* Prices may differ from that shown
The Kraken - It's quite a sexy-looking beast. My bottle takes pride of place on my living room cabinet next to all of my other ornaments and knick knacks. The bottle itself is quite unique and interesting. With its classy black and white colour scheme, it has a vintage-style label with the mythical kraken creature emblazoned on the front and a liquid inside as black as squid ink. Even more distinguishing is the brand name embossed in the glass and the two glass loops on the neck of the bottle. Inserting my fingers through this double-handled bottle makes me feel like I'm brandishing a rum-filled trophy steering me on to the path of tipsiness...
You could so easily be seduced by the Kraken's bottle design and branding. However, I was seduced by its flavour. When I first tried it you could almost call it a blind taste test. I was on a drunken night out with one of my closest friends and she encouraged me to order a Kraken and coke. Admittedly, drinking a drink with the name of the beast that took down Captain Jack in Pirates of the Caribbean 2 seemed quite appealing. However, it was the taste of the drink that made me fall in love with it and I may have ordered one too many Kraken and cokes on that drink-fuelled night...
*~PUT A BEAST IN YOUR BELLY~*
Now I'm no spirits connoisseur. Every spirit I have has to go with a mixer as the strong taste of concentrated alcohol is too much for me (I know, what a wuss). This no doubt means that I miss out on the subtleties of flavours that you get from sampling a quality rum on the rocks. However, you still get a good sample of different flavours from a strong rum and coke.
Like most dark rums, Kraken is distilled from molasses. A true Caribbean rum, the base rum is from Trinidad and Tobago. It is a rum that is aged for 12 to 24 months and then has a mixture of spices added to it including cinnamon, ginger and clove. On its own, Kraken smells beautiful and looks appealing. It has a sweet vanilla-like aroma and sitting in a glass, has a dark brown caramel colouring. When I drink it, I always make sure I have a generous serving with some coke. I try not to let the coke drown out all of the flavours and when I do taste it, I can taste vanilla and caramel, the caramel flavour no doubt coming from the molasses. Whilst the taste may be too sweet for some but it's definitely worth trying. You may find that you appreciate its rich flavours which are pretty good for a rum that has only been matured for a maximum of 24 months. It definitely beats other popular dark rums on the market such as Captain Morgans, a drink I have enjoyed for quite some time. Kraken is better because it is more robust, has more of a kick and much more flavour. Your Kraken and Coke far surpasses your usual Captain and Coke...
*~STEP ASIDE CAPTAIN MORGAN AND SAILOR JERRY, KRAKEN BLOWS YOU TWO OUT OF THE WATER!~*
There is no denying that those behind the Kraken were on to a winner when they crafted the brand. Launched in Chicago in 2009 into what is arguably a crowded market, Kraken have really had to make their mark, something they certainly been able to do. Popularity of the drink in the States has allowed it to be brought over to us in the UK.
The brand and the bottle has a strong style and personality that really sets it apart, so much so that they even have their own online shop selling posters, t-shirts and even shower curtains (sadly they don't seem to ship to the UK yet). It also helps that the bottle looks like something a pirate would drink, getting mightily drunk and singing 'Yo ho ho' whilst sailing the seven seas. I could even imagine Captain Jack keeping a few bottles safe in his cabin...
Of course, a memorable brand has to come with a memorable drink and they definitely succeed in this aspect. Sweet, rich and smooth to drink, this rum has a flavour which sets it apart from anything else which I drink. As a rum, it has a taste which is absolutely Kraken!
*~SPARE A FEW DUBLOONS~*
The price is probably one of the downsides of buying this rum. I found my bottle of Kraken at a Tesco for £22.50 and haven't been able to see it for any less than £22 elsewhere. It's definitely not the cheapest dark rum around. Captain Morgans may not be as nice but at £13 for a 70cl bottle, it costs quite a bit less.
*~A WEE BIT MORE INFORMATION ABOUT KRAKEN...~*
- It contains 40% alcohol so be careful not to overindulge. Drink safe m'hearties!
- It's gluten-free and vegan.
- Don't be afraid to experiment. I may have only had my Kraken with coke so far but there are lots of different mixer and cocktail recipes to play around with. Some of them can be found on their website: http://www.krakenrum.com/
*~Thank you for reading my review :-) Thought for once I'd try and write a review that was short and sweet this time round~*
*~Also published on Ciao under Renza - September 2012~*