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Running away from the competition?
Member Name: traveladdict
Advantages: Clean and tidy store, great displays, easy to find
Nike town is just quite possibly the largest sports store I have ever seen. It is impossible not to find, being located above Oxford Circus tube station. The store is immacuately laid out, no wonder they have many, many staff who are always folding garments and putting things back on shelves. The store is divided up into different sections - football, running, womens, childrens etc etc and the stairs and escalators are very well labelled, directing you around the store. If you are looking for anything Nike they will surely have it here, however if making a special trip it may be worth your while phoning ahead to check if they have your size. For instance i went into the store to buy one of the Nike sphere dry tops a year or so ago when they were introduced, only to find they only had massive sizes left! My negative thoughts about the store are their prices - only this week I looked at the cost of a plain cotton/lycra miz t-shirt, no logo or picture, and it cost £17.00. I went into Primark and found a t-shirt with virtually the same content mix for £2.50. Therefore if you're on a tight budget, you may not wish to buy Nike branded goods at these prices. I do feel that it may be a good idea to find the garments you want in the store, note down the details and then search on the internet. Many other stores sell exactly the same goods and have more sales than Nike themselves. Nike seem to have grabbed a huge share of the sports market with this flagship store, and the can charge what they like for their goods!
Summary: Good for finding any Nike item, if you have the money