This stuff is a dream for lazy people like me. All it is is garlic that has already been crushed and put into a jar in its own garliccy juices which means you dont have to A. Buy a Garlic Crusher and B. Clean a garlic crusher. You literally just stick a spoon in and put it in your food. I do find this has a stronger than normal flavour of garlic which is good and means you can use slightly less but it does have a very good flavour nevertheless. I would recommend this for use on pizzas and in quick meals when you want a flavour. It will keep like forever without going off. As an alternative, there are other brands available from supermarket own brands like tescos and asda etc. I would recommend this anyway. It is sat on my shelf and I use it frequently to cook.