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One of the most staple of premium branded Vodka's, Smirnoff is widely available in virtually every shop, supermarket, bar and restaurant. It is simplicity done well with an understated bottle and an instantly recognisable red label which is renowned the world over. Frequently to be found on offer in the supermarket, a 1 litre bottle can generally be purchased for around £18 full price.
At 37.5% proof i do find it quite strong so tend to have slightly smaller measures than i would with some other spirits. It should be drunk with care, but there is an endless combination of mixes for Smirnoff. My particular favourite is vodka and diet coke, as this sweetens it and takes away the strong alcohol taste and provides a low calorie drink. i also enjoy Smirnoff with tonics, fruit juices, in cocktails and neat as a shot.
Overall this is a good quality versatile brand which can be enjoyed in many different situations. Just don't drink it neat unless you are a seasoned vodka drinker!!
Smirnoff is a brand, not a vodka- think of smirnoff and you think of the Tv adverts before you think of a drink- when was the last time you saw belvedere or gray goose on Tv?
This means it's clearly marketed at the uninformed consumer, the person who thinks vodka is vodka. I am something of a vodka snob, and admittedly a really good vodka like gray goose is twice the price, and not all of us can afford to spend so much on our tipple- but I think smirnoff is the most overpriced vodka on the market- if you want a good cheap vodka then drink red square, russian standard, or pay the little bit extra for stoli, if you have to buy smirnoff get it at duty free for a tenner.
Smirnoff is a mixing vodka, which means it's designed to make a glass of coca cola exciting, or rather a glass of coca cola is designed to make smirnoff palatable. Unlike russian standard, or zubrowka, Smirnoff has no perceivable taste (just a nasty aftertaste), so it doesn't effect the taste of anything you put it into, this also means that if you drink it neat you are wasting your time and you'll just suffer the full force of the after taste.
it's a ubiquitous vodka, and everyone knows it, so bring it to a party and get no funny looks from the guests- but if you really want to impress your guests then bring something else.
Whenever we come through duty free I always take the opportunity to grab a litre of Smirnoff red at a bargain price, usually you can pick up a litre for around £10 if you do it this way, although in a UK supermarket the same size bottle will set you back anywhere between £13-17 - the best bet when buying in the UK is to wait for it to be on offer, I also find that most UK supermarkets only stock the 75cl bottles rather than the full 1ltr anyway so duty free works out at much better value.
Anyway, I like Smirnoff because it is a very smooth vodka which works well with mixers and in cocktails. I am not someone who would ever drink vodka neat as a shot or even just over ice, I like it with diet coke, as part of a cocktail or even in pasta sauce (NYC style arrabiata). I would say it is my favourite spirit because it is actually fairly bland as a flavour and whilst I rarely drink spirits this is the one I drink the most and we always have a bottle of at home.
Unlike wine and beers, spirits are also much better when you are watching your weight (although of course they are higher percentage alcohol) and on weight watchers a vodka and diet coke equates to 2 points whereas a large glass of wine is 6 - the choice is easy therefore if you want to stick to plan and you can make it a long drink with diet coke quite easily.
Anyway, Smirnoff for me is the Gold Standard of vodkas and the red label is 37.5% alcohol percentage which is fairly standard for a spirit. You can also get Blue label Smirnoff which is higher strength but personally I find the red is ideal for my needs and the taste which I like.
The number one Vodka brand, triple distilled for purity and quality.