 24 in a pack. When the box is opened, there are two 'towers' of Jaffa Cakes wrapped in plastic - 12 in each packet - so they are kept pretty fresh until you open them.

          == Taste ==

          If you have tried the McVities variety, you might not expect this version to taste as good... However, I think the Value range is worth a try. The first thing that struck me was how crispy these were in comparison. Perhaps it was just the batch I bought, but there was definitely a difference in texture. As for the chocolate, there is not that much difference. I think the McVities variety has a stronger flavour, but the chocolate is just as tasty in the Value range. The orange centre is still soft and tasty... I could not notice a difference at all between the two varieties.

          The Tesco Value range is still as addictive to eat as McVities... I can usually sit and eat about eight in one sitting! There is 42 calories per Jaffa Cake which is quite a lot when you scoff so many, but they are a great snack if you have the will power to only eat a few! Jaffa Cakes are small enough to eat in a couple of bites... or whole, if you are like me!

          I keep my Jaffa Cakes in the fridge because I prefer the chocolate to be cold, but they can be stored in the cupboard. After all, they do not come in the chiller section...

          == Price and Availability ==

          You can buy these Jaffa Cakes from Tesco... obviously. They are normally found in the biscuit isle and, being a Value product, they are normally right at the bottom of the shelves! They cost 72p, which works out at 3p a cake! Bargain!

          == Conclusion ==

          In these tough economic times, these Jaffa Cakes offer a cheaper alternative to the McVities version. They are great tasting... it is hard to notice a difference between the higher end branded versions. I give them 4 stars because I think the crispy texture could be improved... other than that, these are an excellent choice of snack!

          Review may also appear on Ciao under the username Strawberry_123

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            19.07.2011 11:47
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            Cheap and cheerful, tasty snack.

            I don't buy Jaffa Cakes that often, not because I don't like them but because I don't know when to stop eating them!

            Jaffa cakes are a real treat to me and I think the Tesco value ones are just as good at the McVities, if not better. The cake is soft and sweet, the chocolate layer over the top is a good thickness and the orange centre is zesty and sweet. The balance of flavours could not be faulted. I've had cheap brands of Jaffa cakes before and the orange centre has been almost runny. I like to be able to eat around the edges and peel the orange centre off the cake - old habits from my childhood.

            The 24 Jaffa Cakes are packaged in the recognisable Tesco Value packaging - blue and white stripes. It's not particularly eye catching but is well known packaging for being a cheaper price. Inside the box the Jaffa Cakes are separated into two clear packages of 12 Jaffa Cakes.

            The last time I bought a pack of 24 Tesco Value Jaffa Cakes (about 1 month ago) I paid about 70p, which I feel is a great price, as it works out at about 3p per Jaffa Cake. Each Jaffa Cake has about 42 calories, which is quite a lot when you eat 12 of them in one sitting.

            Overall these Jaffa Cakes are great tasting and great value for you money.

            Added Info: I used to work in a Cash and Carry and one day I was asking about why food isn't taxed but the confectionery is. I was told that VAT is paid on biscuits but not cakes and apparently there was a case where McVities argued that Jaffa Cakes are cakes, not biscuits. Biscuits go soft when stale and cakes go hard. I don't know whether they won or not but gives pause for thought.

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              01.07.2011 01:00

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              A cheap, tasty snack.

              I quite often buy these jaffa cakes as the brand name ones are so expensive now it's almost ridiculous. These do not taste worse because they are value, in fact if anything I actually prefer them to the originals. Although these have recently crept up in price they are still really good value in my opinion. The chocolate on the top tastes good, the jaffa cake as a whole is slightly crunchy to the bite which is nice, and I don't think the orange is too over powering, making for a good all rounder. They are only 42 calories which seems really low for a chocolate coated biscuit/cakey snack, this means I can get away with eating more of these than I would other biscuits. They are wrapped in two packs of 12 which means they stay fresh (not that they are ever around long enough in this house to go nasty!).
              A great, cheap snack, that nearly everyone will like.

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              29.05.2011 11:27
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              very yummy

              I have to admit, Jaffa Cakes are something I could eat all day every day without getting bored of them. I have a real sweet tooth and these are my favourite.

              Whilst spending a week home alone with my friend earlier in the month, we couldn't really afford to splurge on goodies so we opted for the cheap things. These were the first in our trolley (along with lots of crisps, chicken burgers and chips). Costing only 38p for a pack containing 24 cakes, it is very good value!

              As you can see from the image, the packaging is the standard 'Tesco Value' that you would expect. Nutritional information, ingredients etc are all on the back. The jaffa cakes are in 2 seperate packages inside for convenience.

              Personally, I think these taste a little nicer than usual Jaffa Cakes due to them being a little more orangey, making them sweeter.
              They do look exactly the same, but I think the orange bit might be a bit more spead out. The dark chocolate top layer is crunchy and tastes gorgeous with the gelly orange. The sponge base mixes well which I did not expect from Tesco Value.

              I would buy these again, as to me they taste good enough.

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              21.12.2010 23:16
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              Good product at a much cheaper price

              Having recently tased a value brand of biscuits whilst visiting a friend, I've started to explore the various Tesco-own Brand products that are available, and one of my great favourites are the Tesco value Jaffa cakes.
              I do have a sweet tooth, so I'm not going to put up with anything that doesn't taste as good as the real thing. And these Jaffa cakes are pretty darned close. My only problem is that when I open a packet, I tend to eat the lot in one go.
              Tesco sell a small range of own brand jaffa cakes. They have a 12 cake pack, currently priced at 48p; a 36 cake pack priced at £1.75, and the 24 cake Value pack which I purchase, priced at just 72p, which contains two seperate packets of 12 cakes.
              The packaging of the Value products are easily distinguished from the other Tesco Brand Jaffa cakes, as they come in the simple white, plain Tesco packaging, whereas the 12 and 36 pack are orange.
              And yes the Value packaging is very basic and simple - but as it soon ends up in the recycling bin, its not really an issue for me that its not as colourful as the named Brand products.
              The one observation I do have with the Value Jaffa cakes, is that they seem slighter drier than the named Brand version, but as I tend to wolf them down in one sitting, thats not proving to be a major problem.
              But, on the whole, they really are very nice. and I'd strongly recommend them to anyone that likes Jaffa Cakes.

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                18.10.2010 22:48
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                tesco value jaffa cakes at only 72 pence for 24

                Every week on my usual shop to tesco I always buy biscuits so I decided one week to save a little by trying some tesco value options instead of the dearer well known brands. So to start with I swapped mcvities jaffa cakes with the tesco value jaffa cakes which I got for only 72p for a pack of 24 which is great value!

                The packaging is very plain and simple with the traditional tesco value colours of blue, white and red on the box and inside the jaffa cakes are in 2 seperate packages. As with any biscuits they must be kept in a cool dry place and once opened sealed within an air tight container as they will go stale otherwise which I have experienced with these and it is not pleasant.

                Taste wise I dont think there is much difference between these and the dearer brands only that I feel there is not as much of the tangy orange centre in these ones but at that its only a tiny bit smaller. The orange centre lays on top of a sponge bottom and is encased in with a chocolate layer on top of it which is made from cocoa mass, cocoa butter and sugar. Anyone with allergies to wheat, gluten egg and soya should be aware that these jaffa cakes contain all these ingredients and also although there are no nuts in the recipe tesco cannot guarantee they will be nut free.

                Overall I feel these biscuits are great value for money and taste very similar to the dearer brands but at a fraction of the price. A single serving contains only 42 calories and 1g of fat and is suitable for vegetarians. Will definitely continue to buy these biscuits and would recommend everyone to give them a try.

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                27.08.2010 09:01
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                A great cheap alternative to the leading brand

                Why pay more when you don't have to if a saying I have been using a lot when shopping with my hubby lately as he wanted the branded biscuits and I put my foot down as these were on the shelf next to them. All the other Tesco Value products we have tried, including the biscuits have been of a great quality so I had no problem in getting these Value Jaffa cakes.

                ~~PACKAGING~~

                The Jaffa cakes come in a cardboard box which is the standard white and blue colour and on the front and sides of the box is a picture of some of the cakes and the product name and Tesco Value logo. The back of the box has all of the information you need about the cakes including the ingredients, nutritional values and allergy warnings.

                Inside the box you will find the biscuits in two separate packets. They are wrapped in plastic cellophane and stacked up.

                ~~TASTE AND APPEARANCE~~

                The cakes look like the rival branded ones. They have alight sponge bottom which is a golden brown. The top is covered with plain chocolate. They are a good size and measure approximately 5 ½cm across.

                There is a faint smell to the biscuits and this is mainly from the chocolate topping. They are great to eat and taste wonderful. The sponge is very light and soft to eat and the chocolate is a good amount on each one. Under the chocolate there is a tangy orange jelly type filling and I find that when eaten against the hard chocolate the mix of soft and hard works well. The overall taste with the three layers together works very well and they are a joy to eat.

                For me I tend to have to eat these in two bites but hubby does manage them in one mouthful so we do get through the packet quite quickly.

                These are not biscuits and they are cakes as the bottom is made from sponge and will go hard and stale if they are left out in the fresh air and not stored away correctly. I hope this info has stopped some arguments over what they are classed as, as both me and hubby used to argue over this!

                ~~INFO~~

                The biscuits come in a box which contains 24 of the cakes, there are 12 in each pack inside the box.

                The cakes must be stored in a cool dry place and once the packets have been opened they are best stored in an air tight container to keep them fresh.

                The ingredients for those wishing to know are:-

                Glucose-Fructose Syrup, Plain chocolate, Wheat Flour (Wheat Flour), Sugar, egg, Sucrose Syrup, Dextrose, Orange Juice from Concentrate, Citric Acid (citric acid), Humectant (Glycerol), Gelling Agent (Pectin), Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Natural Flavourings, Acidity Regulator (Trisodium Citrate), Plain Chocolate contains:- Sugar, Cocoa Mass, Cocoa Butter, Vegetable Fat, Emulsifier (Soya Lecithns).

                There are some warnings for allergy sufferers which include the fact the cakes include, wheat, gluten, egg and soya, the recipe does not contain nuts but Tesco cannot guarantee that the factory they are made in is nut free. These cakes are suitable for vegetarians.

                The nutritional values for each single cake are:-

                Energy - 42 Kcal
                Protein - 0.5g
                Carbohydrate - 7.6g
                Of which sugars - 6.0g
                Fat - 1.0g
                Of which saturates - 0.6g
                Mono-saturates - 0.4g
                Polyunsaturates - trace
                Fibre - 0.2g
                Sodium - trace
                Salt equivalent - trace

                The packet which I bought 2 days ago has a shelf life of 2 months on which is very reasonable considering they are cakes and not biscuits, not that they last that long in my house.

                ~~PRICE AND AVAILABILITY~~

                As these cakes are a Tesco value product then they are only available in their stores. They are priced at 72p which is excellent considering the price of the McVities ones.

                ~~RECOMMENDED?~~

                There is only one rate these cakes can have and that is the full 5 stars. They taste great and are so much better value than the branded ones. They are certainly worth a try if you are a fan of these cakes.

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                  02.07.2010 17:22
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                  The second best or the best?

                  Like many people, I am counting the pennies and trying many things to cut costs - one of these is that I have been trying supermarkets own brand foods.


                  This is a product from the Tesco Value range and is some what cheaper than the usual Mcvities ones as a box of 24 - two packs of 12- and costs jus 38p.


                  The Jaffa cakes do not look or taste dis similar to that of the original, except the layer of dark chocolate is quite thin compared to that of mcvities.
                  The spongey layer is quite crumbly, yet, still very bouncy and spongey. It has sweet taste to it, just as it should do.


                  The orange jelly layer is perfect, in my opinion I think it is even better than the original in that it is tangier and because of this I think that the orange flavour comes through stronger.


                  The dark chocolate layer can sometimes be a little disappointing as some of them have an extremley thin layer of choclate on them, however it still tastes beautiful. Despite it being dark chocolate it is quite a sweet dark chocolater rather than a bitter one, which rounds off the whole sweet treat nicely.


                  Overall these are definitley worth swapping to if you fancy a treat and are counting the pennies!

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                    20.04.2010 22:30
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                    Excellent version off the leading brand of jaffas.

                    I adore Jaffa cakes but have never been a fan of the McVities Jaffa cakes, I will always pick up supermarket own branded version out of the pure choice that I love them.

                    I saw these on the bottom shelf of the biscuits and cake aisle in Tesco. Priced at only 59p for a pack of 24 Jaffa cakes, I thought this was excellent value for money and couldn't help but pick up a packet. I have tried all the other supermarket own branded Jaffa cakes but not Tesco's. I was hoping that these were as good as all the others I have previously tried.

                    There are two plastic wrapped packs of 12 Jaffa cakes contain in a cardboard box which is recyclable. The box has the basic Tesco Value logo on the front.

                    The Jaffa cakes are the same size as any other brand you purchase around 2 inches in length. On top of the cakes base there is an orange circular jelly centre then on the top coated in a thin chocolate layer.
                    The cake base is about 7 mms thick and is slightly firmer than the well known McVities branded Jaffa cakes. I found the base to have a slight vanilla taste as was easy to chew and didn't hurt my sensitive teeth. On the top of the base is a smaller circle of really rich and fruity orange jelly. The coated on the top is a really tasty milk chocolate. The combination of these three parts really gives the whole cake a fantastic morish kick.

                    I love Jaffa cakes and really wish I didn't eat the whole two packets in one go and one more would really go down a treat right about now.

                    Overall these are a fantastic buy at an excellent price. Thumbs up to supermarket branded Jaffa cakes.

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                      20.04.2010 14:14
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                      A very good subsitite for the Mcvities versions

                      After deciding to downgrade many of my branded purchases to the supermarkets own, it wasnt too long before I was going to try these Tesco value jaffa cakes. I have in the past tried many of Tescos own branded food and found them to be a bit hit and miss, but without trying them you will never know. My favourite has to be their own shortbread, however, this has risen from 9p to 29p in no time, which after reading a few of the older reviews, appears that these have risen too from 49p to 59p.

                      Basically they are in a very boring box, you can see the picture, it is simple and plain, however, does the job of telling the consumer what is in the box. For 59p you get 24 jaffa cakes, which is about 2.5p each.

                      The cakes themselves look identical to the Mcvities version, and first impressions are good. You take a bit and notice that the base is a little firmer, and the orange a bit tangier, but personally I think that both of these go to making them an improvement on the originals. I would safely say that if you were just handed the cake, without knowing that it wasnt a Mcvities cake, then you would assume it was an original. For the picky foodies out there there is a slight difference, however, for the money conscious, I think that considering they are well under half the price of the Mcvities jaffa cakes, you could easily give them to your children without them really questioning the difference.

                      They have 42 calories per cake, and this seems to be average for this type of food, and although is a fair amount, im not too fussed about this as long as I get in my normal amount of exercise per day!

                      Overall I think that Tesco have done a very good job on these, personally I believe improving the originals as I prefer the firmer base and stronger orange jelly. The chocolate seems identical too. I would definatly reccommend giving these a try, sooner rather than later as it appears the prices rise quite quickly on their own brand of food.

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                        22.03.2010 15:41
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                        Tesco value jaffa cakes

                        Like many people I am trying to cut down on the amount I spend on food each week. I have been impressed with many of the Tesco value products I have tried and so decided to swap my usual brand of McVities jaffa cakes for the Tesco value version. McVities jaffa cakes are delicious but at £1.15 for a pack of 12 they are expensive, especially when compared to just 59p for a pack of 24 Tesco value jaffa cakes.

                        Tesco value jaffa cakes come in a double pack. The box is white with the blue and red colours that denote the Tesco value range. I can't understand why Tesco have to use this cheap and nasty packaging as it really does put me off buying their value range! I was pleased to find however that the jaffa cakes are cellophane wrapped with each wrapper containing 12 cakes.

                        I really wasn't expecting the value version to be any where near as good as the McVities, so was impressed that they at least looked the same. Each value jaffa cake contains 42 calories, 6.0grams of sugar and 1 gram of fat. This compares well with the McVities version at 46 calories, 6.2 grams of sugar and 1 gram of fat. As you can see the Tesco version is has fewer calories and less sugar.

                        The all important taste test was also a pleasant surprise. The dark chocolate topping was bitter sweet as it should be and I really couldn't tell any difference between this version and McVities. The thing that I love best about jaffa cakes is that lovely layer of orange jelly that sits perfectly on top of the sponge biscuit. The Tesco version is definitely inferior as far as the orange jelly goes! It wasn't unpleasant but just didn't taste right somehow! The sponge biscuit was also inferior as it tasted a bit stale to me. However my children didn't notice any difference, so perhaps I am just being a bit fussy!

                        Overall I much prefer the McVities version, but for the price the Tesco value version is not a bad alternative!

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