It's an orange (and other flavours) whisky liqueur spirit, an own brand alternative to Southern Comfort. The flavour is quite sweet and noticeably 'fruity' though I wouldn't say orangey exactly as it's a more complex flavour than this (the label describes it as "A subtle blend of liqueur spirit, orange flavouring and selected spices". The recipe is a little different from the real Southern Comfort but is a similar drink and clearly intended to be an 'own brand' equivalent. I actually like this better than the real Southern Comfort, which I have found far stronger and more sickly. Spirit of Louisiana can be drunk on its own, or over ice, or can also ...  Read the complete review

Spirit of Louisiana was a brilliant bargain buy up until its recent price hike. Up until very recently, it cost around £7.99 for a 70cl bottle of whiskey liqueur. Compared to £17.25 for a 70cl bottle of Southern Comfort, that was a real bargain! Unfortunately, the price has now crept up to £9.99 per bottle of Spirit of Louisiana, and at that price I'm not so enthusiastic about this product. When I first tried this, it was obviously as a cheaper alternative to Southern Comfort. I thought this had a lovely strong smell that really whet my taste buds before I'd even had a sip. On tasting it for the first time, I found that the taste was strong, smooth and ...  Read the complete review