Product Type: Warburtons Snacks
Newest Review: ... loaf which is priced at 85p for the same sized loaf, but after all it isn't any old brand, its Warburton's! ~ Packaging ~ Warburton's frui... more
Warburtons fruit loaf - Toast that fruity baby!
Warburton's Fruit Loaf with Orange
Member Name: geodougal
Warburton's Fruit Loaf with Orange
Advantages: Packed with fruit, high in fibre, low in fat and contains one of your 5 a day!
Disadvantages: size of slices & high in calories and sugar!
I love fruit - especially sultanas and I love bread, so put them together and for me it's a match made in heaven so fruit loaf is often something I buy when doing my shopping. I have tried loads of different brands and have had varying results, needless to say of course I finished the loaf whether I liked or not. I didn't buy this loaf, my mum brought it round to have with a cuppa as she had only had a couple of slices and it would go stale if it wasn't eaten and she thought of no one better to bring it round to than me! So here's what I thought of this fruity loaf whilst sipping my cuppa and catching up with my mum;
~ About Warburton's ~
Warburton's is a family bakery that began in 1876 in Bolton. Warburton's now employs around 5,000 people in 12 bakeries and 13 depots across the UK and provides us with over two million fresh bakery products every day. It is the second biggest grocery brand in the UK and still continues to 'bring us traditionally baked products with the freshness and quality you can really taste.' Warburton's bakes various types of breads, loaves, rolls, pittas, wraps, brioche, teacakes, pancakes, crumpets, potato cakes, English muffins and have recently introduced pitta chips. They also provide products for people with special dietary needs such as gluten free and weight watchers loaves.
~ Product and availability ~
Warburton's fruit loaf is available to buy in most well stocked supermarkets and can definitely be found at waitrose, Tesco's, Asda, Sainsbury's and Ocado. It is only available in one loaf size which weighs in at 400g. It can be bought for around £1.20, which is actually quite pricey when you compare it to other fruit loaves such as Asda's chosen by you fruit loaf which is priced at 85p for the same sized loaf, but after all it isn't any old brand, its Warburton's!
~ Packaging ~
Warburton's fruit loaf comes in a clear plastic wrap (just the same as any other loaf you would buy), with an eye-catching orange band across the side with Warburton's printed in large white lettering. There is also the usual tie at the top of the bag to keep the loaf fresh. Going around the top of the bag there are some pictures of oranges and sultanas. I am also told down the side of the bag that this is perfect for breakfast. The back of the bag tells you that this is a fruit loaf with sultana and orange flavoured pieces. You are also given a clear easy to read nutrition table, ingredients list, contact details, allergy advice and storage instructions.
~ Smell, appearance, taste and texture ~
Opening the bag you can definitely smell citrusy oranges and sultanas. This smell is very prominent and gets your hopes up that this is packed with fruit, which is certainly is! Each slice is quite small, smaller than your average slice of toast anyway and you can clearly see lots and lots of plump sultanas in every single slice. The slices are rough squares in shape. I toast mine, but I'm sure you could eat it cold if you wanted to. I toast mine for about 1-2 minutes to get a nice crispy slice without it being too crunchy or charred. It toasts perfectly, browns nicely on the top with a slight crunch to the surface and then nice firm bread beneath. The great thing is that not one single sultana burnt in the toaster, which was excellent because I hate burnt sultanas! The ratio of fruit to bread is fantastic, It's the most fruit I have found in a fruit loaf yet! The taste is superb, the sultanas are so juicy and succulent and you can definitely taste the orange, the combination of the two is perfect. There are clearly more sultanas than orange pieces but I think they've got it spot on because orange can be a bit bitter. The loaf is quite sweet, so it's great for my sweet tooth but it's not overly so that it's sickly. The loaf is so moist and just melts in your mouth, it's not one bit dry or hard to swallow like some loaves, you don't even need butter! Although of course it is gorgeous with lashings of butter but with the calorie content being pretty high (I will come to that later) I don't tend to put anything on top as it's so nice, tasty and ever so fruity by its self. Sometimes putting something on top diverts you away from how nice the actual bread is on its own anyway. But if you do like butter on it, it soaks it up very nicely and goes well with the saltiness of the butter.
~ Other information ~
Each slice contains a hefty 88 calories, 8.8g of sugar, 0.9g of fat, 0.1g of saturates, 0.29g of salt and 1.6g of fibre. The fibre content is good and the fat isn't too bad, however for the size of slices 88 calories is a lot! You can have a bigger piece of wholemeal bread for less calories than that. And as for the sugar...10 % of my daily sugar intake from a piece of toast! Pwar!
Two slices contain one of your 5 a day which is a plus side, and you can tell it does too!
Warburton's fruit loaf is suitable for home freezing.
It's vegetarian society approved.
This product contains wheat, gluten and soya and is made in a bakery which uses milk, sesame seeds and barley.
~ Overall opinion ~
I don't half enjoy a couple of slices of this for a snack! It stays fresh for a long time if the bag is done up tightly, I've eaten it after four days of opening and it was still fine to be toasted. I think it's a shame about the calorie and sugar content and the size as most people would need about four slices for it to fill a hole. But I have no complaints what so ever about the taste of this fruit loaf, it's truly lip smackingly delicious. I will no doubt be buying this loaf now my mum has introduced me to it and I would recommend fruit lovers to give it a try, but if you have a big family you may well need a good few loaves to keep you going! I'm not sure how well this would go down with kids as the flavours are quite 'grown up'. This is definitely one of the best fruit loaves I have tried and I would urge others to look out for it as it does on this occasion beat supermarkets own brands my miles in my opinion.
The reason I haven't given this product five stars has nothing to do with the flavour, It's the size and the calorie and sugar content that let it down for me I'm afraid.
Summary: One of the best fruit loaves out there by far!