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Last year my husband and I were lucky enough to get to go to quite a few London 2012 Olympic events. We didn't take the kids with us as they weren't old enough but we wanted to buy them something as a souvenir that when they look at it in quite a few years time they will know that their patents were there and part of the games. As they are only small we decided that soft toys would be perfect and so we settled on a Wenlock soft toy for my daughter and a Pride the Lion soft toy for my little boy as he likes things that roar and make loud noises. Pride is the Team GB mascot as opposed to Mandeville and Wenlock who were London 2012 mascots. He says, "I'm Pride the Lion, the official Team GB mascot. I will be cheering on the British Team at the London 2012 Games. I am a white soft toy and just 30cm tall so you can even take me to the Games with you." I have to say I like Wenlock a lot more than Pride even though Wenlock is very funny looking and only has one eye. I think they could have made this lion look a lot more cute and cuddly because as it is its a bit stiff and looks more like a person in a way than a lion. He comes with a very patriotic mane of red, white and blue streaked hair but the hair is made of thin bits of stiff felt and looks a bit cheap in my opinion. I think they could have still stuck with red, white and blue hair but made it a lot more softer and inviting. His body is white and made of a plush material so that bit is nice but he is standing up with his arms open wide and not in a typical lion pose which makes him look more human than animal. He has some nice Team GB touches to him. There is a tattoo (red and blue stitching) of the GB logo on his body and then he has a label on the side with this logo and the Olympic Rings too so it's nice to know he is an official toy. Apparently, according to an article I read, all of the sales up until the end of next year will go to the London organising committee's budget. Whilst he is a nice souvenir and reminder of the games I think he could of been designed just a bit better.