“ Type: Biscuits / Food quality: Organic food „
One day last week I was walking through Asda when I noticed their extensive range of whole foods. In some ways this delights me because it is making them cheaper and more accessible to people.They can use their giant bulk buying powers to secure large orders at cheap prices. However in another way it has contributed to the demise of many of our local health food retailers who were independent. This isn't such a problem in areas where renting shops is at a reasonable cost, but where I live in Essex it is no longer affordable to own an independent health food store as the sales figures they can generate for products now being sold much more cheaply has eroded their market.
Where I live my local health food store owner was a wealth of information and could obtain anything for you on special order, sadly no longer there-out of business due to the sad fact of competition.
Still looking on the bright side the companies who strive to make organic whole foods and products are benefiting from larger sales and wider availability of their products and I continue to support them where and when I can.
One of the companies I grew into my teens with were Whole Earth. Formed around 1967 when I was only 7 and oblivious to them they were founded by two brothers Craig and Gregory Sams who set up a restaurant called Seed! They were the inventors of the vegeburger and went on to found the company Whole Earth. Craig is now chairman of The Soil Association.
Between then and now they have sprinkled products onto the shelves with regularity and from peanut butter to pure fruit spreads, from lovely drinks to rustic baked beans they have evolved year on year. I first really became aware of them when I turned veggie in my early twenties. I used to pop to my now closed health food store and come back laden with their goodies!
So it was with delight that I noticed they are now making cookies which I spotted in Asda. Actually the box spoke to me because it looked so fantastic. In a striking red it depicts 5 mouth-watering cookies on a red checked tablecloth with a backdrop of a spring meadows fringed with almond trees in blossom. If you have never seen almond blossom it is one of the most beautiful and in Cyprus if you ever visit in the spring the orchards there are spectacular.
So these organic cookies are free from anything artificial and contain flour, raw cane sugar, chocolate chips, butter, almonds, hazelnuts, honey, skimmed milk, and raising agent and finally sea salt and whole egg powder. Sounds like a home made recipe to me and only 70 calories per biscuit!
16% of the cookies are chocolate chips so they are full of chocolaty flavour.
I am just eating one now (in the name of research!) and it is delicious. Full of almonds too and with a crisp but wholesome home baked taste. They are going in my trolley again next week. Quite pricey at £1.55 for 175g but you get a lot for that and they are all natural.
Have a look at their bright and sunny lime green website; Lots of detail on there including a note which says their offices are now carbon neutral!