Newest Review: ... brand was still there though, and so a quality Jack Daniel's product was re-distributed to the masses. In 1956 the company was sold to B... more
Jack Daniels No 7
Member Name: rosaliecullen
Jack Daniels No 7
Advantages: Nice and palatable
Disadvantages: Can be expensive
Apparently Jack Daniel's is the best selling Whiskey in the world, which is an interesting concept as the whiskey is actually a bourbon that the company sell as whiskey (are you keeping up?!). You can buy a variety of flavours of Jack Daniel's and various different Jack Daniel's products including a range of cooking sauces flavoured with the distinct taste of JD (how it is more commonly known to it's friends). There are also a range of non-consumable branded products available such as tea towels, t-shirts etc. The good old fashioned bourbon (as we will henceforth refer to it) can be bought in miniatures, 70cl bottles and litre bottles for domestic consumption. The litre bottle costs around £30 when it is not on offer in the UK supermarkets and off-licences but you can get a litre bottle for distinctly cheaper when you go abroad (around half the price) or in the airport duty free shops. Christmas is also a good time to keep an eye out for deals on JD in the supermarkets as they have promotions on due to the popularity of the spirit. The distillery is based in Tennessee in the USA and all adverts for the product on the TV have a slow Southern American drawl and a bit of a wild-west feel to them.
As I stated in my review of Canadian Club whiskey, I like to drink whiskey usually on it's own. I find ice waters down the flavours too much. Occasionally I will drink it with a dash of coke but not in a long glass like many people do, just literally a dash of coke is all it needs to take the edge off it. The flavours that come through are cherries and vanilla for me. The whiskey itself is quite sweet and doesn't have that earthy, peaty taste you get in single malts and standard scottish-type whiskey (which is why I feel it is more of a bourbon than a whiskey!). For a whiskey it tastes quite sugary to me which is probably why I like it a lot more than many of the stronger whiskeys that taste like firewater. On the whole, the bourbon is very palatable and like the Canadian Club I recently reviewed, I'd suggest that if you fancy trying whiskey for the first time then start off with one of these milder more gentle type of whiskeys or bourbons.
I think that Jack Daniel's can be quite expensive as a spirit when it is not on offer in the supermarkets so I would recommend keeping an eye out for a good deal. However, I love the flavours that are in the bourbon and I like that it is a sweet bourbon which makes it easier to drink, particularly if you aren't having it as a long drink and just have it as a short like I do. This is a good starter whiskey/bourbon if you are just about to dip your toe into the whiskey drinking world.
Summary: A nice bourbon to start your whiskey drinking life with.
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