“ Type: Crisps/Snacks „
To kick off this review of Marmite crisps I would like to state that I am a 'lover' not a 'hater'. The advertisements for Marmite are famously known for their 'Love' or 'Hate' it themes, which makes Marmite rather unique just by the fact that it is a risky campaign to take on when you promote your product as being hated by half of its consumers. This has famously become known as 'The Marmite Effect' or reaction.
I saw a pack in 'Thomas Greens', which sells English based products over in Holland. So seeing as I love Marmite so much and the fact that I love Marmite mini cheddars, I thought I would go for it. I had visions and taste bud teasings of the moment I would lick of the marmitey substance from the first crisp. Sadly this moment went down like a Bruce Forsythe joke in a condemned lift. In my opinion they got the flavour all wrong on this one. It doesn't really taste of Marmite. It is more akin to beef and onion crisps or at the most, barbecue flavour. I was quite saddened by this as I was waiting for a taste explosion and a packet of really savoury, different crisps.
Marmite is a savoury spread that is made from yeast extract. The taste is so unique and distinctive that it is hard to put it into a category or, indeed, compare it to anything else. It has a sharp, tangy taste that has a real kick, especially if you spread it on quite thick. The taste is sort of like Bovril with added salt and it has a malty taste to it. It contains B vitamins B1, B2 and B12 and also folic acid. It is vegetarian and contains no animal fats whatsoever. Marmite is also really light and contains no salt, apart from sodium chloride in trace and only a trace of sugar, which does not convey to the taste as it is not sweet at all.
Each 125g jar contains about three and a half grams of fibre; so with the vitamins as well it is quite a healthy snack or treat to have. It's a shame that none of it is apparently contained in the bag of crisps.
Sadly the crisps do not contain any of this or even any of the taste that they purport to contain. Marmite, as you probably know, has a very distinctive taste and the lack of it in these crisps almost leaves you feeling fobbed off. I felt like trudging down to Marmite's main offices and demanding my money back but I would have probably been greeted by a sign reading 'Sorry gone into hibernation at the fear of reprisal over our poor attempt to make Marmite flavoured crisps off the back of a top brand like Walkers'. That is another thing that really surprised me; the fact that Walkers put their name to this. Surely someone in the know at Walkers would have known what Marmite tasted like and known that they had got it wrong? Or is it the very fact that the Marmite producers were so secretive over their formula that Walkers had to go it alone? Whatever the reason it was a disaster in my opinion.
I like to spread marmite on my toast and I must admit I do like to spread on more than the recommended four gram serving. It's great in the morning with a cup of tea. I also love it on cheese sandwiches, which I don't eat that often due to the fat content of the cheese. It is also really nice on wholemeal crackers to make a lovely healthy snack. One of my favourite lunch time snacks is beans on toast and adding marmite to the toast first or adding a spoon to my baked beans makes for a real treat. So, as you can imagine, I was well up for these crisps.
It is quite unusual that I like the salty taste so much as I don't eat salt. The only thing that I can be positive about with these crisps is the fact that a bag (125g) contains very little saturates or fat and is suitable for vegetarians. So in a way it is a good option if you want a bag of crisps without worrying about your weight,
Marmite is really popular in New Zealand and has been for almost one hundred years. You may have also heard of the Australian version 'Vegemite', which is also very popular. The French obviously have their own version and The Swedish have 'Cenovis', the Germans 'Vitam-R'. So Marmite is not as traditionally English as many of you might have thought.
I can only hope that these other countries can make their version if the crisps a little more like Marmite or don't make them at all.
In summing up I would like to say that I will never buy a bag of these imposters again. They should rename them 'Walkers Crisps that don't taste like Marmite'.
Right, I am off to buy a bag of low fat ready salted crisps and a jar of Marmite. I will then sit and spread Marmite on to each one and send it to Walkers with a note reading 'Here, try my lovely Marmite crisps!'.
© Lee Billingham
I seem to be having a 'Marmite moment' today. Having also reviewed those gut churningly awful Marmite Cereal Bars earlier (Oh dear what were you thinking Marmite product boffins!). I though it was time that Marmite was able to redeem its self and get back up on to the pedestal it so firmly belongs on. :)
Its a love hate/ thing with the product I know. But, love it or hate it, you have to give the makers credit, as it sits amongst some of the best known products around, like Heinz tomato ketchup and HP sauce. It provokes as strong a reaction from those that dislike it, as it does from those that adore it.
Walkers make a wonderful selection of crisps in various flavours from good old traditional salt and vinegar and cheese and onion. Though why they swapped the colours of the bags in order to confuse us all I will never know.
As most brands put salt and vinegar into a blue bag and cheese and onion into a green bag...confusing one that! In any case what I am trying to say is that Marmite Yeast Extract Flavour Crisps did sit well amongst a group of some of the nations favorite flavours.
So what was so great about Walkers Marmite Yeast Extract Flavour Crisps? Well its the tangy teasing flavours that burst out of the crispy crunchy potato crisps for one. Walkers managed to combine their full on crispyness with that signature Marmite kick that lingers so sharply on the tongue and begs you to just eat another one. Who ever knew that some thing made out of yeast and vegetable extracts would taste so good.
Now rumor has it that production of these divine snacks are being discontinued, noooooooooo! I hear you cry. Well, I'd like to be able to put your minds at rest here, but news has been some what confusing.
Walkers had been making Marmite crisps packed in their classic yellow bags, sold singly or in multi packs for some time and I did buy a multi pack not long ago . Unilever how ever, have been making their own crisps too! But with the addition of added garlic.
The Unilever bag is a 34.5g matt black bag for around 69p. The Walkers multi pack bags that I have bought have been around the £1.60 ish mark for 6 bags. I know I have seen them still in supermarkets, so maybe they are old stock? Either way Unilever have added their own Marmite crisps to the range of mini rice cakes, cheddar bites and cashew nuts all containing the liquid black gold we know and love.
Having just searched the Walkers site I cannot see the Marmite crisps on their list of flavours, so it seems that what I have read online is true. Marmite crisps as we know and love them are no more.
So if you are a fan and you are still seeing the little yellow packs in supermarkets and stores near you, make sure you snap them up, as the new and improved Unilever crisps are now tainted with garlic. Such a shame to mess with perfection.
Marmite: You either love it or you hate it. While this may be true of the yeast extract spread, it doesn't necessarily extend to Marmite flavoured things. Let me explain. I really dislike the gooey texture of Marmite spread, it ruins the entire experience for me. I want to like it, but I just cant. However, in recent months I have become fiendishly addicted to Marmite flavoured crisps. The salty, umami-rich flavour has led to me consuming between 1and 2 packs of these per day, everyday for the last month. I know that this is unhealthy but I literally cannot help myself! They are that good!
Not content with my own shameful habit I have even converted a couple of colleagues in my office into fans of these crisps. Last week my French in laws came to visit and I tried to pass a pack of these off as an authentic British aperitif snack. They were not that impressed to be honest BUT my girlfriend (who is also French, obviously!) loves them. Hoorah for the international appeal of Marmite!
The crisps themselves are nice and crunchy and never too pale (like some other anaemic looking brands). The flavour is salty and very savoury, but not overbearing. The crisps are always intact and not smashed into little fragments which is great.
Each pack contains 7.7g of fat and 128 kcal which is about par for the course for a 25g bag of crisps. If you can manage to eat these in moderation this shouldn't be a problem. However, I have just worked out that during my month of Marmite crisp binging I have eaten 346.5g of fat JUST FROM THESE CRISPS. That is more of an indictment on my own lack of willpower than the fat content of these crisps, but is still quite a revolting thought.
I would certainly recommend these crisps, even if you're not a fan of Marmite. Just don't get hooked!
I love these crisps! Although the stigma attatched to marmite is you either love it or you hate it you shouldn't shrug these off with the yeast extract as personally I dont believe that they actually taste the same. The taste of these crisps is lovely and is quite strong but definitely worth a taste. Again you get the super quality of walkers crisps with the well grown potatoes and the careful cooking method. I believe you can always count on walkers to provide a good quality, reliable product. Similar to the ketchup flavour crisps from walkers I believe these are a very good breakthrough - something that certainly needs to be tried before submissed. I dont like twiglets but I love these which shows how different they are. They are available from most supermarkets and are now available in a 6 bag multi pack retailing at around £1.25 .
Love it or hate it - marmite is something we all have an opinion of. Personally, I love it, as does my daughter, but my son and husband dislike it intensely.
Twiglets.....there's another thing. Marmite flavoured wheaty sticks that sell by the bucketload towards Christmas. Now, as you would expect, I love them too, as does my daughter. Strangely though, my husband (despite being a marmite-hater) loves twiglets and we can't get a look in if there is a tub in the house because he has hogged the lot. My son, though, still does the "marmite, yuk" noises.....
So, we move on to Marmite crisps.....these have seemingly made a disappearance from our supermarket shelves for a while before coming back with a "bag makeover", and rebranded as "new". The bag is very different to the one above, now, with the Marmite logo making a bigger impact, and the colour of the bag being "Marmite brown" rather than yellow.
So, would we love them or hate them......well, of course that depends on their taste.
They certainly smell marmitey.....you get that very distinctive smell as soon as you open the packet.
They definitely look marmitey.......each crisp is coated in speckled brown stuff, just like flattened twiglets!
By this point, we are getting quite excited.....I was optimistic at this stage of the proceedings!
On to the taste, then......and this is where my disappointment kicks in. These crisps didn't taste of marmite. They didn't taste anything like marmite. Don't get me wrong, they were edible, but Marmite has such a distinctive flavour, it is really obvious when they don't have that taste!
My first thought was "Bovril", that competitor to Marmite......how strange that my Marmite crisps tasted of Bovril!
And I wasn't the only one - my son, who doesn't like twiglets or marmite, scoffed his crisps and said they tasted more like "beef and onion"......
They were nice enough - but not marmitey enough. If you had put these in a bowl on a table, we wouldn't have said they were anything other than beefy.
Having said that, they are approved by the vegetarian society, so there is certainly no beef or beef extract in these crisps. If you have a meat free diet, you can eat them with confidence.
Indeed, you can eat these on any diet - a bag contains 128 calories and less than a gramme of saturated fat. Not bad if you are watching your waistline.
The front of the packet claims "Good old potatoes, supercharged with a heady dose of lovely marmite"..........I beg to differ just a little.
If there were an Oscar for crisps this flavour would surely win an academy award for Best Crispture.
I have eaten more flavours of crisps in my life time than Quentin Crisp has had hats and I can tell you that aside from Tomato Ketchup flavour (and possibly Monster Munch Pickled Onion Flavour) Walkers Marmite is the best that has ever been crunched upon this planet we call Earth.
It is better than eating Marmite on toast or a Marmite sandwich because what those clever crisp people from Leicester have done is created a perfect taste and texture fusion in a marriage between the humble potato, marmite and oil. (oil being the mistress!)
As I write this review (having eating possibly 2 or 3 hundred packets of this flavour in my lifetime) I become a touch sad because I have not seen this flavour in the shops for quite a while.
Have Walkers perhaps retired this flavour into the Crisp Hall Of Fame?
If anyone can find me a supplier it would make me a very happy and Vitamin B12 enriched man.
This review is also posted on www.ciao.co.uk
under my user name bella6789
I had better state at the beginning of this review on which side of the Marmite divide I fall. It is vital after all. I LOVE marmite. I absolutely adore it! Mmmm a little on hot toast with butter - or even better, on crumpets. Divine! So obviously when I saw Walkers had brought out a Marmite flavoured crisp, I thought all my christmases had come at once. Not so. They are grim!!!!!
Crisps generally a quite salty - that is the main base of all the flavours. But these crisps are saltier than any others I have tasted. They really dried out my mouth and made me drink loads of water after I had eaten them.
Now if you read my reviews you will have grasped by now that I am a total pig and will even eat something if I don't like it, rather than waste it. It breaks my heart to say it but I threw these crisps out without finishing them (ok there were only a few crunched up bits in the bottom but by my standards that is not finishing the packet!).
They have the Marmite brand mark on the packet so I guess there must be genuine essence of Marmite in here but as is so often the case with crisps, the flavour just was not authentic enough. They do taste of Marmite but a very salty Marmite - perhaps this is because is it in powder form and not runny - a bit like licking a stock cube!
As always, the crisp quality from Walkers is great but the flavour just doesn't work for me. Perhaps if you hate Marmite you might like these crisps!
As Marmite is a love it or hate it product, I expected the Marmite flavoured crisps to have a similar stigma attached to them. However, the difference between the two products is that, because the flavour of Marmite is used for the crisps, they are able to relate the strength of it. As a result, the Marmite taste is there, but it isn't too overpowering or strong, which is why I think people don't like Marmite itself often.
In terms of Walkers crisps, I've never been a huge fan as I believe there are better crisps out there. However, Walkers made a good move with this product, and I prefer eating these than having Marmite on toast. Walkers have done very well in creating various different lines of products for their crisps range, and Marmite is a clever move indeed.
Walkers advertise the use of the best oils to reduce the fatty content of their crisps, but ultimately a packet of crisps is always going to have some calorific repercussions, and this one is no exception. I recommend this product. Expect to pay around the 40 or 50p mark depending where you buy them. They fall in line with the prices of the other Walkers flavours.
I'm not really a crisp person but on the rare occasion I do eat crisps (usually with beer!) I prefer Walkers Marmite crisps to any of their other flavours.
Being a vegetarian I am glad to say that the crisps contain no animal products. However a standard 34.5 gram bag does contain a whopping 179 calories, which is almost 10% of my daily calorie allowance !
Despite being called Marmite flavour, the crisps do taste a lot different to the actual spread itself. The flavour is less salty in taste, despite the pack containing 7% of the recommended daily intake. However I do really enjoy the taste, which leans more towards a beefy flavour, than a yeasty one.
My major gripe with the product is the availability. The crisps are not often available in any of the major supermarkets and I usually end up buying them from £1 shops and market stalls!
Despite the high calorific value of the crisps, they are fried in sunseed oil, which is one of the more healthy oils and for the environmentalist in you, Walker's are working in collaboration with the carbon trust, with the aim to reduce their carbon footprint (each pack contains 74 grams of carbon emissions).
So to summarise, a tasty snack, if you can find them in the shops!
I like Marmite so was very pleased last week when I noticed Sainsbury's sell a 6 bag pack of Walkers Marmite flavour crisps. I have had these crisps in the past but when I feel like a bag of crisps I will usually buy a multi pack of flavours or a couple of single bags from the paper shop so had not spotted these on the crisp aisle in the supermarket before.
They come in a yellow bag that reminds me of the horrible cheese flavour that Walkers brought out a few years ago and perhaps this is why I have not noticed them because I hated the cheese crisps and the bags are a very similar colour with just a small picture of a jar of Marmite to ring the changes.
Opening the bag is a little bit disappointing because I could not taste any Marmite at all where I had been expecting a strong whiff of the famous yeast extract. Looking into the bag I think the crisps look very pale as well and there does not look like there will be much flavour to them, they are lightly speckled with brown flavouring but I would expect more to get the full Marmite flavour.
I take a crisp out of the bag and pop it into my mouth without any hesitation at all. These crisps are very funny tasting. I can taste Marmite but it is more like an aftertaste because the flavour does not come through properly until after I have swallowed the crisp and even then it is sort of concentrated on the area of my taste buds so I can taste it in the back of my throat rather than in my mouth. I hope that make sense to you but I cannot think of another way to describe it.
When the crisp first goes into my mouth it has a very weak taste which intensifies to a beefy flavour after a couple of seconds. My late husband was a lorry driver and he used to bring me packets of Bovril flavoured crisps from the service stations, these Marmite crisps taste like a blander version of them. The taste of the crisps gets a little bit stronger as I chew them and they break up but they are still quite bland tasting right up until I get the Marmite aftertaste. I also think these crisps have quite an oily taste even though they do not have a greasy texture at all.
The crisps themselves are just like any other Walkers crisps. They are lovely and crunchy and they keep their shape nicely if I decide I want to suck a crisp instead of chewing it. The Marmite crisps seem a little bit smaller than the other flavours and there are more bubbly crisps in the packet than I would expect from a bag of Walkers but that is fine with me because I think Walkers cut their crisps a little too big sometimes.
I have just finished my bag of Marmite crisps and cannot say I am very impressed. I am surprised I don't like them actually as I usually like anything that has the flavour of Marmite but there is just something about the flavour of these crisps that doesn't make me want to rush and have another packet. I sent my grandaughter home with the other 5 packets today because she likes them and her mom is collecting the Brit Trips codes. After finishing the packet the aftertaste of Marmite has got so strong in the back of my throat that it feels like it is burning a little bit in the same way as if you eat something with just a little more chilli than you like.
I am being very good on my diet and feel like I have wasted 130 calories and over 8g of fat with this small and unfulfilling packet of Marmite crisps and I definitely wasted £1. 35 buying them!
Until 31st October this year you can input codes that are printed inside special flashed packets of Walkers crisps into www.walkersbrittrips.co.uk and save points towards discounts Lego Land, Alton Towers, Butlins and many more attractions in the UK. My daughter is saving them but because we do not eat many crisps as a family it is taking her a long time to save up but my friend has already had vouchers for Alton Towers and Chessington because her son eats lots of crisps every day.
First things first. They say that you either have to love Marmite or hate Marmite. Wrong. And if you certainly don't have to be Marmite person to enjoy these crisps. They don't even resemble Marmite in the slightest, but they are are delicious. If you like mild Marmite on toast, then these crisps are for you. They are tasty and moreish, and once you've bitten into your first one, the rest seem to dissapear very quickly! So next time you're dithering in the Newsagents, give these yummy crisps a try!