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      05.11.2000 04:47



      THE KOHO REVOLUTION has gone sour. Since MARIO LEMIEUX departure from the NHL as a player, KOHO has seen its share of the market pie diminish. With new companies emerging and older companies revamping their lines, KOHO has been left out in the COLD. I am not going to say that they produce poor quality equipment, because this is definitely not the case. They do produce fine equipment. However, they have not spent the advertising dollars in MARIO's absence to retain the fan base. They had no idea how much of their sales were coming through MARIO's name recognition. With KOHO's bottom line hurting as much as MARIO's pocket book in Pittsburgh, they must find a way to recapture the energy of years past. The equipment hasn't changed, neither has the company, but the market has. With NIKE trying to lure younger players with the FLASH that only NIKE has the nerve to try, KOHO old school look is failing. They must do something to improve their image and resign from their position as PRESIDENT of the prehistoric society. They must bring back the REVOLUTION. CHANGE WITH THE TIMES.


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