McDonalds have built their biggest ever restaurant at the Olympic Park in London, hardly the food of champions; a direct contradiction to what sport is supposed to be about. The wiser ones will realize that Ronald McDonald on the commercials is there just to hook the kids at a young age to junk food ad so the Olympics an idea billboard. The athletes will take the junk food sponsorship but they won't get gold medals if they eat it. Bad diet causes cancer, my problem with the contradictions around The Run for Life. Let me explain...

My lady friend was running at the Northampton Race for Life race last month and so I went along to Abington park to cheer her on, and ogle the rather attractive ladies in the race, wobbly ones, older ones, mums and daughters, lovers and friends, all there, a wonderful site to be hold for Terry Thomas. Ding Dong! There is a serious 10k run for the athletes and the 5k amble for the less competitive, both run concurrently, strictly women only in this sexist event. But it's sexist in a nice way as its essentially all about the battle against breast cancer, the biggest killer of women in the UK, one-in-ten of our girls likely to get it, at least three diagnosed for it in the Midlands by the time the 5k run is over, a complex cancer that involves multiple virus attacks to trigger the killer 'C'. Problem is most cases are believed to be caused by bad diet and although it's great that the girl's turns out for the mass the event, it's sponsored by big retail food cooperates like Tesco who push fatty and junk food to make huge profits. These are the guys who fill up mums and spinsters comfort cupboard in the kitchen. Are Tesco getting involved for the right reasons we may ask? Aren't they being hypocritical?

It got worse. At the start/finish line recreation area there were fast food outlets and ice cream vans, not just the chubby hubby enjoying the burgers and cornets before and after the race. It seemed crazy that the hoards of dressed in pink runners were given these mixed messages. It should be about health and that's it. Little kids in the race and watching mum needed to know the link. The only good bit about that area is you can read the little notes on the girls T-Shirts that have emotioal messages on about friends and family they have lost through cancer.

At the back of the field with the moms and daughter were the obese women that had completely missed the point and not done any training, and one or two of them with a fag on, fairy wings and ra ra skirts not becoming. There was no way these fairies could take off! What was very prevalent was most of the girls had their face on for the run rather than their pace on and so maybe Avon Cosmetics should have sponsored it. Surely the real point of the run is that the training, sweat and exercise the girls do in preparation decreases the chance of them getting cancer and so the real cure? These are the very women species that are at most threat. Cancer attacks the weak and overweight first and you have to do everything you can to decrease your chances of getting it, including not eating Tesco junk food! I saw two 15 stone fatties go straight to the pig roast van from the start line.

The day was great though and to see around 4,000 girls and women running and mostly in shape was heart warming. Pretty girls smoke to keep thin but there are other ways and as a fellow runner there is no better feeling than getting fit by pounding the roads with your Ipod on to your favorite tunes on a Monday evening whilst everyone else is slobbed out in front of soap operas. It is difficult for girls to train alone at night in the winter though and so always good to line up a male running buddy of similar ability. If Kelly Brook needs a running mate I am available!

The organizers hoped to raise £400,000 from Northampton but the numbers were down on last year's race as the admittance fee had gone up to £14.99 and donations are generally falling for all charities. You can see that if 4000 girls ran that's only £10 per person accrued, and if you load in personal sponsors it's not a massive return and so 'admin costs' must be rather high. I presume Tesco are pouring some money in on top and so the girls raised about a fiver each, not great? It feels like a get the T-Shirt event for most. Tesco hold 240 races and events per year and this the eleventh year of the race, their staff often taking part. But the ten million they raise from it is tax deductible.

I'm not going to be killjoy though and you should take part. It's a contradiction that the poorer you are in the west the fatter you are and you need to get out there and get fit. The National Health Service is being disbanded and private healthcare to treat poor health diets coming in will be expensive ad selective down the line. Working-class people are far more likely to get dementia and cancer in their retirement and already we can't - or won't - meet the costs for those chronic illnesses. You need to get fit now girls while the sun is out and people are happy. Nothing sexier than mature women with athletic bodies! Self-esteem gushes in when you lose that blubber. The gym may give you a nice bottom and see off some of the cellulite so the boys desire you but it doest always fix the ticker.

http://raceforlife.cancerresearchuk.org