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"best drunk neat over ice"
Smirnoff has a reputation in the vodka world as being the 'mixing vodka', a vodka to make coca cola exciting (or rather for coca cola to take away the taste of the smirnoff)
I think the huge vodka obsession that has started up recently has forced smirnoff to try and come out with their own range of 'premium' sipping vodka (a sipping vodka is one in which you don't shot it, you sip it cold from a frozen glass- think more like a £4 glass of scotch rather than a £1 vodka shot). Unfortunately for Smirnoff Norsk the main component in the mix is still Smirnoff vodka, the low quality mixing vodka that is not disguised by a hint of chemical berry flavour.
The colour is something that one associates with WKD (blue drinks are always bad ok), and the drink itself is blue, not just the bottle, and the taste is not unpleasant, rather it's just simply weird, and you can't escape the smirnoff after taste.
I can't recommend any smirnoff product, and especially not this one.
Smirnoff's new Nordic vodka, distilled using Nordic berries and as a consequence, is a pale blue. Best drunk neat and over ice.