I personally dislike nike. And ther are many reasons for this. Firstly, I do not like what the brand stands for. It has turned sports clothing into some sort of fashion accessory, with T shirts, coats, gloves etc, rather than just say shorts and t shirts for actually doing sports in. Secondly, I really dislike just how ridiclously overpriced everything they sell is! Maybe I am old fashioned, but I thought the idea behind wearing a sports t shirt was to mean it didn't matter so much if it got ripped etc, because you could cheaply get another? Yet nike sells football t shirts ranging from around 20 quid! Personally I just pick up £2 or £3 shirts from primark instead, its way cheaper.

Another problem I have with Nike is the working conditions of the workers. For those of you who didn't know, Nike is one of the worst companies around (except maybe apple) in terms of treating its employees well. Now you could argue if they treated them well, they would have to raise the prices on their products, but the fact of the matter is they wouldn't have to. They already make a huge markup on everything, by paying an absoulute pittance to the workers, and keeping them indoors for long periods of time without things like breaks, or air conditioning. I don't think I could buy a pair of expensive boots for say £100 with that on my conscious. Now I am not suggesting that the workers should all get limosines or something, but I think if you are going to sell products made like that, you should sell them cheap, making massive profits with your workers living like that is not good.

Another problem I have with nike is the quality. Now I should tread carefully here, because Nikes expensive stuff is high quality, and most of the stuff they do is pretty good quality. But when you compare with other makes, like umbro, which is a lot cheaper, you kinda realise the difference doesn't justify the price. I honestly don't think it would make a big difference what brand you used between nike, umbro, addidas etc, you would still perform the same (or at least I think so). Also, some of the more "offbeat" nike items are terrible. Avoid getting things like nike weights, or something. Nike are only really any good at boots anc lothes, there other stuff just falls apart (in my experience, the handweights don't last).

Overall then, I give this brand 1/5. I just think they are overpriced, and these days seem more like a fashion icon rather than a sporting brand, which is a shame to be honest. That and some unethical trading means I actively avoid buying from Nike (haven't bought from them now for over 6 years at least, with no plans on changing this). Whats more is that other sporting brands are actually surpassing them in both quality and the price of the items. look at brands like no-fear, umbro, addidas, lonsdale etc, which have come on heaps and bounds lately, but still offer cheapish items.