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Like a lot of parents on here, I am as familiar with the Gruffalo and his supporting cast of characters as Julia Donaldson and Axel Sheffler themselves; For those not familiar, The Gruffalo is a hugely successful children's book, which has also been an animated film and been spun off into every sort of merchandise your mind can conceive of. I should know, because a lot of it is sitting in my daughters bedroom right now!
That being so, I have become quite discerning when it comes to buying Gruffalo merchandise; rather than buying anything and everything as I used to (and there was/ is a right load of old tat out there) I try and only buy decent quality/ decent looking items that will be likes and will last.
I noticed the Aurora Gruffalo Fox plush a little while ago, and kept it in mind as my daughters favourite character in the Gruffalo is Fox; There are a line of six toys in total - Gruffalo himself (which we also have), Fox, Owl, Snake, Mouse, Squirrel (from the animated movie, doesn't feature in the book), all the same size and the perfect gifts for the Gruffalo fans in your life. I did see that you could buy the entire set together if you had the budget....
When Fox arrived, I was very impressed. It looks very like Fox from the books and the animation, the likeness is excellent. My daughter was thrilled with it at first glance as well. It is well made, no loose stitching, or fraying at the edges, and feels nice soft and cuddly, very well made. At 7 inches it is not huge in size, reasonable for little hands but may not get as many cuddles as larger toys once the novelty wears off (although it hasn't yet in our household!).
I have seen these selling on sale as cheap as £3.99, which is a steal, but more often around the £8-£9 mark, not terrible for Gruffalo merchandise.
Nice little plush that now becomes a prop when dad reads Gruffalo; I'm sure the rest of the (plush) gang from the Deep Dark Woods won't be far behind...