“ Brand: Tesco / Type: Bread „
I love my healthy bread, white bread tastes great but it does send you to sleep and it doesnt really make you feel good.
This bread is one of Tescos 'own brands' but under a different name. Its only sold in tescos and its really very tasty. It costs 90p for a large loaf, and comes in a clear and purple bread bag. It has its own logo of wheatfield bakery. It tastes just like a warburtons loaf and the bread is thick, moist and full of seeds.
The seeds are still whole and nice and crunchy. They really make this brown bread feel very healthy and it goes well with any kind of sandwich filler and salad.
I always try and buy bread that is reduced as I always eat it within a few days, it is supposed to cost 90p but this time I got it fo 59p which is a bargin for a loaf of bread. The bread is quite thickly cut for a cheap loaf.
This is not suitable for people allergic to bread/pasta products, it doesnt go mouldy for at least a week after its sell buy date.
As well as going well with savoury fillings it tastes really great with honey. I have it for breakfast most days and it fills me up.
The bag can be resealed with the yellow sell by date tag and also can be put in the freezer until you need it.
This week's money saving challenge for me was to "downbrand" at my supermarket. I've already moved my main shop from Waitrose to Tesco and now I'm trying a selection of items each week and buying the next brand "down". I'm only going to review items which I think are really good or bad. If it's as you would expect, I won't bother.
This weeks it's Bread and Tinned Tomatoes (tomatoes to follow).
I bought Tesco's Wheatfield multiseed bread which is one of their new range of "Discount brands". The cost of an 800g loaf is 99p which is compared to £1.15 and £1.48 for a comparable loaf in the Tesco Finest range and the Warburtons range. (These are the two brands I have always bought previously).
The packaging is very similar to the Finest and Warbutons loaves and you wouldn't know it was cheaper other than the big "Discount Brand" flash printed on the packaging.
The bread itself is every bit as good as the two comparable brands, soft with a nice crust, good amount of seeds and nice sized slices.
The bread was still soft after 3 days which is as good as any other bread I've had.
I've had a check on the website between the 3 brands and the ingredients and nutritional content are all very similar. I haven't listed it all here as I believe it would be writing for the sake of writing. Suffice to say one loaf of mutiseed bread seems pretty much the same as the next.
I have been back since this experiment and the supermarket seemed well stocked with this bread, so it's not one of those annoying marketing ploys to get you into the store just to find out it's run out.
The Wheatfield brand bread is also available in other varities (white, white & wholemeal mix, farmhouse) which vary in price from 85p to £1.00.
A successful down branding experiment.