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Member Name: pmcds
Advantages: Quality design of products, last a long time
Disadvantages: Can be pricy
Nike has long been established as a quality manufacturer of sports based products, and I have owned various Nike things over the years. It started with a pair of trainers when I was in my teens, and of course you look for the brand as opposed to what might be the best for purpose when you're a teenager. Quality doesn't really come into the mindset as much.
Through the years though, I have owned various pieces of Nike equipment and not once have I felt like I have had a substandard piece of equipment. Every Nike item I've had has been quality in terms of design and manufacture, from wristbands to football boots, shorts to bags. Everything has been solid.
The thing that sets Nike at and around the top of the tree in terms of quality sports manufacturers is the quality of product and design. Have a look at Nike's products - the stitching is usually solidly cross-stitched and the fabric seems quality from the first moment you touch. I also find that the durability is a key issue - products can be of decent quality at the start but if they diminish and become unusable after only a short amount of time, then this is no good and you haven't had your money's worth. I have recently replaced a pair of running shoes that were Nike, and they lasted me a good few years. The pair I have replaced them with are nowhere near the quality and have already started showing signs of wear and tear.
These shoes were perhaps a third of the price of the Nike pair, which is why I opted for them, but in the long run this is actually a false economy, as you will spend more money buying rubbishy products and replacing them all too often, and potentially causing lasting physical damage to you as well, especially where shoes are concerned. The only downside of buying these Nike products is the initial cost, which has typically seen higher levels than most other brands that I have noticed. I don't like the fact that wherever I see the Nike brand I expect a higher level of price, but I also know that the quality is also higher and this is a reassurance.
In fact, over recent years, I have found that Nike's prices have been reigned in somewhat, seeking to fit in a bit more and appeal to a market where people just can't afford it any more. Previous products which soared above other cheaper brands seem to be more affordable now, and I think as people realise that products from Shoe Zone don't last very long, for example, I think there's more clever spending and this shows.
Nike have also traditionally used celebrities to endorse their products, perhaps the most famous being Michael Jordan, with his Air Nike trainers that they used to make you believe you could almost fly in! A company with so much money is obviously able to fork out for the top stars, but this was a particularly noticeable celeb. More recently, Federer and Nadal have used Nike headbands (which soak up pretty much everything by the way!) and the latest basketball star to do things with Nike is Kobe Bryant, one of the most prominent players of the past decade plus.
Having billions of dollars is obviously a bonus for the company. Being able to spend money to make money is a huge advantage for any company, but the key ingredient for them is quality of product, and this is how they have made their money. I shall continue to use Nike products if I feel I get more from them than other top brands, and I highly recommend what they do.
Summary: Top quality sports products manufacturer
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