Nike Town is a shop located literally above the Tube station of Oxford Circus.

It is a very large shop and i suggest that if you are looking for something specific, you ask the staff where to find it. In my case, I meant to find some running shoes and I asked one of the staf and she redirected me to the correct floor.

Stuff for sale is nicely laid out and when I visited it was in November and during the week, and I did nto find that it was full of people, although my friend who had suggested i went there had warned me that it can be very cramped.

If you are practising any sport, you will surely find whatever is relevant to your sport in the right section, there are sections for athletics, rugby, swimming, just to name few sports.

In the end I did not buy anything since I found that Nike is very expensive.